APH Group

What APH Group does

APH Group, legally Agricultural Production & Handling BV, is a privately held Dutch agricultural equipment distributor and integrator founded in 1997 by Wytse Oosterbaan and headquartered in Heerenveen, Netherlands. The company sources, configures, and services machinery from more than 35 established OEMs—Dewulf, Miedema, Baselier, Omnivent, Valley Irrigation, Manter, Horizon Agriculture, Solidtec, Precision Planting, Flikweert Vision, Pro-Vega, VHM, Samon, Idrofoglia, Kelly Tillage, and others—organizing them across five Knowledge Centres: Grain Equipment, Potato & Vegetable Equipment, Irrigation, Storage, and Grading & Packing. This structure enables APH Group to deliver full crop-cycle solutions from soil preparation and planting through harvesting, storage, climate control, optical grading, weighing, packing, and palletizing for professional growers of potatoes, vegetables, and grains.

The company operates through wholly-owned subsidiaries in roughly 18 countries across Central and Eastern Europe, Asia, the Middle East, North America, and South America, supported by a 35-vehicle service fleet and dedicated spare parts and logistics functions. Its go-to-market is enterprise field sales via these regional offices, with quote-based pricing on capital equipment and recurring aftermarket revenue from parts and service. Reported operational scale includes 200 employees, more than 1,000 customers in over 50 countries, and 35+ distributed brands. Recent strategic activity includes the December 2024 acquisition of Serbia's Kontrol-Pro (creating APH Group Balkans d.o.o.), the earlier acquisition of Agri 2.0 for Russia and Ukraine, new US operations in North Dakota/Minnesota, and subsidiary entries in Brazil, Uruguay, and Uzbekistan. Financial details (revenue, profitability, capital structure) are not publicly disclosed, and the company remains under founder/CEO Wytse Oosterbaan's ownership.

APH Group generates revenue through two principal streams: one-time equipment sales across the five Knowledge Centres and recurring after-sales service and spare-parts supply. Pricing is not publicly listed; sales are quote-based reflecting project scope, multi-line integration, installation, and training. The customer base consists of enterprise and mid-market professional agricultural operations across potato, vegetable, grain, and irrigation end-markets, with named reference customers in the US, Romania, Slovakia, and Kazakhstan. The model depends on durable OEM partnerships (notably with Valley Irrigation, Dewulf/Miedema, Omnivent, and Precision Planting), local subsidiary infrastructure for sales and service, and the breadth of an aggregated brand portfolio that competitors without similar geographic reach cannot easily match.

Name

APH Group

Legal name

Agricultural Production & Handling BV

Website

https://aphgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

APH Group is a Dutch privately held distributor and integrator of agricultural equipment, sourcing machinery from 35+ OEMs across five Knowledge Centres and serving professional potato, vegetable, grain, and irrigation growers in 50+ countries through 18 local subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of agricultural equipment including potato/vegetable harvesters, planting equipment, irrigation systems, storage solutions, and grading/packing machinery from 35+ renowned brands across 5 Knowledge Centres
2. Service & Parts: After-sales service and spare parts supply for all equipment sold, supported by 35 service vehicles and service/parts divisions worldwide

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

APH Group is an export company that supplies and services agricultural machinery and integrated installations for professional growers in the potato, vegetable, grain, and irrigation segments. It distributes products from more than 35 renowned manufacturers organised across five Knowledge Centres covering soil preparation, planting and sowing, crop care, harvesting, handling, storage, grading, packing, and irrigation. Revenue is generated through one-time equipment sales and recurring after-sales service and spare parts, supported by a dozen subsidiaries and 35 service vehicles across 10+ countries.

Product overview

APH Group is an export company distributing agricultural equipment and installations from over 35 branded manufacturers, organised across five Knowledge Centres: (1) Grain Equipment — no-till/strip-till seed drills, precision planters, tillage tools and irrigation; (2) Potato & Vegetable Equipment — planting, soil preparation, harvesting and handling machines; (3) Irrigation — centre/linear pivots, hose reels, pumps and smart control; (4) Storage — ventilation, climate control, cooling and storage management systems; and (5) Grading & Packing — optical and mechanical grading, washing, weighing, bagging and palletising lines. Key distributed brands include Dewulf (self-propelled/trailed potato harvesters), Miedema (planters, conveyors, elevators, hoppers), Baselier (ridge formers, cultivators), Horizon (no-till drills, precision planters), Omnivent (storage ventilation and climate control via OmniCuro), Valley (irrigation pivots), Manter (weighers, baggers), Solidtec and Kloppenburg (palletisers), Pro-Vega (washers, graders, conveyors), Samon (lifters, toppers), VHM (processing line equipment), Wifo (minituber planters), Flikweert Vision (optical quality graders), Precision Planting (row-unit precision components), Kelly Tillage, Idrofoglia, Euromacchine, Briggs, Riverscreen, Harvest International, and Mantis. The company operates a parts & service division, a spare parts catalogue, and offices in 10+ countries supporting customers in 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Potato & Vegetable Equipment (Dewulf, Miedema, Baselier, Samon) Full range of soil preparation, planting, crop care, harvesting, and handling equipment for potato, carrot, and onion growers, including Dewulf self-propelled and trailed potato harvesters (Enduro, Torro, Kwatro, RA3060, R2060), Dewulf carrot harvesters (GK, P3K), Miedema CP and belt planters, Baselier rotary ridgers, cultivators, ridge formers, and haulm toppers, plus Samon potato and onion lifters and toppers. Designed for professional vegetable growers.
• Storage Solutions (Omnivent / OmniCuro) Bulk and box storage systems with ventilation, cooling, humidification, and climate control for post-harvest preservation of potatoes, onions, and carrots. Includes OmniCuro climate control computers, suction and room ventilation, letterbox ventilation, OmniFrigo refrigeration units, and APH Group customised cooling solutions.
• Irrigation Systems (Valley, Idrofoglia, Euromacchine, Briggs, Riverscreen) Centre pivot, linear pivot, hose reel, pump unit, and water filtration solutions for agricultural irrigation. Includes Valley 8120 centre and linear pivots with ICON smart control, Idrofoglia Turbocar G3/G4/G5/G6 hose reels, Briggs R46 mounted booms, Euromacchine EMP diesel and electric pump units, Riverscreen intake filters, and RotorFlex peristaltic pumps.
• Grading, Washing, Weighing and Packing Lines (Flikweert Vision, Pro-Vega, Manter, Solidtec, Kloppenburg, VHM, Wevano) End-of-line equipment for washing, polishing, optical and mechanical grading, weighing, bagging, packaging, and palletising of potatoes and vegetables. Includes Flikweert Vision QualityGrader, Divider, and Divider Select; Pro-Vega barrel washers, polishers, belt/dosing conveyors, roller inspection tables, web and roller graders, box tippers, and even flow hoppers; Manter single/double-row multihead weighers, linear weighers, AutoMesh and RSB-P rollstock baggers, Clipper M3 tubular netting machine, and Punnet Filler; Solidtec ST and Kloppenburg WiBo fully automatic palletisers; VHM BigbagFilr, BoxFilr, Turnr, MonoFilr, and TwinFilr; Wevano bunker sorting installations.
• Handling Equipment (Miedema) Post-harvest handling and conveying equipment including Miedema MB box fillers, MC conveyor belts, ME and RT elevators, MH and SB receiving hoppers, ML store loaders, and APH Group pick-up scooters for in-field transport. Designed for storage and processing line integration.
• Grain Equipment (Horizon, Agricola Italiana, Precision Planting, Kelly Tillage, Harvest International, Mantis, Wifo) No-till and strip-till seed drills, precision planters, tillage, and soil preparation equipment for grain and row crop operations. Includes Horizon DSX no-till drills, PPX precision planters, SPX strip-till cultivators, FTX front hoppers; Agricola Italiana SNT pneumatic seed drills; Precision Planting DeltaForce, FurrowForce, SpeedTube, SmartFirmer, vSet, vDrive, Keeton Seed Firmer, Conceal, FurrowJet, and vApply HD; Kelly Tillage Models 2006, 3009NT, 4012; Harvest International UltraPlant toolbars; Mantis Mafex mechanical weed control; Wifo Minituber Planter.
• After-Sales Service and Spare Parts Service and spare parts support for all equipment supplied by APH Group, delivered through a global network including 35 service vehicles and dedicated parts/service divisions in each regional subsidiary. Includes the APH Group spare parts catalogue, on-site maintenance, and technical support.

Quantifiable outcome

• Dewulf Enduro achieves ground pressure as low as 1.5 kg/cm² - lowest in its class
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and major.

• DewulfcoreChannel Partner/ Reseller/ DistributorMajor equipment brand for potato harvesters including Enduro self-propelled harvesters, Torro trailed harvesters, Kwatro, and carrot harvesters. APH Group distributes Dewulf equipment across their market territories.
• MiedemacoreChannel Partner/ Reseller/ DistributorBrand of Dewulf Group providing potato planting equipment, box fillers, conveyor belts, elevators, receiving hoppers, and store loaders. Key supplier for potato handling solutions.
• BaseliercoreChannel Partner/ Reseller/ DistributorManufacturer of rotary ridgers, element cultivators, mechanical ridge formers, and haulm toppers for soil preparation and crop care.
• OmniventcoreChannel Partner/ Reseller/ DistributorLeading brand for storage solutions including bulk/bunker storage, ventilation systems, climate control (OmniCuro), humidification, and refrigeration (OmniFrigo) for agricultural products.
• Valley IrrigationcoreChannel Partner/ Reseller/ DistributorInternational dealership agreement for Valley centre pivots, linear pivots, and irrigation technology. First Valley pivot installed in Netherlands through APH Group.
• MantercoreChannel Partner/ Reseller/ DistributorManufacturer of weighing and packing equipment including multihead weighers, linear weighers, bagging machines, and tubular netting machines for potatoes and vegetables.
• Horizon AgriculturecoreChannel Partner/ Reseller/ DistributorProvider of no-till drills, precision planters, and strip-till cultivators including DSX, M:DSX, PPX, and SPX models. Dealership for precision planting technology.
• SolidteccoreChannel Partner/ Reseller/ DistributorManufacturer of fully automatic palletisers providing excellent stacking quality at minimal cost for automated palletizing.
• Agricola ItalianamajorChannel Partner/ Reseller/ DistributorItalian manufacturer of pneumatic seed drills and precision planting equipment for vegetables.
• SamonmajorChannel Partner/ Reseller/ DistributorManufacturer of potato lifters, onion lifters, onion toppers, and onion loaders for harvest and post-harvest handling.
• IdrofogliamajorChannel Partner/ Reseller/ DistributorItalian manufacturer of hose reel irrigation systems including Turbocar G3, G4, G5, and G6 models.
• Kelly TillagemajorChannel Partner/ Reseller/ DistributorAustralian manufacturer of tillage equipment now available in Serbia and Kazakhstan through APH Group.
• Precision PlantingmajorChannel Partner/ Reseller/ DistributorTechnology for precision planting including DeltaForce, FurrowForce, SpeedTube, SmartFirmer, vSet, vDrive systems. Dealership announced for Romania.
• VHM MachinerymajorChannel Partner/ Reseller/ DistributorPartnership for bunker sorting installations and product handling equipment including BigbagFilr, BoxFilr, Turnr, and TwinFilr systems.
• Pro-VegacoreChannel Partner/ Reseller/ DistributorEquipment for washing, polishing, grading, conveying, and handling of potatoes and vegetables including barrel washers, inspection tables, belt conveyors, and dosing equipment.
• Flikweert VisionmajorChannel Partner/ Reseller/ DistributorOptical sorting technology for quality grading including QualityGrader, Divider, and Divider Select systems for precise product inspection.
• Kontrol-Pro (Serbia)majorStrategic or Co-development PartnerAcquired in December 2024, creating new entity APH Group Balkans d.o.o. to take full responsibility for sales, service, and distribution from Serbia.

Scale indicators6 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Lindsay Corporation: US-listed irrigation equipment manufacturer (Zimmatic pivots) and infrastructure provider; competes with Valley Irrigation (APH's core irrigation supplier) and could potentially partner with or disintermediate APH in irrigation equipment distribution across emerging markets where APH has strong subsidiary presence.
• Valmont Industries: US-listed global manufacturer of Valley center-pivot and linear irrigation equipment (APH Group's principal irrigation partner); competes with APH indirectly by managing its own dealer relationships and increasingly its own digital services, representing both a critical supplier relationship and a potential disintermediation risk.

Direct peers

• AVR (AVR nv): Belgian manufacturer and global distributor of potato and root crop equipment (harvesters, planters, storage); directly comparable product portfolio to APH's Potato & Vegetable Knowledge Centre and competes for the same professional grower customers, with its own distribution network across geographies where APH also operates.
• Stotz Equipment: Family-owned US John Deere dealer group with 25+ locations across the Rocky Mountain and Southwestern US; operates an integrated sales/service/parts model for professional ag customers, structurally similar to APH's subsidiary-and-Knowledge-Centre approach though with a single dominant OEM and a regional US focus.
• Hoober Inc. Mid-Atlantic US multi-line ag equipment dealer (Case IH, Kubota, New Holland) with parts, service and precision-ag offerings across Pennsylvania, Delaware, Maryland and Virginia; comparable as a multi-brand distributor with strong after-sales infrastructure, though smaller scale and a different crop mix than APH.
• Rocky Mountain Equipment: Canadian Case IH and ag-equipment dealer network (formed via acquisition of Cervus Equipment) operating ~40 dealerships across Western Canada; directly comparable multi-brand ag-equipment retail/service model though focused on broad-acre Western Canadian farming rather than specialty crops/irrigation.
• Opico: UK-based multi-brand farm machinery distributor importing brands like HE-VA, Sky, and Strautmann for arable and grassland farmers; highly comparable business model to APH (import/distribute/integrate multiple non-competing OEM brands with after-sales support) though with a UK/Irish geographic focus.
• RDO Equipment Co. Largest North American John Deere and Vermeer dealer with multi-brand ag and construction equipment distribution across 75+ locations; comparable as a multi-brand equipment distributor with service and parts network serving professional growers, though with a heavier general-agriculture focus than APH's specialty crop/irrigation mix.

Regional players

• Vantage Ag (Vantage Australia/New Zealand): Australian and New Zealand multi-brand agricultural equipment distributor representing brands such as Hardox, Einboeck, and Trimble for broadacre, horticulture and livestock producers; comparable multi-brand distribution model to APH though focused on ANZ markets and with a different crop/equipment mix.
• Messick Farm Equipment: Pennsylvania-based multi-brand ag equipment dealer (Case IH, Kubota, New Holland) with parts, service and online parts catalogue; similar integrated sales/service/distribution model to APH but operates exclusively in the US Northeast mid-Atlantic agricultural market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/APHGroup
• YouTubeyoutube.com/@APHGroup
• Facebookfacebook.com/APHGroupNL
• LinkedInlinkedin.com/company/aphgroup
• Instagraminstagram.com/aphgroup_usa
• TikToktiktok.com/@aph_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APH Group