What Optko does

Optko (Optko Pty Ltd) is a Melbourne-headquartered, privately held business-transformation and software-solutions provider founded in 2021 by Graeme Finck (Managing Director) and Roland Hambleton (CTO). The company targets organisations in highly manual and regulated operations across five verticals: aviation, maritime, rail and bus (public transport), energy and utilities, and home and aged care, with geographic focus on Australia, New Zealand, and expansion into Southeast Asia and the wider Asia Pacific region. Optko's mission is to replace legacy on-premise systems with AI-powered, real-time decisioning for workforce scheduling, rostering, berth planning, field operations, and strategic execution.

Optko's product portfolio is anchored on the WorkAxle Workforce Management Platform, an AI and IoT-powered solution for automated rostering, scheduling, time and attendance, and Australian award compliance. This core is extended through industry modules and partner platforms: an Airport Management SaaS Platform with Core Vitals and WePlan crew planning; maritime port-call and berth planning with Awake.AI smart-port AI and stevedore scheduling; Goal Systems-driven rail and bus scheduling; Totalmobile for field service operations in utilities and aged care; Cascade for AI-powered strategy execution and OKR linkage; and Activ8 Intelligence illumin8HR for HR analytics. The platform supports bi-directional integrations with Workday, SAP, Oracle, and ADP via an open API, and features a proprietary AI-powered award-interpretation engine that automates compliance with Australian employment awards, enterprise agreements, and entitlements.

Optko operates a hybrid revenue model combining multi-year SaaS software licensing (typically three-year commitments with annual billing), implementation and consulting services, and ongoing account management and support. Pricing is quote-based for enterprise customers; the June 2026 Zero Cost Migration Programme, run jointly with WorkAxle, removes upfront implementation costs for qualified mid-market Australian organisations (250-1,000 scheduled employees) migrating from legacy WFM systems such as Kronos WFC, UKG Dimensions, UKG Pro, RosterOn/Allocate, Preceda/Dayforce, Tanda, and Humanforce, with a guaranteed 20-week migration. Distribution is via direct enterprise and mid-market sales augmented by partner-led promotion, with the company described internally as having a flat organisational structure.

Name

Optko

Legal name

Optko Pty Ltd

Website

https://optko.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Optko is a Melbourne-based business transformation company that implements and resells AI-powered workforce management and operational optimisation software from global partners across aviation, maritime, transport, utilities, and aged care industries in Australia and Asia Pacific.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Workforce optimization solutions
• Aviation operations management
• Maritime port solutions
• Field service management
• Strategy execution platforms

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Licensing: Optko resells and implements software solutions from partner vendors (WorkAxle, Totalmobile, Cascade, Awake.AI) on a subscription/SaaS basis. Software licenses are typically 3-year commitments with annual billing.
2. Implementation and Consulting Services: Professional services including project management, business analysis, systems engineering, and software configuration. Services include discovery sessions, requirements documentation, solution design, configuration, testing, and UAT support.
3. Account Management and Support: Ongoing account management and support services to ensure customers realise benefits post-implementation, including local technical support backed by global partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Optko provides AI-powered workforce optimisation solutions by reselling, implementing, and configuring partner SaaS platforms — WorkAxle, Totalmobile, Cascade, Awake.AI, Goal Systems, WePlan, and Core Vitals — for Australian enterprises in aviation, maritime, utilities, public transport, and aged care. The company delivers end-to-end professional services including discovery, business analysis, solution design, configuration, testing, UAT, and ongoing account management to transition organisations from manual processes to intelligent, AI-driven workforce and operations management.

Product overview

Optko is an Australia-based provider of software solutions that optimise business functions across Aviation, Maritime, Utilities, Transport, and Aged Care industries. The portfolio is structured as a core platform strategy built around WorkAxle (AI and IoT-powered workforce management for automated rostering, scheduling, time and attendance, and award compliance) supplemented by industry-specific solutions. Aviation offerings include the Airport Management SaaS Platform (integrated check-in, baggage, security, stands/gates management with analytics) and Weplan/Crew Planning. Maritime includes Port Call/Berth Planning and Stevedore Scheduling powered by Awake.AI. Energy & Utilities and Aged Care solutions use Totalmobile for field service and care management. The portfolio is extended through strategic partnerships with WorkAxle (core WFM), Cascade (strategy execution), Totalmobile (field operations), Awake.AI (maritime logistics), Activ8 Intelligence (HR analytics via illumin8HR), Goal Systems (transport), and Core Vitals (airport analytics). Optko also offers implementation, support, and account management services.

Differentiator

Problem solved

Functional benefit

Products and services

• WorkAxle Workforce Management Platform AI and IoT-powered workforce management platform providing automated rostering, scheduling, time and attendance, and award compliance for complex enterprise operations across aviation, maritime, utilities, transport, and aged care sectors, with real-time resource allocation and intelligent automation.
• Airport Management SaaS Platform Cloud-based integrated airport management platform covering check-in, baggage, security, stands, and gates through a single solution, including Airport Analytics for business intelligence and real-time passenger and baggage flow forecasting for airlines, airports, MROs, and ground handlers.
• Port Call and Berth Planning Solution Maritime operations solution using real-time data and predictive analytics for berth management, port call optimisation, and Just-in-Time (JIT) port calls, with visual planning for entire port calls and stakeholder collaboration for ports and stevedoring operators.
• Stevedore Scheduling and Rostering Smart workforce planning tools for stevedoring operations featuring scenario modelling, real-time staffing optimisation, time and attendance management, and multi-location staff compliance with enterprise agreements for port workforce operations.
• Rail and Bus Scheduling Solutions Intelligent scheduling solutions for bus, train, tram, and metro systems providing route-aware employee scheduling, real-time schedule updates, KPI-based operational control, and mobile driver access to schedules and task management for public transport operators.
• Energy and Utility Field Operations Management Field operations management with dynamic resource scheduling, real-time responsiveness, mobile field team access, and AI-powered award interpretation for 24/7 shifts, allowances, and enterprise agreements, integrating with HR and payroll platforms for energy and utility companies.
• Aged Care Workforce Management Comprehensive care management platform with intelligent rostering, skills-based task allocation, dynamic scheduling for home visits, and mobile access for residential and home care staff management, addressing fatigue and award-compliance challenges for aged care providers.
• Strategy Execution and Portfolio Management Platform AI-powered strategy execution platform enabling 'living strategy' management with real-time strategic plan visibility, OKR alignment to project execution, portfolio/program/project management, resource optimisation, financial control, and support for waterfall and agile methodologies across industries.
• Zero Cost Migration Programme Targeted migration programme for mid-sized Australian organisations (250–1,000 employees) to transition from legacy workforce management systems to the WorkAxle platform with no upfront capital costs, guaranteed 20-week completion, and 3-year minimum software subscription commitment.
• Implementation and Consulting Services Professional services including project management, business analysis, systems engineering, and software configuration covering discovery sessions, requirements documentation, solution design, configuration, testing, and UAT support delivered alongside partner platform implementations.
• Account Management and Support Services Ongoing account management and support services ensuring customers realise benefits post-implementation, including local technical support backed by global partner resources across all deployed Optko solutions.
• Awake.AI Maritime Logistics Platform AI-driven maritime digital platform optimising cargo flow, reducing vessel waiting times, and minimising emissions by connecting ships, ports, and land-based stakeholders for efficient, safe, and sustainable port operations across Asia Pacific.
• Totalmobile Field Service Management Complete field operational management solution with AI-assisted scheduling designed to maximise productivity across contracts, providing mobile workforce management for field service technicians and remote employees in Australia and New Zealand.
• illumin8HR People Analytics HR analytics solution bringing together workforce data from multiple platforms to provide actionable insights on workforce performance, DEIB tracking, compliance metrics, and employee satisfaction and retention for Australian organisations.
• Weplan Workforce Planning Intelligent workforce planning tools for aviation offering sophisticated crew planning capabilities for complex enterprise needs including conversions, recruitments, upgrades, and operational resilience for airlines.
• Core Vitals Airport Operations Analytics Airport operations analytics solution improving passenger experience by increasing efficiencies at multiple airport touch points through advanced analytics, delivered via Optko's partnership with GM4.

Quantifiable outcome

• 12% reduction in labour costs through better WFM processes and systems
• +3 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• CascadecoreStrategic or Co-development Partner · 27 May 2026Cascade is an AI-powered strategy execution platform that helps organisations manage, monitor, and measure strategic alignment. Partnership enables Optko to offer 'living strategy' capabilities with real-time visibility into strategic plan health to Australian organisations.
• Awake.AIcoreStrategic or Co-development Partner · 22 September 2025Awake.AI is a maritime technology company providing AI-driven digital solutions that optimise cargo flow, reduce waiting times, and minimise emissions. Strategic partnership focuses on promoting and delivering Awake.AI's smart port solutions across Asia Pacific, including Just-in-Time port calls and port analytics.
• Activ8 IntelligencesupportingTechnology or Integration · 24 June 2024Activ8 Intelligence provides illumin8hr, a leading HR analytics solution that enables organisations to consolidate and analyse HR data from multiple platforms to gain actionable workforce insights, track DEIB metrics, and improve employee satisfaction and retention.
• WorkAxlecoreTechnology or IntegrationWorkAxle is Optko's primary workforce management platform partner, providing AI and IoT-powered solutions for complex enterprise workforce management across aviation, maritime, ports, and transport. WorkAxle handles rostering, scheduling, timekeeping, and award compliance with a focus on large enterprise needs.
• WePlancoreTechnology or IntegrationWePlan provides intelligent workforce planning tools for aviation, offering sophisticated crew planning capabilities to handle complex workforce planning needs including conversions, recruitments, upgrades, and operational resilience.
• GM4 (Core Vitals)supportingTechnology or IntegrationGM4 provides Core Vitals Airport Operations Analytics, helping airports improve passenger experience by increasing efficiencies at multiple touch points through advanced analytics.
• Goal SystemscoreTechnology or IntegrationGoal Systems provides intelligent transport systems solutions for public transport operators, offering innovative workforce management and operational optimisation for bus, train, and tram systems.
• TotalmobilecoreTechnology or IntegrationTotalmobile is a leading field service management software provider offering AI-assisted field works management with unique scheduling solutions designed to maximise productivity across contracts. Partnership covers Australia and New Zealand for field operations transformation.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Workday: Workday is a global enterprise HCM and financial management platform that integrates with Optko's solutions while also competing broadly in workforce management for large enterprise customers.
• Ceridian Dayforce: Dayforce (formerly Ceridian) is a global HCM and WFM platform that competes broadly with Optko's partner stack in the enterprise and mid-market WFM space across multiple verticals.
• UKG (Kronos): UKG is a global workforce management and HCM incumbent whose Kronos WFC and UKG Dimensions products are explicitly named as legacy systems Optko's Zero Cost Migration Programme targets for replacement.
• SAP SuccessFactors: SAP SuccessFactors is a global HCM suite with embedded WFM capabilities that integrates with Optko's platform and serves as a broad enterprise competitor and partner in large accounts.

Emerging players

• Deputy: Deputy is an Australia-origin workforce management and employee scheduling platform that has scaled globally in shift-based industries, with partial overlap to Optko's WFM and scheduling offerings.

Direct peers

• Humanforce: Humanforce is an Australia-headquartered workforce management platform serving shift-based industries including healthcare, hospitality, and aged care, competing head-to-head with Optko's WFM and rostering offerings.
• WorkForce Software: WorkForce Software is a workforce management solution provider focused on complex industries including manufacturing, public sector, and shift-based operations, directly comparable to Optko's enterprise WFM focus.
• Tanda: Tanda is an Australian workforce management SaaS provider offering rostering, time and attendance, and award interpretation, directly competing with Optko in the Australian mid-market WFM space.
• Reflexis Systems (Zebra Technologies): Reflexis provides workforce management, task management, and operational intelligence solutions for shift-based and customer-facing industries, with meaningful overlap to Optko's workforce optimization portfolio.
• Allocate (RosterOn): Allocate (formerly RosterOn) is a UK and Australia-focused workforce management solution for healthcare, defense, and other complex sectors, directly comparable to Optko's WFM and rostering focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optko

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optko