SASid

What SASid does

SASid, Inc. is a private US-based insurtech company that operates as a subsidiary and Partner Company of Acrisure. The firm develops and operates a proprietary cloud-based SaaS platform branded SAS SaaS (Smart and Simple Software as a Service) that enables insurance carriers, brokers, and associations to quote, enroll, bind (via e-signature), fulfill, and administer insurance products across lines including vision, dental, life, health, specialty, and telemedicine-adjacent benefits. Core technical components include an Insurance Marketplace module with quote-to-card enrollment workflows, product design and software integration services, and an API & Integration layer that supports partner connectivity. The company has been developing its platform for over twenty years and is a five-time Inc. 5000 honoree.

The business operates a B2B partnership-first go-to-market, structured around three explicit partnership tracks: Carrier Partnerships (distribution and administration for carriers such as EyeMed, Ameritas, New York Life, Fortegra, Everest, Crum & Forster, and Fidelity Security Life), Broker Partnerships (tools that simplify quoting and policy management), and Affinity Partnerships (white-labeled insurance programs for membership organizations such as the National Association of Realtors Realtor Benefits Program). Revenue is generated through SaaS platform licensing on a subscription basis combined with managed services and business process outsourcing (BPO) for product design, software integration, and full back-office administration; pricing is quote-based and not publicly disclosed.

SASid has progressively broadened its product portfolio through carrier and affinity partnerships rather than through disclosed M&A or funding rounds, with notable partnership waves in 2018 (NAR), 2020 (EyeMed, Ameritas, Renaissance Dental, New York Life, MD Live), 2022 (Fortegra FlexTerm expansion), and 2024 (Teladoc, Everest). The company also operates a consumer-facing Shop Insurance marketplace storefront, extending its distribution beyond B2B partners into direct consumer purchase. Operating geographies are restricted to the United States, and revenue, headcount details, and ownership structure beyond the Acrisure parent relationship are not publicly disclosed.

Name

SASid

Legal name

SASid, Inc.

Website

https://SASid.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

SASid is a private US insurtech SaaS company (an Acrisure Partner Company) that provides a cloud-based platform enabling insurance carriers, brokers, and affinity groups to quote, enroll, and administer insurance products across vision, dental, life, specialty, and telemedicine lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing: Software-as-a-Service platform licensing to insurance carriers, brokers, and associations enabling them to quote, enroll, and administrate insurance products
2. Partnership-based Software Services: BPO (Business Process Outsourcing) services for insurance business operations including product design, software integration, and full administration

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SASid develops and licenses a proprietary cloud-based SaaS platform called SAS SaaS (Smart and Simple Software as a Service) that enables insurance carriers, brokers, and associations to quote, enroll, e-sign, and administrate insurance products. The company also operates an Insurance Marketplace module and provides end-to-end product development, software integration, and business process outsourcing (BPO) services for the insurance industry — functioning as a private-label online sales and administration system ("Shopify for Insurance").

Product overview

SASid operates as an insurtech company offering a unified cloud-based SaaS platform called SAS SaaS (Smart and Simple Software as a Service) for health insurance marketing and administration. The core platform is complemented by an Insurance Marketplace module providing quote, enrollment, e-signature, and fulfillment capabilities. The company also provides end-to-end product development services and operates partnership programs for brokers, affinity groups, and insurance carriers. Their product portfolio encompasses vision, dental, health, GAP, real estate benefits, life insurance, and telemedicine insurance products.

Differentiator

Problem solved

Functional benefit

Brands

• SAS SaaS: Smart and Simple Software as a Service - cloud-based insurance marketing and administration platform
• Insurance Marketplace

Products and services

• SAS SaaS (Smart and Simple Software as a Service)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• EyeMedcoreTechnology or IntegrationEyeMed is a vision insurance provider that has partnered with SASid for software integration and marketplace distribution of vision insurance products.
• AmeritascoreTechnology or IntegrationAmeritas provides dental insurance products through SASid's platform, with integration for quote, enrollment, and administration capabilities.
• Renaissance DentalcoreTechnology or IntegrationRenaissance Dental offers dental insurance products distributed through SASid's software platform.
• National Association of RealtorscoreChannel Partner/ Reseller/ DistributorNAR's Realtor Benefits Program provides exclusive, discounted insurance products to members, powered by SASid's platform and administration services.
• New York LifecoreTechnology or IntegrationNew York Life insurance products are distributed through SASid's marketplace and software platform.
• FortegracoreTechnology or IntegrationFortegra provides specialty insurance products including FlexTerm, integrated with SASid's platform for quote and enrollment.
• MD Live (Teladoc)coreTechnology or IntegrationMD Live (Teladoc) telemedicine services are integrated with SASid's insurance offerings to provide virtual care benefits.
• EverestcoreTechnology or IntegrationEverest insurance products are distributed through SASid's platform and marketplace.
• Crum & ForstercoreTechnology or IntegrationCrum & Forster insurance products are integrated with and distributed through SASid's platform.
• Fidelity Security Life Insurance CompanycoreTechnology or IntegrationFSL provides life insurance products distributed through SASid's software platform.
• AcrisureflagshipStrategic or Co-development PartnerAcrisure is the parent company of SASid, providing strategic partnership and ownership. SASid operates as an Acrisure Partner Company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Applied Systems: Applied Systems provides agency and broker management software (Applied Epic, Applied TAM) for the insurance industry — a much larger incumbent in the same vertical SaaS category SASid targets through its broker partnerships.
• Vertafore: Vertafore is a leading provider of agency management, rating, and content solutions for insurance agents and brokers — broader in scope than SASid but serving the same carrier/broker distribution technology category.
• Guidewire: Guidewire provides core insurance platform software (PolicyCenter, BillingCenter, ClaimCenter) for P&C carriers — a much larger incumbent selling into the same carrier software market SASid serves with its administration and marketplace tools.
• Duck Creek Technologies: Duck Creek is a cloud SaaS platform for insurance carriers spanning policy, billing, and claims — a broader incumbent serving the same carrier customer base SASid addresses with its marketing and administration software.

Direct peers

• Tarmika: Tarmika provides a commercial insurance quoting and comparative-rating platform for agents — directly comparable to SASid's quoting, enrollment, and marketplace functionality but focused on commercial lines.
• EverQuote: EverQuote operates an online insurance marketplace connecting consumers with carriers and agents — directly analogous to SASid's consumer-facing 'Shop Insurance' marketplace and partner-driven lead distribution model.
• Zywave: Zywave sells SaaS tools for insurance brokers and agencies — including marketing, quoting, and content platforms — directly overlapping with SASid's broker and carrier enablement focus on insurance marketing and distribution workflows.
• Insureon: Insureon is an online marketplace and SaaS-enabled agency for small-business insurance — comparable to SASid in combining digital distribution channels with back-office administration and carrier integrations.
• Bold Penguin: Bold Penguin operates a commercial insurance exchange and marketplace connecting carriers, agents, and small businesses — a comparable insurance marketplace model to SASid's 'Shop Insurance' and partner-powered quote/enroll flow.
• SimplyInsured: SimplyInsured is a SaaS-enabled small-business insurance brokerage offering quoting, enrollment, and benefits administration — directly comparable to SASid's SMB/small-group administration and marketplace capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SAS.Insurance.Development
• Xx.com/SASid
• LinkedInlinkedin.com/company/sasid-insurance-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SASid