Clickability
Clickability is an Australian online directory and matching marketplace that connects NDIS participants and carers with registered disability service providers across categories like occupational therapy, support work, plan management, and allied health, free for participants and provider-monetised via directory listings.
- Company typePrivate
- Founded2019
- HeadquartersFitzroy, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Clickability does
Clickability operates an online NDIS service directory and matching marketplace based in Fitzroy, Australia, founded circa 2014. The platform connects participants in Australia's National Disability Insurance Scheme with registered disability service providers across at least nine categories — occupational therapy, support coordination, plan management, support work, speech pathology, psychology, physiotherapy, cleaning, and garden maintenance. Its core product is a web-based directory with filtering by location and service type, supplemented by a personalised provider-matching flow in which participants submit a service request and are matched with vetted, highly-rated providers. A user-contributed provider review system, an NDIS educational blog, and a community forum support discovery and trust.
The technical stack is a standard web directory: server-rendered pages for each service category, OpenStreetMap tile integration for interactive provider location search, and form-based lead capture for the matching workflow. The company reports over 450,000 participants, carers, and providers have used the platform, but there is no disclosed app, API, or SDK; the experience is entirely web-based. Operational scale is small, with 1-10 employees.
The business model is a two-sided marketplace monetised on the provider side: the service is positioned as 100% free for participants with no fees or obligations, while providers appear to pay for premium listing visibility and lead generation/affiliate referral within the directory. Distribution is digital-first — organic search, content marketing through the blog, social media presence on Facebook, Instagram, Twitter, and LinkedIn, and a referral and partnership network including health-claims integration with HICAPS. No institutional investors, parent company, acquisitions, funding rounds, leadership hires, or regulatory actions are disclosed.
Clickability firmographics
Firmographics- Name
- Clickability
- Legal name
- Clickability
- Website
- https://clickability.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clickability is an Australian online directory and matching marketplace that connects NDIS participants and carers with registered disability service providers across categories like occupational therapy, support work, plan management, and allied health, free for participants and provider-monetised via directory listings.
- Ownership category
- akta.pro rank
Clickability industry classification
Industry- Product category
- NDIS Service Directory
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Clickability is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Clickability business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Provider Connection Service: The platform connects NDIS participants with service providers at no cost to participants. Revenue appears to be generated from providers who pay for visibility and lead generation within the directory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for NDIS participants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Clickability product offering
Product offeringCore offering
Clickability operates an online Australian directory and matching marketplace that connects NDIS (National Disability Insurance Scheme) participants with registered disability service providers. The platform allows users to search, browse, and filter providers across service categories such as occupational therapy, support coordination, plan management, and household services, and offers a free personalised matching service based on participant needs and location. The service is free for participants, with revenue generated from providers who pay for visibility and lead generation within the directory.
Product overview
Clickability is an Australian NDIS marketplace and disability service directory operating as a single unified platform. The core offering consists of a service directory (Clickability Directory) that enables participants to search and browse NDIS providers, combined with a free service matching function that connects participants with suitable providers based on their needs and location. The platform also includes a provider review system and an NDIS information blog. The directory covers multiple service categories including Occupational Therapy, Support Coordination, Plan Management, Support Work, Speech Pathology, Psychology, Physiotherapy, Cleaning, and Garden Maintenance, all accessible through the unified search and request matching interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Clickability Directory Online NDIS service directory enabling participants, carers, and providers to search, browse, and filter registered Australian disability service providers across multiple service categories with location-based search.
- Service Matching & Connection Free matching service connecting NDIS participants with vetted, highly-rated disability service providers based on the participant's specific service needs and location, enabling direct contact between providers and participants.
Quantifiable outcome
- Over 450,000 participants, carers and providers have used the platform to navigate the NDIS
Companies that use Clickability
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Clickability technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Clickability partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- You FirstminorPartner organisation shown in the 'Proudly partnered with' section of the website. Nature of partnership not explicitly detailed.
- AAA (Australian Association of AAA)minorPartner organisation shown in the 'Proudly partnered with' section of the website. Nature of partnership not explicitly detailed.
- MYPminorPartner organisation shown in the 'Proudly partnered with' section of the website. Nature of partnership not explicitly detailed.
- JPMminorPartner organisation shown in the 'Proudly partnered with' section of the website. Nature of partnership not explicitly detailed.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Clickability competitors and assessment
Company assessmentDirect peers
- Mable: Australia-based two-sided marketplace where NDIS participants search for and connect with independent support workers and providers. Closely comparable model to Clickability in geography, target audience, and provider-monetised directory approach.
- Careseekers: Australian platform connecting NDIS participants and aged-care clients with support workers and service providers. Similar marketplace structure and provider-discovery focus as Clickability.
- Hireup: Australian NDIS-focused platform matching participants with disability support workers and providers. Operates in the same disability-services vertical with overlapping directory and matching functionality.
- Better Caring: Australian online marketplace connecting participants of the NDIS and aged care programs with support workers and providers. Direct competitor on the directory and matching layer for disability services.
- Leap in!: Australian NDIS plan management and support provider platform helping participants navigate the scheme and connect with providers. Direct overlap on participant-facing NDIS navigation and provider discovery.
Broad incumbents
- Care.com: Large global online marketplace connecting families with caregivers across child, senior, pet and special needs care. Comparable as a broader incumbent directory/marketplace in the care-discovery category, though not NDIS-specialised.
Emerging players
- ShiftCare: Software platform for disability and aged-care service providers, covering rostering, client management and billing. Competes for the same provider wallet Clickability monetises, but from the back-office side.
- Proda: Software platform for NDIS providers focused on rostering, service delivery, and NDIA claiming. Adjacent in that Proda owns the provider workflow layer where Clickability captures the participant-side discovery funnel.
Others
- Home Care Pulse: US-based data, benchmarking and review platform for home care and disability providers. Comparable in its use of reviews and ratings to drive provider selection, though operating in a different geography and reimbursement system.
- Airtasker: Australian consumer marketplace for local services across many categories. Comparable as an Australian two-sided marketplace infrastructure play, but does not focus on NDIS or disability services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Clickability social profiles
Digital presenceClickability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clickability leadership team
Management profileNumber of profiles
Clickability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clickability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clickability
What does Clickability do?
Clickability operates an online Australian directory and matching marketplace that connects NDIS (National Disability Insurance Scheme) participants with registered disability service providers. The platform allows users to search, browse, and filter providers across service categories such as occupational therapy, support coordination, plan management, and household services, and offers a free personalised matching service based on participant needs and location. The service is free for participants, with revenue generated from providers who pay for visibility and lead generation within the directory.
Is Clickability a public or private company?
Clickability is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clickability founded?
Clickability was founded in 2019. It employs 1 to 10 people.
Where is Clickability based?
Clickability is headquartered in Fitzroy, Australia, in the Oceania region.
How does Clickability make money?
One revenue line is on record: provider Connection Service.
Who are Clickability's main competitors?
Direct peers on record are Mable, Careseekers, Hireup, Better Caring and Leap in!. Care.com is listed as a broad incumbent. Emerging players are ShiftCare and Proda. Others are Home Care Pulse and Airtasker.
Does Clickability have an API?
No public API is recorded for Clickability.
What industry is Clickability in?
Clickability's product category is NDIS Service Directory. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 624120 and its SIC code is 8300.