GiveWheel
GiveWheel is a UK-based multi-charity fundraising SaaS platform enabling individuals, businesses, and charities to raise funds for unlimited charities with custom percentage splits. It operates on a 0% platform fee model and features proprietary tools including DonorLed and GiveReel.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GiveWheel does
GiveWheel is a UK-based for-profit SaaS company that operates a multi-charity fundraising and corporate social responsibility platform accessible globally via the web. Founded in 2021 by Oliver Daniel (Founder, Product) and Charlie Hart (Founder, Partnerships), the platform enables individuals, teams, businesses, and charities to create fundraising pages supporting unlimited charities with customisable percentage splits in a single fundraiser. The technology stack is a multi-tenant web-based SaaS integrating Stripe for payment processing (with multi-currency support across GBP, USD, EUR, AUD, and CAD), Strava for fitness activity syncing, HMRC Gift Aid processing, and a Charity API plus webhook integrations for downstream data workflows. Notable proprietary feature modules include DonorLed (a donor-choice model allowing supporters to select beneficiary charities), GiveReel (auto-generated personalised video highlight reels), DonorMap (real-time GDPR-compliant geographic visualisation), a UK gambling-law compliant raffle engine with weighted odds and free-entry routes, and auction functionality with sealed and open bidding modes.
The platform serves three primary segments: individual fundraisers (personal challenges, marathons, in-memory fundraising); businesses, including named enterprise customers such as Unilever, Currys, JD Foundation, Screwfix Foundation, Manchester Airport Group, Gatwick, Bupa, NFU Mutual, and Burges Salmon; and non-profits/charities, including educational institutions and community groups. Distribution combines a self-serve product-led growth model for individuals and charities with a dedicated enterprise motion for corporate CSR programs featuring branded dashboards and aggregated reporting. Channel reach is amplified through official fundraising partnerships with mass-participation event organisers including Good Running Events and Run Norwich.
GiveWheel's business model is built on a 0% platform fee to all users, with no setup costs, monthly fees, or hidden charges. Revenue is generated through optional voluntary donor contributions on top of donations and pass-through Stripe payment processing fees (1.2% + 20p for UK cards, 4.35% flat for bank transfers). The company is bootstrapped, employs 1-10 people, and operates without disclosed institutional investment. As of the latest data, scale metrics include 10,000+ fundraisers, 1,000+ companies, and 20,000+ supported causes on the platform.
GiveWheel firmographics
Firmographics- Name
- GiveWheel
- Legal name
- GiveWheel
- Website
- https://givewheel.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GiveWheel is a UK-based multi-charity fundraising SaaS platform enabling individuals, businesses, and charities to raise funds for unlimited charities with custom percentage splits. It operates on a 0% platform fee model and features proprietary tools including DonorLed and GiveReel.
- Ownership category
- akta.pro rank
GiveWheel industry classification
Industry- Product category
- Online Fundraising Software
- NAICS
- Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
- akta.pro secondary industries
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Sweepstakes, Contests & Giveaway Administration (BPAFAMAD), Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
Keywords
Where GiveWheel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
GiveWheel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Optional Donor Contributions: Donors can optionally add a voluntary contribution on top of their donation to support platform operations. This is the primary revenue mechanism as the platform charges 0% platform fees.
- Payment Processing Fees (Pass-through): Standard card payment processing fees charged by Stripe: 1.2% + 20p for UK cards, lower than most other fundraising platforms. Bank transfers charged at 4.35% flat fee. This is a pass-through cost, not retained revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GiveWheel product offering
Product offeringCore offering
GiveWheel is a multi-charity online fundraising platform that enables individuals, teams, businesses, and charities to create fundraising pages supporting unlimited charities with custom percentage splits. The platform supports multiple fundraising formats including individual pages, series/group campaigns, fitness challenges, ticketed events, raffles, auctions, and offers differentiated sub-products: GiveWheel for Business (branded CSR dashboards and aggregated reporting) and GiveWheel for Non-Profits (charity partnership management). The platform charges 0% platform fees, with payments processed via Stripe and revenue generated from optional voluntary donor contributions.
Product overview
GiveWheel is a multi-charity fundraising platform built as a single unified system supporting multiple fundraising formats. The core platform encompasses Individual Fundraising pages, Series Fundraising for teams and mass events, Fitness Challenges with Strava integration, Ticketed Events, Raffles & Prize Draws, and Auctions. Key innovative features include DonorLed (a donor-choice model allowing supporters to select which charities receive their donations), GiveReel (automatically generated personalized fundraising highlight reels), and DonorMap (real-time geographic visualization of supporters). The platform serves three segments: individual fundraisers, businesses (GiveWheel for Business with branded dashboards and CSR modules), and non-profits (GiveWheel for Non-Profits with charity dashboards and partnership management). The platform operates on a 0% platform fee model with payments processed via Stripe.
Differentiator
Problem solved
Functional benefit
Brands
- DonorLed: Donor-led fundraising model that lets supporters choose which charities to support on a campaign, making giving more personal and impactful. Available in Unlimited, Selective, and Split modes.
- GiveReel
- DonorMap
Products and services
- Individual Fundraising (Single Page) Single-page fundraising product for individuals and teams supporting one or multiple charities in a single event. Includes Gift Aid processing, QR code generation, social sharing widgets, galleries, and Strava integration for fitness challenges. Suitable for personal challenges, marathons, celebrations, and in-memory fundraising.
- Series Fundraising Multi-page series fundraising format designed for teams and mass participation events. Links multiple individual fundraising pages under one collective target with unified progress tracking, consistent branding, and beneficiaries configurable at series or page level.
- Fitness Challenges Strava-integrated fitness challenge format supporting collective distance, total activity time, or step-based goals. Supports collaborative team targets or friendly competitions between participants with automatic activity syncing from Strava profiles.
- Ticketed Events Event ticketing product for charitable events with multiple ticket types, custom registration questions, promo codes, QR code smartphone check-in (no app or hardware required), and real-time sales tracking.
- Raffles & Prize Draws Charity raffle and prize draw product with automated winner generation, multi-draw pools, weighted odds, audit-ready exports, and UK gambling law compliance features including optional free or knowledge-based entry routes.
- Auctions Online charity auction product supporting both open (live visible bids) and sealed/closed-bid formats. Supports unlimited auction lots with images, reserve pricing, and automated winner invoicing and notification.
- GiveWheel for Business Corporate fundraising hub offering custom-branded dashboards, multi-team reporting, aggregated insights, and CSR modules for volunteering tracking, impact reporting, and ESG management. Targets UK enterprises centralizing corporate social responsibility and employee giving programs.
- GiveWheel for Non-Profits Charity dashboard providing real-time fundraising tracking, corporate partnership management, white-labelled branding options, and comprehensive reporting with custom coding for CRM integration. Free for UK-registered charities, CIOs, CICs, CASCs, and community groups.
Quantifiable outcome
- £7M+ raised by JD Foundation since 2015
- +2 more outcomes
Companies that use GiveWheel
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
GiveWheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
GiveWheel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Good Running EventscoreOfficial Fundraising Partner for events including the Great Eastern Run, Wokingham Half Marathon, and Run Sandringham. RIA members partnering with GiveWheel to enhance charitable fundraising and create meaningful event experiences.
- Run NorwichcoreOfficial Fundraising Partner for Run Norwich event, integrating GiveWheel's fundraising tools into the race experience.
- StravacoreIntegration partner enabling fitness activity syncing from Strava to fundraising pages. Participants can connect Strava accounts to automatically display runs, rides, swims and walks on their fundraising pages.
- StripecorePayment processing partner handling card donations and bank transfers. Stripe processes payments securely and disburses funds monthly to charities.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GiveWheel competitors and assessment
Company assessmentDirect peers
- Funraise: Nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and CRM. Comparable product scope to GiveWheel for Non-Profits and GiveWheel for Business, targeting mid-market and enterprise nonprofits.
- JustGiving: UK-based online fundraising platform owned by Blackbaud, serving individuals and charities with single and multi-charity fundraising pages. Most direct competitor given shared UK focus, charity network, and donation-processing model — GiveWheel differentiates on 0% fees and DonorLed.
- Donorbox: Online donation platform for nonprofits with recurring giving, peer-to-peer campaigns, and event ticketing. Competes head-to-head with GiveWheel on donation processing and nonprofit fundraising workflows at the SMB end of the market.
- GoFundMe Pro (formerly Classy): Nonprofit-focused fundraising and donor management platform acquired by GoFundMe. Targets nonprofits and charities with peer-to-peer campaigns, events, and CRM — directly overlapping GiveWheel for Non-Profits sub-brand.
Regional players
- iRaiser: European (France/Netherlands/Belgium) online fundraising software for nonprofits with peer-to-peer, events, and CSR modules. Comparable product positioning but geographic focus differs from GiveWheel's UK-centric base.
- RaiseNow: European (DACH-focused) digital fundraising platform for nonprofits with donation forms, crowdfunding, and event tools. Comparable in product scope but primarily serves Switzerland/Germany/Austria rather than UK — adjacent competitor if GiveWheel expands into continental Europe.
Broad incumbents
- GoFundMe: Global leader in personal and charitable crowdfunding, with massive brand recognition and donor network. Operates at much larger scale with broader geographic reach; competes in same charitable giving category but with different fee structure and consumer-first positioning.
- Network for Good (Bonterra): Established US nonprofit fundraising and donor management software under Bonterra's portfolio. Provides donation pages, CRM, and corporate giving tools overlapping GiveWheel's nonprofit and CSR product surface.
- Blackbaud: Large enterprise software provider for nonprofits including JustGiving, eTapestry, and CRM. Competes broadly via full-stack nonprofit suite; represents both a competitor and potential acquirer/partner for GiveWheel.
- CAF (Charities Aid Foundation): Established UK charity providing donor-advised giving services, workplace giving schemes, and charity banking. Adjacent competitor in the federated/multi-charity giving space where GiveWheel's DonorLed feature operates, with much larger brand and donor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GiveWheel social profiles
Digital presenceGiveWheel compliance and trust
Trust signalCompliance3 records
GiveWheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveWheel leadership team
Management profileNumber of profiles
Profiles2 records
GiveWheel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveWheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveWheel
What does GiveWheel do?
GiveWheel is a multi-charity online fundraising platform that enables individuals, teams, businesses, and charities to create fundraising pages supporting unlimited charities with custom percentage splits. The platform supports multiple fundraising formats including individual pages, series/group campaigns, fitness challenges, ticketed events, raffles, auctions, and offers differentiated sub-products: GiveWheel for Business (branded CSR dashboards and aggregated reporting) and GiveWheel for Non-Profits (charity partnership management). The platform charges 0% platform fees, with payments processed via Stripe and revenue generated from optional voluntary donor contributions.
Is GiveWheel a public or private company?
GiveWheel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GiveWheel founded?
GiveWheel was founded in 2021. It employs 1 to 10 people.
Where is GiveWheel based?
GiveWheel is headquartered in London, United Kingdom, in the Europe region.
How does GiveWheel make money?
Two revenue lines are on record. Optional Donor Contributions are the primary driver. The others are payment Processing Fees (Pass-through).
Who are GiveWheel's main competitors?
Direct peers on record are Funraise, JustGiving, Donorbox and GoFundMe Pro (formerly Classy). Regional players are iRaiser and RaiseNow. Broad incumbents are GoFundMe, Network for Good (Bonterra), Blackbaud and CAF (Charities Aid Foundation).
Does GiveWheel have an API?
Yes. GiveWheel offers a Charity API that provides data access for charities, enabling easier data workflows, reducing manual reporting, and connecting fundraising tools for smoother operations. The platform also supports webhook integrations for raffle fulfilment and donation tracking functionality (Campaign Flows and Supporter Flows) that allow users to track which links and shares are driving donations.
What industry is GiveWheel in?
GiveWheel's product category is Online Fundraising Software. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments, with a secondary code of BPAGAKAG, Federated Giving Organizations (e.g., United Way-type). Its NAICS code is 8132 and its SIC code is 7372.