What PKB Solutions does

PKB Solutions (株式会社PKBソリューション) is a privately held Japanese mobile promotion campaign platform provider founded in 2008 and headquartered in Yasu City, Shiga Prefecture, with a Tokyo sales office. The company serves Japanese local governments (municipalities, prefectures), commercial facilities (shopping malls, retail chains), and consumer product manufacturers with digital stamp rally, coupon, lottery, and visitor entry management systems. Its core platform "mobile de スタンプラリー" (Mobile de Stamp Rally) is a semi-customizable digital stamp rally system supporting QR, GPS, NFC, electronic stamp, and AR-based stamp acquisition with LINE/SNS integration, complemented by SaaS self-serve products (Stanlly plus, Coupolly, Lotlly S) and a LINE-based cross-campaign management platform (L-Collect). The company also co-developed the CocodePit NFC one-time URL issuer with Koto Co., Ltd. as an anti-fraud hardware layer.

Revenue is generated through three streams: project-based custom system development (typically starting from 100万円+/campaign), SaaS subscriptions billed per event or monthly (e.g., Stanlly plus at ¥55,000 per 30-day event, CocodePit authentication server at ¥4,500-14,500/month), and CocodePit hardware unit sales plus monthly authentication fees. PKB operates a dual GTM combining enterprise field sales for government and large commercial clients with inside sales and self-serve SaaS portals for SMBs. All development, design, and operations are 100% in-house across a team of 11-50 employees. The company holds ISO/IEC 27001, ISO/IEC 27017 cloud security, Privacy Mark, and BCP certifications, has been ranked No.1 in three mobile promotion categories by the Japan Marketing Research Organization for three consecutive years (2021-2023), and processes 150-200 inquiries monthly (2,000+ annually) from across Japan.

Name

PKB Solutions

Legal name

株式会社PKBソリューション

Website

https://pkbsolution.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PKB Solutions is a privately held Japanese provider of mobile promotion campaign platforms — digital stamp rallies, coupons, lotteries, and visitor management — serving Japanese local governments, commercial facilities, and manufacturers with 100% in-house-developed technology and ISO-certified cloud security.

Ownership category

akta.pro rank

Product category

Mobile Promotion Campaign Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Tooling & SDK Platforms (BPAMAOAD)

Keywords

• Mobile campaign systems
• Digital stamp rallies
• Digital coupon platforms
• Serial code lottery
• Mobile promotion services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Systems Development & Customization Services: Custom campaign system development from planning proposal through system construction, design, and operational support. One-time project-based revenue per campaign, typically 100万 yen+ per project. Includes 100% in-house development from PM, engineers, designers, and CS staff.
2. SaaS Platform Subscriptions: Subscription-based access to Stanlly plus, Coupolly, Lotlly S, and other cloud-hosted campaign platforms. Billed per event/30-day period or monthly. Example: Stanlly at 55,000 yen per 30-day event (promotional price), normal 107,800 yen.
3. Hardware Sales (CocodePit): Sale of CocodePit NFC one-time URL issuing devices (standard and light/sticker variants) with associated authentication server monthly fees. Light variant priced from approx. 100+ yen per unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PKB Solutions develops and operates mobile-first digital campaign platforms including digital stamp rallies, digital coupon systems, and serial-code lottery systems, primarily for Japanese local governments, commercial facilities, and manufacturers. All systems are 100% in-house developed on AWS-certified cloud infrastructure with LINE integration and ISO/IEC 27001/27017 security certifications. Revenue combines custom system development projects with SaaS subscriptions (Stanlly plus, Coupolly, Lotlly S) and hardware sales of NFC-based anti-fraud devices (CocodePit).

Product overview

PKB Solutions provides a comprehensive mobile promotion platform centered around digital stamp rallies, coupons, and lottery systems for municipalities, commercial facilities, and enterprises. The product portfolio includes: mobile de スタンプラリー (core semi-customizable stamp rally system), Stanlly plus (entry-level SaaS stamp rally), Coupolly (SaaS coupon system), Lotlly/Lotlly S (serial code lottery), QuickLot (real-time digital lottery), L-Collect (LINE-integrated campaign management), CocodePit (NFC security device), and specialized solutions for municipal digital coupons, childcare support coupons, and health promotion apps. The platform emphasizes 100% in-house development, ISO/IEC 27001/27017 certifications, and integration with LINE and various digital gift services.

Differentiator

Problem solved

Functional benefit

Brands

• mobile de スタンプラリー: 自治体の観光施策や商業施設、イベント会場などの周遊・回遊を促進するデジタルスタンプラリーシステム
• Stanlly plus
• Coupolly
• Lotlly
• L-Collect
• CocodePit
• with-M.

Products and services

• mobile de スタンプラリー (Mobile de Stamp Rally) Semi-customizable digital stamp rally platform enabling multiple stamp acquisition methods (QR, GPS, NFC, electronic stamp, AR), LINE/SNS integration, and quiz/mystery/bingo/story stamp rally variants. Used by local governments for tourism promotion and by commercial facilities for customer circulation.
• Stanlly plus (スタンリープラス) Low-cost, short-delivery SaaS-type digital stamp rally system for first-time users with setup and operation confirmation handled by PKB. Priced at 55,000 yen per 30-day event (promotional).
• CocodePit (ココデピット) NFC-based one-time URL issuing device that prevents fraudulent campaign participation by issuing unique one-time URLs when a smartphone is tapped against the device. Blocks URL forwarding/copying attacks. Available in standard and light sticker form factors.
• Digital Coupon System (デジタルクーポン提供システム) Digital coupon display system where coupons are shown on smartphone and a 'use' button or electronic stamp marks them as used/redeemed. Customizable campaign-based system for enterprise clients.
• Coupolly (クーポリー) Low-cost, short-delivery SaaS digital coupon system supporting store-specific and common coupon types with real-time redemption functionality for retail and commercial facility clients.
• Municipal Digital Coupon (自治体向けデジタルクーポン) Digital coupon system for local government tourism, food, lodging, and leisure facility activation. Supports premium gift certificates, regional currency coupons, and accommodation-based discount coupons. Includes fine-grained yen-unit deduction, multi-store discrimination, and family sharing.
• Digital Childcare Support Coupon (デジタル子育て支援クーポン) Digital coupon system supporting childcare from pregnancy through adulthood with three coupon types (birth, parenting, education expense). Reduces economic and operational burden on families.
• Lotlly (ロトリー) Serial number authentication lottery campaign system. Ideal for must-buy campaigns and visitor-limited promotions with support for instant lottery games (scratch, slot), probability adjustment during campaigns, and multi-tier prize levels.
• Lotlly S (ロトリーエス) SaaS-type serial code lottery campaign system enabling campaign participation and lottery entry through serial code input with various game displays.
• QuickLot (クイックロット) - Digital Lottery System Real-time automatic digital lottery system on smartphones with various game options including scratch and slot formats. Supports probability adjustment mid-campaign.
• L-Collect (エルコレクト) LINE-based cross-campaign management platform enabling stamp rally, coupon, and serial lottery campaigns through LINE with user data accumulation, segment-based messaging, and LINE official account friend acquisition.
• ReLot (リロット) Entry restriction/lottery system for managing visitor numbers at venues (museums, retail stores) via pre-registration and lottery-based admission allocation, reducing crowding.
• C-STACS (シー・スタックス) API-based SaaS electronic stamp management system allowing developers to integrate electronic stamp functionality into their own content services via JavaScript SDK, leveraging proprietary electrostatic capacity code patent from University of Electro-Communications.
• Pad Lottery (Pad抽選) Touch panel lottery system using tablets for event venues. Features grouping functionality for efficient lottery operations and supports custom design integration.
• FamiRally (ファミラリー) Digital stamp rally allowing multiple family members (children) to participate from one parent's smartphone device.
• Health Point App (健康ポイントアプリ) Health promotion app enabling walking, health activities, and medical checkup tracking with point accumulation and prize redemption for citizen health programs.
• Re:collection Card System Card system enabling real-time printing from mobile devices via dedicated printer for physical memorabilia distribution alongside digital campaigns.

Quantifiable outcome

• 3 consecutive years No.1 in mobile promotion categories (2021-2023)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Japan Travel Co., Ltd. (株式会社日本旅行)majorGTM or Marketing Partner · 1 November 2022Sales and promotional partnership for government digital coupon and stamp rally campaigns. Japan Travel serves as sales agent and co-organizer, integrating PKB's digital systems into tourism promotion packages for local governments. Notable campaigns include Otsu City 'Otsu Wari' coupon and Fukuoka City childcare support program.
• Koto Co., Ltd. (株式会社コト)coreStrategic or Co-development Partner · 21 April 2022Co-development partnership with Koto Co., Ltd. (based in Kyoto) for the CocodePit NFC one-time URL issuing device. PKB and Koto jointly developed the product with Koto providing the NFC/electronic stamp technology and PKB integrating it into its campaign platform. Koto holds the CocodePit trademark. A related patent application was filed jointly. This is the company's most strategically important partnership as CocodePit addresses a critical market need (campaign fraud prevention) that differentiates their entire platform.
• Club Nets Co., Ltd. (クラブネッツ)minorChannel Partner/ Reseller/ Distributor · 25 November 2021Business partnership announced November 2021 for mobile promotion services collaboration. Club Nets is a sales promotion and marketing company serving retail and CPG clients. Nature of partnership involves mutual referrals and co-selling of PKB's mobile promotion services.
• Intermedia Research Institute (株式会社インターメディア研究所)coreTechnology or Integration · 1 July 2019Licensing and co-development partnership for C-Stamp electronic stamp technology (Electrostatic Capacity Code patent by University of Electro-Communications spin-off). PKB developed C-STACS API service enabling third-party integration of C-Stamp technology. This partnership provided access to proprietary electrostatic capacity code technology for electronic stamp campaigns.
• JR Central West Holdings / Tokaido Shinkansen tourism campaignsmajorStrategic or Co-development PartnerPKB's stamp rally system was adopted for JR Central's 'Natsu Mode Stamp Rally 2026' campaign, one of the largest railway tourism promotion events in Japan. This represents a marquee customer reference.
• Tokyo Big Sight (東京ビッグサイト) — Event VenueminorOthersTokyo Big Sight serves as the venue for Event EXPO where PKB exhibits annually. Not a formal partnership but an important operational relationship for trade show participation.
• EjoiCA Inc. (イージョイカ株式会社)minorGTM or Marketing PartnerIntegration partnership for digital gift redemption as a prize/incentive option within mobile campaigns. PKB campaigns can offer EjoiCA select digital gifts as prizes, enhancing incentive variety without PKB needing to manage physical goods.
• QUO Card Pay (クオ・カード ペイ)minorGTM or Marketing PartnerIntegration for digital QUO Card Pay as a mobile-presentable prize option within lottery and stamp rally campaigns. Enables instant digital gift card delivery as campaign prizes.
• giftee Inc. (ギフティ株式会社)minorGTM or Marketing PartnerIntegration enabling digital gift delivery through giftee platform as campaign prizes within PKB's mobile campaign system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot Marketing Hub: Global SaaS marketing automation platform covering email, social, landing pages, and customer journeys. Competes in the same broad martech category as PKB but does not target Japanese municipal government or specialize in stamp rally / LINE-integrated campaign mechanics.
• Salesforce Marketing Cloud: Global enterprise marketing cloud offering email, mobile, social, and journey orchestration at massive scale. Operates broadly in the same digital engagement category as PKB but does not specialize in the Japan-domestic government/municipal stamp rally or anti-fraud hardware niche that PKB dominates.
• Adobe Experience Cloud: Enterprise cross-channel marketing and customer experience platform including Adobe Campaign. Competes in the broader digital campaign automation category PKB addresses, with overlapping capabilities but no equivalent anti-fraud NFC hardware or Japanese government specialization.

Direct peers

• Easypromos: Spanish SaaS platform offering digital promotions including coupons, stamp cards, sweepstakes, and contests for brands and agencies. Closely comparable to PKB in offering mix (digital coupons, lotteries, stamp-based campaigns) and enterprise/government customer targeting, but operates globally rather than Japan-domestic.
• LoyalZoo: UK-based digital loyalty and stamp card SaaS platform for small businesses. Comparable in offering digital stamp-card mechanics similar to Stanlly plus and mobile de Stamp Rally, though focused on SMB retail rather than Japanese government/municipality campaigns.
• Sprocket: Japanese marketing automation platform with native LINE integration for web, email, and chat-based customer journeys. Directly comparable to L-Collect in offering LINE-based campaign management to Japanese enterprises, with similar mid-market and government-adjacent client base.
• Yappli: Japanese no-code mobile app platform serving enterprise retail, manufacturing, and government customers with branded apps that integrate loyalty, coupons, and push notifications. Comparable in serving the same Japanese enterprise/government segments with mobile engagement tooling, though broader in scope than PKB's stamp-rally focus.
• Stocard: Mobile wallet-based loyalty and digital stamp card platform popular across Europe with millions of users. Comparable in focusing specifically on digital stamp card and loyalty mechanics through a mobile-first consumer experience — overlapping feature surface with PKB's stamp rally and coupon products.
• Repro: Japanese mobile marketing automation and customer engagement platform focused on app push, web push, and email for Japanese enterprise customers. Comparable as a Japan-focused, mobile-first engagement platform serving overlapping vertical customers (retail, e-commerce, government-adjacent brands).

Emerging players

• Givery: Japanese SaaS company offering marketing automation, recruiting, and AI/chatbot platforms to Japanese enterprise customers. Comparable as a Japan-domestic marketing tech peer with overlapping enterprise customer segments, though its focus areas (chatbot/recruiting) only partially intersect with PKB's campaign platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pkbsolution
• Facebookfacebook.com/PKBsolution

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PKB Solutions