What Hybrid Interaction does

Hybrid Interaction is a private consulting agency specializing in CRM and gamification managed services for the iGaming industry. Founded in 2007 by Shahar Attias and registered as Hybrid Interaction LTD., the firm is headquartered in Binyamina, Israel with operational presence in Armenia and serves online casino and sportsbook operators across global regulated markets. According to company claims, the team has executed over 300 consulting projects and worked with 350+ global brands. The company has grown from a solo consultancy into a team of approximately 15 professionals organized around CRM operations, business development, and gamification expertise.

The firm's core offering is a single Managed Services product line that encompasses strategic CRM audits, lifecycle mapping, back-office configuration, custom promotional calendars, marketing automation, loyalty program development, VIP segmentation, churn prevention, and ongoing performance reporting. Hybrid Interaction does not develop proprietary CRM technology; rather, it configures and operates partner platforms — most notably Optimove (where it serves as the official CRM managed services partner since October 2025), Xtremepush (XP Partners programme), Gaming Innovation Group's GiG Marketplace, and supporting integrations with Fast Track, Smartico, and Braze. Service delivery combines domain consulting with embedded execution acting as an extension of operator teams.

Revenue is generated through customized, multi-year managed services contracts priced per client objectives and budget. Distribution occurs via direct enterprise sales, channel partnerships with CRM technology vendors, business development outreach, and presence at industry events such as AffPapa Madrid and SBC Summit Malta. The customer base is concentrated within iGaming — primarily sportsbook and casino operators — with active engagements in EMEA (Switzerland, Germany, UK, Sweden), LATAM (Mexico via the Strendus/Logrand partnership), and other regulated gambling markets. Hybrid Interaction also operates the ChiefsClash podcast as a content marketing and thought leadership asset within the iGaming community.

Name

Hybrid Interaction

Legal name

Hybrid Interaction LTD.

Website

https://hybridinteraction.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hybrid Interaction is a private iGaming CRM consulting agency founded in 2007, delivering managed CRM, gamification, and player retention services to online casino and sportsbook operators across global regulated markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Binyamina

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Managed Services: Provides managed services as an embedded extension of operator teams, executing CRM strategies including audits, configuration, campaign design, automation, loyalty programs, and performance insights. Customized to fit client challenges, goals, and budget constraints.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hybrid Interaction is a consulting agency delivering managed CRM and gamification services to iGaming operators. Services include strategic CRM audits and lifecycle mapping, back-office setup and configuration, custom promotional calendars and campaign design, marketing automation and user journey optimization, loyalty program development and VIP segmentation, churn prevention and reactivation strategies, and monthly performance insights with ongoing strategic guidance.

Product overview

Hybrid Interaction is a consulting agency delivering managed services to iGaming operators. The company offers a single unified service offering — Managed Services — which encompasses strategic CRM consulting, gamification services, and operational execution support. Services include strategic CRM audits and lifecycle mapping, back-office setup and configuration, custom promotional calendars and campaign design, marketing automation and user journey optimization, loyalty program development and VIP segmentation, churn prevention and reactivation strategies, and monthly performance insights with ongoing strategic guidance. The company has worked with 350+ global brands and over 300 operators. The Managed Services offering is complemented by strategic partnerships with technology platforms including Optimove, Fast Track, Smartico, and Braze, but these are not separate product modules — they represent technology platforms through which Hybrid Interaction delivers managed services.

Differentiator

Problem solved

Functional benefit

Brands

• ChiefsClash: A podcast series hosted by CEO Shahar Attias featuring interviews with CEOs and industry leaders in the iGaming space. Episodes cover topics such as leadership, industry trends, and innovation.

Products and services

• Managed CRM and Gamification Services End-to-end managed CRM and gamification service for iGaming operators, covering strategic CRM audits and lifecycle mapping, back-office setup and configuration, custom promotional calendars and campaign design, marketing automation and user journey optimization, loyalty program development and VIP segmentation, churn prevention and reactivation strategies, and monthly performance insights with ongoing strategic guidance. Delivered as an embedded extension of operator teams.

Quantifiable outcome

• Operators can launch campaigns faster, test continuously, and measure incremental lift through built-in holdouts and multi-touch attribution

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• OptimovecoreStrategic or Co-development Partner · 30 October 2025Expanded collaboration to accelerate CRM impact for sportsbooks and casinos. Hybrid Interaction serves as Optimove's official CRM managed services partner. The combination delivers multichannel marketing orchestration with iGaming-specific CRM services enabling operators to launch faster, test continuously, and prove incremental lift through built-in holdouts and multi-touch attribution.
• Gaming Innovation Group (GiG)coreChannel Partner/ Reseller/ Distributor · 30 June 2024Strategic cooperation with GiG to power online casino brands using GiG's iGaming Platform and Magic CMS. GiG provides the platform while Hybrid Interaction delivers CRM expertise and gamification services.
• XtremepushcoreChannel Partner/ Reseller/ Distributor · 3 February 2024Hybrid Interaction joined Xtremepush XP Partners programme to deliver fully managed CRM services to Xtremepush operator customers. Partnership helps operators scale CRM operations faster and more seamlessly, combining product expertise with understanding of customer challenges for multi-market or multi-brand CRM programmes.
• Strendus (Logrand/Big Giant)coreStrategic or Co-development Partner · 11 July 2023Partnership with Mexican entertainment group Logrand operating Strendus online casino. Hybrid Interaction improving customer service interactions, implementing loyalty and retention strategies, analyzing data, and providing UX suggestions to improve customer journey.
• BanGiGminorChannel Partner/ Reseller/ Distributor · 20 December 2022Services listed on GiG Marketplace, making Hybrid Interaction's CRM experience accessible to GiG-powered operators. Both existing and future iGaming operators using GiG technology can access Hybrid Interaction's services.
• Fast TrackcoreTechnology or IntegrationCRM technology partner specializing in real-time data integration, advanced automation, and AI for iGaming. 100+ partners worldwide trust Fast Track.
• SmarticocoreTechnology or IntegrationSmartico offers CRM personalized marketing and loyalty solutions including gamification software that transforms player motivation into consistent gameplay, boosting retention and engagement.
• BrazecoreTechnology or IntegrationCustomer engagement platform integrated into Hybrid Interaction's managed services stack for iGaming operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EveryMatrix: Large iGaming B2B platform provider (casino, sports, payments, CRM modules) serving operators globally. Overlaps with Hybrid Interaction on the CRM/player engagement layer but as part of a much broader technology stack.
• BetConstruct: Full-stack iGaming and sportsbook software provider with CRM, marketing, and player management capabilities. Competes with Hybrid Interaction in operator CRM/retention services as part of a wider platform offering.
• Gaming Innovation Group (GiG): Broad iGaming platform and media company that powers online casino and sportsbook brands. Hybrid Interaction's services are listed on the GiG Marketplace, and GiG is both a distribution channel and a broad incumbent serving overlapping operator customers.
• SOFTSWISS: iGaming software and services provider with platform, casino content, sportsbook, and CRM/player retention offerings. Overlaps with Hybrid Interaction on operator CRM, retention, and managed services at scale.

Direct peers

• Smartico: iGaming-specific CRM, gamification, and loyalty platform. Hybrid Interaction integrates Smartico into its managed services stack; both deliver gamification and retention tooling to casino and sportsbook operators.
• Optimove: Multichannel marketing orchestration platform purpose-built for iGaming. Hybrid Interaction is Optimove's official CRM managed services partner; both serve the same operator buyer for CRM, retention, and personalization outcomes.
• Fast Track: Real-time CRM, automation, and AI platform focused exclusively on iGaming. Hybrid Interaction lists Fast Track as a core technology partner and both target operator CRM and player engagement use cases.
• Xtremepush: CRM and marketing platform purpose-built for iGaming and sports betting operators. Hybrid Interaction is a member of Xtremepush's XP Partners programme, delivering managed services to Xtremepush's operator customers.

Regional players

• Square in the Air: Specialist iGaming and sports betting marketing and PR agency serving operators in the UK and Europe. Comparable as a specialized iGaming services firm with a marketing/engagement orientation, though more PR-led than Hybrid Interaction's CRM focus.

Emerging players

• Infiniza: Boutique iGaming consultancy and managed services firm supporting operators with CRM, marketing, and operations. Comparable in size and service model to Hybrid Interaction and operating in the same iGaming services niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hybridinteraction
• LinkedInlinkedin.com/company/1698064

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hybrid Interaction