Parceria Soluções Empresariais

What Parceria Soluções Empresariais does

Parceria Soluções Empresariais is a Brazil-based IT company operating Parceria CRM, a cloud-based omnichannel customer communication and sales automation platform. Founded in 1991 and headquartered in Passo Fundo, Rio Grande do Sul, the firm employs between 11 and 50 people and serves Brazilian small and mid-market businesses. The company historically has spanned ERP solutions, digital certificates, and credit consultations, with Parceria CRM representing its newer SaaS-oriented offering.

The core product is a cloud-native omnichannel CRM that consolidates WhatsApp (via Official Business API), Instagram, and Facebook Messenger into a single inbox. The platform features a visual CRM pipeline with behavioral segmentation, AI-powered chatbot and autonomous agent workflows, mass messaging campaigns with real-time metrics, and a REST API plus webhooks for external integrations. Architecture emphasizes intelligent lead distribution (claimed 0.3-second routing) and 24/7 automated support, with a mobile app for iOS and Android access.

The business model is a tiered SaaS subscription with four plans — Essencial (R$487/month, 3 users), Pro (R$687/month, 5 users), Plus+ (R$987/month, 10 users), and Advanced (R$1,487/month, 20 users) — each carrying a one-time setup and implementation fee (R$1,090 to R$2,490). Go-to-market is digital-first and WhatsApp-led, with direct WhatsApp CTAs driving demo scheduling and sales engagement from a single website hub. The firm reports a base of 2,000+ clients, 10,000+ messages per day across connected channels, and a 97% customer satisfaction rate, though revenue, headcount trends, and ownership structure are not publicly disclosed.

Name

Parceria Soluções Empresariais

Legal name

Parceria Soluções Empresariais

Website

https://parceria.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Parceria Soluções Empresariais operates Parceria CRM, a cloud-based omnichannel sales and customer communication platform targeting Brazilian SMBs and mid-market businesses. It unifies WhatsApp, Instagram, and Facebook Messenger with AI chatbot and visual pipeline management, sold via four tiered subscriptions.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• CRM software
• Omnichannel messaging
• Sales automation
• Conversational AI
• Customer communication platform

Headquarters

HQ city

Cidade Nova

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Tiered Plans): Monthly recurring revenue from four tiered subscription plans (Essencial, Pro, Plus+, Advanced) ranging from R$487 to R$1,487/month based on user count and features included. All plans include one-time setup/implementation fee.
2. Implementation Services: One-time setup fees per plan tier covering account configuration, channel connection, team training, and complete onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Parceria Soluções Empresariais operates Parceria CRM, a cloud-based omnichannel CRM platform that centralizes WhatsApp (Official API), Instagram, and Facebook Messenger communications in a unified inbox and combines AI conversational chatbots, autonomous AI agents, a visual sales pipeline with behavioral segmentation, mass messaging campaigns, and REST API & webhooks. The platform is sold to Brazilian SMBs and mid-market businesses through a four-tier monthly subscription model (Essencial, Pro, Plus+, Advanced), ranging from R$487 to R$1,487 per month, plus a one-time implementation/setup fee covering onboarding and training.

Product overview

Parceria CRM is an all-in-one intelligent communication and sales automation platform. The core platform includes an omnichannel central (WhatsApp, Instagram, Facebook), AI chatbot with conversational flows, visual CRM pipeline with behavioral segmentation, mass messaging via official API, REST API & Webhooks for external integrations, and autonomous AI agents. The platform is offered across four pricing tiers: Essencial (basic CRM and chatbot), Pro (adds mass messaging and advanced chatbot), Plus+ (adds automatic distribution and client portfolios), and Advanced (adds AI agents and unlimited integrations).

Differentiator

Problem solved

Functional benefit

Products and services

• Parceria CRM All-in-one cloud-based omnichannel CRM platform for Brazilian SMBs and mid-market businesses that unifies WhatsApp (Official API), Instagram, and Facebook Messenger in a single intelligent inbox, with AI-powered conversational chatbot, autonomous AI agents (Advanced tier), visual sales pipeline with behavioral segmentation, mass messaging campaigns, REST API & webhooks, and a mobile app.
• Implementation and Onboarding Services Professional services offered alongside each Parceria CRM subscription plan, covering setup of WhatsApp/Instagram/Facebook channel connections, account configuration, team training, and full onboarding, billed as a one-time fee per plan tier (R$1,090 to R$2,490).

Quantifiable outcome

• Lead distributed to correct agent in 0.3 seconds
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• WhatsApp (Official API)coreTechnology or IntegrationOfficial WhatsApp Business API integration enabling compliant, high-deliverability messaging. This is a foundational technology partnership required for the platform's core offering of WhatsApp-based CRM and automation services. Platform uses Official API (not unofficial solutions) which provides reliability and deliverability advantages.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Omie: Brazilian cloud ERP/management platform serving SMBs that has expanded into CRM and customer communication features. Adjacent comparison given Parceria's legacy ERP roots and Omie's expansion into CRM-adjacent workflows.
• Leadlovers: Brazilian marketing automation and sales funnel platform with email, SMS, and WhatsApp integration targeting SMBs. Overlaps on messaging campaign functionality and SMB customer base.

Direct peers

• Octadesk: Brazilian SaaS omnichannel customer service platform integrating WhatsApp, Instagram, Facebook, and email with chatbot and CRM-like functionality. Targets the same SMB/mid-market Brazilian customer base with comparable feature set and pricing model.
• Take Blip: Brazilian conversational AI and omnichannel messaging platform built around WhatsApp Business API, with AI agents and chatbot builder. Closest direct competitor on WhatsApp-first conversational CRM for Brazilian businesses.
• Zenvia: Brazil-based, publicly-traded CX/communications platform offering omnichannel messaging (WhatsApp, SMS, voice) plus chatbot automation. Directly competes with Parceria in the Brazilian SMB/mid-market segment and shares the WhatsApp Business API distribution model.
• Movidesk: Brazilian helpdesk and service desk SaaS that integrates with WhatsApp and provides omnichannel support workflows. Overlaps with Parceria's customer support automation use case for Brazilian SMBs.
• Pipedrive: Global SMB CRM with visual sales pipeline, workflow automation, and multichannel communications features. Competes for the same visual CRM pipeline use case and SMB tier, though without native WhatsApp-first positioning.
• RD Station: Major Brazilian marketing automation and CRM platform (part of Resultados Digitais) serving SMBs with email, lead management, and sales pipeline tools. Comparable customer base and land-and-expand SaaS motion.

Broad incumbents

• HubSpot: Global CRM, marketing automation, and customer service platform with a free tier widely adopted by Brazilian SMBs. Provides overlapping capabilities (CRM, marketing automation, chatbots) as part of a much broader portfolio rather than a WhatsApp-specialist niche.

Regional players

• E-goi: Portuguese-origin (now pan-LATAM/Iberian) multichannel marketing automation platform offering email, SMS, push, and WhatsApp campaigns. Comparable product architecture and SMB-mid-market targeting, though with European/Iberian primary market rather than Brazilian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights4 records

Customer concentration

• Xx.com/parcerianet
• Facebookfacebook.com/parceria.empresarial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parceria Soluções Empresariais