Robin Lewis Insurance Organization
Robin Lewis Insurance Organization is a privately held, full-service independent insurance agency in Sunrise, Florida, representing 60+ carriers and selling personal and commercial insurance to individuals, families, SMBs, and non-profits in Southeast Florida since 1993.
- Company typePrivate
- Founded1993
- HeadquartersSunrise, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Robin Lewis Insurance Organization does
Robin Lewis Insurance Organization is a full-service independent insurance agency headquartered in Sunrise, Florida (Fort Lauderdale area), founded in 1993 and incorporated in 1995 by Robin Lewis, who began his insurance career in 1982 at firms including Bankers Life and Casualty, Allstate, State Farm, and Prudential. The agency employs approximately 10 people with over 100 years of combined industry experience and serves individuals, families, small-to-mid-sized businesses, and non-profit organizations across Southeast Florida. As an independent agency, it represents 60+ insurance carriers — including national names such as AIG, CHUBB, Nationwide, Progressive, The Hartford, Travelers, LLOYD'S, Berkshire Hathaway GUARD, Mass Mutual, and Liberty Mutual, plus numerous Florida-regional carriers (Citizens Property Insurance, Florida Peninsula, Heritage, People's Trust, Wright Flood, etc.) — enabling it to shop coverage across carriers rather than being captive to a single insurer.
The product portfolio spans roughly 28 lines across personal and commercial insurance. Personal lines include auto, home, renters, condo, rental property, umbrella, flood, recreational vehicles, motorcycle, boat, life, teen drivers, wedding, animal liability, and health insurance. Commercial lines include Business Owners Policy (BOP), commercial property, general liability, commercial auto, cyber liability, workers compensation, restaurant, professional liability (E&O), garage keepers liability, general retail, EPLI, and specialized programs for electricians and plumbers. The agency emphasizes Florida-specific risk expertise (hurricane, windstorm, flood) and offers a multilingual service capability (Spanish, Tagalog, Caribbean dialects) relevant to South Florida demographics.
The business operates on a commission-based revenue model — earning carrier commissions on every policy sold or renewed — with no proprietary technology stack, no app or API platform, and no disclosed AI capabilities. The website and digital marketing infrastructure are built on FMG Suite / Agency Revolution, a standard insurance-agency marketing platform. Distribution is sales-led and relationship-driven: customers engage via online quote-request forms, phone, or in-person consultation at the Sunrise office, with a referral-and-community-engagement top-of-funnel supported by a resource center of educational articles, videos, and calculators. The agency is privately held and founder-controlled with no institutional investors, parent company, subsidiaries, funding rounds, or M&A activity disclosed. It is CCPA-compliant in privacy handling.
Robin Lewis Insurance Organization firmographics
Firmographics- Name
- Robin Lewis Insurance Organization
- Legal name
- Robin Lewis Insurance
- Website
- https://rlio.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Robin Lewis Insurance Organization is a privately held, full-service independent insurance agency in Sunrise, Florida, representing 60+ carriers and selling personal and commercial insurance to individuals, families, SMBs, and non-profits in Southeast Florida since 1993.
- Ownership category
- akta.pro rank
Robin Lewis Insurance Organization industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- General Liability Insurance (FSAJAMAE), Nonprofit / Social Services BOP (FSAJAFAM)
Keywords
Where Robin Lewis Insurance Organization is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Robin Lewis Insurance Organization business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Robin Lewis Insurance earns commissions from the insurance carriers they represent. They sell personal insurance products (auto, home, renters, life, etc.) and commercial insurance products (business owners policy, general liability, workers compensation, etc.) and earn commission on each policy sold or renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance - Auto, Home, Renters, Condo, Life, etc. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Robin Lewis Insurance Organization product offering
Product offeringCore offering
Robin Lewis Insurance Organization is a full-service independent insurance agency that sells personal and commercial insurance policies on behalf of 60+ insurance carriers. The agency matches individuals, families, small/mid-sized businesses, and non-profit organizations with coverage across personal lines (auto, home, renters, condo, flood, umbrella, life, recreational vehicles) and commercial lines (Business Owners Policy, general liability, workers compensation, commercial auto, cyber liability, professional liability), earning carrier commissions on each policy sold or renewed.
Product overview
Robin Lewis Insurance Organization is a full-service independent insurance agency that offers a comprehensive portfolio of personal and commercial insurance products. The agency provides personal lines including auto, home, renters, condo, rental property, umbrella, flood, recreational vehicles, motorcycle, boat, life, teen drivers, wedding, animal liability, and health insurance. For business clients, they offer Business Owners Policy (BOP), commercial property, general liability, commercial auto, cyber liability, workers compensation, restaurant, professional liability (E&O), garage keepers liability, general retail, EPLI, and specialized coverage for electricians and plumbers. The agency represents over 50 insurance carriers including AIG, CHUBB, Nationwide, The Hartford, Travelers, and many Florida-specific insurers. They operate as an independent agency utilizing multi-carrier relationships to provide customized risk management and insurance solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Robin Lewis Insurance Organization
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Robin Lewis Insurance Organization technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robin Lewis Insurance Organization partnerships and signals
Strategic signalPartnerships
63 partnerships are on record, tiered minor and core.
- Admiral Insurance GroupminorInsurance carrier represented by Robin Lewis Insurance. Provides auto and other personal insurance products through the agency.
- AIGcoreMajor national insurance carrier represented. Offers commercial and personal insurance products including Private Client Group for high-net-worth individuals.
- American Strategic InsuranceminorRegional carrier providing homeowners and related insurance products, particularly relevant for Florida market.
- AmTrust FinancialminorInsurance carrier providing commercial and specialty lines through independent agents.
- Apogee Insurance GroupminorInsurance carrier partner providing various commercial and personal lines products.
- AssurantminorMajor insurance carrier offering home, auto, and specialty insurance products through independent distribution.
- AvatarminorInsurance carrier providing homeowners and related coverage, primarily serving the Florida market.
- Bankers Insurance GroupminorRegional insurance carrier offering property and casualty products in Florida and other states.
- Bass UnderwritersminorManaging general agent providing specialty insurance products through independent agents.
- Berkshire Hathaway GUARDcorePart of Berkshire Hathaway, GUARD provides personal and commercial insurance products with strong financial backing.
- Bristol WestminorInsurance carrier specializing in non-standard auto insurance.
- Burlington InsuranceminorRegional insurance carrier providing various property and casualty products.
- Canal InsuranceminorInsurance carrier providing commercial vehicle and transportation insurance.
- CHUBBcoreLeading global insurer providing high-end personal and commercial insurance with focus on affluent clients and complex risks.
- Citizens Property InsurancecoreFlorida state-chartered insurer providing windstorm and other property coverage, particularly important in hurricane-prone Florida market.
- Edison InsuranceminorRegional Florida-focused insurance carrier providing homeowners coverage.
- FedNatminorFlorida-based insurance carrier providing homeowners and related coverage.
- Florida Peninsula InsuranceminorRegional carrier providing homeowners insurance in Florida.
- Foremost Insurance GroupminorInsurance carrier providing specialty products including mobile home, landlord, and classic car coverage.
- GeoVeraminorInsurance carrier providing flood and specialty property coverage.
- Great American Insurance GroupminorDiversified insurance organization offering commercial and specialty lines.
- GulfstreamminorInsurance carrier providing commercial and specialty products.
- HagertyminorInsurance carrier specializing in classic car and collector vehicle coverage.
- Halcyon UnderwritersminorManaging general agent providing specialty insurance products.
- The Hartford - FloodcoreNational carrier providing flood insurance, particularly important for Florida clients in flood-prone areas.
- Heritage InsuranceminorRegional Florida-focused insurance carrier providing homeowners coverage.
- Homeowners ChoiceminorFlorida-based insurance carrier providing homeowners coverage.
- Infinity InsuranceminorInsurance carrier specializing in non-standard auto insurance.
- Johnson & JohnsonminorInsurance carrier providing various commercial and specialty lines.
- Kemper Specialty Auto & Commercial VehicleminorInsurance carrier providing specialty auto and commercial vehicle coverage.
- Legal & GeneralminorInsurance carrier providing life insurance and related products.
- Lexington InsuranceminorExcess and surplus lines insurer providing specialty coverage.
- Liberty Mutual InsurancecoreMajor national insurance carrier providing personal and commercial insurance products.
- LighthouseminorFlorida-focused insurance carrier providing homeowners coverage.
- LLOYD'ScoreGlobal insurance market providing complex and specialty coverage through syndicate structure.
- Maison InsuranceminorRegional carrier providing specialty insurance products.
- MarkelminorInsurance company providing specialty and excess insurance products.
- Mass MutualcoreMajor life insurance company providing life insurance and financial products.
- Mercury InsuranceminorInsurance carrier providing auto and homeowners coverage with focus on value.
- NationwidecoreMajor national insurance carrier providing personal and commercial insurance products.
- Olympus InsuranceminorRegional Florida-focused insurance carrier providing property coverage.
- People's Trust Insurance CompanyminorFlorida-focused insurance carrier providing homeowners coverage.
- Philadelphia Insurance CompaniesminorInsurance carrier providing commercial property and liability products.
- Prepared InsuranceminorRegional carrier providing specialty insurance products.
- ProgressivecoreMajor national insurance carrier well-known for auto insurance and commercial coverage.
- QBE (North America)minorGlobal insurer providing commercial and specialty insurance products.
- RLIminorInsurance carrier providing specialty property and casualty products.
- Safe Point InsuranceminorRegional carrier providing specialty insurance products.
- Scottsdale Insurance CompanyminorExcess and surplus lines insurer providing specialty coverage.
- Southern Fidelity InsuranceminorRegional carrier providing property and casualty coverage.
- Southern Oak InsuranceminorRegional Florida-focused insurance carrier providing homeowners coverage.
- St Johns InsuranceminorRegional carrier providing property insurance in Florida.
- Tapco Underwriters, Inc.minorManaging general agent providing specialty insurance products.
- The HartfordcoreMajor national carrier providing business and personal insurance products including workers compensation.
- The Hearth Insurance Group / Sprinters InsuranceminorRegional carrier providing specialty insurance products.
- Tower Hill InsuranceminorRegional Florida-focused insurance carrier providing property coverage.
- TravelerscoreMajor national insurance carrier providing personal and commercial insurance products.
- TypTap Insurance CompanyminorTechnology-enabled insurance carrier providing specialty coverage.
- Universal of North AmericaminorInsurance carrier providing specialty property and casualty products.
- Universal Property & CasualtyminorRegional carrier providing property insurance, particularly in Florida.
- UPC InsuranceminorRegional carrier providing property insurance in Florida.
- Weston InsuranceminorRegional Florida-focused insurance carrier providing property coverage.
- Wright Flood InsurancecoreSpecialty carrier providing flood insurance, critical for Florida clients due to hurricane and flood risks.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Robin Lewis Insurance Organization competitors and assessment
Company assessmentEmerging players
- Lemonade: Digital-native insurance carrier focused on renters, homeowners and pet insurance. Represents the insurtech competitive threat to traditional independent agencies like RLIO in personal lines.
Broad incumbents
- Progressive: Major national personal auto carrier selling through both direct and independent agent channels. RLIO is an appointed Progressive agent, illustrating the dual-channel competitive dynamic against an agency that also places the carrier's products.
- GEICO: Direct-to-consumer personal auto carrier. Competes with RLIO's independent agency value proposition by bypassing commissions on personal lines, putting structural pressure on agency acquisition economics in the segment.
- Hub International: Major North American insurance brokerage with strong independent agency model. Comparable to RLIO in carrier-brokerage distribution and product breadth (personal + commercial), but serves multi-state and enterprise clients.
- Brown & Brown: Large publicly traded insurance brokerage and agency platform. Comparable to RLIO in that it operates as a multi-carrier independent agency placing personal and commercial coverage, but operates at vastly greater scale and geographic breadth.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Comparable to RLIO in placing coverage through multiple carriers across personal and commercial lines, but at vastly larger scale with institutional client focus.
- State Farm: Largest US personal-lines carrier using a captive agent model. Direct competitor to RLIO in personal auto, home and life insurance in Florida; another former employer of RLIO's founder.
- Allstate (captive agency channel): Captive insurance carrier with exclusive-agent distribution. Competes with RLIO for personal auto, home and life customers in Florida; RLIO's founder worked at Allstate early in his career, underscoring the parallel customer segment.
Direct peers
- Acentria Insurance: Florida-headquartered independent insurance agency placing personal and commercial coverage through multiple carriers. Closely comparable to RLIO in regional focus, product breadth and independent agency distribution model.
- AssurePro Insurance (Florida-based independent agency): Regional independent insurance agency operating in Florida with multi-carrier personal and commercial brokerage model. Closest direct peer to RLIO given similar Florida focus, multi-carrier appointments, and small-team structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Robin Lewis Insurance Organization social profiles
Digital presenceRobin Lewis Insurance Organization compliance and trust
Trust signalCompliance1 record
Robin Lewis Insurance Organization financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robin Lewis Insurance Organization leadership team
Management profileNumber of profiles
Profiles9 records
Robin Lewis Insurance Organization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robin Lewis Insurance Organization M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robin Lewis Insurance Organization
What does Robin Lewis Insurance Organization do?
Robin Lewis Insurance Organization is a full-service independent insurance agency that sells personal and commercial insurance policies on behalf of 60+ insurance carriers. The agency matches individuals, families, small/mid-sized businesses, and non-profit organizations with coverage across personal lines (auto, home, renters, condo, flood, umbrella, life, recreational vehicles) and commercial lines (Business Owners Policy, general liability, workers compensation, commercial auto, cyber liability, professional liability), earning carrier commissions on each policy sold or renewed.
Is Robin Lewis Insurance Organization a public or private company?
Robin Lewis Insurance Organization is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robin Lewis Insurance Organization founded?
Robin Lewis Insurance Organization was founded in 1993. It employs 1 to 10 people.
Where is Robin Lewis Insurance Organization based?
Robin Lewis Insurance Organization is headquartered in Sunrise, United States, in the North America region.
How does Robin Lewis Insurance Organization make money?
One revenue line is on record: insurance Commissions.
Who are Robin Lewis Insurance Organization's main competitors?
Lemonade is listed as an emerging player. Broad incumbents are Progressive, GEICO, Hub International, Brown & Brown, Arthur J. Gallagher & Co., State Farm and Allstate (captive agency channel). Direct peers are Acentria Insurance and AssurePro Insurance (Florida-based independent agency).
Does Robin Lewis Insurance Organization have an API?
No public API is recorded for Robin Lewis Insurance Organization.
What industry is Robin Lewis Insurance Organization in?
Robin Lewis Insurance Organization's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJAMAE, General Liability Insurance. Its NAICS code is 524210 and its SIC code is 6411.