MakePlans

Appointment Scheduling Softwaremakeplans.com

Company typePrivate
Founded2016
HeadquartersOslo, Norway
Headcount1–10
GTM typeB2B
OfferingSoftware

MakePlans firmographics

Firmographics

Name: MakePlans
Legal name: MakePlans AS
Website: https://makeplans.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Where MakePlans is headquartered

Location

Headquarters

HQ city: Oslo
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

MakePlans business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

Subscription - Per Resource: Monthly subscription billed in advance based on number of resources (staff members, rooms, or other bookable assets). All features included in the base subscription with no tiered plans.
SMS and Third-party Authentication: Optional SMS reminders at $0.08 per message. Third-party authentication services also charged per use.
Payment Processing: 2% transaction fee on Stripe payments. Volume-based charges for other payment processors like Braintree.
Enterprise Plan Add-ons: Custom SMS sender name, custom email sender, custom domain, and custom agreements available for additional fees. Enterprise plan includes dedicated support, onboarding, custom DPA, and SLA.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Standard Plan - $9 per resource per month

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

MakePlans product offering

Product offering

Core offering

MakePlans provides a white-label online appointment booking, scheduling, and event registration platform that enables service-based businesses to accept bookings, manage calendars, send automated SMS/email reminders, process payments, and handle class/event signups through a branded booking site. The platform includes a fully featured REST API for custom integrations and is hosted on JCloud infrastructure in Norway.

Product overview

MakePlans is a unified online booking platform that combines appointment scheduling, event registration, and class management in a single system. The core MakePlans product serves as the main booking platform with distinct modules for Appointment Booking (service-based scheduling), Event Registration (seminars, workshops), and Class Signups (yoga, courses). Video Scheduling add-on enables Zoom and Whereby video call integrations. The MakePlans API extends functionality for custom integrations. All modules share common infrastructure including SMS reminders, payment processing via Stripe/Braintree, basic CRM, reports, and over 20 native third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

MakePlans Online Booking Platform Unified online booking platform combining appointment scheduling, event registration, and class management in a single white-label system with automated confirmations, SMS/email reminders, calendar integrations, and CRM functionality for service-based businesses.
Appointment Booking

Quantifiable outcome

Over 7 million bookings processed since 2010
+3 more outcomes

Companies that use MakePlans

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

MakePlans technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration25 records

Feature8 records

MakePlans partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

StripecoreTechnology or IntegrationPayment processing integration. Customers can require prepaid bookings via credit card. Transaction fees of 2% apply. No credit card details stored in Makeplans. PCI compliant.
ZapiercoreTechnology or IntegrationIntegration platform connecting Makeplans to over 1000 applications. Triggers for new bookings and new customers available.
Make (formerly Integromat)coreTechnology or IntegrationVisual automation platform integration connecting Makeplans to thousands of apps. Triggers for new bookings and new customers.
JCloud (Infrastructure)coreTechnology or IntegrationInfrastructure hosted on JCloud in Norway with ISO 27001 and SOC 2 certifications. Industry-leading security practices and physical protection for services.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

MakePlans competitors and assessment

Company assessment

Direct peers

Square Appointments: Square Appointments bundles booking, payments, and POS into a single platform for service businesses, directly competing with MakePlans' appointment-booking-plus-Stripe-payments offering with the added strength of an integrated payments ecosystem.
Setmore: Setmore is an online appointment scheduling platform aimed at service-based SMBs (salons, spas, consultants), directly competing with MakePlans on booking, reminders, and payment integrations at a similar price point.
Calendly: Calendly is the dominant scheduling SaaS, offering online appointment booking and meeting scheduling for individuals and teams. It directly competes with MakePlans on appointment booking, calendar integrations, and self-serve onboarding, though it is more focused on professional meeting scheduling than service-industry bookings.
SimplyBook.me: SimplyBook.me offers customizable online booking websites for service businesses, including custom branding, API access, and multiple integrations — features that overlap closely with MakePlans' white-label and API offering. It is a direct competitor in the horizontal appointment-booking SaaS category.
Booksy: Booksy is an appointment booking platform focused on beauty, wellness, and barbering SMBs — a vertical that overlaps with MakePlans' hairdresser/spa/clinic segments. It is a direct peer in the appointment-booking market with a mobile-first approach.
Acuity Scheduling: Acuity Scheduling (owned by Square) provides appointment booking, class signups, and event registration with payment processing, mirroring MakePlans' core feature set. It is a direct peer targeting the same SMB service-provider market with a similar subscription model.
10to8: 10to8 provides online appointment scheduling, automated reminders, and payment processing for service-based SMBs, closely mirroring MakePlans' feature set at a comparable subscription price point.
YouCanBookMe: YouCanBookMe provides online scheduling with custom branding, integrations, and a developer-friendly API, positioning it as a direct SMB-focused peer to MakePlans in the appointment-booking space.
Vagaro: Vagaro is an appointment booking, class signups, and event management platform targeting salons, spas, fitness studios, and similar service businesses — directly comparable to MakePlans on both appointment booking and class signup use cases.

Broad incumbents

Mindbody: Mindbody is a large incumbent SaaS platform for fitness, wellness, and beauty businesses offering appointment booking, class signups, and event management alongside broader business management functionality. It competes with MakePlans' class-signup and appointment-booking modules but operates at a larger scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

MakePlans compliance and trust

Trust signal

Compliance8 records

MakePlans financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MakePlans leadership team

Management profile

Number of profiles

Profiles3 records

MakePlans funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MakePlans M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakePlans

What does MakePlans do?

Is MakePlans a public or private company?

MakePlans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MakePlans founded?

MakePlans was founded in 2016. It employs 1 to 10 people.

Where is MakePlans based?

MakePlans is headquartered in Oslo, Norway, in the Europe region.

How does MakePlans make money?

Four revenue lines are on record. Subscription - Per Resource is the primary driver. The others are SMS and Third-party Authentication, payment Processing and enterprise Plan Add-ons.

Who are MakePlans's main competitors?

Direct peers on record are Square Appointments, Setmore, Calendly, SimplyBook.me, Booksy, Acuity Scheduling, 10to8, YouCanBookMe and Vagaro. Mindbody is listed as a broad incumbent.

Does MakePlans have an API?

Yes. MakePlans offers a REST-based JSON API that provides full access to all features including appointments, classes, and events scheduling. The API includes public read-only API for websites and full-access private API for backend integrations. Webhooks are available for real-time notifications for booking changes, cancellations, and more. The API documentation is available at developer.makeplans.com. Customization options include CSS for styling, custom forms via GitHub (makeplans-custom-forms), and custom outgoing messages using Liquid template language. Developer documentation is at developer.makeplans.com.