Fidelimax
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fidelimax firmographics
Firmographics- Name
- Fidelimax
- Legal name
- Fidelimax Fidelização de Clientes Ltda
- Website
- https://fidelimax.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fidelimax industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Price Comparison, Deals, Cashback & Loyalty Shopping PlatformsBusiness & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping PlatformsSoftware/SaaS Subscriptions (Consumer & Prosumer)
Keywords
Where Fidelimax is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Fidelimax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Combos): Monthly subscription bundles (Combo Start, Combo Pro, Combo VIP) that include platform access, white-label app, WhatsApp marketing, mentorship, and integrations. Additional branch locations charged at R$ 59/branch/month. No per-transaction fees or commissions on sales.
- Individual Add-on Plans: Standalone plans sold separately for retailers wanting only part of the solution: Max platform (R$ 249/month), Android app (R$ 99/month + R$ 890 setup), iOS app (R$ 99/month + R$ 1,290 setup), WhatsApp standalone (R$ 89/month + R$ 1,399 setup). More expensive than combo equivalents but offer flexibility.
- Enterprise MAX 360 Plan: Enterprise-tier plan including dedicated consultant, Finx 360 full mentorship, personalized app on both platforms, WhatsApp API Official, and premium SLA. Targeted at retail networks, franchises, and brands requiring guaranteed measurable results from the first quarter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free entry-level plan with core loyalty features |
| Subscription | Monthly | Combo Start — entry package for small merchants starting loyalty |
| Subscription | Monthly | Combo Pro — most popular; full platform with both mobile apps and advanced automation |
| Subscription | Monthly | Combo VIP — top-tier for networks and large operations |
| Subscription | Monthly | MAX 360 — enterprise plan with dedicated consultant and premium SLA |
| Subscription | Monthly | Add-on: Max Platform standalone |
| Subscription | Monthly | Add-on: Android App standalone |
| Subscription | Monthly | Add-on: iOS App standalone |
| Subscription | Monthly | Add-on: WhatsApp standalone |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fidelimax product offering
Product offeringCore offering
Fidelimax sells a modular cloud-based SaaS loyalty and marketing automation platform for Brazilian retailers, combining cashback and points engines, WhatsApp Official Meta API marketing (ChatMax), white-label iOS/Android loyalty apps, AI predictive analytics, NPS automation, and tiered customer gamification. The platform is packaged into combo subscription plans (Combo Start, Combo Pro, Combo VIP, MAX 360) with 50+ native integrations to ERPs, POS systems, e-commerce platforms, and delivery services, plus included onboarding mentorship (Finx 360).
Product overview
Fidelimax is a modular SaaS loyalty and marketing automation platform for Brazilian small-to-medium retailers, comprising a core loyalty platform plus multiple add-on modules sold individually or bundled into three combo plans (Start, Pro, VIP) and an enterprise MAX 360 tier. The core platform handles cashback, points, and digital loyalty card programs; it is augmented by ChatMax (WhatsApp Official Meta API marketing), a white-label mobile app (iOS and Android) branded under the merchant's own name, AI-powered predictive analytics, NPS and satisfaction surveys, sweepstakes, referral marketing (MGM), tiered customer categories with gamification, birthday automation, gift cards, vouchers, a free built-in POS, an OCR-based invoice submission feature, and 50+ native integrations with ERPs, e-commerce platforms, delivery services, and automation tools. The three combo plans bundle different module combinations at discounted prices, while standalone add-on modules are available for purchase individually at higher cost. The Finx 360 onboarding mentorship (included in all Combos) guides merchants through setup in 3-7 business days. The platform targets 16 retail segments including restaurants, pet shops, salons, pharmacies, ice cream shops, clinics, and automotive, and serves over 70,000 merchants across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Fidelimax Plataforma (Core Loyalty Platform) SaaS loyalty and CRM platform combining cashback, points, WhatsApp marketing, automated customer lifecycle campaigns, client management, and real-time ROI reporting in a single account for Brazilian retailers.
- ChatMax (WhatsApp Marketing) WhatsApp Official Meta API marketing tool with verified green badge enabling mass campaigns, 1-to-1 customer service, and automated trigger-based messaging with a 96% average open rate. ChatMax Mini is included free in all Combos.
- App Fidelidade (White-Label Loyalty App) White-label mobile app (Android and iOS) branded with the retailer's own logo, colors, and name, published in the Google Play and Apple App Store under the merchant's own developer account. Features push notifications, cashback balance, loyalty card, and customer portal.
- Combo Pro Most popular bundled subscription plan at R$399/month including full loyalty platform, Android + iOS white-label apps, ChatMax Mini, all automated features (sweepstakes, referrals, NPS, birthday), AI preditiva sales forecasting, and onboarding mentorship.
- MAX 360 (Enterprise Plan) Enterprise plan including full Finx 360 mentorship methodology, dedicated consultant-led implementation, branded apps for both iOS and Android, WhatsApp Official API, and premium SLA, targeted at retail chains, franchises, and brands seeking measurable results within the first quarter.
- PDV Fidelimax Free built-in web and tablet POS system for merchants without an external PDV, supporting customer registration, purchase scoring, and prize redemption. Available free in all plans.
- Mentoria Finx 360 Proprietary 4-step onboarding methodology (Diagnosis, Strategy, Execution, Optimization) delivered by Fidelimax specialists to guide merchants through loyalty program setup, integration, launch, and 90-day performance optimization. Included in all Combos; extended version in MAX 360.
- Fidelimax Public REST/JSON API Public REST/JSON API with key-based authentication for building custom integrations to systems not in the native integration list. Supports ERP, PDV, e-commerce, and delivery integrations.
Quantifiable outcome
- +27% average increase in purchase frequency among platform clients
- +10 more outcomes
Companies that use Fidelimax
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles2 records
Fidelimax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability7 records
Feature7 records
Fidelimax partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and supporting.
- BlingcoreNative ERP integration with Bling. Sales recorded in Bling automatically flow into Fidelimax loyalty program — customers earn cashback/points without manual data entry.
- Olist (ERP)coreNative ERP integration with Olist. Orders from Olist automatically register in Fidelimax loyalty program.
- OmiecoreNative ERP integration with Omie. Automatic synchronization of sales data for loyalty points and cashback crediting.
- iFoodcoreNative delivery platform integration with iFood. Delivery orders automatically register in the loyalty program, enabling merchants to retain customers acquired through iFood.
- ShopifycoreNative e-commerce integration with Shopify. Online sales automatically trigger loyalty rewards, cashback, or points in the Fidelimax program.
- VTEXcoreNative e-commerce integration with VTEX. Online purchases through VTEX stores automatically sync with Fidelimax loyalty platform.
- NuvemshopcoreNative e-commerce integration with Nuvemshop. Sales automatically register for loyalty rewards without manual data entry.
- ZapiersupportingIntegration via Zapier automation platform. Enables non-native integrations through Zapier's no-code automation, connecting Fidelimax with thousands of additional applications.
- Make (formerly Integromat)supportingIntegration via Make automation platform. Allows no-code workflow automation connecting Fidelimax with other business tools beyond native integrations.
- PipedrivesupportingNative CRM integration with Pipedrive. Customer data and sales activity in Pipedrive synchronize with Fidelimax loyalty platform.
- SaiposcoreNative POS/restaurant management system integration with Saipos. Restaurant sales automatically register for loyalty rewards.
- TraycoreNative e-commerce integration with Tray. Online store sales automatically sync with Fidelimax loyalty platform.
- WooCommercecoreNative e-commerce integration with WooCommerce. WordPress/WooCommerce store sales automatically trigger loyalty rewards.
- VhsyscoreNative ERP integration with Vhsys. Sales data automatically flows to Fidelimax for loyalty tracking.
- TOTVS ChefsupportingNative restaurant management system integration with TOTVS Chef. Restaurant POS data syncs with Fidelimax loyalty program.
- Loja IntegradacoreNative e-commerce integration with Loja Integrada. Online sales automatically register for loyalty rewards.
- Anota AícoreNative delivery platform integration with Anota Aí. Delivery orders automatically register in Fidelimax loyalty program.
- Anota AícoreNative delivery platform integration with Anota Aí. Delivery orders automatically register in Fidelimax loyalty program.
- TagPluscoreNative ERP integration with TagPlus. Automatic synchronization of sales data for loyalty points and cashback crediting.
- GestãoClickcoreNative ERP integration with GestãoClick. Sales data automatically syncs with Fidelimax loyalty platform.
- SIGE CloudcoreNative ERP integration with SIGE Cloud. Sales automatically register in Fidelimax loyalty program.
- VarejOnlinecoreNative ERP integration with VarejOnline. Retail sales data automatically flows to Fidelimax loyalty platform.
- CloudbedssupportingNative integration with Cloudbeds for hospitality businesses (hotels, hostels). Enables loyalty programs for hospitality operators.
- Meta (WhatsApp API)coreOfficial WhatsApp Business API integration via Meta. ChatMax product uses official WhatsApp API with verified business account (green seal). Provides mass messaging, automated campaigns, and 1-to-1 support without risk of account bans.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Fidelimax competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelimax social profiles
Digital presenceFidelimax compliance and trust
Trust signalCompliance3 records
Fidelimax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelimax leadership team
Management profileNumber of profiles
Profiles3 records
Fidelimax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelimax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelimax
What does Fidelimax do?
Fidelimax sells a modular cloud-based SaaS loyalty and marketing automation platform for Brazilian retailers, combining cashback and points engines, WhatsApp Official Meta API marketing (ChatMax), white-label iOS/Android loyalty apps, AI predictive analytics, NPS automation, and tiered customer gamification. The platform is packaged into combo subscription plans (Combo Start, Combo Pro, Combo VIP, MAX 360) with 50+ native integrations to ERPs, POS systems, e-commerce platforms, and delivery services, plus included onboarding mentorship (Finx 360).
Is Fidelimax a public or private company?
Fidelimax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fidelimax founded?
Fidelimax was founded in 2015. It employs 11 to 50 people.
Where is Fidelimax based?
Fidelimax is headquartered in São Paulo, Brazil, in the Latin America region.
How does Fidelimax make money?
Three revenue lines are on record. SaaS Subscription (Combos) is the primary driver. The others are individual Add-on Plans and enterprise MAX 360 Plan.
Does Fidelimax have an API?
Yes. Public REST/JSON API with key-based authentication. Developers can build custom integrations for systems not in the native integration list. Documentation available at https://docs.fidelimax.com.br. Supports ERP, PDV, e-commerce, and delivery integrations via this API. Developer documentation is at docs.fidelimax.com.br.
What industry is Fidelimax in?
Fidelimax's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.