The Berezan Hospitality

What The Berezan Hospitality does

The Berezan Hospitality Group is a privately held, family-owned Canadian hospitality company headquartered in Langley, British Columbia, operating under license from Pattison Food Group Ltd. The company runs a diversified four-division portfolio: 6 retail liquor stores in Surrey, Langley, Kelowna, and Coquitlam, with online ordering and delivery via Skip the Dishes, Uber Eats, and DoorDash; 2 Chances Gaming Centre locations in Castlegar and Salmon Arm, each with slot machines, bingo, and a B's Eatery and Public House restaurant; Sasquatch Mountain Resort in Hemlock, BC (formerly Hemlock Resort), a ski and year-round outdoor recreation property; and Urban Retreat Hostel, a 97-bed ski-in/ski-out property in Big White village. The group also markets a private-label liquor product line — Berezanski Vodka, Rye on the Rocks, Fear the Beer, De La Tierre Maple Tequila, and Simply Vodka — produced and bottled in Canada and sold through its retail stores.

The business model is consumer-facing and multi-revenue-stream, with each division monetizing its own transaction type: retail liquor is sold by the bottle at fixed unit prices ($6.17–$54.13 for proprietary brands) with senior and bulk-purchase discounts, gaming centres generate slot and bingo play plus food and beverage revenue, the ski resort sells lift tickets, equipment rentals, dining, and accommodation, and the hostel charges per-bed pricing marketed as the lowest-cost option at Big White. Customer segments span general liquor shoppers, regional gaming and dining patrons, ski and outdoor recreation enthusiasts, and budget travelers and seasonal workers. The More Rewards loyalty program (1 point per dollar spent, plus welcome and birthday rewards) and a unified gift card accepted across all divisions support cross-property retention, and preferred-supplier relationships with Arterra, Bacardi, Diageo, Labatt, Molson, Mark Anthony, Corby, Sleeman, Red Truck, and White Claw underpin the retail assortment.

Name

The Berezan Hospitality

Legal name

Berezan Hospitality Group

Website

https://berezanhg.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

The Berezan Hospitality Group is a privately held, family-owned Canadian company that operates 6 BC liquor stores, 2 Chances gaming centres in Castlegar and Salmon Arm, Sasquatch Mountain Resort, Urban Retreat Hostel at Big White, and a private-label Canadian liquor brand portfolio, serving general consumers, gamers, skiers, and budget travelers in British Columbia.

Ownership category

akta.pro rank

Product category

Multi-Division Hospitality (Liquor Retail, Gaming, Ski Resort, Accommodation)

NAICS

Skiing Facilities (713920), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Beverages (2080), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Retail liquor stores
• Ski resort operations
• Gaming centres
• Private label spirits
• Hostel accommodations

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Liquor Retail: Revenue from retail liquor sales across 6 physical store locations and online ordering, featuring both national brands and proprietary products (Berezanski Vodka, Rye on the Rocks, Fear the Beer, De La Tierre Maple Tequila)
2. Gaming Operations: Revenue from two Chances Gaming Centre locations offering slot machines, bingo, and food service at B's Eatery and Public House restaurants in Castlegar and Salmon Arm
3. Ski Resort Operations: Revenue from Sasquatch Mountain Resort including lift tickets, equipment rentals, dining, and accommodations in Hemlock, BC
4. Hostel Accommodations: Revenue from Urban Retreat Hostel in Big White village offering dorm beds and private rooms for ski season and year-round guests

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

The Berezan Hospitality Group is a diversified family-owned Canadian hospitality company that operates a chain of 6 retail liquor stores, produces and sells private-label liquor brands (Berezanski Vodka, Rye on the Rocks, De La Tierre Maple Tequila, Fear the Beer, Simply Vodka), runs Sasquatch Mountain Resort (skiing, snowboarding, tubing, and summer outdoor activities) in Hemlock, BC, operates two Chances gaming centres with slot machines, bingo, and full-service restaurants in Castlegar and Salmon Arm, and provides ski-in/ski-out hostel accommodations at Urban Retreat Hostel in Big White village.

Product overview

The Berezan Hospitality Group is a diversified hospitality company operating multiple business units under a unified brand. The portfolio consists of: (1) Berezan Liquor Stores — a chain of 6 retail liquor stores in British Columbia with an online ordering and delivery platform integrated with DoorDash, Skip the Dishes, and Uber Eats; (2) Proprietary Liquor Products including Berezanski Vodka, Rye on the Rocks, De La Tierre Maple Tequila, Fear the Beer, and Simply Vodka — all produced and bottled in Canada; (3) Sasquatch Mountain Resort — a ski and outdoor recreation resort offering year-round activities; (4) Two Chances Gaming Centres in Castlegar and Salmon Arm featuring slot machines, bingo, restaurants, and event facilities; and (5) Urban Retreat Hostel — a ski-in-ski-out accommodation property at Big White Ski Resort. The company also operates a More Rewards loyalty program and sells gift cards redeemable across all business units.

Differentiator

Problem solved

Functional benefit

Brands

• More Rewards: Loyalty rewards program offering points for purchases at Berezan Hospitality locations
• Berezanski Vodka
• Rye on the Rocks
• De La Tierre Maple Tequila
• Fear The Beer
• Simply Vodka
• B's Eatery and Public House
• Sasquatch Mountain Resort

Products and services

• Berezan Liquor Stores Chain of 6 family-owned liquor stores in British Columbia (Surrey, Langley, Kelowna, Coquitlam) offering a large selection of products including items difficult to find elsewhere, with online ordering and third-party delivery.
• Berezanski Vodka House-brand vodka produced and bottled in Canada by Berezan Hospitality, available in multiple bottle sizes from 200ml to 1.75L, priced $6.17 – $54.13.
• Rye on the Rocks House-brand Canadian rye whiskey produced and bottled in Canada, available in multiple bottle sizes, priced $10.48 – $49.48.
• De La Tierre Maple Tequila House-brand maple-flavored tequila produced and bottled in Canada, available in 200ml and 750ml bottles.
• Fear the Beer House-brand light, crisp and refreshing beer produced and bottled in Canada, available in 355ml cans, priced at $7.26.
• Simply Vodka House-brand vodka produced by Berezan Hospitality featuring a pure and simple formula, bottled in Canada.
• Sasquatch Mountain Resort World-renowned ski resort in Hemlock, BC offering winter activities (skiing, snowboarding, tubing, snowshoeing) and summer activities (aerial park, camping, hiking, marshmallow toasting, nearby fishing, ATVing), with lift tickets, equipment rentals, and on-site dining.
• Chances Castlegar Gaming Centre Gaming centre in Castlegar, BC featuring slot machines, bingo games (Friday-Sunday), full-service restaurant B's Eatery & Public House, and fully licensed event rooms for private and corporate functions.
• Chances Salmon Arm Gaming Centre Gaming centre in Salmon Arm, BC featuring slot machines, bingo games, full-service restaurant B's Eatery & Public House, and fully licensed event rooms for private and corporate functions.
• Urban Retreat Hostel Ski-in/ski-out hostel in the heart of Big White Village, 60km from Kelowna, BC, offering 90 dorm beds and 7 private rooms at the best rates in town, with knowledgeable and friendly staff.
• Berezan Hospitality Gift Cards Gift cards available in any denomination, redeemable at all 6 liquor store locations, two gaming centres, and Sasquatch Mountain Resort, with balance checks via mercury-gift.com.

Quantifiable outcome

• 20+ years of retail liquor industry expertise
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• More RewardscoreGTM or Marketing PartnerPartnership with More Rewards, Western Canada's favourite loyalty program bringing members valuable rewards, grocery savings, gift cards, travel rewards, and accommodations for 30+ years. Berezan customers earn 1 point per dollar spent and receive exclusive discounts and birthday rewards. New members receive 2,000 Welcome Points upon registration.
• Skip the DishescoreChannel Partner/ Reseller/ DistributorThird-party food and beverage delivery service partner enabling customers to order liquor online for delivery from all Berezan liquor store locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food and beverage delivery service partner enabling customers to order liquor online for delivery from all Berezan liquor store locations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party food and beverage delivery service partner enabling customers to order liquor online for delivery from all Berezan liquor store locations.
• Encore RewardsminorGTM or Marketing PartnerCasino BC's loyalty program offered at Chances gaming centres where members earn exclusive perks for playing games, get $5 free slot play for every 1,000 points redeemed, and receive exclusive access to promotions and offers.
• GameSenseminorOthersGameSense Info Centres (GSICs) are interactive kiosks located at gaming facilities providing information and resources to help players make informed gambling decisions. GameSense Advisors are trained to answer questions about game odds and offer confidential support.
• Arterra Wines CanadaminorChannel Partner/ Reseller/ DistributorCanada's leading producer and marketer of award-winning, globally recognized Canadian and imported wines. Preferred supplier partner for Berezan liquor stores.
• BacardiminorChannel Partner/ Reseller/ DistributorPremium spirits brand owned and operated by seven generations of the Bacardi family since 1862. Preferred supplier partner for Berezan liquor stores.
• DiageominorChannel Partner/ Reseller/ DistributorGlobal spirits company with brands including Johnnie Walker, Crown Royal, Smirnoff, Cîroc, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Preferred supplier partner.
• LabattminorChannel Partner/ Reseller/ DistributorCanadian brewing company producing Budweiser, Bud Light, Alexander Keith's, and Labatt Blue. Preferred beer supplier partner.
• MolsonminorChannel Partner/ Reseller/ DistributorGlobal brewing company with roots dating to founding brewers John Molson, Adolph Coors and William Worthington. Preferred beer supplier partner.
• Mark AnthonyminorChannel Partner/ Reseller/ DistributorLeading importer and distributor of fine wine, premium beer, and specialty beverages including Mission Hill, Grolsch, Mike's Hard, Rockstar, and Palm Bay. Preferred supplier partner.
• Corby Spirit & Wine Ltd.minorChannel Partner/ Reseller/ DistributorLeading Canadian marketer and distributor affiliated with Pernod Ricard S.A., a global leader in spirits and wine industry. Preferred supplier partner.
• Red Truck BeerminorChannel Partner/ Reseller/ DistributorCraft brewery built on values of a simpler time with trucks, handshakes, and no-nonsense beer. Preferred craft beer supplier partner.
• Sleeman BreweriesminorChannel Partner/ Reseller/ DistributorCanadian brewery with portfolio including Sleeman, Okanagan Spring, Unibroue, Sapporo, Old Milwaukee, and Pabst Blue Ribbon. Preferred supplier partner.
• White ClawminorChannel Partner/ Reseller/ DistributorGluten-free alcohol brand with clean-tasting fruit-flavored beverages. Preferred supplier partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gateway Casinos & Entertainment: Western Canada's largest private gaming operator with multiple BC gaming centres and restaurants. Most directly comparable peer for Chances Gaming Centres in terms of slot-machine gaming, bingo, and on-site dining in BC communities.
• Everything Wine: BC-based specialty liquor retail chain offering curated wine, beer, and spirits. Directly comparable as a multi-location BC liquor retailer competing for the same consumer base as Berezan's 6 liquor stores.
• Mt. Washington Alpine Resort: Vancouver Island-based ski resort offering winter sports and summer activities. Comparable as a regional BC ski resort operating in similar seasonal and weather-dependent conditions as Sasquatch Mountain Resort.
• Grouse Mountain Resorts: BC Lower Mainland ski and year-round mountain recreation resort. Comparable in winter ski/snowboard operations, summer activities, food/beverage offerings, and BC regional tourism focus to Sasquatch Mountain Resort.
• JAK's Beer Wine Spirits: BC-based independent liquor retail chain with multiple locations. Directly comparable in store count, BC regional footprint, and product breadth to Berezan Liquor Stores.
• Red Mountain Resort: BC interior ski resort in Rossland offering skiing, snowboarding, and lodging. Comparable as a regional BC destination ski resort with on-mountain accommodations, paralleling Sasquatch Mountain's market positioning.
• Sun Peaks Resort: One of BC's largest ski resorts near Kamloops with extensive lift operations, accommodation, and food/beverage. Comparable as a BC destination ski resort with year-round operations similar to Sasquatch Mountain.
• Big White Ski Resort: Major BC ski resort where Berezan operates Urban Retreat Hostel ski-in-ski-out. Comparable as a BC destination ski resort serving overlapping skier/tourist customers and partnering with on-mountain accommodation operators.
• Great Canadian Gaming Corp: Canadian gaming and entertainment operator (now owned by Apollo Global Management) operating multiple BC gaming properties. Comparable in slot and bingo gaming operations and integrated food/beverage offerings within BC.

Broad incumbents

• BC Liquor Distribution Branch: Government-operated BC retail liquor store network and wholesale distributor. Comparable as the dominant incumbent liquor retailer across BC, directly competing with Berezan's 6-store chain across Surrey, Langley, Kelowna, and Coquitlam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Berezan Hospitality