The Campbell Group (CG)
Campbell Group is an insurance and financial services agency within Acrisure's Great Lakes regional network, providing personal and business insurance, employee benefits, HR consulting, and TPA solutions to clients across the Great Lakes and Southeast U.S.
- Company typePrivate
- Founded1960
- HeadquartersCaledonia, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What The Campbell Group (CG) does
Campbell Group operates as a regional insurance and financial services agency within Acrisure's Great Lakes platform, providing personal insurance, business insurance, employee benefits, HR consulting, and third-party administrator (TPA) solutions to businesses and families across the Great Lakes region. The company functions as a multi-brand distribution roll-up: in addition to its own sub-brand, the Great Lakes regional structure incorporates Britton Gallagher & Associates, Cobb-Hall Insurance Agencies, Benchmark Financial Services, Advanced Benefit Solutions, Regency Employee Benefits, and a dedicated Southeast sub-brand (Campbell Group Southeast), each with its own client portal and payment infrastructure. The underlying technology stack is conventional brokerage tooling — carrier portals, Employee Navigator for benefits enrollment, Zix secure email, and CSR24 client portals — with no disclosed AI/ML, data, or proprietary platform capabilities.
The revenue model is standard insurance brokerage economics: commission income on policies placed with carrier partners (Northern Insurance is featured), supplemented by fees on benefits administration, HR consulting, and TPA services. Go-to-market is direct advisory selling through regional offices, supplemented by corporate-website lead capture and social channels (LinkedIn, Facebook, Instagram). As a subsidiary of Acrisure, LLC — a large, acquisitive insurance and fintech platform — Campbell Group benefits from multi-carrier access, cross-sell into adjacent Acrisure product lines (cybersecurity, managed IT, reinsurance, mortgages), and the parent's national brand, while operating with local-decision-making autonomy for client service.
The Campbell Group (CG) firmographics
Firmographics- Name
- The Campbell Group (CG)
- Legal name
- The Campbell Group (CG)
- Website
- https://thecampbellgrp.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Campbell Group is an insurance and financial services agency within Acrisure's Great Lakes regional network, providing personal and business insurance, employee benefits, HR consulting, and TPA solutions to clients across the Great Lakes and Southeast U.S.
- Ownership category
- akta.pro rank
The Campbell Group (CG) industry classification
Industry- Product category
- Insurance Brokerage and Advisory Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where The Campbell Group (CG) is headquartered
LocationHeadquarters
- HQ city
- Caledonia
- HQ country
- United States
- HQ region
- North America
Markets served
The Campbell Group (CG) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels5 records
The Campbell Group (CG) product offering
Product offeringCore offering
The Campbell Group (CG) distributes insurance and financial services as part of Acrisure's Great Lakes regional operations, acting as a trusted advisor to help clients protect assets, manage costs, and mitigate risk. It offers personal and business insurance, employee benefits, HR consulting, third-party administrator solutions, and risk management services, supported by multiple carrier partnerships and dedicated client portals.
Product overview
The source data pertains to Acrisure's Great Lakes regional operations. Campbell Group Southeast is referenced as one of Acrisure's divisions serving clients in the Southeast region. Acrisure offers a broad portfolio of insurance and financial services including personal insurance, business insurance, employee benefits, cybersecurity, managed IT, risk management, reinsurance, and mortgage services. Campbell Group appears to operate as a sub-brand within Acrisure's network, providing insurance and employee benefits solutions with dedicated client portals for various regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Campbell Group Southeast Insurance Services Insurance and employee benefits services for Southeast U.S. clients, offering client portal access for payments and policy management as part of Acrisure's Great Lakes network.
- Business Insurance Solutions Insurance and risk management solutions for businesses across the Great Lakes region, advising on coverage to protect business assets, manage costs, and mitigate operational risks.
- Personal Insurance Solutions Personal insurance advisory and brokerage services for individuals and families across the Great Lakes region, including access to multiple carriers and policies.
- Employee Benefits Services Employee benefits brokerage, HR consulting, and third-party administrator solutions for employer clients, including benefits enrollment support through the Employee Navigator platform.
Companies that use The Campbell Group (CG)
Customer profileSegments1 record
Ideal customer profiles2 records
The Campbell Group (CG) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Campbell Group (CG) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Campbell Group SoutheastcoreCampbell Group Southeast clients are served through the Great Lakes regional office with dedicated payment portal and client resources, indicating an internal business unit relationship within the Acrisure network.
- Benchmark Financial ServicesminorBenchmark Financial Services clients access dedicated pay-now portal through the Great Lakes office, suggesting a sub-branded or specialized insurance service offering.
- Advanced Benefit SolutionsminorAdvanced Benefit Solutions operates as a specialized employee benefits-focused entity with dedicated client portal access through the Great Lakes regional office.
- Regency Employee BenefitsminorRegency Employee Benefits clients are served through the Great Lakes regional structure with dedicated payment portal access.
- Northern InsurancecoreNorthern Insurance is an insurance carrier partner with bill pay functionality integrated into the Great Lakes regional platform.
- Shinberg-LTBminorShinberg-LTB support services are accessible through the Great Lakes office, indicating a specialized insurance or claims support partnership.
- Britton Gallagher & Associates, Inc.minorBritton Gallagher & Associates is a subsidiary agency with dedicated client portal, wellness newsletters, and benefits administration services.
- Cobb-Hall Insurance AgenciesminorCobb-Hall Insurance Agencies operates as a subsidiary with client portal access through the Great Lakes regional structure.
Recent moves5 records
Expansion highlights5 records
The Campbell Group (CG) competitors and assessment
Company assessmentDirect peers
- Hub International: Privately held insurance brokerage owned by private equity (Hellman & Friedman), with a regional-agency acquisition strategy similar to Acrisure's. Hub operates with multi-line offerings (P&C, benefits, HR) and a similar regional-office structure serving middle-market business clients.
- Arthur J. Gallagher & Co. One of the largest insurance brokerage and risk management firms globally, with a similarly diversified P&C, employee benefits, and HR consulting practice. Acrisure itself was founded by a former Gallagher executive, making Gallagher the most directly comparable peer in business model, customer base, and delivery mechanism.
- USI Insurance Services: Large US insurance brokerage with a regional-office structure and broad P&C, employee benefits, and risk management offerings. Comparable in serving mid-market businesses with multi-line solutions across multiple geographies.
- AssuredPartners: PE-backed insurance brokerage founded via roll-up of regional agencies, providing commercial P&C, employee benefits, and personal insurance. Directly comparable on business model (regional acquisitions under a national brand) and customer focus on middle-market businesses.
- Brown & Brown, Inc. National insurance brokerage built largely through the acquisition of regional agencies, offering commercial P&C, employee benefits, and personal lines. Brown & Brown's decentralized regional-office model closely mirrors how The Campbell Group operates inside Acrisure.
- Alliant Insurance Services: Privately held US insurance brokerage offering commercial P&C, employee benefits, and specialty products with regional offices serving middle-market clients. Comparable in business model, customer base, and acquisition-driven growth strategy.
Broad incumbents
- Truist Insurance Holdings: Insurance brokerage arm of a large US bank, offering commercial P&C, employee benefits, and risk management. Comparable as a broader incumbent operating in insurance distribution with overlapping middle-market customers.
- Aon plc: Global professional services firm with a major insurance brokerage and risk advisory practice. Comparable as a broad incumbent offering overlapping P&C, benefits, and risk management capabilities to commercial clients.
- Marsh McLennan: Global insurance brokerage and risk management firm offering P&C, employee benefits, and consulting at scale. Comparable as a broad incumbent operating in the same insurance distribution space, though oriented to enterprise and multinational clients.
- Acrisure, LLC: The parent company of The Campbell Group and one of the largest insurance brokerages in the world. While not a competitor, Acrisure's overall portfolio strategy and brand positioning define the context in which The Campbell Group operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Campbell Group (CG) social profiles
Digital presenceThe Campbell Group (CG) financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Campbell Group (CG) leadership team
Management profileNumber of profiles
The Campbell Group (CG) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Campbell Group (CG) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Campbell Group (CG)
What does The Campbell Group (CG) do?
The Campbell Group (CG) distributes insurance and financial services as part of Acrisure's Great Lakes regional operations, acting as a trusted advisor to help clients protect assets, manage costs, and mitigate risk. It offers personal and business insurance, employee benefits, HR consulting, third-party administrator solutions, and risk management services, supported by multiple carrier partnerships and dedicated client portals.
Is The Campbell Group (CG) a public or private company?
The Campbell Group (CG) is a private company. It is classified as corporate owned and is currently operating.
When was The Campbell Group (CG) founded?
The Campbell Group (CG) was founded in 1960. It employs 501 to 1,000 people.
Where is The Campbell Group (CG) based?
The Campbell Group (CG) is headquartered in Caledonia, United States, in the North America region.
Who are The Campbell Group (CG)'s main competitors?
Direct peers on record are Hub International, Arthur J. Gallagher & Co., USI Insurance Services, AssuredPartners, Brown & Brown, Inc. and Alliant Insurance Services. Broad incumbents are Truist Insurance Holdings, Aon plc, Marsh McLennan and Acrisure, LLC.
Does The Campbell Group (CG) have an API?
No public API is recorded for The Campbell Group (CG).
What industry is The Campbell Group (CG) in?
The Campbell Group (CG)'s product category is Insurance Brokerage and Advisory Services. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 5242 and its SIC code is 6411.