MakersClub

What MakersClub does

MakersClub (legal name Makersclub S.A.) is a privately held technology company headquartered in Guayaquil, Ecuador, with European operations in Bern and Zürich, Switzerland. Founded by Daniel Molina Ycaza (CEO, Guayaquil) and Billy Molina (CTO, Bern), the company builds custom AI conversational solutions and digital enterprise software for large organizations across Latin America and Europe. Vertical reach, based on named case studies, includes pharmaceutical (ADIUM, Asofarma, Pharmacy's), banking (Banco Guayaquil), financial markets (Bolsa de Valores de Guayaquil), telecommunications, agriculture (Freshtrade), aviation (LATAM), nonprofit (AEI), technology (Inductroc), and public sector.

The core technology is Brandbot, a proprietary AI platform built from scratch rather than resold. Brandbot orchestrates multiple large language models (GPT-5, Claude, Gemini, DeepSeek, LLaMA), supports deployment across Web, WhatsApp, Instagram, Messenger, and Teams, and is hosted in Switzerland under a Swiss Made software certification. Around Brandbot, the company offers three AI modules — Company GPT (enterprise knowledge retrieval over documents and MCP-connected systems), Chatbot IA Multicanal (omnichannel 24/7 customer service), and Asistente Humanoide (interactive video avatar) — plus three digital solutions: Campañas WhatsApp (mass messaging via the official WhatsApp Business API), Ruleta Web (gamification), and Cinta de Ticker (real-time financial and corporate data display). Integrations cover Google Drive, Microsoft 365, Notion, Confluence, Slack, GitHub, CRM, and ERP systems via the Model Context Protocol.

The business model is enterprise custom solutions sold via direct consultative sales with quote-based, multi-year contracts. GTM is a Calendly-driven enterprise field-sales motion targeting grandes empresas, with no self-serve tier or public pricing. Revenue is generated from project-based implementation of AI and software products plus ongoing platform/subscription services, supplemented by professional services (discovery, solution design, agile development, and post-deployment accompaniment). The company is bootstrapped with no external investors identified, owns no subsidiaries, and operates across Ecuador and Switzerland.

Name

MakersClub

Legal name

Makersclub S.A.

Website

https://makersclub.la

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MakersClub is an Ecuador-based AI and enterprise software company that builds custom conversational AI solutions and digital tools for large enterprises in Latin America and Europe, powered by its proprietary Brandbot platform with multi-model AI integration and Swiss-hosted infrastructure.

Ownership category

akta.pro rank

Product category

Enterprise AI Software Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Conversational AI platform
• Enterprise AI solutions
• Omnichannel chatbot
• WhatsApp Business API
• Custom software development

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. AI Solutions and Software Development: The company generates revenue through custom AI solutions and software development services including chatbots, Company GPT, humanoid assistants, WhatsApp campaigns, web gamification tools, and financial ticker displays. Revenue appears to come from project-based implementation and ongoing platform/subscription services managed through the Brandbot ERP system.
2. Professional Services: Implementation services including discovery, solution design, agile development, and ongoing accompaniment. The company provides white-glove enterprise service with dedicated support during and after deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MakersClub develops and deploys proprietary AI-powered conversational solutions and custom software for large enterprises across Latin America and Europe. The company's flagship Brandbot platform enables omnichannel AI chatbots, enterprise knowledge assistants (Company GPT), humanoid video avatars, WhatsApp campaign management, gamification tools, and real-time financial data displays. Solutions are delivered through custom implementation projects with ongoing enterprise support.

Product overview

MakersClub offers a platform-plus-modules architecture centered on Brandbot, a proprietary AI platform built in Switzerland. The core platform provides multi-model AI infrastructure with Swiss-grade security and multi-channel deployment. Three AI modules extend the platform: Company GPT for enterprise knowledge management, Chatbot IA Multicanal for omnichannel customer service automation, and Asistente Humanoide for interactive video-based brand ambassadors. Three digital solutions modules complement the AI portfolio: Campañas WhatsApp for mass messaging via WhatsApp Business API, Ruleta Web for sales gamification, and Cinta de Ticker for real-time financial and corporate data display.

Differentiator

Problem solved

Functional benefit

Brands

• Brandbot: Proprietary AI platform developed by Makersclub for implementing and managing conversational AI solutions. Swiss-made with multi-model support (GPT, Claude, Gemini, DeepSeek, LLaMA), deployed across Web, WhatsApp, Instagram, Messenger and Teams.

Products and services

• Brandbot Platform Proprietary AI platform for implementing and managing conversational AI solutions across multiple channels (Web, WhatsApp, Instagram, Messenger, Teams). Built from scratch with Swiss-grade security, multi-model support, and enterprise-grade infrastructure hosted in Switzerland.
• Company GPT Enterprise AI assistant that centralizes company knowledge by indexing documents (PDF, Word, PowerPoint, TXT, Markdown) and connecting to productivity apps (Google Drive, Microsoft 365, Notion, Confluence, Slack, GitHub) and internal systems (databases, CRM, ERP) via MCP protocol. Provides 24/7 expert responses trained exclusively on organizational data.
• Chatbot IA Multicanal Omnichannel AI chatbot deployed across WhatsApp, Instagram, Messenger, TikTok, and web that operates 24/7 without human intervention. Handles customer service, processes transactions, and qualifies leads across all connected channels with WhatsApp Business API integration.
• Asistente Humanoide Interactive digital avatar experience using pre-recorded video segments with decision tree navigation. Combines video, SVG animations, forms, and FAQ within a single experience to guide visitors through corporate content without AI hallucinations.
• Campañas WhatsApp Mass WhatsApp campaign management system via WhatsApp Business API with real-time monitoring of message status (sent, delivered, read, interacted). Includes contact management, template creation, and campaign ERP from a single dashboard.
• Ruleta Web Gamification tool that awards prizes via spinning wheel upon purchase. Configurable segments, colors, prizes, probability settings, and time windows. Sends SMS confirmation and provides monthly reports on spins, prizes delivered, and conversion.
• Cinta de Ticker Real-time financial and corporate data display ticker for screens. Shows stock prices, indices, exchange rates, trading operations, news, KPIs, and corporate messages with 24/7 automatic cycling. Connects to financial APIs, internal databases, spreadsheets, or RSS feeds.

Quantifiable outcome

• 80-95% WhatsApp message open rate compared to 15-25% for email marketing
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Meta (WhatsApp Business API)coreTechnology or IntegrationIntegration with Meta's official WhatsApp Business API allowing MakersClub to build and manage WhatsApp campaigns for enterprise clients. The partnership enables access to WhatsApp's official business features including message templates, business verified badges, and proactive notifications through an official, compliant channel.
• AI Model Providers (OpenAI, Google, Anthropic, DeepSeek, Meta)coreTechnology or IntegrationMulti-model AI strategy integrating GPT-5, Gemini, Claude, DeepSeek, and LLaMA models. The company positions itself as a multi-model provider, allowing clients to choose the best model for each use case without vendor lock-in.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aivo: Argentina-based conversational AI platform for enterprise customer service across WhatsApp, web, and messaging channels — directly comparable to MakersClub's Chatbot IA Multicanal and Brandbot in the LatAm enterprise segment.
• Zenvia: Brazilian conversational AI and CX platform with native WhatsApp Business API, chatbot, and campaign products serving enterprise customers across LatAm — closest scale-comparable peer.
• Take Blip (Blip): Brazilian conversational AI platform offering chatbots, WhatsApp Business solutions, and intelligent automation for enterprises — direct regional peer in LatAm conversational AI.
• Inbenta: Spain/Europe-based conversational AI and enterprise search platform with multilingual NLP — comparable to Brandbot's European positioning and chatbot/knowledge management capabilities.
• Botmaker: LatAm conversational AI platform focused on WhatsApp, Messenger, and web chatbot automation for enterprise customers — directly comparable offering and geography.
• Yalo: Mexico-headquartered conversational commerce and AI agent platform focused on WhatsApp Business for large enterprises in LatAm, mirroring MakersClub's WhatsApp-first enterprise AI approach.

Broad incumbents

• Globant: Large LatAm IT services and digital transformation firm with significant AI/chatbot practice; competes for the same enterprise AI project mandates at much greater scale.
• Sinch: Global cloud communications and WhatsApp Business API provider at scale; broader portfolio but overlapping channel for enterprise WhatsApp campaigns and conversational messaging.
• Kore.ai: Enterprise conversational AI platform with agent framework, copilot, and multi-LLM orchestration — overlaps Brandbot's multi-model enterprise AI positioning at larger scale.

Emerging players

• Tidio: SMB-focused conversational AI and live chat platform with WhatsApp and Messenger support — adjacent use case (customer service automation) but smaller-customer segment than MakersClub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Makersclubla
• Facebookfacebook.com/makersclubla
• LinkedInlinkedin.com/company/makersclub-la

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakersClub