Who Did that Media LLC
Who Did That Media LLC is a U.S. voiceover and video production services company that uses a proprietary Virtual Production Order (VPO) platform to connect broadcast stations, advertising agencies, and advertisers with a roster of 70+ professional voice talents and 24-hour production turnaround.
- Company typePrivate
- Founded2012
- HeadquartersChapel Hill, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Who Did that Media LLC does
Who Did That Media LLC is a U.S. voiceover and video production services company headquartered in Chapel Hill, North Carolina, that connects broadcast media, advertising agencies, and direct advertisers with a curated roster of 70+ professional voice talents and a full-service video production team. Its core product is the Virtual Production Order (VPO) platform — a proprietary online workflow that lets clients submit a job, select a primary and backup voice talent, specify audio format, length, and deadline, and receive a QA-checked finished file as a secure download, with a stated 24-hour turnaround that extends to weekends. The company monetizes on a quote-based, per-project professional services model, with no publicly disclosed pricing tiers or standard rate cards, and serves a customer base that includes national and regional TV affiliates (NBC, CBS, FOX, ABC), radio networks (Radio America Network, Hubbard's WTOP), as well as clients in healthcare, real estate, and home care. Distribution is dual-channel: a self-serve website/phone intake plus a partner/reseller network of 40+ broadcast stations that effectively function as repeat-buying channel partners.
The business is structured as a privately held LLC with no disclosed institutional funding, no parent company, no management team information in the public record, and no recorded mergers, acquisitions, or leadership changes. Its primary moats are its curated talent roster — including Emmy, ADDY, and AIR award winners — and its embedded relationships with broadcast station groups that generate recurring order flow. The company carries no disclosed AI/ML capabilities, no published APIs or SDKs, and operates a lean team of 1-10 employees, positioning it as a focused, operationally tight services business whose growth is driven by partner expansion and vertical extension (notably into sports via WDTM Sports) rather than by product-platform scaling.
Who Did that Media LLC firmographics
Firmographics- Name
- Who Did that Media LLC
- Legal name
- Who Did That Media LLC
- Website
- https://whodidthatmedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Who Did That Media LLC is a U.S. voiceover and video production services company that uses a proprietary Virtual Production Order (VPO) platform to connect broadcast stations, advertising agencies, and advertisers with a roster of 70+ professional voice talents and 24-hour production turnaround.
- Ownership category
- akta.pro rank
Who Did that Media LLC industry classification
Industry- Product category
- Voiceover and Video Production Services
- NAICS
- Sound Recording Studios (51224), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Who Did that Media LLC is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Markets served
Who Did that Media LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Voiceover Production Services: Production of voiceover recordings for radio and television commercials, corporate narration, on-hold messaging, audiobooks, e-learning, and character/animated content. Clients select from a roster of voice talent and specify project parameters including length, deadline, and audio format preferences.
- Video Production Services: Full-service video production for commercials, promotional content, and broadcast material. The company produces video creative for clients including television stations, advertisers, and agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Who Did that Media LLC product offering
Product offeringCore offering
Who Did That Media LLC produces voiceover and video projects for radio and television stations, advertising agencies, and advertisers across the United States. Clients use the company's proprietary Virtual Production Order (VPO) online platform to submit jobs, select from a roster of 70+ professional voice talents, specify spot length, deadline, and audio format, and receive completed projects via secure download. The company delivers finished voiceover and video assets with 24-hour turnaround including weekends.
Product overview
Who Did that Media LLC is a voiceover and video production provider offering a unified suite of services centered around its Virtual Production Order (VPO) platform. The core offerings include an online voice production ordering system, access to a curated roster of male and female voiceover talent, and full video production capabilities. The company connects radio and television stations, advertising agencies, and direct advertisers with professional voice talent for commercials, narration, on-hold messaging, audiobooks, e-learning, and character work. Production turnaround is承诺ed within 24 hours with quality assurance review. The partner network extends reach across major U.S. broadcast markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Voiceover Production Services Production of voiceover recordings for radio and television commercials, corporate narration, on-hold messaging, audiobooks, e-learning, character/animated content, and station imaging. Clients select from a roster of 70+ male and female voice talents and specify project parameters including length, deadline, and audio format preferences (MP3, WAV).
- Video Production Services Full-service video production for commercials, promotional content, corporate videos, and broadcast material, delivered as secure downloads with turnaround in as little as 24 hours.
- Virtual Production Order (VPO) Online virtual production order system that allows clients to submit voiceover and video jobs, select primary and backup talent, specify audio file formats, deadlines, and spot lengths through a comprehensive digital form.
Quantifiable outcome
- Deliver completed projects in as little as 24 hours
- +1 more outcomes
Companies that use Who Did that Media LLC
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Who Did that Media LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Who Did that Media LLC partnerships and signals
Strategic signalPartnerships
38 partnerships are on record, tiered core and minor.
- 12 NEWS (KPNX)coreNBC affiliate television station serving the Phoenix, Arizona market. One of the television station partners in Who Did That Media's network.
- 72 SOLDminorReal estate services company partner.
- AERO ArtistsminorTalent agency partner.
- Awestruck Destination MarketingcoreDigital agency specializing in destination marketing. Featured in company news as a client successfully expanding their business.
- Boston ScientificminorMedical device company partner.
- Comcast UniversalcoreMajor media company partner.
- FOX 13 Seattle (KCPQ)coreFox affiliate television station serving the Seattle-Tacoma market.
- FOX 2 KTVUcoreFox affiliate television station serving the San Francisco-Oakland market.
- Hubbard West Palm BeachcoreRadio station operated by Hubbard Broadcasting in the West Palm Beach market.
- KARE 11coreNBC affiliate serving Minneapolis-St. Paul, Minnesota. National award-winning station honored with 16 National Edward R. Murrow awards. KARE has roots in radio dating back to 1925.
- KCTV5coreCBS affiliate television station serving Kansas City market. Featured in company news launching new programming.
- KDVR/KWGNcoreFox affiliate television stations serving the Denver market.
- KFSMcoreTelevision station partner.
- KIVI-TVcoreFox affiliate television station serving Boise, Idaho.
- KMTV-TVcoreCBS affiliate television station serving the Omaha, Nebraska market.
- KREM-TVcoreCBS affiliate television station serving Spokane, Washington. Featured in company news for community charitable initiatives.
- KSTUcoreFox affiliate television station partner.
- PSNminorPartner station network.
- Radio America NetworkcoreNational radio network based in Arlington, Virginia. Added to the network in 2015, providing syndicated radio programming and voice services.
- Rosenberg MediaminorMedia representation partner.
- Stanley Martin Companies LLCminorHomebuilding company partner.
- Synergy HomecareminorHome care services franchise partner.
- Talk 19 MediacoreMedia production partner featured in company news.
- University of the District of ColumbiaminorEducational institution partner.
- WDTM SportscoreSports media network and partner in the company's sports vertical.
- WGHP GreensborocoreFox affiliate television station serving the Greensboro-Winston-Salem-High Point market.
- WHNTcoreCBS affiliate television station serving Huntsville, Alabama.
- WHO-TVcoreNBC affiliate television station serving Des Moines, Iowa.
- WITIcoreFox affiliate television station serving Milwaukee, Wisconsin.
- WJWcoreFox affiliate television station serving Cleveland, Ohio.
- WPGXcoreFox affiliate television station partner.
- WQADcoreABC affiliate television station serving the Quad Cities (Moline, IL / Davenport, IA). Featured in company news for studio production.
- WRAL Raleigh, NCcoreNBC/CBS affiliate television station and WRAL.com serving the Raleigh-Durham-Chapel Hill market (Triangle). Award-winning station producing content featured in company news including Voters' Choice Awards.
- WREGcoreCBS affiliate television station serving Memphis, Tennessee.
- WSLS NBC10coreNBC affiliate television station serving Roanoke, Virginia. Featured in company news for community programming.
- WTKRcoreCBS affiliate television station serving Norfolk-Portsmouth-Newport News, Virginia. Featured in company news for community charitable initiatives.
- WTOPcoreAll-news radio station in Washington, DC area operated by Hubbard Broadcasting. Top-rated station featured extensively in company news for journalism excellence and industry leadership.
- WTVR RichmondcoreCBS affiliate television station serving Richmond, Virginia. South's first television station (est. 1948), celebrating 75 years. Award-winning station featured prominently in company news.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Who Did that Media LLC competitors and assessment
Company assessmentDirect peers
- Voice123: Online voiceover marketplace with curated talent and self-serve project ordering. Closely comparable to WDTM's VPO model, serving similar advertising and broadcast customers with similar turnaround-driven delivery.
- Voices.com: Largest online marketplace connecting voiceover talent with clients (advertisers, broadcasters, agencies). Direct competitor on talent marketplace and self-serve ordering—operates at much larger scale with global reach.
- TM Studios: Established radio imaging, jingles, and voiceover production company. Overlaps heavily with WDTM's radio station segment and serves national broadcast networks with similar audio branding and voice services.
- Such A Voice: Voiceover talent agency and production house offering demos, coaching, and project fulfillment. Comparable boutique-scale voiceover production model serving commercial and corporate clients.
- Edge Studio: Voiceover production and training company with curated talent roster serving commercial, narration, and audiobook clients. Comparable model combining talent directory with production services.
- Benztown: Provider of radio imaging, voiceover, and production services for radio stations across the U.S. Directly competes for the same broadcast station customers with comparable voiceover and station imaging offerings.
Emerging players
- ElevenLabs: AI voice synthesis platform generating high-quality synthetic voiceover. Threatens traditional voiceover production economics with low-cost, instant generation—relevant competitive pressure for human-talent-based model.
Broad incumbents
- Fiverr: Global freelance marketplace with a large voiceover category. Competes for the same advertiser and small-agency voiceover spend, but operates across hundreds of categories rather than specializing in broadcast voiceover.
- Upwork: Broader freelance marketplace with voiceover talent. Competes on the freelance/talent-sourcing dimension but is not specialized in broadcast or commercial voiceover production.
Regional players
- PromoSuite: Provider of radio production and imaging tools for U.S. radio stations. Overlaps with WDTM's broadcast station segment on production workflow and station imaging, though focused on tools rather than talent services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Who Did that Media LLC social profiles
Digital presenceWho Did that Media LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Who Did that Media LLC leadership team
Management profileNumber of profiles
Who Did that Media LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Who Did that Media LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Who Did that Media LLC
What does Who Did that Media LLC do?
Who Did That Media LLC produces voiceover and video projects for radio and television stations, advertising agencies, and advertisers across the United States. Clients use the company's proprietary Virtual Production Order (VPO) online platform to submit jobs, select from a roster of 70+ professional voice talents, specify spot length, deadline, and audio format, and receive completed projects via secure download. The company delivers finished voiceover and video assets with 24-hour turnaround including weekends.
Is Who Did that Media LLC a public or private company?
Who Did that Media LLC is a private company. It is classified as unknown and is currently operating.
When was Who Did that Media LLC founded?
Who Did that Media LLC was founded in 2012. It employs 1 to 10 people.
Where is Who Did that Media LLC based?
Who Did that Media LLC is headquartered in Chapel Hill, United States, in the North America region.
How does Who Did that Media LLC make money?
Two revenue lines are on record. Voiceover Production Services are the primary driver. The others are video Production Services.
Who are Who Did that Media LLC's main competitors?
Direct peers on record are Voice123, Voices.com, TM Studios, Such A Voice, Edge Studio and Benztown. ElevenLabs is listed as an emerging player. Broad incumbents are Fiverr and Upwork. PromoSuite is listed as a regional player.
Does Who Did that Media LLC have an API?
No public API is recorded for Who Did that Media LLC.
What industry is Who Did that Media LLC in?
Who Did that Media LLC's product category is Voiceover and Video Production Services. Its primary akta.pro industry code is MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO), with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51224 and its SIC code is 7812.