Ripples

What Ripples does

Ripples was a UK-based micro-donation mobile application that enabled consumers to round up everyday card purchases and donate the spare change to charitable organisations. Originally launched under the name "Roundups," the company rebranded to Ripples during its operational life and served charities of varying sizes, aggregating small individual contributions into more meaningful donations. The product was a single-purpose consumer app with no disclosed API, SDK, or integration surface, and operated with a two-person founding team (Sean and Matt) from London.

The business model centred on aggregating micro-donations from individual contributors and routing them to charity partners. No pricing details, revenue mechanics, take-rate, customer count, funding rounds, or institutional investors are disclosed in the available source material. The company operated as a privately held entity with no evidence of public listing, parent company, or subsidiaries.

Ripples has ceased operations. The official company page states that the micro-donation app has closed its doors and that the founding team has transitioned to focus on Bridgit, a separate venture specialising in CRM data integration and AI-assisted data administration for charities. No successor entity, wind-down process, asset transfer, or financial outcome for Ripples is disclosed.

Name

Ripples

Website

https://joinripples.org

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Short description

Ripples was a UK-based micro-donation mobile app that let consumers round up everyday purchases to donate spare change to charities. The platform has since ceased operations, with its founding team having moved on to a separate venture.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Ripples was a mobile micro-donation application that enabled individual consumers to round up everyday purchases and donate the spare change to charities. Originally launched under the name "Roundups" before being rebranded to "Ripples," the app aggregated small, frequent contributions from a community of users and passed them on to charities of all sizes. The service has since closed, with the founding team moving on to a separate venture, Bridgit.

Product overview

Ripples was a single-purpose micro-donation mobile application that enabled consumers to contribute small amounts to charity through purchase rounding. The product originated as Roundups and was later rebranded to Ripples. The platform has since closed, with the development team transitioning to work on Bridgit, a separate CRM data integration product for charities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ripples (originally Roundups)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Emerging players

• Givebutter: Modern fundraising platform for non-profits offering donations, events, and peer-to-peer campaigns with a free-tier model. Comparable as a digital donation platform serving small and mid-sized charities with low-friction giving flows.

Direct peers

• Donorbox: Online donation platform built for non-profits, offering recurring donations, peer-to-peer campaigns, and donor management. Comparable as a digital donation infrastructure provider serving charities of all sizes, the same customer vertical Ripples targeted.
• Funraise: Nonprofit fundraising software providing donation forms, CRM, and donor management tools. Comparable as a tech-stack provider for charities seeking to capture small, recurring donations online.
• Donr: UK-based donation platform providing tools for charities to accept online donations, including micro-donation functionality and text-to-donate options. Directly comparable as a UK charity giving technology provider targeting similar charity customers.
• Pennies: UK-based charity micro-donation platform that lets consumers round up card purchases at participating retailers and donate the difference to charity. Pennies is the most directly comparable peer to Ripples — same geography, same consumer round-up mechanic, same charity beneficiary base.
• Charity Checkout: UK-based donation technology provider offering online donation pages, event ticketing, and lottery tools to charities. Comparable as a UK-headquartered donation-platform peer targeting the same charity customer segment.

Others

• Omaze: UK fundraising platform that runs prize draws and experiences to raise money for charities. Comparable as a UK alternative-funder for charities using consumer-friendly mechanics, though structurally very different from round-up donations.

Broad incumbents

• GoFundMe: Mass-market crowdfunding and personal-cause donation platform. Comparable as a broad consumer donation platform, though focused on individual campaigns rather than systemic round-up giving to charities.
• JustGiving: Large UK-headquartered online fundraising platform for charities and individuals, owned by Blackbaud. Comparable as a UK charity donation infrastructure player, though broader in scope (event-based fundraising, crowdfunding) than Ripples' narrow round-up focus.

Regional players

• GoodSAM: UK charity donation and volunteering app. Comparable as a UK mobile-first charity engagement platform, though its core use case is volunteering rather than round-up donations.

Market position

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ripples