Codup.io
Codup is a digital commerce and systems integration firm that designs ERP-centered B2B commerce architectures connecting dealer portals, commerce platforms, and operations for manufacturers, distributors, and wholesale commerce companies.
- Company typePrivate
- Founded2016
- HeadquartersKarachi, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Codup.io does
Codup is a private digital commerce and connected business systems company founded in 2016 and headquartered in Houston, Texas, with additional offices in Irvine (US), Cambridge (UK), Dubai (UAE), and an engineering and R&D center in Karachi, Pakistan. The company designs ERP-centered B2B commerce architectures that connect dealer portals, commerce platforms, and operational systems, enabling manufacturers, distributors, and wholesale commerce companies to digitize ordering while preserving the ERP as the system of record. Core offerings include B2B eCommerce Development, Dealer and Customer Portal Systems, Custom Applications and Operational Systems, and Systems Integration and Architecture, supported by the proprietary B2BWoo Suite for WooCommerce-based B2B wholesale implementations. Codup also operates a GTM Consulting practice (including GTM Fast with AI services covering recommendations, NLP, and GenAI catalog enrichment), a Staff Augmentation service backed by a 5,000+ talent pool, and an Agency Partnership Program with white-label and referral models.
The company monetizes through custom project-based engagements priced by scope and complexity, typically structured as multi-year contracts, and supplements this with hourly/project-rate staff augmentation and revenue-sharing agency partnerships. Its go-to-market combines direct enterprise field sales (targeting C-Suite, Sales Leaders, eCommerce Leaders, and Systems Engineers) with channel-driven agency partnerships and a top-of-funnel content engine (Shift Click podcast, Think Disrupt newsletter, eCommerce Coffee Meets events, SEO). Codup holds partnerships with Shopify Plus, BigCommerce, WooCommerce, HubSpot, and ERP vendors (NetSuite, Microsoft Dynamics, SAP, Epicor, Acumatica), and has served a mix of enterprise clients (Harrods, Steelcase, Ingram Micro, Pickles, Stitch Fix) and SMB/nonprofit accounts across manufacturing, distribution, retail, automotive, and nonprofit verticals, with 1,000+ cumulative clients and a 90%+ retention rate reported.
Codup.io firmographics
Firmographics- Name
- Codup.io
- Legal name
- Codup
- Website
- https://codup.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Codup is a digital commerce and systems integration firm that designs ERP-centered B2B commerce architectures connecting dealer portals, commerce platforms, and operations for manufacturers, distributors, and wholesale commerce companies.
- Ownership category
- akta.pro rank
Codup.io industry classification
Industry- Product category
- B2B eCommerce Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), B2B/EDI & Partner Integration (BPAMAOAJ), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Codup.io is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices5 records
Markets served
Codup.io business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - eCommerce Development: Custom eCommerce development services including B2B platforms, dealer portals, custom applications, and website development. Project-based engagements with consultation and implementation.
- Systems Integration Services: ERP integration architecture connecting commerce platforms with operational systems. API development, middleware, and systems architecture services.
- GTM Consulting: Go-to-market strategy consulting for manufacturers and distributors covering positioning, demand generation, sales enablement, and revenue operations.
- Staff Augmentation: Talent sourcing and staff augmentation providing dedicated developers to client teams. Revenue based on hourly or project rates for augmented team members.
- Agency Partnership Program: White-label delivery and partnership model for agencies handling B2B eCommerce implementations. Revenue sharing and service delivery models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Codup.io product offering
Product offeringCore offering
Codup designs ERP-centered B2B commerce architecture that connects dealer portals, commerce platforms, and operations systems, enabling complex B2B orders, pricing, and inventory flows without manual intervention. The company provides custom B2B eCommerce development, dealer and customer portals, custom applications and operational tooling, systems integration (ERP, CRM, WMS, EDI), and GTM consulting for manufacturers and distributors. Revenue is earned through project-based professional services engagements, staff augmentation, and an agency partnership program.
Product overview
Codup is a digital commerce and connected business systems company that designs ERP-centered B2B commerce architecture, connecting dealer portals, commerce platforms, and operations. The core offering is a suite of B2B eCommerce development services that include Dealer & Customer Portal Systems (secure login-based ordering with account-specific pricing and ERP-connected order flows), Custom Applications & Operational Systems (configurators, workflows, and internal tooling), and Systems Integration & Architecture (connecting ERP, commerce, CRM, WMS, and EDI through an integration layer with APIs and middleware). The proprietary B2BWoo Suite, built on WooCommerce, provides pre-built B2B functionality including custom roles, discount rules, quick order, NET payments, and sales rep management. Codup also offers GTM Consulting for manufacturers and distributors (GTM strategy, demand generation, lifecycle marketing, CRM/revenue operations, AI search optimization), Staff Augmentation (access to 5k+ tech talent pool), and an Agency Partnership Program. Development specializations span Shopify (Plus), BigCommerce, WooCommerce, and WordPress platforms.
Differentiator
Problem solved
Functional benefit
Brands
- B2BWoo: Proprietary B2B WooCommerce solution for wholesale eCommerce features including dynamic pricing, bulk ordering, and sales rep management.
Products and services
- B2B eCommerce Development Digital commerce experiences designed around customer behavior, operational workflows, and scalable B2B growth. Covers ERP-centered architecture connecting dealer portals, commerce platforms, and operations for manufacturers and distributors.
- Dealer & Customer Portal Systems Secure login-based ordering systems for distributors, dealers, contractors, and customers with account-specific pricing, inventory visibility, dealer journey tracking, and direct order placement connected to ERP systems.
- Custom Applications & Operational Systems Configurators, guided workflows, internal systems, and operational tooling built around business complexity. Includes business process automation, data management tools, SaaS platforms, and web applications for enterprise clients such as Steelcase, Ingram Micro, Harrods, and Stitch Fix.
- Systems Integration & Architecture Integration architecture connecting ERP, eCommerce, CRM, WMS, EDI, and operational tools so data moves automatically and accurately. ERP remains the system of record; the integration layer manages data flow through APIs, middleware, and EDI for clients including Smyrna Truck, Safe Life Defense, Quadro, and Globemed.
- GTM Consulting for Manufacturers & Distributors Connects GTM strategy, marketing, and sales into unified revenue systems. Includes demand generation strategy, lifecycle marketing, sales enablement, CRM and revenue operations (HubSpot implementation), and SEO/AEO/AI search optimization, with documented outcomes including 3x pipeline visibility, 60% better marketing-sales alignment, and 2x conversion rate improvement.
- Staff Augmentation Service Hire talented software engineers who work closely with client internal teams to fill skill gaps and support project delivery, with access to a 5,000+ pool of tech talent (top 1%) and timezone overlap support. Revenue is based on hourly or project rates for augmented team members.
- Agency Partnership Program White-label delivery, referral, and joint delivery models for agencies to scale B2B eCommerce projects. Enables agencies to expand service offerings without hiring in-house technical teams, with revenue sharing and service delivery arrangements.
- B2BWoo Suite Proprietary B2B eCommerce solution built on WooCommerce. Provides custom roles, discount rules, quick order functionality, NET payment options, PDF downloads, dynamic pricing, role-based RFQ, bulk ordering tables, tax exemption, and sales rep management for B2B wholesale implementations.
Quantifiable outcome
- Up to 50% reduction in manual order work
- +4 more outcomes
Companies that use Codup.io
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles3 records
Codup.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Codup.io partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Shopify PluscoreTechnology partnership providing Shopify Plus development services. Codup has built multiple Shopify Plus implementations including National Wildlife Federation and other enterprise eCommerce projects.
- HubSpotcoreImplementation partner for HubSpot CRM, marketing automation, and revenue operations. Offers HubSpot implementation services including lifecycle stages, automation, lead routing, and reporting dashboards.
- BigCommercecoreTechnology partnership providing BigCommerce development services including theme development, B2B functionality, and enterprise implementations.
- WooCommercecorePrimary development platform with proprietary B2BWoo solution. Extensive WooCommerce development including B2B functionality, custom plugins, and enterprise solutions.
- NetSuitecoreERP integration partner. NetSuite is listed as a supported ERP system for integration with commerce platforms.
- Microsoft DynamicscoreERP integration partner. Microsoft Dynamics is listed as a supported ERP system for integration with commerce platforms.
- SAPcoreERP integration partner. SAP is listed as a supported ERP system for integration with commerce platforms.
- EpicorcoreERP integration partner. Epicor is listed as a supported ERP system for integration with commerce platforms.
- AcumaticacoreERP integration partner. Acumatica is listed as a supported ERP system for integration with commerce platforms.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Codup.io competitors and assessment
Company assessmentEmerging players
- Common Sense Commerce: Shopify Plus-focused agency delivering B2B and DTC commerce builds with a partner-channel and integration focus. Comparable to Codup in platform specialization, B2B feature delivery (custom roles, pricing, dealer workflows), and mid-market positioning.
- Elogic Commerce: Eastern-European-headquartered ecommerce agency focused on Magento and Shopify Plus B2B/B2C builds with strong integration capabilities. Comparable to Codup as a similarly mid-sized agency with offshore engineering and B2B/ERP integration focus.
Broad incumbents
- Publicis Sapient: Large digital transformation consultancy with end-to-end commerce, ERP, and CRM delivery for manufacturers and distributors. Comparable to Codup at the high end of buyer engagement and a structural competitor as enterprise RFPs consolidate.
- Hero Digital: Digital consultancy delivering commerce, CRM, and customer experience transformation for enterprise brands. Comparable to Codup on the customer-journey, GTM consulting, and integration layers described in Codup's value proposition.
- Accenture (Accenture Interactive / Song): Global systems integrator with large commerce and B2B integration practices across all major platforms and ERPs. Represents the upper-bound competitive pressure Codup faces in enterprise B2B commerce modernization deals.
Direct peers
- Velstar: UK-based Shopify Plus agency serving B2B and DTC brands with a similar combination of commerce builds, integrations, and growth services. Comparable to Codup on platform focus (Shopify Plus), UK presence (Cambridge office overlap), and B2B feature delivery.
- BlueModus: Mid-market digital commerce agency focused on platform implementations, integrations, and partner-channel delivery. Comparable to Codup in agency-led B2B integrations and partner/agency program structure.
- Kensium: Shopify Plus and Magento commerce agency with strong ERP and PIM integration practices serving wholesale and manufacturing clients. Directly comparable to Codup in B2B/ERP-centered architecture and platform partner status.
- Corra: Digital commerce agency focused on B2B and D2C implementations across Shopify Plus, BigCommerce, and Magento. Comparable to Codup in B2B platform delivery, ERP/commerce integration focus, and enterprise customer segment.
- Tquila Commerce: B2B and B2C commerce agency with deep Salesforce Commerce Cloud and Shopify Plus delivery capabilities, targeting manufacturers and distributors. Directly comparable to Codup in customer vertical, platform mix, and integration-led value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Codup.io social profiles
Digital presenceCodup.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codup.io leadership team
Management profileNumber of profiles
Codup.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codup.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codup.io
What does Codup.io do?
Codup designs ERP-centered B2B commerce architecture that connects dealer portals, commerce platforms, and operations systems, enabling complex B2B orders, pricing, and inventory flows without manual intervention. The company provides custom B2B eCommerce development, dealer and customer portals, custom applications and operational tooling, systems integration (ERP, CRM, WMS, EDI), and GTM consulting for manufacturers and distributors. Revenue is earned through project-based professional services engagements, staff augmentation, and an agency partnership program.
Is Codup.io a public or private company?
Codup.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Codup.io founded?
Codup.io was founded in 2016. It employs 11 to 50 people.
Where is Codup.io based?
Codup.io is headquartered in Karachi, Pakistan, in the Asia region.
How does Codup.io make money?
Five revenue lines are on record. Professional Services - eCommerce Development is the primary driver. The others are systems Integration Services, GTM Consulting, staff Augmentation and agency Partnership Program.
Who are Codup.io's main competitors?
Emerging players on record are Common Sense Commerce and Elogic Commerce. Broad incumbents are Publicis Sapient, Hero Digital and Accenture (Accenture Interactive / Song). Direct peers are Velstar, BlueModus, Kensium, Corra and Tquila Commerce.
Does Codup.io have an API?
No public API is recorded for Codup.io.
What industry is Codup.io in?
Codup.io's product category is B2B eCommerce Development Services. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511 and its SIC code is 5045.