What EF2 does

EF2 (legal entity EF2 B.V.) is a Dutch full-service creative and digital agency founded in 2011 and headquartered in Veenendaal, Netherlands, with a team of 25+ specialists spanning strategy, design, development, and marketing. The agency operates under a "Rediscover to Renew" methodology and serves three primary verticals: non-profit organizations (KiKa, ZOA, Het Gehandicapte Kind, ProVoet), B2B e-commerce companies (Landwinkel, HatchTech, Equipment4U, Beplatingswinkel, Agrifirm), and service companies/distributors (Vos Logistics, Alliance Automotive Group, Vandervalk+degroot, Dentaid). It is a subsidiary of Happy Horizon, a strategic operating company.

The company's technical core is a prefabricated B2B e-commerce platform ("Commerce Toolbox") built with a Laravel backend and Vue.js frontend using an 80% prefab / 20% custom model, complemented by custom Laravel web applications, Drupal CMS solutions, and modern headless/composable DXP builds using Strapi, Next.js, and Storyblok. The platform integrates with multiple ERP systems (AFAS, Exact, Microsoft Dynamics, SnelStart, SAP, Invervo), payment providers (Mollie, Adyen, Stripe, Klarna), and search engines (Meilisearch, Algolia). EF2 has developed reusable building blocks, an open-source Strapi plugin, and a custom Laravel Nova map plugin, and holds specialist credentials including a Drupal Grand Master and Laravel-certified developers.

EF2 monetizes through project-based custom development (B2B e-commerce platforms starting at €20,000), retainer arrangements for ongoing digital partnerships, and professional services (strategy, UX design, SEO/optimization). Pricing is primarily quote-based and not publicly disclosed, with 14-day invoice terms and reduced rates for non-profit clients. Go-to-market is direct sales-led — via phone, email, website inquiries, pitch competitions, and referrals through its Dutch Digital Agencies (DDA) membership — targeting enterprise and mid-market clients predominantly within the Netherlands.

Name

EF2

Legal name

EF2 B.V.

Website

https://ef2.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EF2 is a Dutch full-service creative and digital agency in Veenendaal that builds Laravel-based B2B e-commerce platforms, custom web applications, and CMS solutions for non-profits, B2B e-commerce companies, and service firms across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Web Application Development: EF2 builds custom web applications and digital platforms tailored to client needs. Projects range from B2B e-commerce platforms starting at €20,000 to complex enterprise applications. Revenue is generated on a project/contract basis, with development sprints and milestone-based delivery. Payment terms are 14 days per invoice, with the ability to invoice monthly for ongoing work.
2. Creative and Digital Agency Services: Full-service agency offering strategy, concepting, digital & UX design, development, optimization, and SEO services. Revenue generated through project fees, retainer arrangements for ongoing digital partnerships, and consulting. The agency offers reduced rates for non-profit organizations.
3. B2B E-commerce Platform (Prefabricated): EF2 offers a prefabricated B2B e-commerce platform at a starting price of €20,000, with 80% base functionality and 20% custom development. The platform includes ERP integrations, real-time inventory, personal dashboards, and order management. Additional revenue comes from ongoing maintenance and optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EF2 is a Dutch creative and digital agency that designs, develops, and optimizes custom web applications, B2B e-commerce platforms, and corporate websites for businesses and non-profit organizations. Its flagship offering is a prefabricated B2B e-commerce platform (Commerce Toolbox) built on Laravel and Vue.js, complemented by custom Drupal CMS, Laravel web applications, and composable DXP solutions integrated with major ERP, CRM, payment, and search systems.

Product overview

EF2 is a full-service Creative and Digital Agency offering a portfolio of digital products and services centered around its B2B E-commerce Platform, Laravel Custom Applications, and Drupal CMS Solutions. The B2B E-commerce Platform is a Laravel + Vue.js-based solution using a prefab approach (80% standard, 20% custom), supported by the Commerce Toolbox of reusable building blocks. This core platform integrates with multiple ERP systems (AFAS, Exact, Microsoft Dynamics, SAP, SnelStart), payment providers (Mollie, Adyen, Stripe, Klarna), and search engines (Meilisearch, Algolia). EF2 also delivers custom web applications using Laravel (with Laravel Nova for admin management) and Drupal CMS, and offers design, optimization, and strategy services. The agency uses Strapi as a headless CMS layer and Next.js for modern web projects.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B E-commerce Platform A Laravel-based B2B e-commerce platform with 80% prefab standard functionality and 20% custom development. Includes real-time product catalogs, ERP synchronization, inventory management, personalized dashboards, reorder functionality, cloud shopping cart, and integrated payment options (Mollie, Adyen, Stripe, Klarna). Built for the B2B market with ERP API integrations to AFAS, Exact, Microsoft Dynamics, SnelStart, SAP, and others.
• Laravel Custom Applications

Quantifiable outcome

• Equipment4U achieved 392% growth in organic search keywords in top 10, 388% in top 5, 675% in top 3, 7% total sessions increase, 16% organic sessions increase, 20% pageviews increase, 280% backlink growth, 219% branded search growth in 6 months post-launch
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dutch Digital Agencies (DDA)coreGTM or Marketing Partner · 1 March 2021EF2 officially joined Dutch Digital Agencies in March 2021, the trade association for the best digital specialists in the Dutch industry. DDA has over 150 members nationwide. EF2 was extensively screened and their participation was signed by an accountant. DDA membership provides quality endorsement, knowledge sharing, seminars, agency visits, school and business connections for recruitment. EF2 is the only regional digital agency with DDA membership.
• FYRON Group (part of Happy Horizon)coreStrategic or Co-development PartnerEF2, as part of Happy Horizon, developed the new branding website for FYRON Group (fyrongroup.com) in February. The project was executed by EF2's development team in collaboration with Gracious, built with Storyblok (headless CMS) and Next.js. EF2 also developed marketing implementations (CookieFirst, GA4). Design by Analogue. This marks the start of a long-term collaboration with FYRON Group for multiple brand websites (OFYR, The Bastard, BSTRD).
• GraciousminorStrategic or Co-development PartnerDevelopment partner on the FYRON Group branding website project. Gracious collaborated with EF2's development team.
• Analogue (Design Agency)minorStrategic or Co-development PartnerDesign agency responsible for the visual design of the FYRON Group branding website. EF2 executed the development of Analogue's design.
• LequalminorImplementation/ SI/ Consulting PartnerLinkbuilding partner for Beplatingswinkel SEO project. EF2 partnered with Lequal to develop a linkbuilding strategy to strengthen website authority and improve search rankings.
• Dutch Laravel FoundationcoreTechnology or IntegrationEF2 is a member of the Dutch Laravel Foundation, which promotes Laravel in the Netherlands and stimulates knowledge transfer. Together with approximately 15 other bureaus in the Netherlands, EF2 participates in a group of companies that promotes Laravel usage and shares best practices. Membership provides certainty that EF2 has chosen a framework with future potential.
• LandwinkelcoreStrategic or Co-development PartnerEF2 won the pitch for Landwinkel's B2B platform in 2022. Previously delivered a multi-domain website for Landwinkel's many locations. The B2B platform was built on EF2's prefab platform (80% base, 20% custom) using Laravel backend, Vue.js frontend, and TailwindCSS. Strapi headless CMS for content management. The platform connects to Invervo ERP via API.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large global digital agency with Dutch roots and significant presence across Europe. Overlaps with EF2 across strategy, design, and development but operates at much larger scale across broader industries.
• Valtech: Global digital agency with strong Netherlands presence focused on digital transformation, commerce, and content management. Comparable to EF2 in DXP/composable architecture work but at enterprise scale across multiple geographies.

Direct peers

• Greenberry: Dutch digital agency serving mid-market B2B and service clients with web development, design, and digital strategy. Directly comparable to EF2's service company segment (Vos Logistics, Vandervalk+degroot equivalents).
• Freshheads: Dutch digital agency with strong Drupal and Laravel expertise serving mid-market and enterprise clients. Closely comparable to EF2 on technology stack (open-source PHP frameworks) and project-based delivery model.
• Mirabeau: Major Dutch digital agency (now part of Cognizant) offering strategy, design, and custom development across enterprise and mid-market. Directly comparable to EF2 on full-service digital transformation, though operating at significantly larger scale.
• WeAreBrain: Dutch-headquartered digital agency with full-service strategy, design, and development capabilities. Comparable to EF2 across mid-market and enterprise projects with similar composable architecture expertise.
• Hoppinger: Dutch digital agency offering strategy, design, and technical development including custom web applications. Comparable to EF2 in the mid-market Dutch segment, with overlapping B2B and platform work.
• Doppio: Dutch digital agency offering web development, design, and digital strategy services. Comparable to EF2 on mid-market B2B projects and overall service mix in the Dutch market.
• Vendic: Dutch B2B e-commerce specialist agency building on Magento and other platforms for mid-market and enterprise wholesalers. Closely comparable to EF2's B2B e-commerce practice (Landwinkel, HatchTech) though with a different technology stack.
• Redkiwi: Dutch digital agency specializing in Drupal and Laravel development with similar full-service strategy, design, and development capabilities. Competes head-to-head with EF2 for mid-market B2B and non-profit web projects in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EF2