What Wholesale Point does

Wholesale Point, Inc. is a privately-held, woman-owned online distributor of medical supplies, home healthcare equipment, and wellness products, founded in 1999 and headquartered in Burr Ridge, Illinois. The company operates a direct-to-consumer e-commerce storefront (wholesalepoint.com) and positions itself as one of the oldest online distributors of weight scales in the United States, carrying 14 major product categories led by professional and home weighing equipment (medical scales, body composition analyzers, stadiometers, laboratory balances) and supplemented by incontinence, mobility, compression, respiratory, diagnostic, and personal-care supplies. It serves individual consumers, family and professional caregivers, healthcare providers and facilities, schools, and senior living operators through both retail and professional/wholesale accounts.

The company does not manufacture products; it is an authorized distributor for established brands including Health o meter, Detecto, Seca, Tanita, Omron, Rice Lake, Philips Respironics, Sigvaris, Silverts, and Marena Recovery. Product pages describe selected professional scales with third-party connectivity features such as Bluetooth, Wi-Fi, EMR validation, and Welch Allyn integration, but these are vendor capabilities on the branded equipment rather than Wholesale Point's own technology stack. There is no proprietary software, mobile app, or API platform disclosed.

Wholesale Point generates revenue through transactional, one-time product sales priced at retail or wholesale levels, with volume-based professional discounts for healthcare providers, educators, GSA, and government buyers, plus a T.O.P.S Clubs loyalty program. Products range from approximately $35 to over $4,000, free shipping applies on orders above $35, and local pick-up is available from the Chicago-area warehouse. Marketing is driven by organic search, on-site content, the Shopper Approved review platform (13,679 reviews at 4.8/5), and the professional referral-style discount program. The firm has no disclosed funding, no parent company, no acquisitions, and no public market listing.

Name

Wholesale Point

Legal name

Wholesale Point, Inc.

Website

https://wholesalepoint.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholesale Point is a privately-held, woman-owned online distributor of medical scales, home healthcare equipment, and wellness supplies serving retail consumers, caregivers, healthcare professionals, schools, and senior living facilities from a single Chicago-area warehouse since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Willowbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Wholesale Point generates revenue through direct sales of medical supplies, healthcare equipment, and wellness products to consumers and professionals. Products are sold at retail and wholesale pricing with volume-based professional discounts available. Revenue is transactional, one-time purchase based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wholesale Point is an authorized online distributor that resells branded medical supplies, home healthcare equipment, and wellness products across 14 major product categories, with weight scales and measurement devices as the primary line. It fulfills orders from a single Chicago-area warehouse, serving individual consumers, caregivers, healthcare professionals, schools, and senior care facilities. Pricing is split between standard retail unit pricing and discounted professional/wholesale pricing, with free shipping on orders over $35 and a T.O.P.S Clubs loyalty program for repeat customers.

Product overview

Wholesale Point is an authorized online distributor offering wholesale and retail medical supplies, home healthcare equipment, and wellness essentials. The product portfolio centers on weight scales and measurement equipment (professional medical scales, body composition analyzers, home bathroom scales, industrial scales, laboratory balances) as a core offering, complemented by 14 additional product categories including mobility equipment, incontinence supplies, compression garments, respiratory equipment, physical therapy devices, home health supplies, diagnostic instruments, and personal care products. The company serves individuals, caregivers, clinics, hospitals, schools, and healthcare professionals with products shipped from their Chicago-area warehouse. As a woman-owned small business, they offer free shipping on orders over $35.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Scales & Measurement A comprehensive product line of weighing solutions for home, professional/clinical, kitchen, industrial, laboratory, fitness, and cannabis-dispensary use, including bathroom scales, body composition analyzers, column scales, wheelchair scales, bariatric platform scales, pediatric/baby scales, precision balances, and accessories such as calibration weights, ramps, and connectivity accessories. Sold to individual consumers, healthcare professionals, schools, and commercial buyers.
• Incontinence, Urology & Ostomy Supplies Adult diapers and briefs, underwear pads and liners, baby diapers and training pants, furniture pads, female pelvic devices, urinary catheters and drainage bags, bedpans and urinal bottles, and ostomy bags, skin barriers, pastes, and belts. Sold to home caregivers, senior living facilities, and healthcare providers.
• Mobility & Durable Medical Equipment Walkers, manual and power wheelchairs, rollators, canes, crutches, knee walkers, power scooters, bathroom safety equipment, hospital beds, patient lifts, and transfer equipment supporting mobility and independent living. Sold to individual consumers, caregivers, senior living facilities, and healthcare providers.
• Compression, Post-Surgical & Adaptive Clothing Medical-grade compression socks and stockings, abdominal binders, post-surgical shapewear, mastectomy bras, breast forms, faja garments, and adaptive clothing for disabilities. Sold to caregivers, patients, and healthcare providers.
• Daily Living Aids Assistive devices for daily living including eating and drinking aids, dressing and grooming aids, household aids, memory and cognitive support, medication aids, magnifiers, hearing aids, and bedroom safety equipment. Sold to individuals, caregivers, and senior care facilities.
• Physical Therapy, Treatment & Orthopedics Rehabilitation and pain management equipment including TENS units, electrotherapy devices, massagers, hot and cold therapy products, orthopedic braces, supports, cushions, foam rollers, and physical therapy rehabilitation equipment. Sold to consumers, physical therapy clinics, and orthopedic care providers.
• Respiratory Equipment & Supplies CPAP and BiPAP machines and accessories, nebulizers and compressors, inhaler spacers, oxygen concentrators, spirometers, peak flow meters, and suction machines. Sold to individual consumers, caregivers, and healthcare providers.
• Home Health Supplies Diabetes care supplies including glucose meters, test strips, and continuous glucose monitors, defibrillators, infusion pumps, wound care products, thermometers, and feeding tubes. Sold to consumers, caregivers, and home health professionals.
• Medical Equipment & Diagnostic Instruments Clinical diagnostic equipment including blood pressure monitors, pulse oximeters, stethoscopes, EKG machines, otoscopes, ophthalmoscopes, exam room furniture, vital sign monitors, and diagnostic accessories. Sold to healthcare professionals and clinical facilities.
• Baby, Infant & Maternity Baby diapers, pediatric scales, breast pumps and accessories, baby formula, maternity supports, baby monitors, and infant safety equipment. Sold to new parents, caregivers, and pediatric care providers.
• Nutritional & Feeding Supplies Enteral feeding tubes, feeding pumps, feeding formulas, nutritional supplements, vitamins, minerals, probiotics, meal replacements, and breastfeeding supplements. Sold to consumers, caregivers, and clinical nutrition providers.
• Personal Care, Hygiene & Beauty Products Dental products, razors, hair removal tools, soaps, sanitizers, wipes, skin creams, nail care, hair care, sleep aids, nutritional supplements, and humidifiers. Sold to individual consumers.
• Safety, PPE & Cleaning Ultrasonic cleaners, medical waste containers, sharps containers, personal protective equipment including gloves, masks, face shields, and respirators, and surface sanitizers. Sold to consumers, healthcare facilities, and institutional buyers.
• Exercise, Fitness & Athletics Scoreboards, strength training gear including free weights and weight cuffs, fitness tracking devices such as body measuring tapes and skin calipers, exercise balls, resistance bands, and sports scales. Sold to schools, gyms, athletics programs, and individual consumers.

Quantifiable outcome

• 4.8/5 average rating from 13,679 verified customer reviews

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Health o meter ProfessionalcoreOthersLeading brand partner for professional medical scales. Wholesale Point is an authorized distributor offering the full range of Health o meter physician scales, bathroom scales, and digital medical scales including the popular 502KL and 800KL models.
• Detecto (Cardinal Scale Manufacturing)coreOthersAuthorized distributor for Detecto brand medical and industrial scales including physician beam scales, wheelchair scales, and bariatric platforms.
• SecacoreOthersAuthorized distributor for Seca medical scales including EMR-validated column scales, ultrasonic measuring stations, and professional healthcare scales.
• TanitacoreOthersAuthorized distributor for Tanita body composition monitors, segmental body analyzers, and precision health scales for both professional and home use.
• Rice Lake Weighing SystemsminorOthersAuthorized distributor for Rice Lake industrial and medical scales including physician scales and wheelchair scales.
• Philips RespironicsminorOthersAuthorized distributor for Philips Respironics nebulizer machines and respiratory equipment.
• Omron HealthcarecoreOthersAuthorized distributor for Omron blood pressure monitors, nebulizers, and body composition monitors.
• SigvarisminorOthersAuthorized distributor for Sigvaris compression socks, stockings, and medical compression wear.
• Silverts Adaptive ClothingminorOthersAuthorized distributor for Silverts adaptive clothing and apparel for seniors and mobility-impaired individuals.
• Marena RecoveryminorOthersAuthorized distributor for Marena Recovery post-surgical compression garments and shapewear.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McKesson: McKesson is one of the largest U.S. medical-surgical distributors serving hospitals, pharmacies, and healthcare systems. A broad incumbent operating at far greater scale than Wholesale Point but in the same durable medical equipment and medical supply distribution space.
• Medline: Medline Industries is a major manufacturer and distributor of medical supplies and clinical solutions to hospitals and healthcare providers. A broad incumbent that competes with Wholesale Point in overlapping product categories (incontinence, gloves, diagnostics, mobility) but at much larger institutional scale.

Direct peers

• Allegro Medical: Allegro Medical is an online retailer of medical supplies, home health products, and durable medical equipment serving both consumers and healthcare professionals. Closely comparable to Wholesale Point in product breadth (scales, mobility, incontinence, diagnostics) and D2C e-commerce model.
• Save Rite Medical: Save Rite Medical is an online medical supply retailer offering DME, daily living aids, and clinical supplies. Comparable to Wholesale Point as a value-positioned D2C medical distributor with broad category coverage.
• Concord Health Supply: Concord Health Supply is an online medical supply retailer offering DME, incontinence, and home health products to consumers and facilities. Comparable to Wholesale Point in product mix and direct e-commerce fulfillment.
• Health Products For You: Health Products For You is an online retailer specializing in home healthcare, incontinence, ostomy, mobility, and diagnostic products. Comparable to Wholesale Point across core categories with overlapping consumer and professional customers.
• Vitality Medical: Vitality Medical is an online distributor of medical supplies and home healthcare products including incontinence, mobility, wound care, and diagnostic items. Closely matches Wholesale Point's catalog breadth and B2C/B2B e-commerce fulfillment model.
• Discount Medical Supplies: Discount Medical Supplies is an online retailer of medical equipment, mobility aids, incontinence supplies, and daily living products. Directly competes with Wholesale Point on the same core categories and customer segments at similar price points.
• Mountainside Medical Equipment: Mountainside Medical Equipment is a family-owned online distributor of medical supplies and DME serving consumers, caregivers, and healthcare facilities. Similar in size, ownership profile, and product mix to Wholesale Point.
• AvaCare Medical: AvaCare Medical is an online medical supply distributor offering a wide catalog of home healthcare, diagnostic, and daily living products. Comparable to Wholesale Point in customer mix (consumers, caregivers, institutions) and broad-sku e-commerce positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/wholesalepoint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Point