What Rainmaker does

Rainmaker is a video game broadcaster campaign management platform operated by Infiniscene, Inc. d/b/a Lightstream, a privately held Delaware corporation headquartered in Schaumburg, Illinois (with a Chicago-area mailing presence) and founded in 2015 after graduating from the Techstars Chicago accelerator. The platform aggregates live streaming data from Twitch, YouTube, and Facebook via direct platform API integrations and layers game metadata powered by IGDB.com, enabling industry-wide streaming analytics with historical depth across multiple years.

The product is organized into four core modules — Track (cross-platform streaming analytics), Discover (streamer and game search with filters), Distribute (game key and in-game item distribution with verified creator applications), and Report (automated campaign reporting) — plus an add-on Branded Creator Portals module for white-labeled creator hubs. Rainmaker serves primarily enterprise video game publishers and studios (e.g., Gearbox Publishing, Epic Games Store, Capcom, PlayStation, Square Enix, Amazon Game Studios, PUBG Studios, 505 Games, Humble Games, Rebellion, Leviathan Core, 3BD) with a quote-based subscription model, while also offering self-serve signup for individual streamers, brands, and SMB users.

Revenue is generated through recurring subscription fees (monthly billing cadence) with additional fees for add-on features and external services; pricing is not publicly disclosed and is handled via 'Request a Demo' for enterprise customers. The GTM motion is hybrid: product-led growth via self-serve signup combined with enterprise field sales targeting large publishers and brands. The company has 11–50 employees and operates as a private entity under Infiniscene, Inc., with trademarks registered for Rainmaker, Rainmaker.gg, Lightstream, and Infiniscene.

Name

Rainmaker

Legal name

Infiniscene, Inc. d/b/a Lightstream

Website

https://rainmaker.gg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainmaker, operated by Infiniscene, Inc. d/b/a Lightstream, is a subscription SaaS platform that aggregates Twitch, YouTube, and Facebook streaming data to help video game publishers and brands run, verify, and measure influencer and game key distribution campaigns.

Ownership category

akta.pro rank

Product category

Gaming Influencer Marketing Software

akta.pro primary industry

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)

akta.pro secondary industries

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Game streaming analytics
• Influencer marketing platform
• Game key distribution
• Creator campaign management
• Gaming influencer tools

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Products: Recurring subscription-based revenue model with automatic renewal. Subscriptions differ in length (Subscription Period), price (Subscription Fee), and types of features offered. Payment processed through third-party payment processors.
2. Additional Subscription Products & Add-ons: Fees for additional features beyond core subscription, including add-ons, external services, and new features. Charged separately upon signup.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Rainmaker is a SaaS platform that aggregates live streaming data across Twitch, YouTube, and Facebook and combines streaming analytics, creator discovery, game key distribution, and campaign reporting into a single tool for the video game industry. It enables video game publishers, studios, and brands to distribute game keys and items to verified creators, track streamer and game statistics, and automate campaign reporting. An optional add-on, branded creator portals, allows brands to host custom hubs for their influencer programs.

Product overview

Rainmaker is a unified platform for video game broadcaster campaigns, combining streaming analytics, creator discovery, key distribution, and campaign reporting into a single tool. The core Rainmaker Platform integrates four main modules: Track (streaming analytics across Twitch, YouTube, and Facebook), Discover (streamer and game search with filters), Distribute (automated game key and item distribution to creators), and Report (customizable campaign reporting). An optional add-on feature, Branded Creator Portals, enables brands to create custom hubs for their influencer programs. The platform is designed for game publishers and brands to manage influencer marketing campaigns without needing multiple separate tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainmaker Platform A comprehensive video game broadcaster campaign management SaaS platform that provides live streaming data aggregation across Twitch, YouTube, and Facebook. Enables tracking of industry-wide streaming metrics, discovering and researching streamers, distributing game keys and items to verified creators, and generating automated campaign reports. Designed for video game publishers, studios, brands, and individual streamers.
• Branded Creator Portals An optional add-on subscription that enables brands and publishers to establish their own branded hub for content creators. The portal allows sharing news, distributing keys for games, products, and in-game items, and auto-generating reports based on content built by the influencer program. Sold as an additional subscription product on top of the core Rainmaker Platform.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aspire: Aspire (formerly AspireIQ) is an influencer marketing platform offering creator discovery, campaign management, and reporting — directly comparable to Rainmaker's end-to-end workflow for enterprise marketers.
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform with discovery, CRM, and analytics capabilities; it competes with Rainmaker at the larger publisher end of the market with comparable subscription-based GTM.
• Upfluence: Upfluence provides influencer discovery, outreach, and campaign analytics used by e-commerce and consumer brands; its workflow and SaaS pricing model closely mirror Rainmaker's Distribute/Report modules.
• Gamesight: Gamesight provides attribution, influencer tracking, and analytics specifically for video game marketing — a direct competitor to Rainmaker's Track and Report modules serving the same publisher customer base.
• Grin: Grin is a creator marketing platform with influencer CRM, content management, and payment workflows used by major consumer brands; it competes with Rainmaker for gaming-publisher creator-marketing budgets with a broader vertical footprint.
• HypeAuditor: HypeAuditor offers creator analytics, fraud detection, and audience insights across multiple social platforms, overlapping with Rainmaker's Discover and verification features and serving similar enterprise marketing buyers.
• Stream Hatchet: Stream Hatchet aggregates streaming data across Twitch, YouTube, Facebook, and Kick for the gaming industry, directly overlapping with Rainmaker's industry-wide analytics and creator-discovery value proposition.

Broad incumbents

• Streamlabs (Logitech G): Streamlabs, owned by Logitech G, is a leading streaming-tools platform for creators; it competes for the same creator audience as Rainmaker's Discover module while offering a much broader production-product portfolio.
• Later: Later is a social media marketing and influencer platform serving brands with planning, analytics, and creator partnerships; it competes with Rainmaker for brand-side influencer-marketing budgets, particularly at SMB and mid-market tiers.
• StreamElements: StreamElements is a broad streaming-production platform with overlays, monetization, and creator tools; it overlaps with Rainmaker at the creator-data layer and reaches the same streamer community from a different angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Rainmaker
• Facebookfacebook.com/Rainmakergg
• LinkedInlinkedin.com/company/rainmakergg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainmaker