UniSender
UniSender is a Moscow-based SaaS platform founded in 2008 that provides email, SMS, and Telegram chat-bot marketing automation to 870,000+ businesses primarily in Russia and Belarus, with servers in Russia for FZ-152 compliance.
- Company typePrivate
- Founded2008
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UniSender does
UniSender is a Moscow-based SaaS provider of email, SMS, and Telegram chat-bot marketing automation, founded in 2008 and operating primarily in Russia and Belarus. The platform combines a drag-and-drop email editor with 100+ free templates, automated triggered and transactional email sequences, subscriber segmentation across 70+ criteria, SMS messaging across all major Russian mobile operators, a no-code Telegram chat-bot builder, an omnichannel scenario editor unifying email and chat-bot flows, and a free landing page builder. The product portfolio is anchored by the consumer-grade email marketing service and the enterprise-grade Unisender Go, an SMTP/API email transport engine capable of up to 60 million emails per hour with ~99.9% inbox delivery, dedicated IP management, automatic IP warming, and white-label capabilities for agencies.
The underlying platform is cloud-based with servers hosted in Russia, ensuring compliance with Federal Law 152 (Personal Data), Federal Law 242, Federal Law 38 (Advertising), and GDPR. It exposes a REST API and webhooks, supports bulk email and SMS APIs with documented rate limits, and integrates with 50+ third-party systems spanning CRM (Bitrix24, amoCRM, 1C, Microsoft Dynamics 365), CMS/website builders (WordPress, Tilda, Amiro CMS), ecommerce (CS-Cart, Nethouse), analytics (Google Analytics, Yandex.Metrica), and Zapier. The product is delivered exclusively as SaaS with no on-premise deployment.
UniSender operates a multi-channel GTM combining product-led growth (free tier with 1,500 emails, self-serve signup), direct-to-consumer marketing (Konvert journal, Telegram channels, VK community, SEO/content), enterprise field sales (Unisender Go demos for high-volume senders), and an agency/reseller channel. Revenue is generated through tiered subscriptions for the core platform (Light from 672 RUB/month to Personal at 30,000 RUB/month), usage-based pricing for Unisender Go (volume tiers up to 3M+ emails/month), per-SMS pricing across Russian carriers (3.25–11.20 RUB per SMS), per-email validation fees, chat-bot subscriptions, and professional services. The company has 870,000+ registered customers and processes over 800 million emails per month.
UniSender firmographics
Firmographics- Name
- UniSender
- Legal name
- Unisender
- Website
- https://unisender.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UniSender is a Moscow-based SaaS platform founded in 2008 that provides email, SMS, and Telegram chat-bot marketing automation to 870,000+ businesses primarily in Russia and Belarus, with servers in Russia for FZ-152 compliance.
- Ownership category
- akta.pro rank
UniSender industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where UniSender is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
UniSender business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Email Marketing SaaS (Subscription): Multi-tier subscription model for the core email marketing platform. Plans include Free (1500 emails), Light (672 RUB/month), Standard (952 RUB/month), and Personal (30,000 RUB/month). Paid plans are priced based on subscriber count and feature access. Additional fees apply for SMS, email validator, and chat-bot features.
- Unisender Go (SMTP/API Transport): Pay-per-email-volume model for high-volume transactional and marketing email sending via SMTP or API. Pricing tiers based on monthly volume: up to 500K, up to 1M, up to 3M, and over 3M emails/month. Additional revenue from dedicated IP management and white-label capabilities.
- SMS Messaging: Revenue from SMS bulk messaging services across Russian mobile operators (MTS, Megafon/Yota, Beeline, T2 Mobile, Motiv). Pricing per SMS varies by operator, volume, message category (advertising vs. service/transactional), and sender name registration. Monthly subscription fees for operator access (2,050-2,542 RUB/month per operator).
- Email Validator: Per-email validation service to clean subscriber databases. Pricing is tiered by base size: for bases under 5,000 contacts the rate is 0.2400 RUB per address; for bases of 25,000-50,000 contacts the rate is 0.1680 RUB per address. The larger the base, the lower the per-email cost.
- Chat-Bot Platform: Chat-bot creation and management for Telegram, priced based on number of subscribers. Bundled with the email marketing platform in premium tiers. Additional revenue from bot development and migration services.
- Professional Services: Email marketing consulting, custom template design, strategy development, and managed campaign services offered to clients needing implementation support.
- Landing Page Builder: Free landing page builder with integrated contact forms, online booking, and payment collection. Revenue indirect via increased platform stickiness and upsell to paid email marketing features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free — 0 RUB/month, up to 1500 emails |
| Subscription | Monthly | Light — from 672 RUB/month |
| Subscription | Monthly | Standard — from 952 RUB/month (recommended) |
| Subscription | Monthly | Personal — from 30,000 RUB/month |
| Usage-based | Pay-as-you-go | Unisender Go — volume-based pricing (up to 500K / 1M / 3M+ emails/month) |
| Usage-based | Pay-as-you-go | Email Validator — from 0.1680 RUB per email (for bases 25K-50K) |
| Unit Pricing | Pay-as-you-go | SMS — operator-dependent, starting from 6.75 RUB per SMS (indicative example) |
| Subscription | Monthly | Chat-bot — priced by subscriber count |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
UniSender product offering
Product offeringCore offering
UniSender is a cloud-based email and SMS marketing automation platform that lets businesses create, send, and track email campaigns, automated triggered and transactional email sequences, bulk SMS messaging, and Telegram chat-bot flows from a single interface. It bundles a drag-and-drop email and landing-page builder with 100+ templates, subscriber segmentation across 70+ criteria, list validation, A/B testing, omnichannel visual scenarios, and a high-volume SMTP/API email transport service (Unisender Go) targeted at enterprises sending up to 60 million emails per hour. The platform is sold as multi-tier SaaS subscriptions, supplemented by usage-based pricing for SMS, validator, and API transport, and is targeted primarily at SMBs, mid-market, and enterprise customers in Russia and Belarus.
Product overview
UniSender is an omnichannel marketing automation platform offering a unified product portfolio centered on email and SMS marketing, complemented by Telegram chatbots, landing page building, and visual automation scenario orchestration. The core platform consists of Email-рассылки (the primary email marketing service) enhanced by a Конструктор писем (drag-and-drop email builder with 100+ templates), Триггерные рассылки (automated triggered email sequences), Транзакционные рассылки (transactional notifications), and Сегментация базы подписчиков (advanced subscriber segmentation). Supporting tools include Аналитика email рассылок (analytics with click heatmaps and GA/Yandex integration), Email валидатор (list cleaning), Формы подписки (subscription forms), and А/B тестирование (A/B testing). The platform extends to additional channels: SMS рассылки (mass SMS campaigns across Russian/Belarusian carriers), Персонализированные SMS (personalized SMS), Конструктор чат-ботов (Telegram chatbot builder), and Конструктор лендингов (landing page builder). These channels are unified through Омниканальные сценарии (omnichannel automation scenarios) combining email and chatbot communication in a single visual editor. For developers, Unisender Go provides SMTP/API-based high-volume email transport with dedicated IPs. Professional services, a knowledge base, API documentation, and Unisender School round out the offering. The platform operates on Russian servers and targets businesses operating in Russia and Belarus.
Differentiator
Problem solved
Functional benefit
Brands
- Unisender Go: Email transportation service via SMTP and API for business, focused on high deliverability with servers in Russia.
Products and services
- Email Campaigns (Email-рассылки) UniSender's core email marketing product enabling mass email campaigns with creation, sending, automation, segmentation, A/B testing, trigger chains, transactional emails, subscription forms, email validation, and detailed campaign statistics. Designed for SMBs, mid-market, and enterprise marketers who need to reach and nurture subscriber bases.
- Email Builder (Конструктор писем) Visual drag-and-drop HTML email editor that lets non-technical users build responsive emails from pre-made blocks, embed video, GIF animations, AMP interactive elements, and social widgets, with access to 100+ templates and 500,000 stock images from Unsplash, Pexels, and Pixabay. Targeted at marketers without HTML/CSS skills.
- Free Email Templates Library (Бесплатные шаблоны писем) A library of more than 100 free responsive HTML email templates organized by category (gift, corporate, sales, invitations, newsletters, Black Friday, etc.), industry (furniture, food, B2B, restaurants, travel, e-commerce, real estate), and feature (adaptive, AMP, commercial proposals). Aimed at marketers who need ready-made, professionally designed email layouts.
- Triggered Email Campaigns (Триггерные рассылки) Automated email sequences triggered by subscriber behavior or events such as welcome messages, abandoned cart reminders, birthday greetings, reactivation campaigns, and lead-nurturing series, configured via a visual scenario editor with pre-built templates. Used by e-commerce and B2B marketers to automate customer lifecycle communications.
- Transactional Email (Транзакционные рассылки) Automated transactional email notifications triggered by user actions or status changes — order confirmations, delivery updates, password resets, support ticket updates, review requests, and gift cards — sent via API integration. Used by e-commerce platforms, SaaS products, and online services that need reliable one-to-one notifications.
- Unisender Go (SMTP/API Email Transport) High-volume email transport service connecting via SMTP or API for transactional, triggered, and mass email sending, capable of up to 60 million emails per hour with approximately 99.9% inbox delivery. Includes automatic IP warming, dedicated IP management, custom tracking domains, and white-label for agencies. Targeted at high-volume enterprise senders in Russia such as e-commerce platforms, banks, financial services, and media companies that require FZ-152 compliant Russian-hosted infrastructure.
- Subscriber Segmentation (Сегментация базы подписчиков) Subscriber database segmentation using more than 70 criteria including activity, preferences, lifecycle stage, geography, age, gender, and custom labels, with RFM analysis and contact-actualization features to avoid paying for inactive subscribers. Used by marketers to improve targeting, personalization, and campaign ROI.
- Email Validator (Email валидатор) Email address validation service that cleans subscriber databases by detecting invalid addresses, spam traps, role accounts, typos, and abandoned mailboxes against an internal validation database, improving deliverability and reducing per-contact send costs. Priced per email checked with volume discounts. Used by email marketers before major campaigns or list imports.
- Email Campaign Analytics (Аналитика email рассылок) Campaign analytics dashboard providing basic metrics (deliverability, open rates, clicks, unsubscribes, complaints) and advanced analytics including device breakdowns, subscriber geography, click heatmaps, aggregated reports, UTM tagging, and Google Analytics/Yandex.Metrica integration. Used by marketers to measure and optimize campaign performance.
- Landing Page Builder (Конструктор лендингов) Free drag-and-drop landing page builder with ready-made templates, contact capture forms, online booking, and online payment collection that allows users to publish complete websites without coding. Targeted at SMBs and individual marketers who need quick, integrated lead-capture pages to feed into UniSender email lists.
- SMS Campaigns (SMS рассылки) Mass SMS marketing service covering major Russian mobile operators (MTS, Megafon/Yota, Beeline, T2 Mobile, Motiv) and Belarus. Supports sender-name registration, contact-base management, segmentation, variable personalization, scheduling, UTM tracking, and API-based automation. Used by marketers and enterprises for time-sensitive customer notifications and promotional messaging.
- Chat-bot Builder (Конструктор чат-ботов) No-code Telegram chat-bot builder using a drag-and-drop visual editor that supports scenario creation with text, photos, video, GIF, files, and voice messages. Includes audience segmentation via surveys and tags, analytics, CRM/CMS/API integrations, and 24/7 automated customer communication. Used by marketers and SMBs in the CIS to run Telegram-based customer engagement.
- Omnichannel Automation Scenarios (Омниканальные сценарии) Visual omnichannel automation platform that combines email and Telegram chat-bot messages in unified customer-communication scenarios with pre-built templates (welcome series, lead magnets, webinar warm-up, reactivation), conditional branching, audience segmentation, and real-time per-step analytics. Targeted at marketers building cross-channel lifecycle campaigns.
- SMS Sending Program (Программа для рассылки SMS) Web-based SMS sending program requiring no desktop installation that supports alpha-name registration, contact upload (txt, xls, xlsx, csv), text preparation, variable personalization, scheduling, pre-send testing, and reporting with UTM tracking. Aimed at SMB marketers who prefer a simple browser-based interface.
- Personalized SMS (Персонализированные SMS) Personalized SMS messaging using variable substitution for name, city, birthday, promo codes, links, and custom contact fields, with database segmentation and custom variable creation for targeted messaging. Used by marketers to lift SMS conversion through personalization.
- Email Marketing Professional Services (Услуги email-маркетинга) Professional services including custom email template design, email marketing strategy development, automated campaign chain setup, and full management of mass email campaigns by UniSender's in-house experts. Sold as add-on services to clients lacking internal expertise, particularly mid-market customers.
Quantifiable outcome
- Emails opened 39% more often, unsubscribe rates decrease by 28%, and sales increase by 24% when using subscriber segmentation (Lyris research cited by Unisender)
- +10 more outcomes
Companies that use UniSender
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
UniSender technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature7 records
UniSender partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- 1C (CRM Integration)coreNative integration with 1C business management software, allowing synchronized contact and campaign data between 1C CRM and Unisender email/SMS platform.
- Bitrix24 (CRM)coreReady-made integration with Bitrix24 CRM enabling automated contact sync and campaign triggering from CRM workflows.
- amoCRMcoreIntegration with amoCRM allowing bidirectional contact synchronization and automated email triggers based on CRM pipeline events.
- WordPresscoreNative WordPress integration/plugin for subscription form embedding, contact collection, and automated email triggering from WordPress websites.
- Tilda (Website Builder)coreIntegration with Tilda website builder allowing seamless connection of forms and lead capture to Unisender contact lists.
- CS-Cart (E-commerce)coreIntegration with CS-Cart e-commerce platform enabling automated transactional and marketing email triggered by store events.
- ZapiercoreIntegration with Zapier automation platform allowing Unisender to connect to thousands of other apps without custom API development.
- Google AnalyticscoreDeep integration with Google Analytics for tracking email campaign conversions, UTM-tagged link performance, and attribution analysis.
- Yandex.MetricacoreIntegration with Yandex.Metrica for tracking subscriber behavior post-click, conversion attribution, and audience analysis for Russian-market users.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
UniSender competitors and assessment
Company assessmentDirect peers
- SendPulse: SendPulse is a direct competitor offering email, SMS, web push, and chatbot automation. Originally Ukrainian-rooted with strong CIS and Eastern European presence, it competes head-to-head with UniSender on SMB email marketing and omnichannel automation in the Russian-speaking market.
- Sendsay: Sendsay is a Russian email marketing and automation platform serving SMBs and mid-market customers with comparable features (drag-and-drop editor, segmentation, transactional, integrations with Bitrix/amoCRM). It directly competes with UniSender in the Russian market on price and features.
- Mindbox: Mindbox is a Russian omnichannel marketing automation/CDP platform combining email, SMS, mobile push, and loyalty tools. It targets mid-market and enterprise retail/e-commerce — overlapping significantly with UniSender's enterprise use cases in the Russian market.
- eSputnik: eSputnik is a Ukrainian-rooted omnichannel marketing platform offering email, SMS, Viber, and web push with a strong presence in CIS markets. It competes with UniSender on mid-market email automation and behavior-triggered campaigns.
- GetResponse: GetResponse is a Polish email marketing and automation platform with localized Russian-language support. It serves a similar SMB/prosumer audience with comparable funnels (webinars, landing pages, automation), competing with UniSender for Russian-speaking customers globally.
Broad incumbents
- Brevo (Sendinblue): Brevo is a European broad incumbent in marketing automation combining email, SMS, CRM, and chat. It competes with UniSender on email/SMS features but lacks UniSender's Russian data residency and Telegram-native chatbot flows.
- Mailchimp: Mailchimp is the global SMB email marketing incumbent and category-defining product. While it has limited presence in Russia, it sets the feature/UX benchmark that UniSender is measured against by international-minded Russian customers.
- ActiveCampaign: ActiveCampaign is a global CRM/email automation platform targeting SMB and mid-market. It competes with UniSender's automation scenarios on CX sophistication and analytics, with greater resources for product development.
Emerging players
- Klaviyo: Klaviyo is an e-commerce-focused email/SMS automation platform. While Russia-facing exposure is limited, it represents the trajectory global ESPs are taking — deep commerce integration and behavior-triggered flows that UniSender also targets with its triggers and segmentation.
Regional players
- Dashamail: Dashamail is a Russian email marketing and SMTP service targeting SMBs with comparable freemium-to-paid tiers and Russian-language positioning. It directly competes with UniSender's Light/Standard plans on price and feature parity within Russia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UniSender social profiles
Digital presenceUniSender compliance and trust
Trust signalCompliance5 records
UniSender financial estimates
Financial estimateRevenue estimate
Valuation estimate
UniSender leadership team
Management profileNumber of profiles
Profiles1 record
UniSender funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UniSender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UniSender
What does UniSender do?
UniSender is a cloud-based email and SMS marketing automation platform that lets businesses create, send, and track email campaigns, automated triggered and transactional email sequences, bulk SMS messaging, and Telegram chat-bot flows from a single interface. It bundles a drag-and-drop email and landing-page builder with 100+ templates, subscriber segmentation across 70+ criteria, list validation, A/B testing, omnichannel visual scenarios, and a high-volume SMTP/API email transport service (Unisender Go) targeted at enterprises sending up to 60 million emails per hour. The platform is sold as multi-tier SaaS subscriptions, supplemented by usage-based pricing for SMS, validator, and API transport, and is targeted primarily at SMBs, mid-market, and enterprise customers in Russia and Belarus.
Is UniSender a public or private company?
UniSender is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UniSender founded?
UniSender was founded in 2008. It employs 11 to 50 people.
Where is UniSender based?
UniSender is headquartered in Moscow, Russia, in the Europe region.
How does UniSender make money?
Seven revenue lines are on record. Email Marketing SaaS (Subscription) is the primary driver. The others are unisender Go (SMTP/API Transport), SMS Messaging, email Validator, chat-Bot Platform, professional Services and landing Page Builder.
Who are UniSender's main competitors?
Direct peers on record are SendPulse, Sendsay, Mindbox, eSputnik and GetResponse. Broad incumbents are Brevo (Sendinblue), Mailchimp and ActiveCampaign. Klaviyo is listed as an emerging player. Dashamail is listed as a regional player.
Does UniSender have an API?
Yes. UniSender provides a public REST API and webhook (Webhooks) system for developers to integrate email and SMS sending capabilities with external systems. The API covers methods for managing contact lists (createList, deleteList, subscribe, importContacts, exportContacts, etc.), campaign creation and sending (createCampaign, sendEmail, sendSms, createEmailMessage, etc.), statistics (getCampaignCommonStats, getCampaignDeliveryStats, getCampaigns, etc.), templates (createEmailTemplate, getTemplate, updateEmailTemplate, etc.), additional fields and tags, and notes. It supports bulk email API and SMS API methods. A PHP class wrapper is provided. Compression of API requests is supported. Rate limits apply (documented under "Лимиты по запросам"). Webhook notifications are available for event tracking. Developer documentation is at www.unisender.com/ru/support/category/api.
What industry is UniSender in?
UniSender's product category is Email Marketing Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.