What Maggie McFlys does

Maggie McFly's is a privately held, founder-owned polished-casual restaurant chain founded in 1993 by Ray Harper in Middlebury, Connecticut. The company operates 9 (soon 10) company-owned restaurant locations across Connecticut, New York, Virginia, and Florida, with a 10th unit scheduled to open in Port St. Lucie in April 2026. Its core product is a full-service dine-in experience built around a scratch-made menu of more than 150 chef-curated dishes sourced from a curated network of 25+ local farms, bakeries, distilleries, and breweries, complemented by a handcrafted bar program featuring local craft beers and small-batch spirits.

The business operates across multiple revenue streams: dine-in, take-out, delivery, and catering services at the unit level; gift cards sold through a CardFoundry integration in $25-$200 denominations; and branded apparel (t-shirts, crewnecks, hoodies) priced $12.99-$39.99 through a proprietary e-commerce storefront. A differentiated add-on, an Indoor Golf & Event Lounge, operates inside the Brookfield, CT unit at $45-$50/hour. Supporting technology consists of a custom WordPress website launched in 2025 with Lounge Lizard, OpenTable and SevenRooms for reservations, order.online for digital ordering, and a recently launched VIP rewards program; the company maintains no proprietary AI/ML capabilities and no mobile app.

The company is wholly owned by founder Ray Harper, has explicitly avoided outside investors, and funds expansion through internal financing and disciplined site selection. Pricing is publicly disclosed on per-location menus, with menu items ranging from $5 to $50. The chain serves a horizontal consumer segment (families, social diners, general public) with no enterprise or B2B anchor accounts, and reports 2025 systemwide sales growth of 1.9%, consistent with a mature regional concept executing measured Sun Belt expansion.

Name

Maggie McFlys

Legal name

Maggie McFly's

Website

https://maggiemcflys.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Maggie McFly's is a privately held, founder-owned polished-casual restaurant chain operating 10 units across CT, NY, VA, and FL, serving 150+ scratch-made dishes to general public diners with dine-in, takeout, catering, gift cards, and apparel.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Cocktail Lounges & Speakeasies (MPAGAIAD), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Polished casual dining
• Scratch made menu
• Craft cocktail bar
• Restaurant catering services
• Branded apparel merchandise

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Full-service restaurant dining with scratch-made menu of over 150 dishes, craft cocktails, local craft beers, and bar program. Revenue generated from dine-in, take-out, delivery, and catering services.
2. Retail Merchandise: Sale of branded apparel including t-shirts, crewnecks, hoodies, and accessories through the company's e-commerce shop.
3. Gift Cards: Physical and digital gift cards sold in denominations from $25 to $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maggie McFly's operates a polished-casual restaurant chain offering dine-in service with a scratch-made menu of over 150 chef-curated dishes, handcrafted cocktails, local craft beers, and small-batch spirits across 10 locations in four U.S. states. The company also provides takeout, delivery, catering services, branded apparel and gift cards, and an indoor golf and event lounge at the Brookfield, CT location.

Product overview

Maggie McFly's® is a polished-casual restaurant chain founded in 1993, operating 10 locations across Connecticut, New York, Virginia, and Florida. The core product is its dine-in restaurant experience offering over 150 chef-curated scratch-made dishes with locally-sourced ingredients, complemented by a handcrafted bar program featuring local craft beers and small-batch bourbons. The brand extends its customer touchpoints through multiple integrated services: Online Ordering (via order.online), Catering Services, Gift Cards (via CardFoundry), Apparel & Merchandise (featuring Wings, EST93AD, and World Tour 30th Anniversary collections), VIP Rewards Program, and an Indoor Golf & Event Lounge at the Brookfield, CT location. The dining concept emphasizes aviation-themed decor and a lifestyle-establishment atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Experience Full-service polished-casual dining experience serving over 150 chef-curated scratch-made dishes, handcrafted cocktails, locally-sourced craft beers, and small-batch bourbons in an aviation-themed atmosphere across 10 locations.
• Gift Cards

Quantifiable outcome

• Systemwide sales up 1.9 percent in 2025
• +1 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• Lounge LizardcoreTechnology or Integration · 1 May 2025Digital marketing agency that redesigned and launched Maggie McFly's new custom WordPress website. The partnership includes synchronized social media strategy. Since May 2025, yielded 544% increase in total impressions and 330% net audience growth with 3.4 million total impressions supporting the restaurant's national expansion goals.
• Albany DistillingminorOthersLocal spirits partner supplying products for Maggie McFly's bar program.
• Counter Weight BrewingminorOthersLocal craft brewery partner.
• Avery Branch FarmsminorOthersLocal farm supplier of fresh produce.
• Hardcore Sweet BakeryminorOthersLocal bakery supplying fresh baked goods.
• Perfect Blend CafeminorOthersLocal partner for food products.
• Young Veterans BrewingminorOthersLocal craft brewery partner.
• Aloha BakeryminorOthersLocal bakery supplying fresh baked goods.
• M.C. Bread Distributor Co.minorOthersBread distributor supplying fresh bread products to locations including Florida.
• Lyman OrchardsminorOthersLocal farm supplier.
• Sunswell GreensminorOthersLocal supplier of fresh greens and produce to Florida locations.
• Litchfield DistillingminorOthersLocal distillery supplying spirits for cocktails and bar program.
• Lillys PastaminorOthersLocal pasta supplier.
• Rockland BakeryminorOthersLocal bakery supplier.
• Goldenrod ApiaryminorOthersLocal honey supplier.
• Fillibuster BourbonminorOthersLocal spirit brand for cocktails.
• Subculture CoffeeminorOthersLocal coffee roaster.
• SoCo CreameryminorOthersLocal creamery supplier.
• Kreider FarmsminorOthersLocal farm supplier.
• FreshpointminorOthersFresh produce supplier.
• Brooklyn BreweryminorOthersCraft beer supplier.
• Plymouth BeefminorOthersLocal beef supplier.
• Two Roads BrewingminorOthersLocal craft brewery partner.
• HalpernsminorOthersSupplier of Italian sausage and meat products.
• Sloop BrewingminorOthersLocal craft brewery partner.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• The Cheesecake Factory: The Cheesecake Factory is a publicly-traded polished-casual full-service restaurant chain with an oversized menu, scratch kitchen, full bar program, and mall/real-estate footprint that closely mirrors Maggie McFly's operating model and customer targeting.
• Olive Garden: Olive Garden (Darden) is the dominant casual Italian dining chain in the US with a broad pasta-heavy menu and full bar — a much larger incumbent that competes with Maggie McFly's pasta offerings at a lower price point.

Direct peers

• BJ's Restaurants: BJ's is a casual full-service chain famous for its deep menu (including scratch-made pizzas, pastas, and burgers), craft beer program, and Pizookie dessert — directly comparable to Maggie McFly's 150+ dish scratch-made menu and craft beverage positioning.
• California Pizza Kitchen: CPK operates polished-casual restaurants centered on scratch-made pizzas and pastas with broad American menu variety — directly aligned with Maggie McFly's stated specialty in fresh pasta dishes and gourmet pizzas.
• Seasons 52: Seasons 52 (Darden) is a polished-casual chain built on a seasonal, fresh-ingredients, scratch-kitchen menu with a wine-focused bar program — directly comparable to Maggie McFly's local-and-craft sourcing narrative and broad casual menu.
• Yard House: Yard House is a casual full-service chain known for its oversized menu, large craft beer selection, and bar-forward experience — closely matching Maggie McFly's craft cocktail and local craft beer positioning.
• Bonefish Grill: Bonefish Grill (Darden) is a polished-casual chain offering scratch-made cuisine with a strong bar program and mall-area real estate locations — comparable in service style, atmosphere, and target customer to Maggie McFly's.
• Uno Pizzeria & Grill: Uno Pizzeria & Grill is a casual full-service pizza chain with deep Italian-American menu, full bar, and mall-based locations — comparable to Maggie McFly's gourmet pizza focus and family-oriented casual dining atmosphere.
• Not Your Average Joe's: Not Your Average Joe's is a regional polished-casual New England chain with a scratch-made broad American menu, craft beer, and local sourcing — a strong regional comparable to Maggie McFly's Connecticut-rooted positioning and menu strategy.

Others

• The Capital Grille: The Capital Grille (Darden) is an upscale steakhouse chain with a polished bar program and dry-aged specialty focus — thematically comparable as a peer in the Darden-style polished-casual restaurant portfolio but at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maggiemcflys
• Facebookfacebook.com/maggie.mcfly.52
• LinkedInlinkedin.com/company/maggiemcflys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggie McFlys