RFM Cube
RFM Cube is a Bologna-based SaaS platform applying RFM segmentation (Recency, Frequency, Monetary) to ecommerce purchase data, enabling online retailers on Magento, PrestaShop, WooCommerce, and Shopify to identify key customer segments and sync them to email and advertising platforms.
- Company typePrivate
- Founded2018
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RFM Cube does
RFM Cube (legal entity RfmCube S.r.l.) is a privately-held Italian SaaS company founded in 2018 and headquartered in Bologna, Italy, that applies the RFM (Recency, Frequency, Monetary) methodology to ecommerce purchase data. Its product enables online retailers operating on Magento 1/2, PrestaShop, WooCommerce, Shopify, or Storeden to segment their historical customer base into high-value, at-risk, dormant, and new-customer cohorts and to synchronize those segments with email marketing platforms (Brevo, Mailchimp, Mailup, Magnews, ActiveCampaign, Klaviyo) and advertising networks (Facebook, Google Ads) via native API integrations. The company is a sole line of business around RFM segmentation with no adjacent products.
The platform is composed of seven modules: an RFM Analysis Engine with configurable scoring thresholds; an Advanced Segmentation module that layers product, brand, geographic, and custom-metadata filters on top of RFM cohorts; a Connector Integration layer that pulls historical customer and order data from ecommerce backends; a Marketing Integration Hub that pushes defined segments into email lists and ad audiences; a Dashboard with funnel, Pareto, and heat-map visualizations; a Customer Note System for per-customer annotations; and a REST API at https://api.rfmcube.com/v1 supporting authenticated programmatic access at 2 requests per second, with webhooks for real-time data streaming. A proprietary 'Latency' metric (Longevity minus Recency, divided by Total Transactions minus 1) is offered as a timing signal for win-back campaigns.
RFM Cube monetizes via tiered SaaS subscriptions priced by database size and order volume, with monthly, quarterly, and annual billing cadences and no setup fees. Onboarding is self-serve via API key connection, supported by a 15-day free trial without credit card; an enterprise tier for ecommerce operations with 30,000+ customers adds dedicated onboarding, training, and project management. Go-to-market is product-led growth, supplemented by an agency-partner referral channel (Ecommerce School, Magentiamo, Up&Up), extensive Italian-language content marketing (blog, ebooks, infographics), and named case studies. Founder and CEO Marco Santandrea built the platform after testing mainstream marketing-automation tools on his ecommerce clients. Documented customer outcomes include one SMB's €3,300 (50 orders) recovered in a single dormant-customer August campaign, and a website-cited Bain & Company figure that a 5% retention improvement can raise profits by up to 75%.
RFM Cube firmographics
Firmographics- Name
- RFM Cube
- Legal name
- RfmCube S.r.l.
- Website
- https://rfmcube.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RFM Cube is a Bologna-based SaaS platform applying RFM segmentation (Recency, Frequency, Monetary) to ecommerce purchase data, enabling online retailers on Magento, PrestaShop, WooCommerce, and Shopify to identify key customer segments and sync them to email and advertising platforms.
- Ownership category
- akta.pro rank
RFM Cube industry classification
Industry- Product category
- Ecommerce Customer Analytics Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where RFM Cube is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
RFM Cube business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Tiered subscription pricing model based on number of customers and orders in the ecommerce database. Plans available with monthly, quarterly, and annual billing options. No setup fees. Enterprise pricing available for accounts with more than 30,000 customers with dedicated onboarding and project management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available - 15 days |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RFM Cube product offering
Product offeringCore offering
RFM Cube is a SaaS platform that performs RFM (Recency, Frequency, Monetary) segmentation of ecommerce customer databases by synchronizing with major ecommerce CMS platforms via REST API. It computes RFM scores, supports advanced filtering on additional customer and order attributes, and synchronizes resulting segments in real time to email marketing platforms (Brevo, Mailchimp, Mailup, Magnews, ActiveCampaign, Klaviyo) and advertising networks (Facebook, Google Ads) for targeted retention, win-back, and remarketing campaigns. The product is sold as a tiered subscription with a 15-day free trial and no setup costs, plus an enterprise tier for stores exceeding 30,000 customers.
Product overview
RFM Cube is a unified SaaS platform for e-commerce customer analytics and RFM-based segmentation. The core product consists of the RFM Cube platform with integrated modules: the RFM Analysis Engine for customer scoring, Advanced Segmentation for multi-field filtering, Connector Integration for e-commerce CMS synchronization, Marketing Integration Hub for email/advertising platform sync, Dashboard & Analytics for visualization, Customer Note System for annotations, and RFM Cube API for programmatic access. All modules operate within a single platform with no setup costs and real-time data synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- RFM Cube Platform SaaS customer analytics and RFM segmentation platform for ecommerce that performs real-time analysis of customer purchase behavior based on Recency, Frequency, and Monetary metrics, with integration capabilities to email marketing and advertising platforms. For online retailers using Magento, PrestaShop, WooCommerce, Shopify, or Storeden.
- RFM Cube API REST API enabling real-time programmatic access to RFM customer statistics, segment membership, segment lists, base segment data, and webhook streaming. For developers and technical teams building custom integrations with ecommerce, marketing, or analytics applications.
Quantifiable outcome
- A 5% increase in customer retention rate can increase profits by up to 75%
- +2 more outcomes
Companies that use RFM Cube
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
RFM Cube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature7 records
RFM Cube partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Magento (1 and 2)coreNative integration with Magento 1 and Magento 2 ecommerce platforms via REST API. Users generate an API key in Magento admin panel and enter it in RFM Cube configurator to synchronize customer and order data.
- PrestaShopcoreIntegration via PrestaShop webservice API. RFM Cube offers a free plugin for PrestaShop that enables additional order fields including category IDs, category tree, category names, brand names, and shipping/billing addresses.
- WooCommercecoreIntegration with WooCommerce via REST API using a dedicated plugin. Users install the RFM Cube plugin and generate API keys to connect their WordPress-based store.
- ShopifycoreIntegration with Shopify via custom app created in Shopify Dev Dashboard. Connects to RFM Cube using Storefront API and Admin API credentials.
- Brevo (Sendinblue)coreIntegration allowing RFM Cube segments to populate Brevo email lists for marketing automation campaigns. Real-time synchronization of customer segments and custom fields.
- MailchimpcoreIntegration to connect RFM Cube customer segments with Mailchimp mailing lists for targeted email marketing campaigns.
- MailupcoreIntegration to sync RFM Cube customer segments with Mailup email marketing platform for automated campaigns.
- ActiveCampaigncoreIntegration to sync RFM Cube segments as dynamic tags in ActiveCampaign. Real-time field synchronization and segment-based tagging for automation workflows.
- KlaviyocoreIntegration to synchronize RFM Cube segments with Klaviyo lists in real-time. Field mapping for dynamic content and personalized newsletters based on RFM scores.
- Facebook (Business Manager)coreIntegration to transform RFM Cube customer segments into Facebook Custom Audiences for dynamic remarketing and Lookalike campaigns. Supports retention marketing and acquisition marketing use cases.
- Google AdscoreIntegration to create Google Ads customer match audiences from RFM Cube segments for search network remarketing campaigns. Minimum 1,000 recognized email addresses required; 2,000+ recommended for 50% match rate.
- Ecommerce School d.o.o.coreAgency partner that implements RFM Cube for their ecommerce clients. Collaborated on case studies for My Selleria and GoCamera.
- Magentiamo.itminorAgency partner specializing in Magento implementations. Collaborated on the Callipo ecommerce case study.
- Up&Up SrlminorAgency partner that collaborated on the Relaxsanshop case study.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RFM Cube competitors and assessment
Company assessmentDirect peers
- Ometria: Ometria is an ecommerce customer data platform that unifies customer profiles, RFM and predictive segmentation, and multichannel campaign orchestration for retail brands. It targets the same retention-marketing buyer as RFM Cube, with overlapping segmentation, integration, and personalization functionality.
- Klaviyo: Klaviyo is a leading ecommerce-focused marketing automation and customer data platform that natively supports RFM-style segmentation, predictive analytics, and deep integrations with Shopify, WooCommerce, and Magento. It directly competes with RFM Cube for the ecommerce retention-marketing use case, though at a much larger scale and with a built-in email/SMS engine rather than a pure analytics layer.
- RetentionX: RetentionX is a specialized ecommerce RFM and customer-lifetime-value analytics platform, similar in scope and horizontal approach to RFM Cube. It targets DTC and ecommerce merchants in Europe with segmentation, churn prediction, and marketing-automation integrations, making it one of the closest direct comparables.
Broad incumbents
- Segment (Twilio): Segment is a leading customer data platform that ingests ecommerce order data and routes it to downstream email, ad, and analytics tools. Its customer-profile, audience-builder, and integration capabilities overlap with RFM Cube's segmentation and platform-connect functionality, though Segment is horizontal rather than ecommerce-specific.
- Bloomreach: Bloomreach is an established ecommerce experience platform with a customer data engine (Bloomreach Engagement) that offers segmentation, personalization, and omnichannel marketing automation. It competes broadly with RFM Cube in the ecommerce retention-marketing space but as part of a much wider commerce-search-and-content portfolio.
- Sailthru (Marigold Engage): Sailthru, now part of Marigold Engage, is a personalization and customer-data platform used by retail and ecommerce brands for segmentation and lifecycle messaging. It competes with RFM Cube for retention-marketing budgets, with broader lifecycle-marketing capabilities.
- Listrak: Listrak is a digital marketing platform for retailers offering segmentation, personalization, email, SMS, and predictive analytics. Its RFM and behavioral segmentation features overlap with RFM Cube's value proposition, especially for mid-market ecommerce merchants.
- Emarsys (SAP): Emarsys, owned by SAP, is an omnichannel customer engagement platform with ecommerce segmentation, AI-driven personalization, and lifecycle-marketing capabilities. It targets the same ecommerce marketing buyer as RFM Cube but with broader enterprise-grade functionality.
Emerging players
- Ortto: Ortto is a customer-data-and-marketing-automation platform that supports segmentation, journeys, and multichannel messaging for B2B and B2C. It has partial overlap with RFM Cube's segmentation and email-integration play, particularly for smaller ecommerce and SaaS businesses.
Regional players
- Custobar: Custobar is a Nordic-headquartered ecommerce customer data platform offering RFM and behavioral segmentation, marketing automation, and integrations with major ecommerce platforms. It competes with RFM Cube in the European SMB/mid-market ecommerce retention segment but is primarily focused on the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RFM Cube social profiles
Digital presenceRFM Cube financial estimates
Financial estimateRevenue estimate
Valuation estimate
RFM Cube leadership team
Management profileNumber of profiles
Profiles1 record
RFM Cube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RFM Cube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RFM Cube
What does RFM Cube do?
RFM Cube is a SaaS platform that performs RFM (Recency, Frequency, Monetary) segmentation of ecommerce customer databases by synchronizing with major ecommerce CMS platforms via REST API. It computes RFM scores, supports advanced filtering on additional customer and order attributes, and synchronizes resulting segments in real time to email marketing platforms (Brevo, Mailchimp, Mailup, Magnews, ActiveCampaign, Klaviyo) and advertising networks (Facebook, Google Ads) for targeted retention, win-back, and remarketing campaigns. The product is sold as a tiered subscription with a 15-day free trial and no setup costs, plus an enterprise tier for stores exceeding 30,000 customers.
Is RFM Cube a public or private company?
RFM Cube is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RFM Cube founded?
RFM Cube was founded in 2018. It employs 1 to 10 people.
Where is RFM Cube based?
RFM Cube is headquartered in Bologna, Italy, in the Europe region.
How does RFM Cube make money?
One revenue line is on record: saaS Subscription.
Who are RFM Cube's main competitors?
Direct peers on record are Ometria, Klaviyo and RetentionX. Broad incumbents are Segment (Twilio), Bloomreach, Sailthru (Marigold Engage), Listrak and Emarsys (SAP). Ortto is listed as an emerging player. Custobar is listed as a regional player.
Does RFM Cube have an API?
Yes. RFM Cube offers a REST API accessible at https://api.rfmcube.com/v1 using HTTPS and JSON payloads. The API requires an 'api-key' header for authentication. Rate limits: 2 requests per second (returns HTTP 429 when exceeded). Available endpoints: POST /v1/customer_stats (get RFM info and segment membership for a customer by ID or email), POST /v1/customers_by_segment (list customers in a segment), POST /v1/customers_stats_updated_same_or_after (list customers with stats updated from a date), GET /v1/stats/segmentsfunnel (base segment statistics), GET /v1/advanced_segments (list advanced segments), GET /v1/base_segments (list RFM base segments). Also supports real-time data streaming via webhooks. Developer documentation is at rfmcube.com/ricevere-i-dati-in-real-time-con-le-api-di-rfmcube.
What industry is RFM Cube in?
RFM Cube's product category is Ecommerce Customer Analytics Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 541511 and its SIC code is 7370.