Planyo
Planyo is a cloud-based online reservation and booking platform developed by Swiss software company Xtreeme Sagl, serving SMBs across 20+ verticals — vacation rentals, vehicle rentals, appointments, tours, marine, transportation, and more — with 38-language support, 70+ payment gateway integrations, and a tiered subscription and commission pricing model.
- Company typePrivate
- Founded1999
- HeadquartersLavertezzo, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Planyo does
Planyo is a cloud-based online reservation and booking platform operated by Xtreeme Sagl, a privately held Swiss software company founded in 1999 and headquartered in Lavertezzo, Ticino. The platform enables businesses to accept online bookings for resources priced by days, nights, hours, minutes, or scheduled events, and supports 38 customer-facing languages with backend administration in 6 languages. Its core architecture centers on a highly configurable booking engine with a rule-based pricing manager, availability scheduler, automated email and SMS notifications, role-based access control (six administrative roles including external agents), a multi-owner metasite capability, and a comprehensive REST API. Planyo integrates with 70+ payment gateways (PayPal, Stripe, Square, Adyen, Braintree, WorldPay, Mollie, regional providers) and offers native plugins for WordPress, Joomla, Drupal, Typo3, MODx, plus Google Sites and Facebook apps.
Planyo serves small and mid-market businesses across more than 20 verticals — including vacation rentals, hotels, vehicle rentals, marine charters, shuttle/transportation, sports facilities, event venues, tours and activities, appointments, and courses/eLearning. Its value proposition emphasizes flexibility over vertical specialization: customers can customize pricing rules (seasonal, duration-based, age-based, additional products, vouchers/coupons, packages), embed the booking flow directly on their own websites without iframes, and extend the platform via open APIs and Zapier. A certified experts network provides implementation and customization services globally.
The company generates revenue through a three-tier monetization model: Planyo FREE (no-cost tier), Planyo PRO (flat monthly subscription starting at CHF 29, with free off-season months and 10% discount on annual prepayment), and Planyo PRO-COMM (0.5%–1.5% commission on customer-entered reservations, min CHF 29/month). Planyo explicitly does not charge commissions on payment processing itself. Distribution combines a product-led self-serve motion (free 30-day trial, no credit card required), CMS marketplace distribution, certified implementation partners, an affiliate program, and a partner developer ecosystem. AWS Switzerland hosts the platform, supporting GDPR-compliant EU data residency. The company operates with 1–10 employees and is bootstrapped with no disclosed external funding.
Planyo firmographics
Firmographics- Name
- Planyo
- Legal name
- Xtreeme Sagl
- Website
- https://planyo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Planyo is a cloud-based online reservation and booking platform developed by Swiss software company Xtreeme Sagl, serving SMBs across 20+ verticals — vacation rentals, vehicle rentals, appointments, tours, marine, transportation, and more — with 38-language support, 70+ payment gateway integrations, and a tiered subscription and commission pricing model.
- Ownership category
- akta.pro rank
Planyo industry classification
Industry- Product category
- Online Booking and Reservation Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Tour/Activities/Attractions Reservation Systems (THALADAG), Hotel & Accommodation Booking Platforms (THALAFAB), Appointment Scheduling & Reservation Management (HSACAIAG), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Planyo is headquartered
LocationHeadquarters
- HQ city
- Lavertezzo
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Planyo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Planyo PRO Subscription: Fixed monthly subscription model (CHF 29/month) with months without rentals (off-season) being free. Offers 10% discount for upfront 12-month payments. Includes free technical support and no additional hidden fees.
- Planyo PRO-COMM Commission Model: Commission-based model charging 0.5% - 1.5% on customer-entered reservations. Admin-entered reservations are free. Minimum monthly charge of CHF 29 for months with at least one reservation. Months without rentals are free. CHF 50 bonus for each CHF 500 up-front payment.
- Payment Processing: While Planyo integrates with 70+ payment gateways, the company explicitly states they never charge a commission on the payments processed through these gateways. Revenue is generated solely through subscription and commission models, not payment processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Planyo PRO - Fixed monthly subscription starting at CHF 29 |
| Transaction based/ take rate | Pay-as-you-go | Planyo PRO-COMM - Commission-based model (0.5% - 1.5%) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Planyo product offering
Product offeringCore offering
Planyo is a cloud-based online reservation and booking system offered as a SaaS platform that lets businesses of any size accept and manage reservations for days, nights, hours, minutes, or scheduled events. The platform embeds directly into customer websites (no iframes) and supports highly customizable pricing rules, 70+ payment gateway integrations, multi-language interfaces, and a public REST API for automation and integrations.
Product overview
Planyo is an online reservation system and booking software offered as a unified cloud-based platform. The core product provides online booking functionality for businesses taking reservations for days, nights, hours, minutes, or scheduled events. The platform is supplemented by official CMS plugins for WordPress, Joomla, Drupal, Typo3, MODx, Facebook, and Google Sites, enabling seamless website integration. Planyo offers tiered pricing: Planyo FREE (basic free tier), Planyo PRO (fixed monthly subscription starting at CHF 29 with free technical support), and Planyo PRO-COMM (commission-based model at 0.5%-1.5%). Additional offerings include free iOS/Android mobile apps for both administrators and customers, a REST API for developers, a Quick Setup wizard for guided configuration, a Meta Site feature for multi-owner management, a Pricing Manager module for complex pricing rules, Additional Products module for add-ons, Packages and Bundles for bundled offerings, and a Store Extensions marketplace for third-party extensions. The platform integrates with 70+ payment gateways, Google Calendar, Google Analytics, CRM systems, and supports Zapier automation.
Differentiator
Problem solved
Functional benefit
Brands
- Planyo PRO: Subscription-based pricing model with fixed monthly rate starting at CHF 29, with free months during off-season and 10% discount for upfront 12-month payments.
- Planyo PRO-COMM
- Planyo FREE
Products and services
- Planyo Online Reservation System
- Planyo Mobile Apps
- Planyo REST API
- Planyo Meta Site
- Planyo Store Extensions
Quantifiable outcome
- 300% increase in bookings reported by The Milestone Detox after implementing Planyo
- +2 more outcomes
Companies that use Planyo
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Planyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature10 records
Planyo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Xtreeme SaglcoreXtreeme Sagl is the parent company and creator of Planyo, headquartered in Lavertezzo, Switzerland. The company develops and operates the Planyo platform with 25+ years of software development experience.
- WordPressmajorOfficial Planyo plugin available for WordPress, one of the world's most popular CMS platforms, enabling seamless booking integration for WordPress website owners.
- JoomlamajorOfficial Planyo plugin available for Joomla CMS, enabling booking functionality integration for Joomla-based websites.
- DrupalmajorOfficial Planyo plugin available for Drupal CMS, providing booking system integration capabilities for Drupal websites.
- Google CalendarmajorTwo-way integration with Google Calendar allowing synchronization of bookings and availability across platforms. Particularly valuable for instructors and staff scheduling.
- 70+ Payment Gateways (PayPal, Stripe, Square, Adyen, etc.)majorPartnerships with over 70 payment gateway providers including global leaders (PayPal, Stripe, Square, Adyen, Braintree) and regional providers (PostFinance, Nets, Klarna, etc.) enabling localized payment acceptance worldwide.
- Amazon AWScoreInfrastructure hosting provider using AWS Switzerland Region for secure, redundant cloud deployment of the Planyo platform.
- Certified Planyo Experts NetworkmajorGlobal network of certified implementation partners including WebIntuitive (UK), Designtoo (UK), Web Platypus (US), Lem s.r.l. (Italy), W3Spor (Norway), Meregivo (Czech Republic), and WeLoveYou AG (Switzerland). Partners provide web design, API integration, CMS configuration, and custom development services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Planyo competitors and assessment
Company assessmentDirect peers
- SimplyBook.me: SimplyBook.me is a cloud-based booking system serving similar verticals (salons, clinics, fitness, education, tourism) with comparable features including custom booking forms, payment integrations, and website widgets. Both target SMBs with a product-led growth model and offer mobile apps and custom websites, making them the most direct functional peers.
- Checkfront: Checkfront (now part of Campground Holdings) provides online booking management for tours, activities, rentals, and accommodations - directly overlapping with Planyo's vehicle rentals, tours, and vacation property segments. Both offer inventory management, channel manager capabilities, and payment gateway integrations for experience-based businesses.
- BookingPress: BookingPress is a WordPress booking plugin that competes directly with Planyo's WordPress plugin offering, targeting SMBs who need appointment and reservation capabilities within their WordPress sites. Both offer similar appointment scheduling, payment integrations, and customization features through the WordPress ecosystem.
- Acuity Scheduling: Acuity Scheduling (acquired by Squarespace) is a self-service scheduling tool for appointments and service-based businesses, directly comparable to Planyo's appointment scheduling use cases. Both target SMBs and solopreneurs with self-serve booking pages, payment collection, and calendar integrations.
- ResNexus: ResNexus is a reservation and property management system for hotels, B&Bs, vacation rentals, and campgrounds, overlapping significantly with Planyo's hospitality and vacation rental segments. Both offer online booking widgets, payment processing, and channel management capabilities for lodging providers.
- ReservationKey: ReservationKey is a cloud-based reservation management system for hotels, inns, B&Bs, and vacation rentals with online booking engine, channel manager, and payment processing - directly competing with Planyo's accommodation booking capabilities in the SMB hospitality segment.
Emerging players
- Calendly: Calendly is a leading appointment scheduling platform focused primarily on meeting scheduling rather than resource/venue booking. It overlaps with Planyo in the appointment scheduling use case but lacks Planyo's resource-based booking capabilities (rentals, multi-day reservations, complex pricing rules), making it a partial competitor with much greater brand recognition.
- Setmore: Setmore is a free appointment scheduling software targeting salons, spas, and service-based SMBs with online booking pages and payment integrations. It competes with Planyo primarily in the appointment scheduling use case with a stronger free tier but narrower scope than Planyo's multi-vertical booking platform.
Broad incumbents
- Cloudbeds: Cloudbeds is a broader hospitality management platform serving hotels, hostels, and vacation rentals with PMS, channel manager, and booking engine capabilities. While Cloudbeds operates at a larger scale with enterprise customers, it overlaps with Planyo's accommodation booking use cases and represents the incumbent competition in the lodging booking technology space.
- Square Appointments: Square Appointments is part of Block's broader commerce platform offering integrated POS and appointment scheduling for service-based SMBs. It competes with Planyo in the appointment scheduling segment with deeper payment ecosystem integration but lacks Planyo's resource-based booking and rental capabilities.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planyo social profiles
Digital presencePlanyo compliance and trust
Trust signalCompliance1 record
Planyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planyo leadership team
Management profileNumber of profiles
Planyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planyo
What does Planyo do?
Planyo is a cloud-based online reservation and booking system offered as a SaaS platform that lets businesses of any size accept and manage reservations for days, nights, hours, minutes, or scheduled events. The platform embeds directly into customer websites (no iframes) and supports highly customizable pricing rules, 70+ payment gateway integrations, multi-language interfaces, and a public REST API for automation and integrations.
Is Planyo a public or private company?
Planyo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planyo founded?
Planyo was founded in 1999. It employs 1 to 10 people.
Where is Planyo based?
Planyo is headquartered in Lavertezzo, Switzerland, in the Europe region.
How does Planyo make money?
Three revenue lines are on record. Planyo PRO Subscription is the primary driver. The others are planyo PRO-COMM Commission Model and payment Processing.
Who are Planyo's main competitors?
Direct peers on record are SimplyBook.me, Checkfront, BookingPress, Acuity Scheduling, ResNexus and ReservationKey. Emerging players are Calendly and Setmore. Broad incumbents are Cloudbeds and Square Appointments.
Does Planyo have an API?
Yes. Planyo offers a REST API that enables developers to perform advanced functions and automate the reservation system. Developers can import resource data and photos, make automated reservations, manage users, resources, pricing, availability, and more. The API uses JSON response format and supports authentication via API key with optional hash key security. Available methods include: Reservations (make_reservation, modify_reservation, list_reservations, etc.), Availability (is_resource_available, set_resource_availability, get_weekly_schedule, etc.), Resources (add_resource, modify_resource, list_resources, etc.), Pricing (get_rental_price, set_resource_pricing, etc.), Users, Shopping cart, Coupons and vouchers, Notifications, Invoices, Templates, and Translations. API usage limits: max 30 calls in 3 seconds, max 300 calls in 1 minute, max 3600 calls in 1 hour, max 12000 calls in 1 day. Also supports HTTP notifications/webhooks for events like new reservations or cancellations. Developer documentation is at www.planyo.com/api.php.
What industry is Planyo in?
Planyo's product category is Online Booking and Reservation Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 5615 and its SIC code is 7372.