Neutrix
Neutrix is a Troy, Michigan-based SaaS company offering an all-in-one marketing platform with 19 integrated tools (CRM, email, analytics, AI chat, scheduling, invoicing) targeted at SMBs, franchises, and select enterprises, priced from $99/mo.
- Company typePrivate
- Founded2014
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Neutrix does
Neutrix is a privately-held, Troy, Michigan-based software company that operates a unified marketing technology ecosystem serving small and mid-sized businesses, franchises, and select enterprise accounts. Founded in 2014, the company employs 11-50 people and reports 8,444+ active users and 3,000+ businesses on its platform. Its core product, Command Center, is a cloud-based SaaS platform bundling 19 integrated suites — including CRM, AI chat, email marketing, SMS automation, real-time analytics, heatmaps, visitor intelligence, SEO, scheduling, invoicing, help desk, and an AI meeting recorder — accessible through a single dashboard. Two adjacent product lines extend the offering: Reach, a subscription SEO service with local search and Google Business Profile management, and Build, a productized custom-development service shipping digital products in two-week sprints.
The technical architecture is API-first with REST APIs and webhook events, hosted on AWS, and integrates with a broad third-party ecosystem (OpenAI, Anthropic, Google AI for AI/ML; Stripe, Twilio, SendGrid for messaging and payments; Microsoft 365 and Google Workspace for productivity; HubSpot, Salesforce, Zoom, Teams, Google Meet for CRM and meetings; QuickBooks and Shippo for finance and logistics). AI features are predominantly orchestrated on top of third-party foundation models, and the platform holds SOC 2 Type 1 readiness as an enterprise security posture.
Neutrix monetizes primarily through tiered monthly subscriptions (Starter $99, Growth $199, Scaled $699, Enterprise $1,199/mo, with a 20% annual discount and a 14-day free trial), SEO subscriptions (Reach Local/Pro/XL), and project-based Build engagements. Go-to-market is hybrid: a self-serve product-led motion with sub-2-minute sign-up for SMBs, paired with a field sales motion offering personalized demos and strategy sessions for mid-market and enterprise prospects, supported by vertical-specific landing pages across insurance, hospitality, cannabis, restaurants, retail, municipalities, and franchises.
Neutrix firmographics
Firmographics- Name
- Neutrix
- Legal name
- Neutrix
- Website
- https://neutrix.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neutrix is a Troy, Michigan-based SaaS company offering an all-in-one marketing platform with 19 integrated tools (CRM, email, analytics, AI chat, scheduling, invoicing) targeted at SMBs, franchises, and select enterprises, priced from $99/mo.
- Ownership category
- akta.pro rank
Neutrix industry classification
Industry- Product category
- Marketing automation software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Neutrix is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neutrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Command Center: Monthly or annual subscription to the all-in-one marketing platform with 4 tiers (Starter, Growth, Scaled, Enterprise). Includes 14-day free trial. Annual billing offers 20% savings.
- SEO Subscription - Reach: All-in-one SEO subscription service for visibility, rank tracking, and performance reporting. Three tiers: Local, Pro, and XL with increasing features and dedicated support.
- Custom Development - Build: Productised development services for custom digital products. Three engagement models: Build Sprint (fixed scope), Build Growth (dedicated team), and Build Enterprise (full-time dedicated resources).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $99/mo - Core features for getting started |
| Subscription | Monthly | Growth - $199/mo - Perfect for scaling businesses |
| Subscription | Monthly | Scaled - $699/mo - Full-featured with all capabilities |
| Subscription | Monthly | Enterprise - $1,199/mo - Full-featured with all capabilities |
| Subscription | Monthly | Reach Local - SEO fundamentals for local search |
| Subscription | Monthly | Reach Pro - Weekly reporting and amplified insights |
| Subscription | Monthly | Reach XL - Full-stack SEO with dedicated management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Neutrix product offering
Product offeringCore offering
Neutrix sells an all-in-one marketing technology SaaS platform (Command Center) that bundles 19 integrated suites — AI chat and engagement, CRM, AI email marketing, SMS automation, real-time analytics, heatmaps, visitor intelligence, SEO, appointment scheduling, invoicing, help desk, AI meeting intelligence, documents, and a Nova AI assistant — into a single dashboard. The company complements this with Reach, a subscription SEO service for visibility, rank tracking, and Google Business Profile management, and Build, a productised custom digital product development service delivered in two-week sprints with dedicated teams.
Product overview
Neutrix is a unified marketing technology ecosystem combining three core products: Command Center (all-in-one SaaS platform with 19 integrated suites), Reach (SEO subscription service), and Build (productised development service). Command Center serves as the primary platform integrating chat, automation, analytics, CRM, email marketing, scheduling, invoicing, help desk, meeting intelligence, and AI capabilities. Reach provides SEO visibility and rank tracking as an add-on subscription. Build offers custom digital product development in two-week sprints. The architecture is platform-plus-modules, with Command Center as the core ecosystem and individual features as modules that work together from a single dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- Command Center: All-in-one SaaS platform with chat, automation, analytics, pipelines, SMS, email, booking, and invoicing — everything to run marketing from one dashboard.
- Reach
- Build
Products and services
- Command Center
- Reach
- Build
Quantifiable outcome
- 80%+ cost savings vs HubSpot equivalent ($1,199/mo vs $4,000+/mo)
- +6 more outcomes
Companies that use Neutrix
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles9 records
Neutrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability14 records
Feature9 records
Neutrix partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- OpenAIcoreAI integration partner powering intelligent automation, content generation, and predictive analytics within the Neutrix platform. Part of the AI & Machine Learning integration ecosystem.
- AnthropiccoreAI integration partner providing additional AI/ML capabilities for intelligent automation within the platform.
- Google AIcoreAI integration partner integrated into the Neutrix ecosystem for enhanced AI capabilities.
- StripecorePayment processing integration for processing payments, managing invoices, and keeping financial data synchronized across platforms.
- TwiliocoreSMS integration partner for automated text messages. Twilio powers the SMS component of lead automation sequences.
- SendGridcoreEmail delivery integration for automated emails. SendGrid webhooks auto-sync bounces and spam reports back to Neutrix system.
- Microsoft (Outlook/365)coreFull integration with Microsoft 365 and Outlook. Email Command Center connects Microsoft 365 accounts with automatic CRM lead matching.
- Google (Gmail/Calendar)coreIntegration with Google Workspace including Gmail and Google Calendar. Calendar sync enables AI Meeting Recorder auto-join and Appointment Scheduling.
- ZoomcoreVideo meeting platform supported by AI Meeting Recorder. Recording bot automatically joins Zoom calls and generates transcripts and summaries.
- Microsoft TeamscoreVideo meeting platform supported by AI Meeting Recorder. Meeting bot automatically joins Teams calls for recording and analysis.
- Google MeetcoreVideo meeting platform supported by AI Meeting Recorder. Meeting bot automatically joins Google Meet calls for recording and analysis.
- AWScoreCloud infrastructure provider for Neutrix platform hosting and operations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Neutrix competitors and assessment
Company assessmentDirect peers
- ClickFunnels: ClickFunnels provides all-in-one sales funnels, email automation, and CRM primarily targeting SMBs — overlapping with Neutrix's pipeline/invoicing plus AI automation offerings.
- ActiveCampaign: ActiveCampaign combines email automation, CRM, and customer experience tools for SMB and mid-market — directly comparable to Neutrix's automation + CRM stack at similar price points.
- Pipedrive: Pipedrive is a sales CRM with built-in automation, email, and lead management for SMBs — overlapping with Neutrix's Lead Capture & CRM and AI Lead Automations suites.
- Klaviyo: Klaviyo is the leading email/SMS marketing automation platform for SMB and mid-market commerce brands — overlapping with Neutrix's AI email marketing, SMS automation, and segmentation capabilities.
- Mailchimp: Mailchimp is the dominant email marketing and marketing automation platform for SMBs with integrated CRM-like functionality — overlapping directly with Neutrix's email, automation, and CRM suites at the Starter/Growth tiers.
- Constant Contact: Constant Contact is a long-standing SMB-focused email marketing and marketing automation platform — a comparable starting-tier competitor for SMB customers evaluating Neutrix's Starter plan.
- Brevo: Brevo (formerly Sendinblue) offers email, SMS, marketing automation, CRM, and chat for SMBs as a consolidated platform — directly comparable to Neutrix's mid-tier positioning and pricing.
Broad incumbents
- Zoho (One / Marketing Plus / CRM): Zoho's suite of business apps including Zoho CRM and MarketingPlus delivers broad consolidated SaaS for SMBs — comparable 25+ tool consolidation thesis to Neutrix's 'all-in-one' positioning.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's B2B marketing automation suite competes for mid-market and enterprise deals overlapping with Neutrix's enterprise tier — a relevant upstream benchmark for enterprise expansion pricing.
- HubSpot: HubSpot is the broad incumbent all-in-one marketing, sales, and CRM platform for SMB and mid-market — Neutrix explicitly benchmarks itself against HubSpot's pricing and suites as its primary competitive frame.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Neutrix social profiles
Digital presenceNeutrix compliance and trust
Trust signalCompliance1 record
Neutrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neutrix leadership team
Management profileNumber of profiles
Neutrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neutrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neutrix
What does Neutrix do?
Neutrix sells an all-in-one marketing technology SaaS platform (Command Center) that bundles 19 integrated suites — AI chat and engagement, CRM, AI email marketing, SMS automation, real-time analytics, heatmaps, visitor intelligence, SEO, appointment scheduling, invoicing, help desk, AI meeting intelligence, documents, and a Nova AI assistant — into a single dashboard. The company complements this with Reach, a subscription SEO service for visibility, rank tracking, and Google Business Profile management, and Build, a productised custom digital product development service delivered in two-week sprints with dedicated teams.
Is Neutrix a public or private company?
Neutrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neutrix founded?
Neutrix was founded in 2014. It employs 11 to 50 people.
Where is Neutrix based?
Neutrix is headquartered in Troy, United States, in the North America region.
How does Neutrix make money?
Three revenue lines are on record. SaaS Subscription - Command Center is the primary driver. The others are SEO Subscription - Reach and custom Development - Build.
Who are Neutrix's main competitors?
Direct peers on record are ClickFunnels, ActiveCampaign, Pipedrive, Klaviyo, Mailchimp, Constant Contact and Brevo. Broad incumbents are Zoho (One / Marketing Plus / CRM), Salesforce Marketing Cloud Account Engagement (Pardot) and HubSpot.
Does Neutrix have an API?
Yes. REST API with real-time webhook events for lead.created, message.received, appointment.booked, invoice.paid, contact.updated. OAuth-based authentication with HMAC-SHA256 webhook signing for payload verification. Includes rate limiting and scoped API keys with least-privilege access control. Developer documentation is at api.neutrix.co/webhooks.
What industry is Neutrix in?
Neutrix's product category is Marketing automation software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.