MyOps

What MyOps does

MyOps (legally MyOps Pty Ltd, ABN 97 623 226 335) is a Brisbane-based, founder-led Australian private company that delivers AI-powered business operations management software and professional services to small and medium enterprises. Its core product, MyOps Manager, is an operations hub that automates SOP creation, workflows, task management, role/accountability structures and KPI dashboards; this is paired with MyOps Builder, a freemium self-serve platform offering a Free Forever plan with 5-minute setup and no credit card required, accessible globally at builder.myopsmanager.com.au.

The technology stack combines a proprietary operations platform with an AI voice/chat agent (EVA Virtual Assistant) for 24/7 inbound call handling and lead capture, a separate vertical AI product (TaxDep.AI) for tax depreciation automation, and integration expertise across the major CRM, automation and accounting ecosystems used by Australian SMBs — HubSpot, Go High Level, Monday.com, Salesforce, n8n, Make, Zapier, Xero, DocuSign, Google Workspace and Meta Ads. The company also builds custom AI and software solutions for individual clients.

Revenue is generated through three streams: a freemium SaaS subscription (MyOps Builder, with paid tiers not publicly disclosed), quote-based 'Done For You' professional services engagements (Profit and Operations Diagnostic, Operational Systems Design, Technology Implementation, KPI Management, Leadership Systems, Business Process Improvement), and managed implementation/integration services. Distribution is hybrid: a product-led self-serve funnel through MyOps Builder combined with consultative inside-sales for higher-value transformation projects, supplemented by HubSpot partner referrals, content marketing, and direct phone outreach (1300069677) to Australian SMBs across verticals including healthcare, finance/mortgage broking, legal, non-profit, aged care, manufacturing/retail and gaming. The founder, Norm Roberts, is publicly associated with 100+ delivered transformation projects and the company has accumulated 17+ named client logos and a 5.0/5 Google rating from 8 reviews.

Name

MyOps

Legal name

MyOps Pty Ltd

Website

https://myops.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MyOps (MyOps Pty Ltd) is a Brisbane-based, founder-led Australian company that provides an AI-powered operations management platform (MyOps Manager, MyOps Builder) plus professional services to Australian small and medium enterprises across healthcare, finance, legal, non-profit and other verticals.

Ownership category

akta.pro rank

Product category

Operations Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Operations management software
• Business process automation
• CRM integration services
• Workflow automation platform
• AI virtual assistant

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: MyOps Builder platform with Freemium model offering free forever plan with basic features, and paid tiers for advanced capabilities. The platform enables businesses to build operational systems, SOPs, workflows and accountability structures.
2. Professional Services: Custom 'Done For You' consulting engagements including Operational Systems Design, Technology Implementation, KPI Frameworks, Leadership Systems, and Business Process Improvement. Services are tailored to client needs with diagnostic assessments preceding engagements.
3. Implementation and Integration Services: CRM setup, migration, automation; SaaS ecosystem design; custom software and AI solution development and integration

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyOps provides an AI-powered operations management software platform (MyOps Builder/Manager) that allows businesses to build operations hubs with automated SOPs, workflows, roles, accountability structures and KPIs in minutes. The platform is paired with hands-on "Done For You" consulting services that deliver operational diagnostics, process design, technology implementation, KPI frameworks and AI/virtual assistant deployment (including the EVA voice and chat agent) for Australian small and medium businesses.

Product overview

MyOps is an Australian-based operations management company offering both a software platform and professional services. The core product is MyOps Manager, an AI-powered operations hub built on the MyOps Builder platform that automates SOP creation, task management, workflows, and team accountability. MyOps Builder is a free self-service portal with a 5-minute setup, while the 'Done For You' service provides custom implementation. Key add-on modules include EVA Virtual Assistant (AI-powered voice and chat agent for 24/7 call handling), CRM & Workflow Hub (Go High Level-based), Marketing & Customer Engagement, Workflow Automation (n8n/Zapier), Cybersecurity & Compliance, and Custom Software & AI Solutions. The portfolio also includes consulting services for Digital Transformation, AI Adoption, KPI Management, and Business Process Improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• MyOps Builder / MyOps Manager Platform AI-powered operations management software platform (also marketed as MyOps Builder) that lets businesses build an operations hub with AI-generated SOPs, workflows, role/accountability structures, KPIs and dashboards in minutes; available via a free self-serve portal and as a custom Done For You implementation.
• EVA Virtual Assistant (Enterprise Virtual Assistant)

Quantifiable outcome

• 40% average efficiency gain across client operations
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCertified HubSpot partner providing CRM setup, migration, and automation services. Extensive case study work integrating HubSpot for clients including marketing automation, reporting dashboards, and operational workflows.
• Go High LevelcoreTechnology or IntegrationPrimary CRM platform for many SMB engagements. Configured for lead capture, automated onboarding, custom pipelines, and marketing automation integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pipefy: No-code process automation and workflow platform for SMBs, with strong emphasis on operational efficiency and integrations — direct comp to MyOps' automation and CRM-integration offerings.
• Kissflow: Workflow and process management platform with low-code automation for SMBs — comparable to MyOps Manager on process design and automation, and a similar SMB-funnel motion.
• monday.com: Work operating system for SMB and enterprise with strong workflow, CRM, and integrations — directly comparable to MyOps Manager on workflow/automation, and also an integration partner of MyOps.
• Process Street: Process and SOP management SaaS aimed at SMBs and ops teams — closely comparable to MyOps Manager's documented workflows, SOP generation, and accountability features.
• ClickUp: All-in-one work/operations platform offering docs, tasks, whiteboards, AI, and automation for SMBs and mid-market — a direct comp for MyOps Manager's 'one hub for SOPs, workflows, and accountability' positioning.
• Make (Integromat): Visual workflow automation and iPaaS for SMB and enterprise; competes head-on with the integration layer MyOps delivers and is also a MyOps integration partner.
• Zapier: Workflow automation platform connecting thousands of SaaS apps — directly competing with MyOps' integration/orchestration layer and also one of MyOps' integration partners.

Broad incumbents

• HubSpot: Broad CRM, marketing, and operations platform that already includes workflow automation, AI agents, and reporting — competing for the same SMB operational budgets, while also being MyOps' most strategic partner.
• Asana: Widely adopted work management platform with workflow automation and AI features — competing for SMB ops-and-workflow budgets, especially in professional services and marketing.

Emerging players

• ServiceTitan: Vertical operations SaaS targeting service SMBs (field services, trades, healthcare-adjacent); illustrates what a deeply verticalised, operationally-focused SaaS can look like as MyOps builds out further domain agents like EVA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myopsmanager
• LinkedInlinkedin.com/company/myopsbusiness
• Xx.com/myopsbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyOps