52 Pick-up
52 Pick-up Inc. is a Toronto-based, founder-led creative and strategic advertising agency founded in 1998, serving enterprise real estate developers, homebuilders, nonprofit institutions, and select consumer brands across Canada and the United States with branding, integrated marketing campaigns, and digital platforms.
- Company typePrivate
- Founded1998
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 52 Pick-up does
52 Pick-up Inc. is a privately held, founder-managed design and strategic advertising agency founded in 1998 and headquartered in Toronto, Ontario. The firm provides full-service creative, branding, digital, and marketing communications — organized into Strategic Marketing Services (brand strategy, communications, social media, CRM, advertising, analytics), Design Services (corporate branding, print, digital, publication, packaging, direct mail, environmental), and Digital Services (web development, email marketing, content, SEO, UX) — delivered by an in-house team led by Principals and Creative Directors Susan McIntee and Nick Monteleone, supplemented by an extended network of videographers, renderers, printers, sign manufacturers, interior designers, musicians, and sales specialists.
The agency's revenue model is professional-services, project-based, with engagements ranging from corporate rebrands and website builds to full-scale integrated marketing campaigns and multi-year capital campaigns; pricing is negotiated per engagement and is not publicly disclosed. Its distribution is direct enterprise sales, supplemented by industry award visibility at BILD Awards, the NAHBA Nationals, and OHBA, which generate new client inquiries among Ontario and US developers, homebuilders, and institutional buyers. Its technology stack is conventional agency tooling across web, email, social, and creative production — no proprietary software platform is disclosed, though the firm has productized certain branded methodologies such as the DiffeRENT Marketing Program for purpose-built rental projects and the GENIUS Home Program built with Treasure Hill.
Customer concentration is heavily weighted to Ontario real estate developers and homebuilders — Treasure Hill, Marlin Spring, Tridel, Madison Group, Carttera, StateView Homes, Carriage Gate, Distrikt, Windmill, Edenshaw, Gairloch, Greybrook Realty Partners, Richcraft, and others — with secondary practices in healthcare and education fundraising (Stevenson Memorial, De La Salle), consumer brands (Mildred's Temple Kitchen, Mutti Pomodoro USA, Substance Food Group, HanStone Quartz), and select US engagements (Trinity in San Francisco, Madison's New York assets). The firm has earned a multi-decade award record (Coupe International 2009, Applied Arts 2004, BILD Awards 2021 and 2026, NAHBA Gold and Silver 2021 and 2024, OHBA Community of the Year 2024, awwwards.com honourable mention 2020) and operates as a bootstrapped, founder-led independent with no disclosed external funding or parent entity.
52 Pick-up firmographics
Firmographics- Name
- 52 Pick-up
- Legal name
- 52 Pick-up Inc.
- Website
- https://52pick-up.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 52 Pick-up Inc. is a Toronto-based, founder-led creative and strategic advertising agency founded in 1998, serving enterprise real estate developers, homebuilders, nonprofit institutions, and select consumer brands across Canada and the United States with branding, integrated marketing campaigns, and digital platforms.
- Ownership category
- akta.pro rank
52 Pick-up industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where 52 Pick-up is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
52 Pick-up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Marketing Services: 52 Pick-up generates revenue through project-based fees for branding, campaign development, digital marketing, and creative services delivered to real estate developers, homebuilders, and institutional clients. Projects range from corporate rebrands and website builds to full-scale marketing campaigns. Revenue is derived from professional services engagements rather than product or subscription models.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
52 Pick-up product offering
Product offeringCore offering
52 Pick-up Inc. is a Toronto-based branding and strategic advertising agency that designs and delivers bespoke brand strategies, integrated marketing campaigns, and digital experiences for enterprise clients. Its work spans corporate identity, campaign creative, websites, email and social media marketing, advertising, and analytics, with deep specialization in residential real estate developer marketing including sellout-oriented condominium, townhome, and master-planned community campaigns across Canada and the United States.
Product overview
52 Pick-up is a multi-award-winning design and strategic advertising agency established in 1998, operating from Toronto with a multi-disciplinary team of creative directors, designers, writers, programmers, social media managers, and account managers. The agency's service offering is organized into three core pillars: Strategic Marketing Services (brand strategy, communications, social media, sales and marketing, CRM, advertising, and analytics), Design Services (corporate branding, print collateral, digital design, publication, packaging, direct mail, and environmental design), and Digital Services (website development, email marketing, content marketing, SEO, and user experience). The agency specializes in real estate marketing, having created branded campaigns for condominiums, townhomes, and master-planned communities across Canada. Notable proprietary offerings include the DiffeRENT Marketing Program for rental properties and the GENIUS Home Program co-created with client Treasure Hill. The agency also offers interactive brand engagement through its proprietary online card game.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Marketing Services Full-service strategic marketing offering covering brand strategy, communications, social media, sales and marketing, CRM, advertising, and analytics for enterprise clients across Canada and the United States.
- Design Services Comprehensive design offerings including corporate branding, print collateral, digital design, publication design, packaging, direct mail, and environmental design delivered by in-house creative teams.
- Digital Services Website development, email marketing, content marketing, SEO, and user experience design services delivered by an in-house digital development team for client websites, EDM campaigns, and digital platforms.
- Real Estate Marketing Specialized marketing services for real estate developers and homebuilders, including project branding, campaign creation, websites, and digital experiences for condominiums, townhomes, and master-planned communities.
- DiffeRENT Marketing Program A structured proprietary marketing program for purpose-built rental projects that helps developers pivot projects into rental without disruption, covering branding, marketing programs, leasing offices, and digital experiences.
- GENIUS Home Program A proprietary co-branded program created by 52 Pick-up for Treasure Hill that standardizes cutting-edge technology (CONNECTION), enhanced finishing details (COUTURE), and green features (CONSERVATION) as inclusions in all Treasure Hill homes.
Quantifiable outcome
- 85% of product sold out within hours of release (The Mack by Marlin Spring)
- +9 more outcomes
Companies that use 52 Pick-up
Customer profileNamed customers40 records
Segments4 records
Ideal customer profiles3 records
52 Pick-up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
52 Pick-up partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core, minor and flagship.
- Insoho Developmentscore52 Pick-up partnered with Insoho Developments to lead brand strategy and marketing for The Winston, a boutique collection of detached homes and townhomes in North York. Collaboration extended to U31 (architecture), RAW Design, and Baker Real Estate (sales). The project was awarded two Silver Awards at The Nationals.
- Baker Real EstatecoreBaker Real Estate served as the sales team for The Winston project, working alongside 52 Pick-up's branding and marketing efforts for Insoho Developments.
- Gairloch Developmentscore52 Pick-up partnered with Gairloch Developments to create the brand and full digital marketing campaign for Craft Residences in Toronto's Junction neighbourhood. The project resulted in over 700 registrant additions to the database.
- Edenshawcore52 Pick-up partnered with Edenshaw to develop the bespoke TANU brand for Port Credit's first luxury condominium, including creation of the Edenshaw Elevated Living smart home package brand. The agency also created the Edenshaw Experience Centre and hosted community events.
- Studio JCI / Chapi ChapominorHill & Dale was designed by Studio JCI with interiors by Chapi Chapo. 52 Pick-up created the aspirational brand and targeted marketing campaign for the project.
- Parallax (Theory Condominiums)core52 Pick-up provided full brand development and go-to-market strategy for Theory Condominiums near U of T. The project achieved 97% sales within 6 weeks.
- Richcraftcore52 Pick-up partnered with Richcraft to brand and market The Charlotte condominium in Ottawa's Sandy Hill neighbourhood, with strong broker campaign resulting in successful preview opening.
- Caledon Buildminor52 Pick-up undertook corporate rebrand for Caledon Building & Design, including name change to Caledon Build, new logo, and website for an upscale Ontario homebuilder.
- Greybrook Realty Partnerscore52 Pick-up partnered with Greybrook Realty Partners on multiple projects including Marlin Spring's Ivylea (Richmond Hill), Symphony Towns (Oshawa), and House of Assembly (Sterling Junction), providing branding and marketing for these master-planned communities.
- Eden Oakcore52 Pick-up undertook a complete project rebrand for Eden Oak's Oak Bay Golf and Marina community, reversing the fortunes of a previously stalled project through new branding, video, website, and advertising campaign.
- O'Shanter (Deer Park Crossing)minor52 Pick-up created the strategic brand for O'Shanter's Deer Park Crossing, a 10-unit luxury townhome project in Toronto's South Forest Hill neighbourhood, targeting wealthy buyers and private school families.
- WolfeCorpminor52 Pick-up executed a corporate rebrand for WolfeCorp, including new logo, brochure, and website for a Toronto commercial office developer operating in historic King-Spadina buildings.
- Cope Groupminor52 Pick-up refreshed the Cope Group brand and delivered a dynamic website communicating the project and construction management firm's services to builders and developers.
- FRAM Building Groupcore52 Pick-up partnered with FRAM Building Group on Sunshine Harbour in Orillia, winning OHBA Community of the Year 2024. FRAM and Slokker were selected by the municipality to revitalize the historical waterfront.
- Slokker Real Estate Groupcore52 Pick-up partnered with Slokker Real Estate Group alongside FRAM Building Group on the Sunshine Harbour project in Orillia, winning OHBA Community of the Year 2024.
- Times Groupcore52 Pick-up was recognized alongside Times Group at the 2026 BILD Awards. Times Group was recognized for design excellence and city-building across GTA communities.
- Brixencore52 Pick-up partnered with Brixen on Exhale, a waterfront condominium in South Mississauga, delivering full branding, website, video, brochure, signage, and sales centre design. 50% of suites sold in the first weekend.
- Cartteracore52 Pick-up partnered with Carttera on multiple projects including The Landing (Whitby waterfront, sold out in two weeks) and The Markwood (Etobicoke purpose-built rental). Carttera is a celebrated entrepreneurial real estate company developing in Greater Toronto and Montreal.
- Treasure HillflagshipTreasure Hill is 52 Pick-up's flagship client, spanning multiple years and dozens of projects including Genius brand platform, McMichael Estates, Charbonnel, Amira Estates, Flori, Palmetto, and full corporate website redesign. Treasure Hill won Home Builder of the Year at the 2026 BILD Awards. The relationship has generated award-winning campaigns including Super Bowl commercials.
- Tridelcore52 Pick-up partnered with Tridel on Bianca (The Annex's first luxury condominium) and Parfait (sold out within weeks). Tridel is one of Canada's most prominent condo developers.
- Marlin SpringflagshipMarlin Spring is a flagship partner of 52 Pick-up, founded by former executives from H&R and Lanterra Developments. Multiple projects including The Mack (85% sold out in hours), Ivylea, Symphony Towns, and House of Assembly. Marlin Spring works with Greybrook Realty Partners as equity partner.
- Milborne Groupcore52 Pick-up partnered with Milborne Group on brand transformation and comprehensive website redesign. Milborne is Canada's premier new condo brokerage and worked with 52 Pick-up on The Landing project alongside Carttera.
- Madison Groupcore52 Pick-up redesigned the corporate website for Madison Group, a multi-faceted company owning, developing, and managing landmark residential and commercial properties in Toronto and New York.
- StateView Homescore52 Pick-up partnered with StateView Homes on The Enclave in Kleinburg, a gated community that sold out in 6 months during the pandemic launch. The brochure won Gold at The Nationals 2021.
- Carriage Gatecore52 Pick-up partnered with Carriage Gate on BeauSoleil in Burlington (generating 2,566 registrants, 90% sold out in weeks) and Roxy in Hamilton.
- Windmill Developmentsminor52 Pick-up created the brand for Courcelette by Windmill Developments, a One Planet Living boutique condominium designed to comply with ten principles of sustainable living.
- ModBoxminor52 Pick-up partnered with ModBox, a boutique Ottawa developer, to brand Marché St. Charles Market, transforming a historic St. Charles Church site in Beechwood.
- Hans Groupminor52 Pick-up created the brand and premium coffee table book for Hans Group's Bayview on the Park, seven luxury townhomes on Toronto's prestigious Bayview Avenue.
- TAScore52 Pick-up partnered with TAS on The Keeley (Downsview Park project) and The Markwood. TAS is known for innovative projects in King West, Kingston Road Village, and The Junction.
- QuadRealminor52 Pick-up partnered with QuadReal on the Cloverdale mall website redesign, capturing the vision for a major urban community transformation in the Greater Toronto Area.
- Mildred Pierce (Mildred's Temple Kitchen)core52 Pick-up has worked with Mildred's Temple Kitchen for many years, designing cookbooks, collateral, advertising, signage, menus, and website. The agency recently executed a brand refresh, maintaining a long-standing creative relationship.
- Mutti Pomodoro USAcore52 Pick-up partnered with Mutti Pomodoro USA on an integrated marketing campaign including TV commercial, San Gennaro Festival activation, Taste Challenge Tour, and Times Square out-of-home advertising to introduce Italian tomatoes to the American market.
- Substance Food Groupcore52 Pick-up partnered with Substance Food Group to redesign their website and produce video series capturing the essence of their brand story, architectural spaces, and culinary vision across multiple restaurant brands including Terra, Franco, and others.
- De La Salle Collegecore52 Pick-up partnered with De La Salle College on the Spark the Spirit capital campaign, raising $12M toward a new Student Life Centre. The campaign included brand development, campaign website, donor guide, digital advertising, and events.
- HanStone Quartz Canadacore52 Pick-up created a uniquely Canadian identity for HanStone Quartz, a Korean manufacturer with the only quartz plant in Ontario. The rebrand emphasized Canadian manufacturing as a key differentiator against imported products.
- Stevenson Memorial Hospital Foundationcore52 Pick-up partnered with Stevenson Memorial Hospital Foundation on the Because of You capital campaign, raising $80M toward a $405M hospital redevelopment. The agency created campaign identity, digital destination, and fundraising website that secured millions in donor support.
- Quality Homescore52 Pick-up partnered with Quality Homes on a complete corporate rebrand including new logo, market positioning, and comprehensive website for a modular home manufacturer. Post-rebrand sales increased 50%.
- RAD Marketingminor52 Pick-up collaborated with RAD Marketing on the Ballin' Out for Charity basketball tournament that raised over $70,000 for Food Banks Canada.
- AdHocminor52 Pick-up collaborated with AdHoc on the Ballin' Out for Charity tournament benefiting Food Banks Canada.
- TCS Marketing Systemsminor52 Pick-up collaborated with TCS Marketing Systems on the Ballin' Out for Charity tournament benefiting Food Banks Canada.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
52 Pick-up competitors and assessment
Company assessmentDirect peers
- Sid Lee: Canadian creative agency with offices in Montreal, Toronto, and LA, offering brand strategy, advertising, and design. Comparable as a Canadian full-service creative agency of similar profile serving enterprise clients across real estate, retail, and consumer verticals.
- Lowe's Canada (Creative) / Taxi Toronto: Taxi is a long-established Toronto-based creative agency offering brand strategy, advertising, and digital work. Comparable as a Toronto-headquartered creative agency serving enterprise clients across multiple verticals including real estate and consumer brands.
- Bensimon Byrne: Toronto-based independent creative agency specializing in brand strategy and advertising for enterprise clients. Comparable as a Toronto-headquartered independent creative shop of similar scale and service offering.
- Zulu Alpha Kilo: Toronto-based independent creative/advertising agency offering brand strategy, campaigns, and digital work across multiple verticals. Directly comparable as a similarly sized, independent, award-winning Toronto creative shop competing for similar enterprise clients.
- Juniper Park\TBWA: Toronto-based creative agency within the TBWA global network, offering brand strategy, advertising, and digital services. Comparable as a Toronto-headquartered creative agency of similar size competing for the same enterprise client roster.
- Rethink: Vancouver/Toronto-based independent creative agency known for brand campaigns and digital work. Directly comparable as an independent Canadian creative agency of similar scale competing for similar enterprise client mandates and recognized for award-winning work.
- WAX Partnership: Toronto-based creative agency specializing in branding and design for real estate, retail, and consumer brands. Directly comparable as a Toronto creative agency of similar scale specializing in real estate marketing and brand development — among the closest direct competitors in the GTA condo/new-home developer niche.
Broad incumbents
- Cossette: One of Canada's largest full-service marketing communications agencies with brand strategy, advertising, digital, and media capabilities. Comparable as a Canadian full-service creative/advertising competitor serving large enterprise clients including real estate and consumer brands, though at significantly larger scale.
- The&Partnership: Global creative and integrated marketing network with Toronto operations offering brand strategy, advertising, and digital. Comparable as a larger incumbent competing for the same enterprise client mandates with similar integrated service offerings.
- Dentsu Creative Canada: Global creative agency network with Canadian operations offering full-service brand strategy, advertising, and digital. Comparable as a much larger incumbent offering the same integrated creative services to enterprise clients, including real estate developers.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
52 Pick-up social profiles
Digital presence52 Pick-up financial estimates
Financial estimateRevenue estimate
Valuation estimate
52 Pick-up leadership team
Management profileNumber of profiles
Profiles2 records
52 Pick-up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
52 Pick-up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 52 Pick-up
What does 52 Pick-up do?
52 Pick-up Inc. is a Toronto-based branding and strategic advertising agency that designs and delivers bespoke brand strategies, integrated marketing campaigns, and digital experiences for enterprise clients. Its work spans corporate identity, campaign creative, websites, email and social media marketing, advertising, and analytics, with deep specialization in residential real estate developer marketing including sellout-oriented condominium, townhome, and master-planned community campaigns across Canada and the United States.
Is 52 Pick-up a public or private company?
52 Pick-up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 52 Pick-up founded?
52 Pick-up was founded in 1998. It employs 11 to 50 people.
Where is 52 Pick-up based?
52 Pick-up is headquartered in Toronto, Canada, in the North America region.
How does 52 Pick-up make money?
One revenue line is on record: creative and Marketing Services.
Who are 52 Pick-up's main competitors?
Direct peers on record are Sid Lee, Lowe's Canada (Creative) / Taxi Toronto, Bensimon Byrne, Zulu Alpha Kilo, Juniper Park\TBWA, Rethink and WAX Partnership. Broad incumbents are Cossette, The&Partnership and Dentsu Creative Canada.
Does 52 Pick-up have an API?
No public API is recorded for 52 Pick-up.
What industry is 52 Pick-up in?
52 Pick-up's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54186 and its SIC code is 7311.