Data.com International
Data.com International is a Bloomington, USA-based financial data provider founded in 1992, offering company profiles and business contacts to business customers. The privately-held firm employs 11-50 staff and is led by President & CEO Lauri Klaus.
- Company typePrivate
- Founded1992
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Data.com International does
Data.com International is a private, for-profit financial data provider founded in 1992 and headquartered in Bloomington, United States. The company offers company profiles and business contacts, serving customers who require firmographic and contact data assets. The company operates with a small workforce of 11-50 employees under the leadership of Lauri Klaus, who serves as President & CEO. Its recorded capital history includes a single funding round of $2,000,000 dated 2011-12-30; no subsequent funding events, revenue figures, customer counts, or detailed operational metrics are available in the source material. A material portion of the aggregated input describes Salesforce's Data 360 (formerly Data Cloud) product and the broader Salesforce product portfolio — including Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, Tableau, Slack, MuleSoft, and Informatica — and the source itself explicitly notes that this data pertains to Salesforce rather than Data.com International. This description is therefore necessarily constrained to the firmographic and leadership data available, and any analytical conclusions should be read with that scope limitation in mind.
Data.com International firmographics
Firmographics- Name
- Data.com International
- Legal name
- Data.com International
- Website
- https://data.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Data.com International is a Bloomington, USA-based financial data provider founded in 1992, offering company profiles and business contacts to business customers. The privately-held firm employs 11-50 staff and is led by President & CEO Lauri Klaus.
- Ownership category
- akta.pro rank
Data.com International industry classification
Industry- Product category
- Business Data Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Data.com International is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Markets served
Data.com International business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Data 360 Subscription: Consumption-based pricing centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. Flexible, pay-for-what-you-use model allowing organizations to scale based on actual data usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Consumption-based pricing with flexible credits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Data.com International product offering
Product offeringCore offering
Data.com International is a financial data provider that offers company profiles and business contacts. Founded in 1992 and based in Bloomington, USA, the company operates with 11-50 employees and has recorded a single funding round of $2,000,000 in 2011.
Product overview
Data 360 is a unified real-time data platform (formerly Data Cloud) that serves as the foundational data engine for Salesforce's Customer 360 ecosystem. The platform transforms fragmented enterprise data into one complete view without moving it, using Zero-Copy integrations with Snowflake, Databricks, Google Cloud, AWS, and IBM. Data 360 integrates with over 200 connectors and powers the broader Salesforce portfolio including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, Slack, MuleSoft, and Agentforce. Agentforce provides autonomous AI agents that augment human workers across all Salesforce clouds, leveraging Data 360's unified customer profiles for context. The platform operates on a consumption-based pricing model with Data Storage, Consumption Credits, and Premium Add-ons. Data 360's core capabilities span Connect (Zero Copy Integration, 200+ connectors), Harmonize (Identity Resolution, Data Prep), Govern (Policy-Based Governance, AI Tagging), and Activate (Triggered Flows, Segments, Predictive Models).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +2,000% ROI - FedEx captured significant return by pairing real-time data with AI to reactivate dormant accounts and recover lost opportunities
Companies that use Data.com International
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles1 record
Data.com International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature8 records
Data.com International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- SnowflakecoreZero-Copy partnership enabling Data 360 to activate Snowflake data without data duplication. Interview conducted with Snowflake's EVP of Product Christian Kleinerman on the partnership's impact.
- DatabrickscoreZero-Copy Delta Sharing integration allowing Data 360 to activate Databricks data via direct connection without duplication.
- Google (BigQuery)coreZero-Copy connection enabling Data 360 to connect to Google BigQuery warehouse without data movement.
- Amazon Web Services (AWS)coreActivate diverse data from AWS services including S3 and Redshift via Zero-Copy integration. Also offers Private Connect for secure, private connections between AWS environments and Data 360.
- IBMcoreIntegration enabling activation of IBM data in Salesforce Data 360 platform.
- MicrosoftcorePrivate Connect for Data 360 available for Azure environments, enabling secure private connections avoiding public internet exposure.
- InformaticacoreEnterprise data partnership combining Informatica's data management capabilities with Salesforce Data 360's trusted context to bring AI to life. Informatica is also listed as a Salesforce brand.
- MuleSoftcoreNative integration within Salesforce ecosystem; Data 360 leverages MuleSoft's integration capabilities for data ingestion from various sources.
- SlackcoreBring people, agents, data, apps, and Salesforce solutions to where work happens. Agentforce in Slack brings Data 360 insights directly into Slack workflows. Slack is also a Salesforce brand.
- TableaucoreAnalytics integration allowing Data 360 insights to be visualized and analyzed in Tableau. Tableau is also a Salesforce brand.
- Advertising Platforms (Google, Meta)secondarySend customer segments directly to major advertising platforms for targeted campaigns and efficient ad spend.
Scale indicators3 records
Recent moves1 record
Data.com International competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: Largest scaled B2B contact and company intelligence platform with deep workflow integrations. Directly comparable to Data.com International in core offering (company profiles and business contacts) but vastly larger in headcount, data scope, and go-to-market.
- Dun & Bradstreet: Long-established business data provider (founded 1841) offering company profiles, firmographics, and credit-related data. Comparable in the company profile dimension though much broader in scope (finance, supply chain, risk).
- Clearbit (HubSpot): B2B data enrichment and intelligence provider, now part of HubSpot. Comparable in company profile and contact enrichment capabilities, but distributed through HubSpot's much larger ecosystem.
- Hoovers (D&B): Long-running B2B company profile and contact database product under Dun & Bradstreet. Direct comparable to Data.com International's core offering with a much larger dataset and broader coverage.
Direct peers
- Apollo.io: B2B sales intelligence platform combining a large contact database with engagement tooling. Closely comparable to Data.com International in deliverable (company profiles, contacts) and target buyer (sales teams), though Apollo bundles prospecting workflow on top.
- Lusha: B2B contact data provider focused on direct-dial phone numbers and emails. Comparable to Data.com International as a focused contact data business serving sales and recruiting users, with similar SMB to mid-market go-to-market.
- RocketReach: Self-serve B2B contact and company data platform serving sales, marketing, and recruiting professionals. Directly comparable in offering (company profiles and contacts) and customer base.
- Cognism: B2B sales intelligence provider with emphasis on compliant, phone-verified contact data, particularly strong in EMEA. Comparable product offering with regional flavor.
- SalesIntel: B2B contact data provider emphasizing human-verified contacts and account intelligence. Comparable offering and target market to Data.com International at a similar scale.
- Adapt.io: B2B contact and company data platform with global coverage. Directly comparable offering (company profiles, contacts) targeting sales and marketing teams.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Data.com International social profiles
Digital presenceData.com International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data.com International leadership team
Management profileNumber of profiles
Profiles1 record
Data.com International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data.com International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data.com International
What does Data.com International do?
Data.com International is a financial data provider that offers company profiles and business contacts. Founded in 1992 and based in Bloomington, USA, the company operates with 11-50 employees and has recorded a single funding round of $2,000,000 in 2011.
Is Data.com International a public or private company?
Data.com International is a private company. It is classified as unknown and is currently operating.
When was Data.com International founded?
Data.com International was founded in 1992. It employs 11 to 50 people.
Where is Data.com International based?
Data.com International is headquartered in Bloomington, United States, in the North America region.
How does Data.com International make money?
One revenue line is on record: data 360 Subscription.
Who are Data.com International's main competitors?
Broad incumbents on record are ZoomInfo, Dun & Bradstreet, Clearbit (HubSpot) and Hoovers (D&B). Direct peers are Apollo.io, Lusha, RocketReach, Cognism, SalesIntel and Adapt.io.
Does Data.com International have an API?
Yes. Data 360 provides SDKs and APIs for connecting virtually any data source. The platform supports connecting external data lakes, websites, and legacy systems. For everything beyond standard connectors, users can connect using SDKs and APIs. Developer documentation is available at developer.salesforce.com. Developer documentation is at developer.salesforce.com/docs.
What industry is Data.com International in?
Data.com International's product category is Business Data Services. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 518210 and its SIC code is 7374.