Alarm Sports Network

What Alarm Sports Network does

Alarm Sports Network is a privately held fantasy sports and sports betting media company founded around 2008 and headquartered in Huntington Beach, California. It operates the consumer brand Fantasy Alarm, a web-based platform delivering expert rankings, projections, waiver-wire advice, draft guides, and real-time injury/depth-chart coverage across NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, CFB, CBB, WNBA, and international soccer. The platform also publishes sportsbook and daily-fantasy sports picks, player props, and odds analysis.

The core technology is a content-driven web platform with an integrated tools suite, including a DFS lineup optimizer with ownership projections and value finding, a trade analyzer, start-sit tools, custom scoring, league sync across major fantasy platforms, and proprietary data reports (snaps, targets, depth charts, weather). Tools are exposed via URLs covering all major sports and are paired with multimedia content — podcasts, YouTube videos, a Sirius XM radio show, and an active Discord community. Integration architecture is partner-promo-driven rather than API-mediated: there is no documented public API; DFS/sportsbook/prediction-market relationships are commercial affiliate integrations rather than technical data exchanges.

The business model combines a tiered recurring subscription product (ALL-PRO) for premium fantasy tools and expert content with broad-based affiliate commissions from 20+ DFS, sportsbook, social sportsbook, and prediction-market partners (DraftKings, FanDuel, Underdog, PrizePicks, Sleeper, Caesars, BetMGM, Fliff, Kalshi, Polymarket, Novig, and others). Marketing relies on content marketing, organic social, a daily email newsletter, the Discord community, and broadcast radio — a community-led go-to-market anchored by expert contributor analysts. Revenue, headcount (101–250 employees), funding, and management composition are not publicly disclosed.

Name

Alarm Sports Network

Legal name

Alarm Sports Network

Website

https://fantasyalarm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Alarm Sports Network operates the consumer fantasy sports and sports betting media platform Fantasy Alarm, serving NFL, MLB, NBA, NHL, and other sports enthusiasts with expert rankings, projections, DFS tools, league sync, and betting picks across web, mobile, Discord, and Sirius XM.

Ownership category

akta.pro rank

Product category

Fantasy Sports Media & Analytics

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industry

Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Fantasy sports analysis
• Daily fantasy tools
• Sports betting picks
• DFS lineup optimizer
• Fantasy football projections

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: ALL-PRO Subscription provides premium fantasy tools, expert picks, DFS playbooks, projections, and league-winning advice. The platform offers tiered access to advanced features.
2. Affiliate Commissions: The site earns commissions when users click links to sportsbooks (DraftKings, FanDuel, Caesars, BetMGM, etc.) and casino platforms and subsequently open accounts. This is disclosed in the footer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Alarm Sports Network operates Fantasy Alarm, a web-based fantasy sports and sports betting media platform that delivers expert rankings, projections, DFS playbooks, lineup optimizers, trade analyzers, and injury reports across NFL, MLB, NBA, NHL, PGA, and other sports. The company monetizes through premium subscriptions (ALL-PRO) and affiliate commissions from sportsbooks and DFS operators such as DraftKings, FanDuel, Underdog, PrizePicks, Caesars, and BetMGM.

Differentiator

Problem solved

Functional benefit

Products and services

• Fantasy Alarm Platform Comprehensive fantasy sports and sports betting platform providing expert analysis, rankings, projections, DFS tools, and betting picks across NFL, MLB, NBA, NHL, PGA, NASCAR, MMA, CFB, CBB, WNBA, and Soccer (including World Cup) for individual fantasy sports consumers. The platform bundles web-based tools (lineup optimizer, trade analyzer, league sync, custom scoring, start-sit tool), content (articles, podcasts, videos), and affiliate access to sportsbooks and DFS operators.
• ALL-PRO Subscription Premium subscription product that unlocks advanced fantasy sports tools, expert picks, DFS playbooks, projections, rankings, waiver advice, and league-winning content on Fantasy Alarm for paying individual subscribers.
• Fantasy Sports Radio Show on Sirius XM Broadcast radio show on Sirius XM's Fantasy Sports Radio channel featuring Fantasy Alarm's expert analysts, providing fantasy sports and betting commentary to satellite radio listeners in the United States.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• DraftKingscoreGTM or Marketing PartnerDraftKings is promoted extensively on Fantasy Alarm with exclusive promo codes. Fantasy Alarm earns affiliate commissions when users click through to DraftKings and open accounts. The partnership includes coverage of DraftKings DFS contests, Pick6 games, and sportsbook promotions.
• FanDuelcoreGTM or Marketing PartnerFanDuel is promoted with exclusive promo codes on Fantasy Alarm. The partnership includes DFS contest coverage and sportsbook promotions with affiliate revenue generation.
• Underdog FantasycoreGTM or Marketing PartnerUnderdog Fantasy is featured prominently with ALARM promo code offering $50 sign-up bonus. Fantasy Alarm provides expert picks and projections for Underdog DFS contests including NBA and other sports.
• PrizePickscoreGTM or Marketing PartnerPrizePicks is promoted with ALARM promo code offering Play $5 Get $50 bonus. Fantasy Alarm provides expert More/Less picks and projections for PrizePicks contests across NBA, NFL, MLB and other sports.
• Sleeper FantasymajorGTM or Marketing PartnerSleeper Fantasy is promoted with promo code ALARM offering $20 bonus plus deposit match. Fantasy Alarm provides NBA and other DFS picks specifically for Sleeper's pick'em game format.
• Caesars SportsbookmajorGTM or Marketing PartnerCaesars Sportsbook is promoted with exclusive promo codes and bonuses on Fantasy Alarm's sports betting section.
• BetMGMmajorGTM or Marketing PartnerBetMGM sportsbook is promoted with promo codes on Fantasy Alarm's betting coverage and promotions sections.
• NovigminorGTM or Marketing PartnerNovig (prediction market/sports exchange) is promoted with ALARM promo code offering $25 bonus for new users. Featured in CFB betting content.
• FliffminorGTM or Marketing PartnerFliff (social sportsbook) is promoted with ALARM promo code. Featured in WNBA and various sports betting coverage with up to $150 in bonuses.
• Sirius XMmajorGTM or Marketing PartnerFantasy Alarm has a dedicated show on Sirius XM Fantasy Sports Radio channel, extending reach to broadcast radio audiences.
• KalshiminorGTM or Marketing PartnerKalshi (prediction market) is promoted with promo codes on Fantasy Alarm's betting coverage, particularly for NFL draft and event markets.
• DiscordminorGTM or Marketing PartnerFantasy Alarm maintains an official Discord community server for real-time discussion and community engagement among fantasy sports enthusiasts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FantasyLabs: FantasyLabs provides DFS analytics, projections, ownership data, and lineup tools for serious DFS players, overlapping tightly with Fantasy Alarm's projection/value-finding stack.
• FantasyPros: FantasyPros is a leading fantasy sports tools and expert rankings platform offering projections, start/sit advice, trade analyzers, and DFS lineup tools across major sports, directly comparable to Fantasy Alarm's core offering.
• RotoGrinders: RotoGrinders is a DFS-focused content and tools platform with lineup optimizers, projections, and picks for DraftKings/FanDuel contests, mirroring Fantasy Alarm's DFS product and community-led GTM.
• Establish The Run: Establish The Run delivers expert fantasy football analysis, betting picks, DFS tools, and projections in a subscription model, similar in audience and monetization to Fantasy Alarm.
• Action Network: Action Network is a sports betting media and data platform with expert picks, projections, and sportsbook integrations, adjacent to Fantasy Alarm's sports betting content and affiliate flow.

Others

• BetPrep / FantasyData: FantasyData sells official and unofficial sports data feeds, projections, and odds APIs that underpin similar fantasy and DFS tools; it is an enabling/infrastructure peer rather than a content competitor.

Broad incumbents

• Rotoworld (NBC Sports): Rotoworld (now part of NBC Sports) provides fantasy news, rankings, and player analysis across major sports as part of a broader media portfolio, competing for the same fantasy audience.
• SportsLine (CBS Sports): SportsLine is CBS Sports' pick'em, fantasy, and betting predictions platform, offering expert picks, simulations, and projection tools across NFL, NBA, MLB, and more.
• ESPN Fantasy: ESPN Fantasy is the largest free fantasy sports platform with integrated content, projections, and tools; it competes with Fantasy Alarm as a free alternative but lacks the betting-affiliate depth.

Emerging players

• DraftKings Network: DraftKings' in-house content and content partnerships aim to capture mindshare for the operator's own DFS and sportsbook users, representing a sportsbook-owned media threat in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fantasyalarm
• YouTubeyoutube.com/fantasyalarm
• Facebookfacebook.com/fantasyalarm
• Instagraminstagram.com/fantasyalarm
• TikToktiktok.com/@fantasyalarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarm Sports Network