What Activa Comunicação does

Activa Comunicação is a privately-held Brazilian boutique communication consultancy founded in 2000/2001 and headquartered in São Paulo. The firm positions itself as a business consultancy with a communication focus, delivering an integrated portfolio spanning media relations, social media curation and management, website production, image crisis management, SAC 2.0 strategic guidance, corporate integration and internal communication, podcast and videocast production, communication diagnostics, medical relationship management, editorial projects, and digital influencer relations. Service delivery is performed by a multidisciplinary in-house team of journalists with corporate communication, writing, marketing and social media experience, alongside designers, traffic managers, videographers, and sound and image editors, rather than through external subcontracting.

The company's commercial model is a sales-led, direct-engagement professional services motion targeting enterprise clients in Brazil across multiple verticals, with healthcare as the lead vertical. Flagship engagements include the São Camilo hospital network, where Activa handles digital presence, social media curation, website production and crisis monitoring across 36 healthcare units in three macro-regions (reported outcomes include 1000% growth in social media followers and views), and Centro Universitário São Camilo, where a six-year media relations program generated 4,888 published articles. Other named clients span automotive (Toyota), fintech (Cora), real estate (BSL), and additional healthcare operators (Assistê Care, Bem Viver, Gaia, Vivage, SM).

Revenue is not publicly disclosed. The firm operates with a stated headcount of 1–10, which constrains scale relative to its enterprise client set. There is no evidence of institutional investor backing, acquisitions, fundraising, or product diversification beyond the communication service portfolio. Geographic exposure is concentrated in Brazil, with documented operational coverage across the Norte/Nordeste, Sudeste, and Sul macro-regions. AI/ML capabilities are not evident in the operating profile, and the agency's growth trajectory, in the absence of disclosed hiring, funding, or expansion data, appears stable rather than accelerating.

Name

Activa Comunicação

Legal name

Activa Comunicação

Website

https://activacomunicacao.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Activa Comunicação is a privately-held Brazilian boutique communication consultancy headquartered in São Paulo, offering integrated media relations, social media management, crisis management, and content production services to enterprise clients, primarily in healthcare, with additional exposure to automotive, fintech, and real estate.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Corporate communications
• Media relations
• Social media management
• Crisis communication
• Internal communications

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Consulting Services: Professional communication and digital media consulting services provided to corporate clients across multiple sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Activa Comunicação is a boutique communication consultancy that provides tailored corporate communication solutions for businesses, including media relations, social media curation and management, website production, image crisis management, internal and corporate integration communication, strategic SAC 2.0 guidance, podcast and videocast production, communication diagnostics, editorial projects, and digital influencer relationship management. Services are delivered as customized integrated solutions by an in-house multidisciplinary team of journalists, designers, traffic managers, videographers, and audio/video editors, primarily serving the Brazilian market.

Product overview

Activa Comunicação is a boutique communication consultancy agency with 25 years of experience, offering a comprehensive suite of communication services. The company provides integrated solutions including media relations, social media management, website production, crisis management, strategic guidance, corporate integration, podcast/videocast production, communication diagnostics, internal communication, medical relationship management, editorial projects, and digital influencer engagement. The service portfolio is delivered as a unified offering by a multidisciplinary team of journalists, designers, social media managers, traffic managers, videographers, and audio/video editors, rather than as separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations (Relacionamento com a mídia)

Quantifiable outcome

• 1,000% increase in social media followers and views for São Camilo healthcare network
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Others

• FleishmanHillard Brazil:

Direct peers

• FSB Comunicação: One of Brazil's largest independent communications and PR agencies. Directly comparable as a Brazilian-headquartered firm offering integrated communications, media relations, and corporate reputation services across multiple sectors.
• InPress Porter Novelli: Brazilian PR and corporate communications agency affiliated with the Porter Novelli network. Comparable as a Brazil-based communications consultancy serving enterprise clients with media relations, crisis, and digital communications.
• CDN Comunicação: Brazilian corporate communications and PR agency serving enterprise clients. Directly comparable as a domestic competitor offering media relations, crisis management, and corporate communications across Brazilian sectors.
• Approach Comunicação: Brazilian integrated communications agency with strong consumer and corporate practices. Comparable as a domestic peer offering media relations, digital communications, and content services for Brazilian enterprise clients.
• Máquina Comunicação: Brazilian communications agency with expertise in corporate reputation and crisis. Directly comparable as a domestic competitor in the Brazilian enterprise communications market with similar service offerings.

Broad incumbents

• Edelman Brazil: Brazilian arm of global PR leader Edelman. Comparable as it offers PR, crisis, digital, and corporate communications to large enterprises in Brazil, but operates as part of a much larger global network rather than a boutique.
• Ketchum Brazil: Brazilian operations of global communications firm Ketchum. Comparable as it serves enterprise clients with PR, social media, and content services in Brazil, but as part of an international network with broader capabilities.
• Hill+Knowlton Brazil: Brazilian operations of global PR firm Hill+Knowlton. Comparable as it provides corporate communications, crisis management, and public affairs services to enterprise clients in Brazil, but at significantly larger scale.
• webershandwick Brazil: Brazilian arm of Weber Shandwick, one of the world's largest communications networks. Comparable as it offers integrated PR, social media, and content services for Brazilian enterprise clients, but as a global incumbent rather than a boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/activa_comunicacao
• Facebookfacebook.com/activaconsultoriaemcomunicacao
• LinkedInlinkedin.com/company/activa20anos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activa Comunicação