Fleurish Psychotherapy
Fleurish Psychotherapy is a private Georgia-based group therapy practice offering individual, couples, family, teen, and teletherapy services, with specialty care for LGBTQIA+, Black, and AAPI clients, using Jane App for scheduling and Zoom for virtual sessions.
- Company typePrivate
- Founded2013
- HeadquartersScottdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fleurish Psychotherapy does
Fleurish Psychotherapy is a private group therapy practice headquartered in Scottdale/Decatur, Georgia, founded in 2013 by Erin Hinek as a solo practice and acquired in April 2023 by Janelle Peifer, PhD, who now serves as Owner and CEO. The firm delivers outpatient mental health services across a broad catalog of 20+ offerings, including individual counseling, couples and family therapy, teen and child therapy, teletherapy, and specialty lines targeted at LGBTQIA+, Black, and AAPI clients, as well as trauma/PTSD, anxiety, depression, grief, and life transitions. Its service model is hybrid: in-person sessions at the Scottdale office and statewide teletherapy delivered over Zoom, with scheduling, intake, and client portal handled through Jane App.
The practice operates as a fee-for-service, clinician-led model. It accepts Cigna, Aetna, Anthem/BCBS, and United Healthcare Student Resources, offers a limited number of sliding-scale spots per therapist, and guides out-of-network clients on superbill submission. Currently the practice lists 16+ therapists on staff and has cumulatively served 1,500+ clients over its 10-year history, with previous years having employed 21 therapists, four clinical supervisors, and seven admins in aggregate. There is no institutional capital, parent company, or external funding; the entity operates as Fleurish Psychotherapy, LLC under HIPAA compliance. Technology is entirely third-party SaaS (Jane App, Zoom, Reimbursify), with no proprietary platform or AI components, and growth is driven by content marketing, social media, and SEO rather than sales-led enterprise channels.
Fleurish Psychotherapy firmographics
Firmographics- Name
- Fleurish Psychotherapy
- Legal name
- Fleurish Psychotherapy, LLC
- Website
- https://fleurishpsychotherapy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fleurish Psychotherapy is a private Georgia-based group therapy practice offering individual, couples, family, teen, and teletherapy services, with specialty care for LGBTQIA+, Black, and AAPI clients, using Jane App for scheduling and Zoom for virtual sessions.
- Ownership category
- akta.pro rank
Fleurish Psychotherapy industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Fleurish Psychotherapy is headquartered
LocationHeadquarters
- HQ city
- Scottdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fleurish Psychotherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual and Couples Therapy Sessions: Fee-for-service therapy sessions for individuals, couples, and families. The practice accepts insurance (Cigna, Aetna, Anthem/BCBS, United Healthcare Student Resources) and offers sliding scale rates for clients who qualify based on income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sliding scale therapy sessions for income-qualifying clients |
| Subscription | Monthly | Standard therapy sessions (insurance accepted) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fleurish Psychotherapy product offering
Product offeringCore offering
Fleurish Psychotherapy is a private group therapy practice that delivers outpatient psychotherapy services to individuals, couples, and families, including adolescents. Services are provided in person at the Decatur/Scottdale office and statewide via teletherapy, and span core offerings (individual, couples, and family counseling) and specialty tracks such as LGBTQIA+ therapy, Black therapy, AAPI therapy, teen therapy, trauma/PTSD treatment, anxiety, depression, grief, and life transitions. Revenue is earned per session through insurance billing, sliding-scale fees, and out-of-network superbill reimbursement.
Product overview
Fleurish Psychotherapy is a mental health group practice operating as a service-based business rather than a technology product company. The practice offers a portfolio of therapy services including individual counseling, couples counseling, family therapy, and teletherapy, with numerous specialty services addressing specific populations (LGBTQIA+, Black, AAPI, teens, women, men) and mental health concerns (depression, anxiety, trauma, grief, stress management, life transitions). The practice is located in Atlanta and Decatur, Georgia, and accepts various insurance plans. They utilize Jane App for client scheduling and portal access, and offer low-cost therapy resources for clients needing financial assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling One-on-one psychotherapy sessions addressing a range of mental health concerns including depression, anxiety, trauma, life transitions, and personal growth, offered both in person and via teletherapy.
- Couples Counseling Therapy sessions for couples addressing relationship challenges, communication issues, resentment, and building healthier partnerships.
- Family Therapy Therapeutic services for families to improve communication, navigate challenges, break harmful cycles, and cultivate healthier relationships.
- Teletherapy / Distance Counseling Virtual therapy sessions conducted via video conferencing, making mental health services accessible to clients who cannot attend in-person appointments; available throughout Georgia.
- Therapy for Teens (13-17 y/o) Specialized counseling services for adolescents dealing with challenges specific to teenage years, including academic stress, identity exploration, and family dynamics.
- LGBTQIA+ Therapy Affirming therapy services for lesbian, gay, bisexual, transgender, queer, and non-binary individuals, including specialized Trans + NB therapy.
- Black Therapy Culturally affirming therapy services for Black clients, addressing issues related to racial identity, systemic challenges, and mental wellness.
- AAPI Therapy Culturally affirming therapy services for Asian American and Pacific Islander individuals, addressing bicultural identity challenges and mental health.
- Therapy for Women Mental health services addressing women's specific concerns including reproductive mental health, life transitions, self-esteem, and relational issues.
- Therapy for Men Counseling services addressing men's mental health, including emotion regulation, relationship challenges, and societal pressures.
- Anxiety & Panic Treatment Therapeutic approaches for anxiety disorders, panic attacks, and stress management using evidence-based techniques including CBT and mindfulness.
- Depression Treatment Therapy services for depression and mood disorders, offering support for symptoms including low mood, lack of motivation, and emotional dysregulation.
- Trauma & PTSD Treatment Specialized therapy for trauma, PTSD, and complex PTSD using evidence-based approaches to process traumatic experiences and build resilience.
- Grief & Loss Counseling Supportive therapy for individuals processing grief, loss, and bereavement following death or significant life changes.
- Life Transitions Support Counseling for navigating major life changes including career shifts, relocation, relationship changes, and milestone transitions.
- Relationship Counseling Therapy services for individuals and couples addressing relationship dynamics, communication patterns, and interpersonal conflicts.
- College Student Counseling Mental health services for college and graduate students dealing with academic pressure, identity development, and transitional challenges.
- Stress Management Therapeutic techniques and coping strategies for managing chronic stress, preventing burnout, and improving overall well-being.
- Child Therapy Play-based and age-appropriate therapeutic services for children addressing emotional and behavioral challenges.
- LGBTQ+ Support Group Group-based support programming for LGBTQ+ clients, offered alongside individual affirming therapy services.
Companies that use Fleurish Psychotherapy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Fleurish Psychotherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Fleurish Psychotherapy partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
Fleurish Psychotherapy competitors and assessment
Company assessmentDirect peers
- Thriveworks: National mental health group practice with in-person and teletherapy services, accepting insurance—directly comparable multi-therapist, multi-state outpatient counseling model to Fleurish.
- Ellie Mental Health: Outpatient mental health franchise group practice with teletherapy and in-person sessions across multiple US markets—a peer to Fleurish's group practice, multi-therapist service model.
Broad incumbents
- Talkspace: Publicly traded teletherapy and psychiatry platform serving insured and self-pay consumers; competes in the same outpatient virtual therapy category as Fleurish.
- BetterHelp: Large-scale direct-to-consumer teletherapy platform with broad therapist directory; competes for the same Georgia virtual therapy demand that Fleurish addresses.
Emerging players
- Alma: Insurance-credentialing and practice management platform for therapists that operates its own client directory; an emerging peer addressing the same therapist-supply and in-network therapy demand.
- Lyra Health: Employer-sponsored mental health benefits platform with in-person and virtual therapy networks; relevant peer competing for the same in-network therapy demand Fleurish serves.
- Charlie Health: Virtual intensive outpatient program (IOP) provider for teens and young adults; adjacent peer overlapping with Fleurish's teen therapy population.
- Headway: Behavioral health network and billing platform helping therapists accept insurance; competes for the same therapist supply and insured-therapy demand that drives Fleurish's model.
- Grow Therapy: Therapist directory and insurance billing platform connecting clients to licensed therapists statewide; competes with Fleurish for Georgia insurance-paid therapy clients.
Others
- Open Path Psychotherapy Collective: Nonprofit therapist network offering sliding-scale sessions; an ecosystem peer and partial alternative for the same affordability-focused client segment Fleurish serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Fleurish Psychotherapy social profiles
Digital presenceFleurish Psychotherapy compliance and trust
Trust signalCompliance1 record
Fleurish Psychotherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleurish Psychotherapy leadership team
Management profileNumber of profiles
Profiles1 record
Fleurish Psychotherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleurish Psychotherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleurish Psychotherapy
What does Fleurish Psychotherapy do?
Fleurish Psychotherapy is a private group therapy practice that delivers outpatient psychotherapy services to individuals, couples, and families, including adolescents. Services are provided in person at the Decatur/Scottdale office and statewide via teletherapy, and span core offerings (individual, couples, and family counseling) and specialty tracks such as LGBTQIA+ therapy, Black therapy, AAPI therapy, teen therapy, trauma/PTSD treatment, anxiety, depression, grief, and life transitions. Revenue is earned per session through insurance billing, sliding-scale fees, and out-of-network superbill reimbursement.
Is Fleurish Psychotherapy a public or private company?
Fleurish Psychotherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleurish Psychotherapy founded?
Fleurish Psychotherapy was founded in 2013. It employs 1 to 10 people.
Where is Fleurish Psychotherapy based?
Fleurish Psychotherapy is headquartered in Scottdale, United States, in the North America region.
How does Fleurish Psychotherapy make money?
One revenue line is on record: individual and Couples Therapy Sessions.
Who are Fleurish Psychotherapy's main competitors?
Direct peers on record are Thriveworks and Ellie Mental Health. Broad incumbents are Talkspace and BetterHelp. Emerging players are Alma, Lyra Health, Charlie Health, Headway and Grow Therapy. Open Path Psychotherapy Collective is listed as an others.
Does Fleurish Psychotherapy have an API?
No public API is recorded for Fleurish Psychotherapy.
What industry is Fleurish Psychotherapy in?
Fleurish Psychotherapy's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8090.