What My Vitals Pro does

My Vitals Pro (MVP) is a vertical SaaS business intelligence platform purpose-built for independent hearing care practices. Founded in 2022 by siblings Chelsea Treseder, Will Diles, and Lee Diles — whose family has operated in the hearing care industry since 1934 — the company is headquartered in Sacramento, California and serves audiology practices in the United States and Canada. The platform ingests data nightly from hearing care Office Management Systems (AudioClick, Blueprint, CounselEar, Suno, Sycle, TIMS) and delivers interactive KPI dashboards across 40+ metrics, prescriptive forecasting, peer benchmarking, marketing ROI analysis, automated alerts, and a proprietary zip-code-level Market Share Tool that combines government demographics, Medicare Advantage enrollment, and HIA/MarkeTrak data.

The product is delivered as a single, unified cloud platform organized into modules — KPIs, Forecasts, Smart Goals, Benchmarks, Marketing Analytics, MVP Insights, and Market Share — with ML/AI used for data transformation, forecasting, anomaly detection, and plain-language insight generation. The platform's differentiator is deep vertical specialization: every metric, funnel definition, and benchmark is constructed around hearing care domain concepts such as TPA conversion, attrition, provider compensation, and managed-care mix that generic BI tools do not natively model.

MVP sells through a sales-led direct motion (1:1 Calendly demos, personalized onboarding, monthly subscriptions sized to practice headcount plus a one-time onboarding fee), supplemented by channel partnerships with hearing aid manufacturers (Signia, ReSound, Oticon, Widex) and practice management consultants (Pivot Hearing, Fuel Medical, Entheos). The customer base spans single-location independents through multi-location enterprises (up to 27 offices and 31 providers). The company is privately held with no disclosed external funding and an employee count in the 1-10 range.

Name

My Vitals Pro

Legal name

My Vitals Pro, LLC

Website

https://myvitalspro.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

My Vitals Pro is a vertical SaaS business intelligence platform that ingests nightly data from hearing care OMS systems and delivers KPI dashboards, forecasting, peer benchmarking, and market share analytics to independent audiology practices in the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly subscription fee that varies based on practice size. Includes onboarding fee and ongoing access to the MVP platform with nightly data updates. Contract can be canceled any time with no penalty. Manufacturer loyalty programs, business development funds, and promotional pricing available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Vitals Pro is a cloud-based, AI-powered business intelligence SaaS platform that integrates nightly with hearing care Office Management Systems (AudioClick, Blueprint, CounselEar, Suno, Sycle, TIMS) to deliver interactive KPI dashboards, prescriptive forecasting, peer benchmarking, smart goal setting, marketing ROI analysis, and proprietary market share estimates for independent and multi-location audiology practices. Revenue is generated through a monthly SaaS subscription that varies by practice size, plus a one-time onboarding fee.

Product overview

My Vitals Pro (MVP) is a single, unified AI-powered business intelligence platform for hearing care practices. The core product is an interactive KPI dashboard that delivers automated business intelligence by ingesting data nightly from compatible Office Management Systems. The platform comprises integrated modules including: KPIs (nightly-updated suite of 40+ key performance indicators), Forecasts (prescriptive analytics and forward-looking projections), Smart Goals (data-driven goal setting and tracking), Benchmarks (comparison against similar-sized practices), Marketing Analytics (campaign ROI and referral source analysis), MVP Insights (actionable intelligence with alerts and plain-language summaries), and a Market Share Tool (proprietary zip-code-level market analysis). The platform transforms raw OMS data into actionable insights without requiring practices to change their workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• My Vitals Pro (MVP) Business Intelligence Platform Cloud-based, AI-powered interactive KPI dashboard and business intelligence SaaS platform for hearing care practices. Automatically ingests data nightly from compatible Office Management Systems (AudioClick, Blueprint, CounselEar, Suno, Sycle, TIMS) and transforms it into nightly-updated KPIs, prescriptive forecasts, smart goals, peer benchmarks, marketing ROI analytics, and proprietary market share estimates. Sold via monthly subscription that varies by practice size, plus an onboarding fee.
• Market Share Tool Proprietary market analysis module that uses a proprietary algorithm combining government population demographics, Medicare Advantage enrollment data, and HIA/MarkeTrak data to estimate hearing aid users, units, and revenue by zip code, broken out by private pay and TPA. Helps hearing care practices understand their local market opportunity.

Quantifiable outcome

• Practices using MVP grew hearing aid unit sales more than 5x faster than the independent market in 2025
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature9 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• SigniacoreGTM or Marketing PartnerSignia Aspire partnership for marketing and customer referrals. Signia is one of the major hearing aid manufacturers whose customers (audiology practices) are target customers for MVP.
• ReSoundcoreGTM or Marketing PartnerReSound Accelerate partnership for marketing and customer referrals. ReSound is a major hearing aid manufacturer whose customer base includes MVP's target market.
• OticoncoreGTM or Marketing PartnerOticon BesPlus partnership for marketing and customer referrals. Oticon's professional partner network includes many of MVP's target audiology practices.
• WidexcoreGTM or Marketing PartnerWidex partnership for marketing and customer referrals. Widex hearing aid products serve a network of independent audiologists who are potential MVP customers.
• Pivot HearingcoreStrategic or Co-development PartnerPivot Hearing is a practice management consulting firm that advises hundreds of practice owners on topics related to practice management, business intelligence, and more. Co-founder Will Diles serves as a Practice Consultant for Pivot Hearing. This is a deeply integrated strategic relationship.
• Fuel MedicalmajorStrategic or Co-development PartnerFuel Medical is a practice management consulting partner serving audiology practices across the US.
• EntheosmajorGTM or Marketing PartnerEntheos Hearing partner for marketing and customer referrals to audiology practices.
• AudSEOmajorGTM or Marketing PartnerAudSEO partner providing marketing services to hearing care practices.
• HearWorksmajorGTM or Marketing PartnerHearWorks Platinum Partner for marketing services to hearing care practices.
• AudioClickcoreTechnology or IntegrationAudioClick is a hearing care Office Management System (OMS) that integrates with MVP. Data flows automatically from AudioClick to MVP for business intelligence analysis.
• BlueprintcoreTechnology or IntegrationBlueprint is a hearing care Office Management System (OMS) that integrates with MVP for automated data connection.
• CounselEarcoreTechnology or IntegrationCounselEar is a hearing care Office Management System (OMS) that integrates with MVP for automated data synchronization.
• SunocoreTechnology or IntegrationSuno is a hearing care Office Management System (OMS) that integrates with MVP for data-driven business intelligence.
• SyclecoreTechnology or IntegrationSycle is a hearing care Office Management System (OMS) that integrates with MVP for practice analytics.
• TIMScoreTechnology or IntegrationTIMS is a hearing care Office Management System (OMS) that integrates with MVP for automated reporting and insights.
• SBD HearingminorGTM or Marketing PartnerSBD Hearing marketing partner serving hearing care practices.
• Orange GrayminorGTM or Marketing PartnerOrange Gray marketing partner for hearing care practices.
• Modern TinnitusminorGTM or Marketing PartnerModern Tinnitus partner for hearing care marketing.
• AudConnexminorGTM or Marketing PartnerAudConnex partner for hearing care practice services.
• Amplified Resource GroupminorGTM or Marketing PartnerAmplified Resource Group partner for hearing care industry services.
• HearingUPminorGTM or Marketing PartnerHearingUP partner for hearing care practice support and marketing.
• Practical AudminorGTM or Marketing PartnerPractical Aud partner for audiology practice resources and marketing.
• Hearing The CallminorGTM or Marketing PartnerHearing The Call partner serving hearing care practices.
• ProEar SolutionsminorGTM or Marketing PartnerProEar Solutions partner for hearing care practice services.
• OnSpire Health MarketingminorGTM or Marketing PartnerOnSpire Health Marketing partner for hearing care practice marketing services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• MMG Healthcare Solutions: Healthcare-focused practice analytics and consulting firm that addresses similar KPI/benchmarking needs for specialty medical and dental practices, providing a comparable services-plus-analytics model.
• Fuel Medical Group: Strategic consulting and practice management partner for audiology and ENT practices; partners with MVP today but also helps practices select BI vendors—adjacent competitor/influencer in the hearing care decision stack.
• Fathom (Practice Analytics): AI-driven business intelligence and analytics platform applicable to small/mid-sized professional services and healthcare practices. Comparable as a general-purpose BI layer that practices could adopt instead of a vertical-specialized tool.

Direct peers

• Sycle: Dominant hearing care practice management/OMS platform serving thousands of audiology practices. Sycle bundles some KPI and reporting functionality and competes for the same practice operations workflow real estate that MVP integrates against.
• CounselEar: Practice management software for audiology and hearing care practices, with reporting features overlapping the insight layer MVP provides. Serves the same independent practice buyer.
• Blueprint OMS: Hearing-care practice management system with reporting capabilities targeting the same independent practice buyers. Listed as one of MVP's OMS integration partners, making it both a partner and a potential competitor on analytics.
• TIMS Software: Hearing care-specific practice management/OMS platform closely integrated with MVP. As an OMS vendor, TIMS could expand native analytics and reporting into areas MVP currently serves.
• PracticeEngine: Audiology and hearing care practice management solution combining scheduling, billing, and reporting—positioning itself as an alternative workflow+BI stack for independent hearing practices.

Emerging players

• Audigy Group: Provider of business management, analytics, and consulting services specifically for audiology and hearing care practices. Comparable vertical-specialized services and analytics oriented toward independent practice operators.
• Dental Intelligence: Vertical SaaS analytics/dashboard product for dental practices. Closest comparable business-model peer—specialty-specific BI, KPI tracking, and practice benchmarking—though in a different clinical vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Vitals Pro