Martec
Martec is a Quito-based IT solutions provider and authorized dealer for HP, Xerox, Epson, Konica Minolta, Dell, and Lenovo, offering IT outsourcing, managed print, smart office automation, and document management to Ecuadorian enterprise and mid-market customers.
- Company typePrivate
- Founded2003
- HeadquartersQuito, Ecuador
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Martec does
Martec (legal name MARTEC CIA LTDA.) is an Ecuadorian technology solutions provider and system integrator founded in 2003 and headquartered in Quito. The company operates a dual business model: an authorized dealer and service center for major OEMs (HP, Xerox, Epson, Konica Minolta, Dell, Lenovo, Kodak Alaris, TP-Link, Microsoft) reselling printers, scanners, computers, networking equipment, and consumables, and a managed services arm covering IT outsourcing, managed print, smart office automation, and document management. Service offerings are delivered through a multi-channel GTM combining an own e-commerce storefront, a direct sales team, WhatsApp, and phone-based account management, with nationwide logistics coverage to Quito, Guayaquil, Cuenca, Santo Domingo, Ambato, and Manta.
Martec's core technology stack includes the proprietary Gestor Documental platform (built on M-Files integration) for content-centric document management, Smart Office combining RPA, environmental sensors, domotics, and security, managed print services under the SIAR/Printfleet platform, an Autotask-powered helpdesk, and electronic signature and electronic invoice products delivered via Uanataca. Revenue is generated through a mix of one-time hardware sales (printers, computers, scanners, toner and ink cartridges), recurring managed services (equipment rental with managed print, IT outsourcing subscriptions, maintenance contracts), and subscription electronic signature plans (PYME at $34.39/year, PRO at $45.89/year, with multi-year tiers).
The company serves Ecuadorian enterprise and mid-market businesses seeking IT outsourcing, SMBs and individuals purchasing through e-commerce, and public officials and legal entities requiring electronic signature and invoicing. No funding rounds, acquisitions, mergers, leadership changes, or institutional investors are disclosed; the firm appears to be founder- or privately held with a single-country operating footprint and no global expansion claims.
Martec firmographics
Firmographics- Name
- Martec
- Legal name
- MARTEC CIA LTDA.
- Website
- https://martec.com.ec
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Martec is a Quito-based IT solutions provider and authorized dealer for HP, Xerox, Epson, Konica Minolta, Dell, and Lenovo, offering IT outsourcing, managed print, smart office automation, and document management to Ecuadorian enterprise and mid-market customers.
- Ownership category
- akta.pro rank
Martec industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Martec is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
Martec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware and Equipment Sales: Sale of computers, printers, scanners, peripherals, networking equipment, and accessories from brand partners including HP, Xerox, Epson, Dell, Lenovo, Konica Minolta, Kodak, and TP-Link.
- Equipment Rental (Renta de Equipos): Rental and leasing of printing equipment with managed services, allowing clients to optimize budgets by up to 50% while maintaining multifunction equipment with constant support.
- IT Outsourcing Services: Complete IT infrastructure administration from a single provider including data center, servers, computers, routers, switches, databases, security systems, operating system management, and remote control capabilities.
- Technical Support and Maintenance: Preventive and corrective maintenance services, certified engineer support, 24/7 communication channels, on-site support, and warranty management.
- Electronic Signature Services: Electronic signature certificates for natural persons, legal entities, and public officials. Plans include PYME (60 documents/year) and PRO (unlimited documents) options.
- Consumables and Supplies: Sale of toner cartridges, ink cartridges, paper, maintenance supplies, and other printing consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PYME Plan - Electronic signature with 60 documents annually |
| Subscription | Annual | PRO Plan - Unlimited document emission with electronic signature |
| Subscription | Annual | Electronic Signature - 1 Year |
| Subscription | Multi-year contract | Electronic Signature - 2 Years |
| Subscription | Multi-year contract | Electronic Signature - 3 Years |
| Subscription | Multi-year contract | Electronic Signature - 4 Years |
| Subscription | Multi-year contract | Electronic Signature - 5 Years |
| Subscription | Pay-as-you-go | Electronic Signature - 7 Days |
| Subscription | Monthly | Equipment Rental (Outsourcing) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Martec product offering
Product offeringCore offering
Martec is an Ecuadorian IT solutions integrator and managed services provider that helps businesses manage their technology infrastructure from a single vendor. It offers IT outsourcing, smart office automation, equipment rental with managed print services, and a proprietary document management platform (Gestor Documental), alongside electronic signature and electronic invoicing services. The company also operates an e-commerce store reselling hardware (printers, scanners, computers, networking equipment) and consumables from brands such as HP, Xerox, Epson, Konica Minolta, Dell, Lenovo, Kodak Alaris, and TP-Link.
Product overview
Martec is an Ecuadorian technology company with 20 years of experience operating as a technology equipment retailer and managed services provider. The company offers a portfolio of core services including IT Outsourcing (Outsourcing IT), Smart Office solutions (Oficina Inteligente), Equipment Rental (Renta de Equipos), and Document Management (Gestor Documental), along with Technical Support services. Additionally, Martec operates an e-commerce platform selling technology products including printers (Epson, Xerox, HP, Kodak), scanners, computers, laptops, monitors, networking equipment, and consumables (toner and ink cartridges). The company also provides electronic business services including Electronic Invoice (Factura Electrónica) with PYME and PRO plans, and Electronic Signature (Firma Electrónica) with Simple, Biometric, and Digital Certificate options.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourcing IT (IT Infrastructure Administration)
Quantifiable outcome
- Budget optimization of up to 50% through equipment rental and managed print services
- +1 more outcomes
Companies that use Martec
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Martec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Martec partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- HP (Hewlett-Packard)coreAuthorized HP product reseller and authorized service center. Martec sells HP printers, scanners, computers, peripherals, and consumables including toner and ink cartridges.
- XeroxcoreAuthorized Xerox dealer and service center. Martec offers Xerox printers, multifunction devices, and supplies. Xerox branding is evident in headquarters location.
- EpsoncoreAuthorized Epson dealer offering WorkForce Pro printers, EcoTank systems, and various Epson supplies including ink cartridges and printheads.
- Konica MinoltacoreAuthorized Konica Minolta dealer and service center for business printing solutions and multifunction devices.
- DellmajorAuthorized Dell dealer selling computers, servers, and Dell technology products.
- LenovomajorAuthorized Lenovo dealer offering laptops, desktops, and other Lenovo computing products.
- Kodak AlarismajorAuthorized Kodak scanner dealer offering Kodak Alaris document scanners including S2040 and i3250 models.
- TP-LinkmajorAuthorized TP-Link dealer for networking equipment including routers, switches, access points, and network accessories.
- MicrosoftmajorMicrosoft technology partner offering Microsoft solutions, Active Directory services, and Microsoft software products.
- DatafastcorePayment processing provider enabling secure online transactions with credit and debit cards including Visa, Mastercard, Diners, and Discover.
- AutotaskcoreIT service management platform used for customer helpdesk and support ticket management (ww12.autotask.net).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Martec competitors and assessment
Company assessmentBroad incumbents
- Ricoh: Global managed print services and document management vendor. Competes with Martec's equipment rental, managed print, and Gestor Documental offerings through direct and partner channels in Ecuador and broader LATAM.
- Logicalis: Global IT solutions and managed services provider with strong Latin America presence. Operates broader portfolio across networking, cloud, and managed services; overlaps with Martec in IT outsourcing and integration services for mid-market and enterprise customers.
- Softtek: Latin America-founded IT services and digital transformation firm with operations across the region. Overlaps with Martec in IT outsourcing, systems integration, and digital workflow services for enterprise customers.
- Stefanini: Brazilian-origin global IT services and consulting firm operating across LATAM. Comparable to Martec in systems integration and managed services, though at significantly larger scale and broader capability set.
- Xerox: Global managed print and document services vendor, with whom Martec operates as an authorized dealer and service center. Represents both partner and competitor as Xerox pursues direct managed print contracts with enterprise customers.
- Ingram Micro: Global IT distribution and solutions aggregator operating across Latin America. Overlaps with Martec as a multi-brand technology distributor with growing managed services and integration offerings in the same vendor ecosystem.
Direct peers
- GBM Corporation: GBM is a Central America-based IT solutions integrator and managed services provider offering enterprise hardware, IT outsourcing, and digital transformation services. Highly comparable in business model and customer profile to Martec.
- CompuSoluciones: Mexican IT distributor and solutions integrator with a portfolio spanning hardware resale, managed services, and software integration across Latin America. Comparable as a multi-vendor IT integrator with both transactional and recurring revenue streams.
- Datco: Argentina-headquartered IT services and solutions company offering managed services, IT infrastructure integration, and digital transformation across Latin America. Directly comparable as a regional system integrator serving business customers.
- CT Internacional: Mexican IT distribution and integration company offering hardware resale, managed services, and technology solutions to business customers. Comparable business model to Martec as a multi-brand IT distributor and integrator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Martec social profiles
Digital presenceMartec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martec leadership team
Management profileNumber of profiles
Martec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martec
What does Martec do?
Martec is an Ecuadorian IT solutions integrator and managed services provider that helps businesses manage their technology infrastructure from a single vendor. It offers IT outsourcing, smart office automation, equipment rental with managed print services, and a proprietary document management platform (Gestor Documental), alongside electronic signature and electronic invoicing services. The company also operates an e-commerce store reselling hardware (printers, scanners, computers, networking equipment) and consumables from brands such as HP, Xerox, Epson, Konica Minolta, Dell, Lenovo, Kodak Alaris, and TP-Link.
Is Martec a public or private company?
Martec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martec founded?
Martec was founded in 2003. It employs 11 to 50 people.
Where is Martec based?
Martec is headquartered in Quito, Ecuador, in the Latin America region.
How does Martec make money?
Six revenue lines are on record. Hardware and Equipment Sales are the primary driver. The others are equipment Rental (Renta de Equipos), IT Outsourcing Services, technical Support and Maintenance, electronic Signature Services and consumables and Supplies.
Who are Martec's main competitors?
Broad incumbents on record are Ricoh, Logicalis, Softtek, Stefanini, Xerox and Ingram Micro. Direct peers are GBM Corporation, CompuSoluciones, Datco and CT Internacional.
Does Martec have an API?
No public API is recorded for Martec.
What industry is Martec in?
Martec's product category is Managed IT Services. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 423430 and its SIC code is 5045.