Deploy Partners

What Deploy Partners does

DeployPartners is an Australian-headquartered specialist systems integrator founded in 2005, delivering four interconnected service pillars — Cyber Security, Hybrid Cloud & Automation, Operations & Service Management, and AI, Data & Integration — to regulated enterprises across Australia and New Zealand. The firm employs 51–100 staff directly (90+ Product & System Integration Certified professionals in APAC, 250+ globally via strategic partnering) and operates from offices in North Sydney, Melbourne and Auckland, with ANZ as its primary market and broader ASEAN/global delivery via its IBM Gold partnership. Its core technology is not a single product but a delivery architecture built on partner platforms (IBM, Red Hat, Splunk, CyberArk, BMC, NetScout, Grafana, Elastic, HashiCorp, Veeam, Snowflake, Vectra AI, CrowdStrike, Wiz, Grok/xAI, etc.), augmented by proprietary reusable assets such as the 'Fixed Outcome Delivery Approach' (DeployNow), Ansible-based Linux migration and network configuration management playbooks, and a cross-organisation BMC iPaaS ticket-synchronisation integration.

The business operates three revenue streams: fixed-price outcome-based professional services (consulting, design and implementation engagements ranging from weeks to multi-year programmes); recurring 24/7 managed services (Splunk-as-a-Service, managed CyberArk, managed Vectra MXDR, managed ZenOSS, ITSM/SIEM/observability operations); and resale / marketplace licensing of partner software via direct vendor relationships and AWS Cloud Marketplace listings. Pricing is not publicly disclosed; quotes are tailored per engagement under fixed-price outcome-based or multi-year managed-service agreements. Customers include tier-1 ANZ telcos, banks and financial regulators, energy and water utilities, federal and state government agencies, and Australian Defence (served via NV1/NV2 cleared consultants). The company is ISO 27001 certified globally and PREQUAL NZ qualified. Leadership is led by Managing Director Adrian Petzer and Business Director Pauline Petzer, with CTO John Marley (20-year tenure), Sales Director Greg Southam, Delivery Director Martin Parnell and General Manager – Finance & Administration Kelly Mooney.

Name

Deploy Partners

Legal name

DeployPartners Pty Ltd

Website

https://deploypartners.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

DeployPartners is an Australian specialist systems integrator, founded 2005, delivering cyber security, hybrid cloud automation, operations management, and AI/data integration services to regulated ANZ enterprises across telecommunications, financial services, utilities, government, and defence sectors.

Ownership category

akta.pro rank

Product category

IT Systems Integration & Professional Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)

akta.pro secondary industries

Managed Container Platforms (Kubernetes & Container PaaS) (HDABAAAB), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Compute Resource Management & Scheduling (Cluster/Workload Managers) (HDABADAK), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), FinOps for Platform & DevOps (cost governance/optimization) (BPAEAKAJ)

Keywords

• IT systems integration
• Hybrid cloud consulting
• Cybersecurity services
• Managed IT services
• Enterprise IT consulting

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services (Consulting & Implementation): Fixed-price and outcome-based consulting, design and implementation engagements for complex projects across cyber security, hybrid cloud, AIOps and systems integration. Engagements typically run from weeks to multi-year programs (e.g., 9-month telco migration, 6-month shared infrastructure ITSM integration).
2. Managed Services (24/7): Ongoing 24/7 managed operations across ITSM, SIEM, observability, MDR/MXDR and FinOps, including Splunk-as-a-Service, managed CyberArk, managed Vectra MXDR and managed ZenOSS SaaS, often delivered via flexible engagement models.
3. Resale / Marketplace Licensing: Authorised reseller and marketplace listings for partner software (AWS Marketplace, Microsoft commercial relationships), bundling licences from IBM, Red Hat, BMC, Splunk, CyberArk, etc., with DeployPartners services and solution financing where required.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

DeployPartners is a specialist systems integrator and IT professional services firm that delivers fixed-price, outcome-based consulting, implementation and 24/7 managed services across four service pillars: Cyber Security (PAM, IGA, SIEM, Endpoint, Cloud and Data Security, DDoS defence), Hybrid Cloud & Automation (infrastructure platforms, DevOps, iPaaS, FinOps, immutable backup, network infrastructure), Operations & Service Management (AIOps, FinOps, Observability, Service Management, Automation), and AI/Data & Integration (iPaaS middleware, real-time data transformation). It also resells and lists partner software from vendors such as IBM, Red Hat, NetScout, CyberArk, Splunk, BMC, HashiCorp, Vectra AI, AWS and Azure.

Product overview

DeployPartners is a professional services company (not a single unified SaaS product) founded in 2005 and operating across Australia, New Zealand, and globally. Its offering is organised as a platform-plus-modules architecture built around four core service pillars: Cyber Security Services (PAM, IGA, SIEM, Endpoint, Cloud, Data Security, DDoS defence), Hybrid Cloud & Automation Services (Infrastructure Platforms, DevOps, iPaaS, FinOps, Immutable Backup, Network Infrastructure), Operations & Service Management Services (AIOps, FinOps, Observability, Service Management, Automation), and AI, Data & Integration Services (iPaaS middleware, data transformation, integration security, managed integration). These four pillars are delivered through specialised vendor practices (IBM, Red Hat, NetScout, CyberArk, Splunk, Elastic, Grafana, BMC, HashiCorp, ElastiFlow, Vectra AI, Certes Networks, CrowdStrike, Wiz, Veeam, Snowflake, Jitterbit, ZenOSS, Seiko, AWS, Azure, Grok), enabling DeployPartners to architect, implement, and manage integrations of these partner platforms within client environments. The portfolio is unified by the proprietary DeployNow Fixed Outcome Delivery methodology that provides fast, flexible, fixed-price outcomes. DeployPartners holds ISO 27001 certification globally and PREQUAL NZ qualification, and employs 90+ certified professionals in APAC with 250+ globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Security Services End-to-end cybersecurity services providing and implementing comprehensive solutions including Privileged Access Management, Identity Governance & Administration, SIEM, Endpoint, Cloud and Data Security, plus advanced DDoS defence, to protect digital assets, ensure regulatory compliance and maintain uninterrupted business operations for regulated ANZ enterprises.
• Hybrid Cloud & Automation Services Consulting, implementation and managed services to transform legacy infrastructure into hybrid cloud platforms supporting modern, secure, automated microservice applications, with FinOps focus and DevOps, Integration, Immutable Backup & Migration, and Network Infrastructure sub-services across AWS and Azure.
• Operations & Service Management Services Service that leverages AIOps, FinOps, Observability, Service Management and Automation technologies to discover, map and observe every component of ICT environments, optimising resources, predicting issues, and ensuring seamless service delivery for enterprise IT operations teams.
• AI, Data & Integration Services Consulting and integration services connecting applications, systems and data across the enterprise with iPaaS solutions acting as middleware to orchestrate communication, workflow and real-time data transformation, enabling AI access to trusted data with PII protection.
• DeployPartners Fixed Outcome Delivery Approach (DeployNow) Proprietary Fixed Outcome Delivery Approach providing fast, flexible and fixed-price solutions for clients across all four service pillars, used in case studies including CentOS-to-RHEL migration (500+ servers in nine months), NetScout TrueCall expansion and TasNetworks software currency upgrade.
• AWS Marketplace Virtualisation Modernisation Services AWS Marketplace-listed services (OpenShift Virtualisation Modernisation Assessment & JumpStart, and Assessment & Migration) that help ANZ organisations modernise virtualised workloads onto Red Hat OpenShift Virtualization running on AWS, procured via existing AWS commercial relationships.
• 24/7 Managed Services Ongoing 24/7 managed operations across ITSM, SIEM, observability, MDR/MXDR and FinOps, including Splunk-as-a-Service, managed CyberArk, managed Vectra MXDR and managed ZenOSS SaaS, delivered via flexible multi-year engagement models for ANZ enterprise customers.

Quantifiable outcome

• 100% successful migration of 500+ servers with zero unplanned downtime; 30% reduction in security vulnerability exposure within first quarter
• +6 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability6 records

Feature5 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• Vectra AIflagshipStrategic or Co-development Partner · 24 February 2026Strategic new partnership announced 24 February 2026 combining Vectra AI's AI-driven Network Detection and Response (NDR), Attack Signal Intelligence and MXDR services with DeployPartners' implementation, configuration and managed services in ANZ. Targets signal-over-noise, reduced dwell time and proactive defence.
• Certes NetworksflagshipStrategic or Co-development Partner · 25 November 2025Strategic partnership announced 25 November 2025 to deliver Certes' quantum-ready Data Protection and Risk Mitigation (DPRM) technology across ANZ. Enables data-centric, policy-driven encryption at Layer 4, crypto-segmentation and post-quantum readiness. Joint webinars, whitepaper and roundtables.
• IBMflagshipStrategic or Co-development PartnerIBM Gold Partner for 20+ years. Delivered IBM projects worldwide with a focus in Australia & New Zealand; acknowledged as one of IBM's most successful services partners in the cloud space. Specialisations across IBM Cloud, IBM Automation, IBM AIOps, IBM SevOne, IBM Instana, IBM Verify, IBM FinOps (Apptio Cloudability, Turbonomic), IBM Data & Integration, IBM webMethods, IBM Guardium and Kubecost. DeployPartners resells IBM software alongside its services via marketplaces and offers solution financing.
• Red HatflagshipStrategic or Co-development PartnerPremier Red Hat Partner (promoted from Advanced in 2024 to Premier in 2025). 5+ year partnership delivering RHEL migrations (500+ servers for major Australian telco), OpenShift Virtualisation modernisation, Ansible Automation and Infrastructure-as-Code across ANZ. Named Red Hat 'New Partner of the Year' (2022). Authorised reseller and professional services provider for Red Hat.
• NetScoutflagshipImplementation/ SI/ Consulting PartnerThe only business partner in the ANZ region with proven capabilities to deliver NetScout software solution projects and provide configuration enhancement and support. Capabilities span nGeniusONE, nGenius Business Analytics, InfinistreamNG, nGeniusPULSE, Packet Flow Switches & TAPs and Arbor DDoS Protection. Recent project expanded NetScout TrueCall RAN Geoanalytics at Spark NZ.
• CyberArkflagshipStrategic or Co-development PartnerOne of the leading technical specialists in the ANZ region for CyberArk. Delivers PAM architecture & deployment, credential vaulting, session recording, privilege lifecycle management and DevOps secrets integration (Conjur/Secrets Hub, Zero Standing Privileges, just-in-time access). DeployPartners sponsors and attends CyberArk Impact events.
• SplunkflagshipImplementation/ SI/ Consulting PartnerProvides architecture, implementation and configuration services to customers in the ANZ region. Capabilities across Splunk Enterprise, Splunk Enterprise Security (SIEM), Splunk IT Service Intelligence (ITSI), Splunk Observability Cloud and SOAR. Active in Splunk User Group community.
• ElasticcoreTechnology or IntegrationProvides Elastic Stack (Elasticsearch, Logstash, Kibana, Beats) implementation services covering log/event analytics, full-text search, APM, security analytics and infrastructure monitoring for ANZ customers.
• GrafanacoreTechnology or IntegrationWorks closely with ANZ customers to deploy Grafana Enterprise and Grafana Cloud, providing dashboarding, metrics, logs, traces, advanced authentication, RBAC and reporting capabilities for enterprise monitoring and observability.
• Grok (xAI)coreTechnology or IntegrationPartners with xAI's Grok AI assistant to deliver enterprise-grade AI workflows (research, drafting, analysis, automation) with connectors to Google Drive, SharePoint, GitHub; SOC 2 certification, no training on customer data, encryption at rest and in transit.
• HashiCorpcoreTechnology or IntegrationDelivers HashiCorp Vault secrets management, Terraform and The Infrastructure Cloud platform for ANZ customers. HashiCorp is now an IBM company; DeployPartners integrates Vault with CyberArk and CI/CD pipelines for secrets management, encryption-as-a-service and certificate management.
• ElastiFlowcoreChannel Partner/ Reseller/ DistributorANZ partner of ElastiFlow providing local implementation, support and commercial engagement. Delivers real-time collection and enrichment of NetFlow, IPFIX, sFlow and SNMP data, capacity/performance insights and anomaly detection across hybrid, multi-cloud and on-prem networks.
• BMCflagshipStrategic or Co-development PartnerDelivers BMC Helix ITSM/ITOM/AIOps implementations (HelixGPT, agentic AI, service-aware reporting) and Netreo (a BMC company) full-stack IT and network monitoring across ANZ. Joint executive roundtables (e.g., Agentic Shift in Energy & Utilities), APAC Partner Accelerate events and BMC IPaaS integrations.
• ZenOSScoreChannel Partner/ Reseller/ DistributorTrusted Value Added Reseller (VAR) for Zenoss in Australia and New Zealand. DeployPartners is Zenoss's prime partner in Asia Pacific, delivering professional and managed services to the Telecommunications sector with ZenOSS Core and ZenPack Development.
• JitterbitcoreTechnology or IntegrationPartners with Jitterbit's AI-infused, low-code platform that unifies integration, API management, automation and app development. DeployPartners architects, implements and scales customer integration and automation foundations.
• AWS (Amazon Web Services)flagshipStrategic or Co-development PartnerAWS Marketplace partner listing DeployPartners' OpenShift Virtualisation Modernisation Assessment & JumpStart and Assessment & Migration services. Leverages Red Hat OpenShift running on AWS to consolidate VM and container workloads on a single platform.
• Microsoft AzureflagshipStrategic or Co-development PartnerMicrosoft Azure cloud platform partner helping clients design, migrate, deploy and optimise Azure across hybrid environments. Targets compute, storage, data analytics, AI services and Kubernetes workloads.
• CrowdStrikecoreTechnology or IntegrationDelivers CrowdStrike Falcon platform deployment, management, continuous monitoring and expert support across endpoints, cloud workloads and identities for ANZ customers.
• VeeamcoreTechnology or IntegrationDelivers Veeam backup, recovery, portability, security and intelligence platform across cloud, on-prem, physical, SaaS and container environments, with Zero Trust data resilience against ransomware.
• SnowflakecoreTechnology or IntegrationPartners with Snowflake's cloud-native data platform for unified data storage, processing, analytics and secure sharing. DeployPartners architects, deploys and optimises Snowflake workloads for ANZ customers.
• WizcoreTechnology or IntegrationDelivers Wiz's agentless cloud security platform for unified visibility and risk assessment across AWS, Azure and GCP, including VMs, containers and serverless configurations, with risk prioritisation and remediation guidance.
• SaviyntcoreTechnology or IntegrationDelivers Saviynt converged Identity Governance & Administration (IGA) platform, including AI-driven identity governance, zero-trust security and legacy platform migrations. Active in Saviynt UNLOCK and Accelerate Partner Bootcamp.
• Bluechip InfotechminorGTM or Marketing PartnerJoint executive roundtable participation (e.g., Modernising Cybersecurity at Barangaroo, April 2026) for cybersecurity, identity, automation and efficiency conversations with ANZ leaders.
• Tech Data APACminorChannel Partner/ Reseller/ DistributorEngages with Tech Data APAC IT Service Provider Summit community of MSPs, MSSPs and CSPs to discuss industry inflection points and co-sell professional services.
• Monika's DoggieRescueminorOthersSponsorship partnership with Monika's DoggieRescue dog and cat shelter announced January 2023.
• IBM Security QRadar / GuardiumcoreTechnology or IntegrationDeployPartners deploys IBM Security QRadar XDR (SIEM/SOAR) and IBM Guardium (data activity monitoring, vulnerability assessment, classification, encryption and compliance reporting for GDPR, HIPAA, SOX, PCI-DSS) across regulated sectors in ANZ.
• Arbor Networks (DDoS Protection by NetScout)coreTechnology or IntegrationDeploys Arbor Sightline + Threat Mitigation System (TMS) for in-cloud and on-premise DDoS protection as part of cyber security 'Defence in Depth' offering.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Logicalis Australia: Global IT solutions and managed services provider with a strong ANZ business focused on hybrid cloud, security and digital transformation for enterprise and telco customers. Comparable customer profile and solution set.
• Telstra Purple: Telstra's enterprise services arm providing cyber security, cloud, networking and managed services across ANZ. Comparable in customer base (Telstra, NBN Co ecosystem) and ANZ cyber/cloud service offering, though backed by Telstra's incumbent telco position.
• Tata Consultancy Services (ANZ): Global IT services major with significant ANZ delivery capability across cyber, cloud and managed services. Comparable in targeting large ANZ enterprise/government transformation deals, though vastly larger scale and broader portfolio.
• Insight Enterprises (ANZ): Global IT solutions and services provider with a significant ANZ business delivering hybrid cloud, cyber and managed services. Comparable through its ANZ cyber and cloud transformation practice, though much larger globally.

Emerging players

• Versent: ANZ-focused cloud and digital transformation consultancy with deep AWS ties and a growing managed-services practice. Comparable in cloud modernisation and managed-services motion though smaller and more cloud-platform-pure-play.
• Cevo (now part of DiUS): ANZ cloud and DevOps consulting firm focused on AWS, Kubernetes and platform engineering with a growing managed-services line. Comparable in cloud-modernisation and DevOps/automation consulting for ANZ enterprises.

Direct peers

• Brennan IT: Australian mid-market IT services firm delivering managed services, cyber security and cloud modernisation to mid-market and enterprise ANZ customers. Closely comparable in size, vertical mix and consulting-led model.
• Datacom: ANZ-headquartered IT services and systems integrator with comparable scale and similar cyber, cloud and managed-services offerings across Australia and New Zealand. Most direct peer in terms of geography, customer base (telco, government, FSI) and delivery model.
• Atturra: ASX-listed Australian IT services and consulting firm providing managed services, cyber security and business applications across ANZ enterprise and government. Comparable in customer segment, service mix and ANZ-centric delivery model.
• Slalom (ANZ): Global consulting firm with an ANZ presence delivering technology and transformation consulting including cyber, cloud and data services. Comparable in consulting-led delivery model targeting enterprise and government.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3039557
• Xx.com/DeployPartners
• Facebookfacebook.com/DeployPartners

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deploy Partners