iundf Marketing Technology
iundf Marketing Technology AG is a Zürich-based MarTech consultancy serving enterprise clients in Switzerland and Germany with strategy, marketing cloud implementation, customer journey optimization, and loyalty program services across 19 partner technology platforms.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iundf Marketing Technology does
iundf Marketing Technology AG is a Swiss MarTech consulting firm headquartered at Gasometerstrasse 9, 8005 Zürich, founded in 2019 as a unit of the iundf Group. The company provides strategy, implementation, and operational services for enterprise marketing technology, organized around four service pillars: Shape Vision & Strategy (sustainable technology and AI strategies for data-driven marketing), Enable Data & Technology (efficient implementation and integration of leading marketing cloud platforms), Engage Leads & Customers (optimized lead management through personalized omnichannel journeys and loyalty programs), and Manage Operations & ROI (data management and impact measurement). Its business model is professional services and managed services delivered via quote-based enterprise engagements rather than proprietary software, with revenue derived from strategy consulting, platform implementation, and ongoing operational excellence support.
The firm's technical footprint is built on integration expertise with 19 third-party marketing technology platforms — including Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, Oracle, Microsoft, Emarsys, Braze, Sprinklr, Marigold, Brevo, Optimizely, Domo, Mailchimp, and Pipedrive — rather than proprietary IP. Documented capabilities include fully automated Salesforce Marketing Cloud customer journeys (300+ use cases deployed for Mobility carsharing), MarTech target architecture design (2,025+ target images for ZKB), loyalty program concept and technology implementation (CALIDA CLUB with +16% loyalty entries on the Entirely platform), customer data platform builds, and AI/data engineering delivered through the affiliated iundf Dewave subsidiary. No patents, trademarks, or proprietary models are disclosed.
The go-to-market is consultative enterprise field sales focused on mid-to-large organizations in Switzerland and Germany, supported by a regional office on the Königsallee in Düsseldorf and a partnership with the Entirely Ecosystem Forum and Swiss MarTech Summit. The customer base spans banking (ZKB, Acrevis, LUKB), retail and fashion (Coop, CALIDA, Engelhorn, Läckerli Huus), mobility (Mobility, TCS), insurance (ÖKK), telecommunications (Sunrise), postal services (Swiss Post), tourism (Graubünden Ferien), pharmaceuticals (Galenica), beverages (Rivella), luxury goods (LALIQUE), and healthcare/education (Careum). Urs Blickenstorfer serves as owner and CEO. Revenue is not disclosed and the firm has not raised external funding.
iundf Marketing Technology firmographics
Firmographics- Name
- iundf Marketing Technology
- Legal name
- iundf Marketing Technology AG
- Website
- https://iundf-martech.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iundf Marketing Technology AG is a Zürich-based MarTech consultancy serving enterprise clients in Switzerland and Germany with strategy, marketing cloud implementation, customer journey optimization, and loyalty program services across 19 partner technology platforms.
- Ownership category
- akta.pro rank
iundf Marketing Technology industry classification
Industry- Product category
- Marketing Technology Consulting
- NAICS
- Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where iundf Marketing Technology is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
iundf Marketing Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- MarTech Consulting Services: Strategy consulting for marketing technology and AI-driven data marketing. Includes vision and strategy development, technology enablement, and ongoing operational excellence services.
- Platform Implementation: Implementation and integration services for marketing cloud platforms including Salesforce, HubSpot, Emarsys, and other enterprise MarTech solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
iundf Marketing Technology product offering
Product offeringCore offering
iundf Marketing Technology provides consulting and implementation services for the entire marketing technology (MarTech) landscape. The firm delivers four core service pillars: strategy development for data-driven marketing (Shape Vision & Strategy), implementation and integration of leading marketing cloud platforms (Enable Data & Technology), personalized omnichannel lead management and customer engagement (Engage Leads & Customers), and ongoing data management with ROI measurement (Manage Operations & ROI). Services cover marketing automation, customer data platforms, loyalty program design and implementation, and AI-driven data marketing across enterprise clients.
Product overview
iundf Marketing Technology is a MarTech consulting firm offering strategy, implementation, and operational services for data-driven marketing. The company does not sell a single software product but rather provides a portfolio of consulting services organized around four core pillars: Shape Vision & Strategy (technology and AI strategy development), Enable Data & Technology (marketing cloud platform implementation), Engage Leads & Customers (lead management and omnichannel journey optimization), and Manage Operations & ROI (data management and performance measurement). These services are delivered through implementation of leading marketing cloud platforms including Salesforce Marketing Cloud, HubSpot, Adobe, Braze, and Emarsys. Specialized offerings include Customer Data Platform implementation, Loyalty Marketing (with notable work on the CALIDA CLUB program), and AI & Data Engineering through the affiliated Dewave subsidiary. The company serves clients across industries including mobility, banking, retail, insurance, and healthcare, with demonstrated expertise in fully automated customer journeys and scalable marketing operations.
Differentiator
Problem solved
Functional benefit
Brands
- CALIDA CLUB: Loyalty program developed for CALIDA featuring digital and personal customer retention
Products and services
- Shape Vision & Strategy
Quantifiable outcome
- 300+ use cases deployed for mobility client
- +2 more outcomes
Companies that use iundf Marketing Technology
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
iundf Marketing Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability1 record
Feature4 records
iundf Marketing Technology partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- HubSpotcoreMarketing automation platform partner. iundf provides implementation and consulting services for HubSpot customers seeking to optimize their marketing automation capabilities.
- SalesforcecoreMajor platform partner for Salesforce Marketing Cloud. iundf implements and integrates Salesforce solutions for enterprise clients, including case studies demonstrating automated customer journey implementations.
- EmarsyscoreMarketing cloud platform partner. iundf provides strategy and implementation services for Emarsys customers seeking omnichannel marketing automation.
- OraclecoreEnterprise marketing technology platform partner offering integration and consulting services.
- AdobecoreAdobe Experience Cloud partner providing implementation and integration consulting services.
- MicrosoftcoreTechnology platform partner for Microsoft marketing and customer data solutions.
- BrazecoreCustomer engagement platform partner for real-time omnichannel marketing implementation.
- SprinklrcoreCustomer experience management platform partner for integrated marketing operations.
- BrevocoreMarketing automation platform partner offering email, SMS, and chat solutions.
- OptimizelycoreDigital experience platform partner for experimentation and content management.
- MarigoldcoreCustomer engagement platform partner (formerly Selligent) for cross-channel marketing.
- MailchimpcoreEmail marketing and automation platform partner for SMB and mid-market implementations.
- EntirelycorePart of iundf Group ecosystem - customer data platform and loyalty technology provider for integrated MarTech solutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
iundf Marketing Technology competitors and assessment
Company assessmentEmerging players
- Dept Agency: European digital and MarTech agency combining creative, technology, and data services with a growing DACH presence. Emerging player with partial overlap in customer experience, MarTech, and data engineering versus iundf's boutique offering.
Direct peers
- Valtech: Global digital and MarTech consultancy with German roots and a strong DACH enterprise practice, certified across Salesforce, Adobe, and Microsoft. Direct overlap with iundf in platform implementation, customer experience, and omnichannel journey design.
- Namics (Merkle): Swiss-German MarTech and digital experience consultancy that historically competed head-to-head with iundf Marketing Technology on Salesforce, Adobe, and enterprise customer-journey work, now integrated into Merkle/dentsu. Direct overlap in vendor-agnostic MarTech strategy, implementation, and DACH enterprise client base.
- diva-e: Mid-sized German full-service digital and MarTech agency working across enterprise platforms (Salesforce, Adobe, Spryker) for DACH clients. Comparable in scale and breadth to iundf, with similar focus on platform implementation, content, and customer journey.
- Sunzinet: German digital agency with deep MarTech and customer-experience capabilities for mid-market and enterprise clients. Comparable in size and approach to iundf, including multi-vendor platform expertise and enterprise digital transformation engagements.
- Marcapo: German MarTech services firm focused on platform implementation, marketing automation, and data-driven customer engagement. Closely comparable in business model (services-led, multi-platform) and target DACH enterprise clients.
Regional players
- Webrepublic: Swiss digital marketing agency with data, analytics, and marketing technology capabilities, primarily serving the Swiss market. A regional peer with overlapping MarTech and digital marketing competencies serving the same Swiss enterprise base.
Broad incumbents
- Accenture Song: Accenture's creative, marketing, and MarTech arm competing for global enterprise marketing transformations. A broad incumbent that overlaps with iundf on customer journey, MarTech platform implementation, and data-driven marketing engagements.
- Deloitte Digital: Global consultancy with a large MarTech and customer transformation practice (Salesforce, Adobe, SAP). Competes for the largest enterprise MarTech strategy and implementation mandates in DACH, but with a much broader portfolio and global delivery model.
- Merkle (dentsu): Dentsu's data- and MarTech-led customer experience business with global scale and a particularly strong DACH presence via Namics. Competes for the same enterprise MarTech and customer-journey engagements but operates as a much larger incumbent portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
iundf Marketing Technology social profiles
Digital presenceiundf Marketing Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
iundf Marketing Technology leadership team
Management profileNumber of profiles
Profiles1 record
iundf Marketing Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iundf Marketing Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iundf Marketing Technology
What does iundf Marketing Technology do?
iundf Marketing Technology provides consulting and implementation services for the entire marketing technology (MarTech) landscape. The firm delivers four core service pillars: strategy development for data-driven marketing (Shape Vision & Strategy), implementation and integration of leading marketing cloud platforms (Enable Data & Technology), personalized omnichannel lead management and customer engagement (Engage Leads & Customers), and ongoing data management with ROI measurement (Manage Operations & ROI). Services cover marketing automation, customer data platforms, loyalty program design and implementation, and AI-driven data marketing across enterprise clients.
Is iundf Marketing Technology a public or private company?
iundf Marketing Technology is a private company. It is classified as corporate owned and is currently operating.
When was iundf Marketing Technology founded?
iundf Marketing Technology was founded in 2019. It employs 11 to 50 people.
Where is iundf Marketing Technology based?
iundf Marketing Technology is headquartered in Zürich, Switzerland, in the Europe region.
How does iundf Marketing Technology make money?
Two revenue lines are on record. MarTech Consulting Services are the primary driver. The others are platform Implementation.
Who are iundf Marketing Technology's main competitors?
Dept Agency is listed as an emerging player. Direct peers are Valtech, Namics (Merkle), diva-e, Sunzinet and Marcapo. Webrepublic is listed as a regional player. Broad incumbents are Accenture Song, Deloitte Digital and Merkle (dentsu).
Does iundf Marketing Technology have an API?
No public API is recorded for iundf Marketing Technology.
What industry is iundf Marketing Technology in?
iundf Marketing Technology's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541613 and its SIC code is 8742.