What Festyvent does

Festyvent, trading as the brand name of UK-registered Clarifi Media Limited, is a white-label mobile application platform purpose-built for live music festivals, cultural events, and higher education institutions. Founded in 2012 and headquartered in London, the company delivers a modular app platform that festival operators can brand as their own, providing attendees with interactive maps, dynamic personal scheduling, push notifications, gamification, surveys, and integrated safety tooling. Beyond the core app, Festyvent offers a suite of add-on modules including Safe@Festival (attendee wellbeing toolkit), CrowdPredict (proprietary real-time crowd intelligence with RAG-rated capacity forecasts), Survey Builder with live sentiment analysis, Multi Fest Hub, and a Revenue Generation Suite combining sponsorship placements, Shopify commerce integration, and zero-party data capture. The platform extends into hardware through Festybus GPS vehicle tracking, iBeacons proximity detection, and Eldamar-powered AI visual intelligence.

Name

Festyvent

Legal name

Clarifi Media Limited

Website

https://festyvent.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Festyvent is a London-based white-label festival app platform serving music festivals, live events, and higher education institutions with branded apps, real-time crowd intelligence, integrated commerce, and safety tooling.

Ownership category

akta.pro rank

Product category

Event Technology Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Festival app platform
• Event technology software
• Crowd intelligence
• White-label mobile apps
• Audience engagement software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. App Platform Licensing: White-label festival app platform licensed to event organizers. Brands the app in the festival's identity with no compromises on features or customization limits. Revenue generated through platform subscription or licensing fees to access the full feature suite including scheduling, maps, push notifications, and safety tools.
2. Sponsorship & Advertising Assets: Flexible sponsorship toolkit including banners, branded map pins, and sponsored push notifications. Helps maximize sponsor visibility and partner retention for event organizers.
3. Integrated Commerce: Fully integrated Shopify store for on-site merchandise sales, upgrades, and click-and-collect. Turn-key commerce solution for festivals to maximize on-site revenue per head through direct-to-consumer sales.
4. Data & Analytics Services: Zero-party data collection through deep linking to understand fan intent, enabling personalized brand experiences and valuable audience insights for event organizers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Festyvent provides a white-label festival and live event mobile app platform licensed to event organizers under their own branding. The platform bundles interactive maps, personal schedules, push notifications, gamification, surveys, and dynamic scheduling with purpose-built modules for crowd intelligence (CrowdPredict), attendee safety (Safe@Festival), integrated Shopify commerce, and sponsorship management. The offering is sold B2B to music festivals, live event operators, and higher education institutions through a quote-based enterprise sales motion.

Product overview

Festyvent is an event technology platform built around its core App Platform — a white-label festival app providing interactive maps, scheduling, push notifications, surveys, and gamification. The platform operates a modular architecture with optional add-ons including Safe@Festival (safety toolkit), CrowdPredict (risk intelligence), Survey Builder, Gamification, Multi Fest Hub, and Revenue Generation Suite. Hardware integrations extend the platform through Advanced Visual Intelligence (via Eldamar), Festybus (transport tracking), and iBeacons proximity detection. The platform is designed for festivals, live events, and higher education institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• The App Platform

Quantifiable outcome

• RAG-rated stage capacity forecasts with daily summaries at a glance for safety compliance
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• BrazecoreTechnology or IntegrationIntegration partnership for customer engagement and messaging platform. Braze enables push notification delivery and marketing campaign automation within the Festyvent festival app ecosystem.
• ShopifycoreTechnology or IntegrationFull e-commerce integration enabling fully integrated Shopify stores within festival apps. Allows sale of merch, upgrades, and click-and-collect items directly through the app.
• EldamarcoreStrategic or Co-development PartnerVisual intelligence solution partnership providing AI-powered analytics across camera infrastructure. Enables unified analytics, risk identification, and archived footage analysis for enhanced operational intelligence.
• FestivalPromajorTechnology or IntegrationIntegration partnership with FestivalPro event management platform for seamless data flow and operational coordination.
• WebflowsupportingTechnology or IntegrationWeb design platform integration supporting Festyvent's web presence and potentially client-facing web experiences.
• SeeTicketsmajorTechnology or IntegrationTicketing integration partnership enabling seamless ticket verification and attendee check-in experiences within the festival app.
• One TrustsupportingTechnology or IntegrationConsent management platform integration for GDPR compliance and privacy management within the app ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Swapcard: Event and community platform with branded apps, matchmaking and sponsor engagement features. Comparable emerging player to Festyvent in attendee-facing event apps and sponsor activation modules.
• Hubilo: Event platform combining registration, branded apps, networking and sponsor engagement. Comparable emerging player to Festyvent in branded event apps and sponsor activation features, primarily serving B2B events and conferences.

Direct peers

• Whova: Event app and community platform used by conferences, festivals and trade shows, with scheduling, networking, gamification and attendee engagement features. Closely comparable to Festyvent's app platform offering across event organisers.
• Attendify: Event app and experiential platform with branded apps, networking, content scheduling and sponsor activation features. Directly comparable to Festyvent's core app platform and gamification/sponsorship modules.
• Pathable: Event app platform focused on conferences and trade shows with branded apps, scheduling, attendee engagement and community features. Overlaps with Festyvent's core app platform, though Pathable skews more B2B conference than music festival.
• Eventmobi: Canadian event apps platform serving conferences, festivals and corporate events with branded mobile apps, live polling, gamification and analytics. Comparable to Festyvent as a direct white-label event app provider.
• Webex Events (formerly Socio): Event app platform offering branded apps for conferences, festivals and corporate events with scheduling, maps, push notifications and engagement features. Direct competitor to Festyvent's white-label festival app platform across live event verticals.

Broad incumbents

• Eventbrite: Global ticketing and event platform with growing event management and onsite features. Broad incumbent serving many of the same music festivals and event organisers that Festyvent targets, though its app capabilities are less festival-specialised.
• Bizzabo: Enterprise event experience platform combining registration, branded event apps, onsite solutions and analytics. Broader, well-funded competitor overlapping with Festyvent in branded event apps and attendee engagement.
• Cvent: Large-scale event management platform covering venue sourcing, registration, attendee engagement and event apps. A broad incumbent whose event app capabilities overlap with Festyvent's core platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/festyvent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festyvent