What Cloud Concepts does

Cloud Concepts, operating as The Cloud Concept, Corp., is a boutique Master Agency founded in 2016 and headquartered in San Diego. The company aggregates and brokers cloud, telecom, and managed technology services on behalf of business customers, drawing on relationships with more than 30 providers spanning tier-one carriers (AT&T, Verizon, Lumen), hyperscalers (AWS, Microsoft Azure), CCaaS platforms (RingCentral, 8x8, Five9, Genesys), and specialty providers across SD-WAN, data center, security, IoT, and mobility. Cloud Concepts does not develop proprietary technology; its core function is provider shopping, negotiation, and project management, functioning as a customer advocate rather than a technology vendor.

The company's service portfolio is organized into nine categories: Consulting Services (including VCIO and Telecom Expense Management), Managed Services (DaaS, Managed WiFi, Help Desk, Microsoft Office 365), Voice Services (Hosted VoIP, Contact Center, SIP/PRI, POTS/Analog), IoT, Wireless, Security (DDoS mitigation, threat management, managed firewall), Cloud Managed Services (DRaaS, BaaS, IaaS, PaaS, managed AWS/Azure/Oracle/SAP, colocation), Mobility, and Network (SD-WAN, MPLS, Dedicated Internet). Customers receive these services at no cost and contract directly with the selected carrier; Cloud Concepts earns revenue through affiliate/referral commissions paid by providers for facilitating transactions.

Cloud Concepts serves a horizontal mix of SMB and mid-market business customers across the United States, with two named case-study customers — Strat Property Management (60+ properties, multi-site telecom upgrades) and Junk Valet (SMB transitioning from landlines to cloud communications). The company operates with 1-10 employees, distributes through both direct customer engagement and a partner channel of resellers and agents, and has no disclosed funding, no parent company, and no identified institutional investors. Its competitive position rests on the breadth of its provider portfolio and the personalized advocacy model rather than on proprietary technology or scale.

Name

Cloud Concepts

Legal name

The Cloud Concept, Corp.

Website

https://cloud-concepts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud Concepts is a boutique Master Agency that aggregates cloud, telecom, and managed technology services from 30+ providers, serving SMB and mid-market US business customers through a free, commission-based broker model.

Ownership category

akta.pro rank

Product category

Cloud and Telecommunications Services Brokerage

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud FinOps & SaaS Spend Management (BPAEAOAH), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)

Keywords

• Cloud services brokerage
• Telecom expense management
• Master agency services
• Managed cloud services
• Connectivity and voice solutions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Provider Commissions: Cloud Concepts receives commissions from service providers for assisting customers through the buying process and helping them select the best services. This is their primary revenue stream. Services to customers are provided at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cloud Concepts is a boutique Master Agency that aggregates and brokers cloud, telecom, and managed IT services from 100+ major providers on behalf of business customers. The company shops its provider portfolio against the customer's buying criteria to identify best-fit solutions across categories including connectivity, voice, network (SD-WAN/MPLS), security, cloud infrastructure (AWS, Azure), managed IT, IoT, and mobility. Customers contract directly with the chosen carrier at no markup, while Cloud Concepts earns commissions from the providers.

Product overview

Cloud Concepts is a boutique Master Agency that aggregates and resells cloud, telecom, and technology services from multiple major providers. Rather than a single unified product, the offering is a portfolio of service categories—Consulting Services, Managed Services, Voice Services, Internet of Things (IoT), Wireless, Security, Cloud Managed Services, Mobility, and Network—that the company sources, compares, and procures on behalf of customers from its vetted provider network. Customers receive a single point of contact while gaining access to solutions including Desktop as a Service, Hosted VoIP, SD-WAN, DDoS mitigation, managed AWS/Azure, and mobile device management across the provider ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services

Quantifiable outcome

• Customer transitioned from landline to cloud-based virtual company with employees across different parts of the country
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• AirespringcoreTechnology or IntegrationAggregator/Reseller provider offering broad range of technology and wide-ranging coverage for customers.
• AT&TcoreTechnology or IntegrationMajor CLEC provider with extensive fiber footprint and national scale offering bundled services.
• VerizoncoreTechnology or IntegrationPlatinum partner status with major telecommunications provider offering connectivity and data center services.
• LumencoreTechnology or IntegrationDiamond partner provider with extensive network footprint offering enterprise connectivity solutions.
• RingCentralcoreTechnology or IntegrationConferencing/Collaboration and Hosted Voice provider offering cloud communications platforms.
• 8x8coreTechnology or IntegrationProvider of conferencing, collaboration, and contact center solutions for business communications.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for managed AWS services including IaaS and cloud management.
• Microsoft AzurecoreTechnology or IntegrationCloud platform provider for managed Azure services including infrastructure and platform offerings.
• EquinixcoreTechnology or IntegrationData center services provider offering high security and reliability for hosting critical infrastructure.
• Five9coreTechnology or IntegrationContact center provider offering multichannel end-to-end communications platforms with advanced routing.
• GenesyscoreTechnology or IntegrationContact center provider offering multichannel communications platforms with CRM integrations.
• VonagecoreTechnology or IntegrationHosted Voice and Contact Center provider offering cloud-based communications solutions.
• WindstreamcoreTechnology or IntegrationCLEC provider with extensive fiber footprint offering connectivity and managed IT services.
• ZayocoreTechnology or IntegrationConnectivity provider offering fiber infrastructure and dedicated internet services.
• T-MobilecoreTechnology or IntegrationWireless carrier partner for mobility services including device management.
• AvayacoreTechnology or IntegrationConferencing and collaboration provider offering business communications solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avant Communications: Master Agent/distributor focused on SMB/mid-market channel sales of cloud, voice, and connectivity — same provider portfolio, same commission-based GTM model as Cloud Concepts.
• Telarus: Largest U.S. Master Agency with deep relationships across the same carriers (Verizon, Lumen, AT&T) and cloud/UCaaS providers; directly comparable boutique-vs-scale competitor for cloud/telecom aggregation commissions.
• Jenne Inc. Value-added distributor and Master Agent for UCaaS, cloud, and networking solutions, operating a similar channel partner program with sub-agents selling on commission.
• Intelisys (ScanSource): Legacy Master Agency now under ScanSource, aggregating the same major cloud, UCaaS, CCaaS, and connectivity providers via a sub-agent channel partner program.
• Bridgepointe Technologies: Boutique-to-mid Master Agency focused on technology advisors serving mid-market and enterprise customers across the same cloud/voice/security/connectivity stack.
• WTgroup (Wholesale Telecom Group): Boutique telecom/IT master agency and consulting firm aggregating similar connectivity and cloud solutions for SMB and mid-market; comparable scale, model, and customer profile.
• Sandler Partners: Master Agent serving mid-market and enterprise customers with cloud, connectivity, UCaaS, and security via a channel partner network; same commission-funded business model and provider set.
• TCG (The Channel Group): Master Agent distributor aggregating UCaaS, CCaaS, SD-WAN, cloud, and connectivity services via technology advisors; directly comparable sub-agent/commission-based model.

Emerging players

• Advantix (Telecom Expense Management): Listed in Cloud Concepts' own partner ecosystem as a TEM provider; adjacent TEM/managed mobility focus and direct overlap on telecom expense management offerings.
• AppSmart (Expedient-affiliated): Online marketplace aggregator that streamlines SMB cloud/IT procurement — overlapping with Cloud Concepts' advisory shopping motion but via software rather than boutique consultation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cloudconceptscorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Concepts