What Coolfront does

Coolfront is a cloud-based flat-rate pricing and work order software product serving small-to-medium HVAC, plumbing, electrical, and appliance repair contractors in the United States. Originally founded in 1999, the company operated independently as a standalone price book and mobile application before being acquired by dESCO, LLC — a New York-incorporated subsidiary of Xplor Technologies — and rebranded as FieldEdge Flat Rate in 2023. The legal entity dESCO, LLC is headquartered at 806 Linden Avenue, Suite 300, Rochester, NY, with an operating headcount of 11–50 employees.

The core product consists of two integrated components: a managed pricing database covering 25,000 repairs across HVAC, plumbing, electrical, and appliance service categories, and a mobile companion application (FieldEdge Flat Rate Mobile, formerly the Coolfront Mobile App) that allows technicians to access flat-rate pricing, create custom repairs, and manage work orders from smartphones, tablets, or computers. Work orders are structured so that each Work Order Unit covers up to three line items, and data is synchronized in real time between the field, the office, the broader FieldEdge field service management platform, and QuickBooks. The product is supported by SOC 2 Type 2 compliance under AICPA standards and is positioned as a best-in-class flat-rate price book within the FieldEdge ecosystem.

Coolfront/FieldEdge Flat Rate generates revenue on a usage-based model, charging $4.89 per Work Order Unit (effective April 1, with 30-day notice of fee changes), with users required to maintain unused units to keep their license active and the company permitted to auto-charge for up to 100 additional units when balances are low. Annual billing with automatic credit card charging is the standard cadence, and pricing is publicly disclosed at www.coolfront.com/feeschedule. The product is sold to an installed base of 40,000+ users primarily through direct sales and demo bookings (800.226.7529) under the FieldEdge parent brand, with no disclosed enterprise anchor customers, no public funding history at the product level, and a fully distributed SMB contractor customer base across the United States.

Name

Coolfront

Legal name

dESCO, LLC

Website

https://coolfront.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolfront (now FieldEdge Flat Rate) provides cloud-based flat-rate pricing and work order software for small-to-medium HVAC, plumbing, electrical, and appliance repair contractors across the United States, operated by dESCO, LLC under Xplor Technologies with a usage-based $4.89 per-work-order pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Work Order Units: Revenue generated through the purchase of Work Order Units. Users buy credits upfront that are redeemed when entering work orders. Each Work Order Unit covers up to 3 line items. The company may automatically sell up to 100 additional Work Order Units when users are running low. Promotional Work Order Units may be provided at no cost. Fees are charged per Work Order Unit as per the posted fee schedule at www.coolfront.com/feeschedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coolfront (now FieldEdge Flat Rate) is a cloud-based flat rate pricing and price book software for HVAC, plumbing, electrical, and appliance repair contractors. The product provides a managed database of 25,000+ repair entries with regularly updated pricing, a mobile app for field technicians to access pricing and manage work orders, and real-time synchronization with the FieldEdge field service management platform and QuickBooks. Pricing is usage-based via Work Order Units, with each unit covering up to three line items per work order.

Product overview

Coolfront is now FieldEdge Flat Rate — a flat rate pricing solution that is part of the FieldEdge field service management ecosystem. The product consists of FieldEdge Flat Rate (the core price book with 25,000+ repair records for HVAC, plumbing, electrical, and appliance services) and FieldEdge Flat Rate Mobile (the mobile companion app formerly known as Coolfront Mobile App). Both integrate with FieldEdge Software as a unified platform, enabling real-time sync between field technicians and office staff, with QuickBooks integration for accounting.

Differentiator

Problem solved

Functional benefit

Brands

• Flat Rate Mobile: Mobile application for field technicians to access flat rate pricing and manage work orders on the go, formerly known as Coolfront Mobile App.
• Flat Rate Books

Products and services

• FieldEdge Flat Rate (formerly Coolfront) Cloud-based flat rate pricing tool and price book for HVAC, plumbing, electrical, and appliance repair service businesses. Provides a database of 25,000+ repairs with regularly updated pricing, enabling technicians to present upfront standardized pricing and equipment options to customers, and syncing with QuickBooks and FieldEdge for work order management.
• FieldEdge Flat Rate Mobile (formerly Coolfront Mobile App) Mobile application for field technicians to access the flat rate pricing database, create and manage work orders (each covering up to 3 line items), view customer work history, and sync information in real-time with the office, FieldEdge, and QuickBooks. Accessible on smartphones, tablets, and computers.
• Flat Rate Books (formerly Coolfront Books) Desktop-based flat rate pricing book solution for office staff to manage pricing and customer quotes, complementing the FieldEdge Flat Rate Mobile app for field technicians.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationFieldEdge Flat Rate Mobile synchronizes work order data in real-time with QuickBooks, enabling seamless accounting and billing workflow for field service businesses.
• FieldEdgecoreTechnology or IntegrationFieldEdge Flat Rate is the flat rate pricing module integrated within the FieldEdge field service software platform. Both products share the same ecosystem, sales motion, and customer base of field service contractors.
• Xplor Technologies (Parent Company)coreOthersXplor Technologies is the parent company of FieldEdge and Coolfront (now FieldEdge Flat Rate). The product is listed under Xplor's Field Services industry vertical alongside other field service software products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ServiceTitan: Leading field service management platform for HVAC, plumbing, electrical, and appliance contractors; directly competes for the same SMB contractor customer base and increasingly bundles flat-rate pricing and price-book functionality.
• Jobber: Field service software for small home service businesses covering plumbing, HVAC, electrical, and similar trades; comparable customer base, pricing model, and contractor workflow focus as Coolfront/FieldEdge Flat Rate.
• Housecall Pro: Field service management software targeting home service businesses including HVAC, plumbing, and electrical contractors; competes for the same customer segments with integrated scheduling, invoicing, and pricing tools.
• Service Fusion: Field service management software for HVAC, plumbing, electrical, and appliance contractors; comparable target market, features, and price-point positioning as Coolfront's parent FieldEdge product.
• Payzer: Field service management and payment platform for HVAC and home service contractors; comparable SMB focus and bundled workflow toolset including invoicing, scheduling, and customer management.
• FieldEdge: Parent field service management platform within the same dESCO/Xplor ecosystem; Flat Rate is the pricing module within FieldEdge, making it the most directly adjacent product set to which customers compare Coolfront.
• Workiz: Field service management platform for HVAC, plumbing, electrical, and appliance repair contractors; competes directly for the same SMB verticals with job management, pricing, and mobile field tools.

Broad incumbents

• ServiceMax: Established enterprise field service management platform owned by PTC; serves broader FSM needs including complex asset-heavy service operations, with overlap in trades-adjacent verticals.
• Salesforce Field Service: Enterprise field service cloud from Salesforce; targets larger service organizations with deep CRM integration — broader incumbent that competes for FSM budgets though primarily upmarket from Coolfront's SMB focus.

Emerging players

• Connecteam: Workforce management and operations app for deskless workers including field service contractors; overlaps with Coolfront's technician workflow but emphasizes scheduling, time tracking, and employee management rather than pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolfront