Vienna Property Management

What Vienna Property Management does

Vienna Property Management is a privately held, full-service residential property management firm founded in 2007 and headquartered at 5842 Lonetree Blvd, Rocklin, California. The company serves individual and investor property owners across the Greater Sacramento region — including Rocklin, Roseville, Lincoln, Folsom, Natomas, Elk Grove, and El Dorado Hills — managing single-family homes, townhomes, condos, and apartments. Its service portfolio spans marketing, tenant screening, rent collection, maintenance coordination, property inspections, financial reporting, eviction support, and legal guidance on California tenant law. The firm operates under California Bureau of Real Estate license #01882979 with Tony Alfano as Broker/Founder and Scott Schuhwerk as President, supported by a team of approximately six including inspection, turnover, bookkeeping, and executive assistant roles.

The company's technology stack is built on third-party SaaS rather than proprietary platforms. Propertyware serves as the core property management system powering tenant and owner portals, online rent payments, and financial reporting, while Property Meld handles tenant-facing maintenance request intake and tracking. Marketing and lead capture run through a DoorGrow-built website with rental listings, a content blog, and self-service tenant application flows. The technology footprint is operational rather than differentiating — these are standard, widely adopted PM SaaS tools.

Vienna Property Management's revenue model is a hybrid of recurring subscription and transactional fees. Property owners pay monthly management fees under three subscription tiers — Bronze at $135/month, Silver at $150/month (the most popular), and Gold at $175/month — each adding progressively richer services including bill-pay coordination, eviction protection up to $1,250, loss rents protection up to $2,500, and professional photography. One-time leasing fees (typically 55% of one month's rent, dropping to 50% on Gold) and a standalone Lease Only option at one month's rent provide transactional revenue. A $500 realtor referral channel supplements client acquisition. No external funding has been raised, and the firm operates as an independently owned local business.

Name

Vienna Property Management

Legal name

Vienna Property Management

Website

https://viennapm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Vienna Property Management is a privately held residential property management firm serving individual property owners across the Greater Sacramento region with tiered monthly management subscriptions, tenant placement, and 24/7 maintenance coordination.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential property management
• Tenant screening services
• Rental property marketing
• Rent collection services
• Maintenance coordination

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Subscription Fees: Monthly recurring subscription fees charged to property owners for full-service management. Three tiers available: Bronze ($135/month), Silver ($150/month), Gold ($175/month). Fee includes varying levels of leasing, maintenance coordination, accounting, and protection services.
2. Leasing Fees: One-time fees charged when placing new tenants. Lease Only plan charges one month's rent. Bronze/Silver plans charge 55% of one month's rent for leasing. Gold plan offers discounted 50% leasing fee plus $200 credit.
3. Realtor Referral Fees: Revenue generated from realtor referral program - paying $500 referral fee to agents who refer clients. This is a cost/referral expense rather than revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vienna Property Management is a residential property management firm that places tenants, collects rent, coordinates maintenance, and handles administrative tasks on behalf of property owners in the Greater Sacramento area. Services are delivered through tiered monthly subscription plans (Bronze, Silver, Gold) and a one-time Lease Only offering for owners who need only tenant placement.

Product overview

Vienna Property Management is a single-brand residential property management firm serving the Greater Sacramento area. It offers a tiered suite of services organized around four pricing plans — Lease Only, Bronze, Silver, and Gold — where Bronze represents the core full-service offering and Silver and Gold add progressive layers of protection products, billing coordination, and professional photography credits. All tiers are supported by shared operational tools: an online tenant portal (powered by PropertyWare) for rent payment and maintenance requests, an online owner portal for financial reporting and account access, and a dedicated maintenance coordination system (Property Meld). The company does not operate as a platform with separate sub-products or acquired brands; its product portfolio is entirely contained within the single Vienna Property Management brand and its tiered service plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management (Bronze, Silver, and Gold plans)
• Lease Only Service (Tenant Placement)

Quantifiable outcome

• Happier tenants result in lower turnover rates, saving property owners money on vacancy and re-leasing costs

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Real Estate Agents (Realtor Referral Partners)minorGTM or Marketing PartnerReal estate agents who refer property management clients to Vienna Property Management. Agents receive $500 referral fee for each client who signs a property management contract. The program is designed to help agents protect their client relationships while offering professional property management services without stealing future sales opportunities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Property Management Inc. (PMI): National franchise of residential property management firms with regional owner-operators serving local markets. Highly comparable to Vienna's model of full-service single-family and small multifamily management on a subscription basis, though operating across multiple geographies.
• Real Property Management: Largest national residential property management franchise with locally owned offices providing full-service single-family and multifamily management. Closely comparable to Vienna on service scope (tenant screening, rent collection, maintenance, inspections) and tiered pricing structure.
• Renters Warehouse: Single-family rental-focused property management company with a geographically distributed model. Comparable to Vienna in serving residential landlords with full-service management, leasing, and tenant placement, but operating at larger national scale.
• Mynd Property Management: Tech-enabled residential property manager focused on single-family rentals serving institutional and individual landlords. Comparable in target customer (residential rental owners) and service offering, but differentiates through proprietary technology rather than local relationships.
• Green Residential: Regional residential property management firm offering full-service management for single-family rentals. Comparable to Vienna in tiered service structure, fee model, and SMB landlord focus, though serving the Houston/Texas market rather than Sacramento.

Broad incumbents

• AppFolio: Major property management software platform used by residential managers at scale. Comparable as a technology enabler in the same vertical; AppFolio also offers direct property management services in some markets, making it both an indirect competitor and potential alternative for Vienna's target customers.
• Buildium: Leading residential property management software platform serving SMB landlords and management firms. Comparable as the underlying technology layer; also powers some managers that compete with Vienna for Sacramento landlords.
• Greystar Real Estate Partners: Largest residential property manager in the U.S., operating multifamily and student housing at institutional scale. Comparable in vertical (residential management) but Vienna serves individual SMB landlords while Greystar serves institutional owners — different end customers.

Others

• DoorGrow: Marketing and website services provider specifically targeting residential property management firms (and notably Vienna's website vendor per the data). Comparable as an ecosystem enabler rather than direct competitor; also offers growth consulting that shapes PM industry GTM playbooks.

Emerging players

• Roofstock: Single-family rental investment marketplace that also offers property management services. Comparable in target asset class (SFR) and adjacent service offering (management), though Roofstock's primary differentiation is marketplace/investment rather than ongoing management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vienna-Property-Management-142892562390524
• LinkedInlinkedin.com/company/vienna-property-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Property Management