Stockbase

What Stockbase does

Stockbase is a Dutch B2B platform, founded in 2014 and headquartered in Amsterdam, that connects fashion suppliers and retailers through a single centralized interface for inventory sharing, product image distribution, automated order processing, and drop-shipment execution. The platform is operated as part of Fashion Cloud and is accessed via an API-first architecture using SOAP and REST protocols, with client libraries for PHP, ASP.NET, and Magento, plus a developer portal (Divide.IQ). Notable technical components include a real-time stock availability module (refresh intervals between ten minutes and 24 hours depending on supplier systems), a product image distribution layer carrying over one million images, automated order routing from retailer webshops to supplier ERPs (supporting both B2B and direct-to-consumer drop shipment), omnichannel integration with POS systems, a white-label instore webshop for retailers without e-commerce, and a Stockbase Orderstatus module for consumer communication in drop-shipment scenarios.

Stockbase serves two primary segments: fashion and sports brands/suppliers who publish free inventory and product images, and fashion and sports retailers (physical and online) who consume that data to widen their assortment. It monetizes through transaction-based fees on order volume flowing through the platform; specific pricing is not publicly disclosed and is governed by separate supplier and retailer publication agreements. The platform supports both SaaS and on-premise licensing and reaches the Netherlands, Belgium, the United Kingdom, and Ireland. Distribution is layered: direct technical integrations with e-commerce platforms (Magento, Shopify via a Salamander-developed plugin) are complemented by a partner network of e-commerce implementation agencies (Divide, White Internetbureau, WebAdvantage, Xsarus, Netfinity, Congos, Bilancia IT), B2B software partners (Colect.io, Eezeebee), industry associations (GS1 Solution Provider Council Mode, MODE UNIE, Creamoda), and retail service organizations (Euretco, with 2,400 stores), with Conceptable LTD serving as the implementation partner for the UK and Ireland market. Customer base includes brands such as Van Bommel, GARCIA, Craft, Wolky, Vingino, Cars Jeans, and retailer organizations Euretco and SPORT 2000 (82 stores), with 300+ brands reported on the platform as of November 2018.

Name

Stockbase

Legal name

Stockbase

Website

https://stockbase-connect.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stockbase is a Dutch B2B platform (founded 2014, part of Fashion Cloud, Amsterdam) that connects fashion and sports suppliers with retailers through a single API-driven interface for real-time inventory sharing, product image distribution, automated ordering, and drop-shipment across the Netherlands, Belgium, UK, and Ireland.

Ownership category

akta.pro rank

Product category

Retail Inventory Synchronization Platform

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Inventory synchronization
• Omnichannel commerce
• Supplier retailer integration
• Automated order processing
• Fashion ecommerce platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Fees: Stockbase operates as a transaction-based platform connecting suppliers and retailers. The company facilitates inventory sharing, product image distribution, and automated order flow between parties. Revenue is generated through transaction processing fees based on order volume flowing through the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Stockbase is a B2B online platform that connects fashion and sports brand suppliers with retailers through a single central interface, enabling real-time inventory sharing, automated product image distribution, and automated order flow directly into supplier ERP systems. The platform supports omnichannel integration across physical stores, webshops, and POS systems, and also offers an Instore Webshop solution for retailers without their own e-commerce presence.

Product overview

Stockbase is an innovative B2B e-commerce platform operated by Fashion Cloud (Amsterdam) that connects fashion suppliers and retailers through a single central interface. The core Stockbase Platform enables inventory sharing, product image distribution, automated order processing, and omnichannel retail management. Key modules include the Instore Webshop (for retailers without their own e-commerce presence), the Orderstatus Module (for automated customer communication), and the Shopify Plugin (for Shopify store connectivity). The platform supports both SaaS (Software as a Service) and on-premise licensing models, with an API (Divide.IQ) providing REST and SOAP access for custom integrations, and client libraries for PHP, ASP.NET, and Magento.

Differentiator

Problem solved

Functional benefit

Products and services

• Stockbase Platform B2B inventory synchronization platform that connects fashion and sports brand suppliers with retailers via a single interface, providing real-time stock data exchange, product image distribution, automated order processing into supplier ERP systems, and omnichannel integration with physical stores, webshops, and POS systems.
• Divide.IQ API

Quantifiable outcome

• Conversion improvement of 16.6% when adding a single brand's inventory to a retailer webshop
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DividecoreTechnology or IntegrationDivide is an e-commerce partner that develops integrations for Stockbase. The company operates the IQ portal (iqservice.stockbase-connect.com) where suppliers and retailers can access the Stockbase platform and manage their integrations.
• White InternetbureaucoreTechnology or IntegrationWeb development agency from Valkenswaard that develops webshops with Stockbase integration, including successful implementation for Shoes by Boudewijns.
• WebAdvantagecoreTechnology or IntegrationE-commerce partner developing Stockbase integrations for retailer webshops.
• MagentocoreTechnology or IntegrationMagento e-commerce platform supported by Stockbase for retailer integrations. Stockbase mentions Magento webshop solutions in their offerings.
• XsaruscoreTechnology or IntegrationDigital commerce agency that successfully implemented Stockbase for retailer Le Ballon, connecting webshop to real-time inventory from multiple fashion brands.
• Colect.iocoreTechnology or Integrationformerly Apps4Fashion, Colect is the leading B2B software supplier for fashion with 300+ connected national and international brands. Partnership enables Colect customers to easily access Stockbase functionality through their existing B2B portal.
• MultiplyminorGTM or Marketing PartnerOnline marketing partner from Stockbase's partner network, helping optimize online presence for improved search rankings.
• ChannableminorGTM or Marketing PartnerOnline marketing partner specializing in feed management and marketplace integration for e-commerce optimization.
• Conceptable LTDcoreImplementation/ SI/ Consulting PartnerLondon-based boutique consultancy focused on fashion industry, guiding retailers and suppliers in implementing innovative business strategies. Established in 2001, Conceptable manages Stockbase's UK and Ireland expansion, approaching British and Irish industry players to implement Stockbase.
• EuretcocoreChannel Partner/ Reseller/ DistributorLargest retail service organization in Netherlands with 1,500 entrepreneurs and 2,400 stores. Euretco integrates Stockbase as part of their omnichannel services proposition for members, recommending suppliers to join Stockbase.
• GS1 Solution Provider Council ModeminorOthersStockbase is a member of GS1 Solution Provider Council Mode, participating in periodic discussions on standards developments and required market adoption.
• MODE UNIEminorOthersBelgian organization representing independent fashion retailers, advising members to use Stockbase for Belgian fashion retailers.
• CreamodaminorOthersBelgian professional organization for fashion and clothing businesses, supporting the Stockbase initiative for Belgian fashion brands.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• RangeMe: RangeMe is a B2B product discovery and sourcing platform used by retailers to find brands and suppliers, including apparel and footwear categories. Comparable to Stockbase as a digital platform enabling B2B connections between brands and retailers in fashion and adjacent verticals.
• Ankorstore: Ankorstore is a European B2B marketplace connecting brands and independent retailers, with strong presence in the Benelux and broader EU. Comparable to Stockbase as a regional B2B platform serving fashion and lifestyle retailers and brands.
• Faire: Faire is a B2B wholesale marketplace connecting independent brands and retailers globally, with inventory sync and order management features. Comparable to Stockbase in core B2B marketplace dynamics and target customers, though focused on indie brands rather than established fashion suppliers.
• NuOrder: NuOrder is a B2B platform connecting fashion brands and wholesale buyers for inventory discovery, ordering, and order management. Comparable to Stockbase as a digital B2B commerce infrastructure layer for the fashion industry serving similar suppliers and retailers.
• Brandquad: Brandquad is a B2B platform that syncs product content, inventory, and orders between fashion brands and retailers. Highly comparable to Stockbase in functionality (inventory sync, image distribution, automated order flow) and target customers.
• JOOR: JOOR is a global B2B marketplace and order management platform for fashion wholesale, connecting brands and retailers worldwide. Comparable to Stockbase in serving fashion suppliers and retailers through a digital platform for inventory and order exchange.
• Fashion Cloud: Fashion Cloud is the parent company of Stockbase and itself operates a B2B platform for fashion brands and retailers with content, inventory, and order synchronization services. Directly comparable as the closest parent-level peer with overlapping product scope.

Broad incumbents

• BigCommerce (B2B Edition): BigCommerce is a global e-commerce platform with a B2B Edition offering B2B features such as quoting, price lists, and buyer-specific catalogs. Comparable to Stockbase as a broader incumbent increasingly addressing B2B commerce needs of fashion and apparel merchants.
• Mirakl: Mirakl is a marketplace and B2B platform-as-a-service provider enabling retailers and brands to launch and operate marketplaces. Comparable to Stockbase as an infrastructure layer for B2B commerce, though broader in scope beyond fashion.
• Shopify (B2B / Collabs): Shopify is a global e-commerce platform with growing B2B and dropship/collaboration features that overlap with Stockbase's inventory-sharing proposition. Comparable as a broader incumbent increasingly competing in the B2B inventory and order sync layer for fashion retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockbase