Cohn Health Institute

Name

Cohn Health Institute

Legal name

Cohn Health Institute

Website

https://cohnhealthinstitute.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrative Holistic Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Chiropractic care services
• Naturopathic medicine
• Holistic wellness therapies
• Acupuncture treatments
• Advanced wellness technologies

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. In-office professional services: Fee-for-service clinical visits spanning advanced chiropractic adjustments, naturopathic consultations, family wellness care, acupuncture, massage therapy, and esthetics. Treatments are customized per patient with prescribed duration, length, and frequency. Recurring visit-based revenue with strong retention via personalized wellness programs.
2. Affiliate/Referral product sales: Curated online shop promoting third-party supplements, devices, and skincare with promo codes and referral links (e.g., Standard Process, Fullscript, VerVita, Accelerated Health Products, AuroWellness, Doctors Supplement Store, Integrative Peptides, Braintap, Avacen, etc.). Generates commission/affiliate revenue from practitioner-recommended products.
3. Retail skincare (Osmosis Beauty): On-site esthetics department retails and applies Osmosis Beauty skincare line - medically developed, clinically validated, patented skincare products. Includes facials, micro-channeling, waxing, ear candling, and home care product recommendations.
4. Specialty lab testing and IV nutrition: Revenue from in-house specialty testing (saliva, stool, urinary, blood, genetic testing including 23andme/Ancestry.com raw data analysis) plus customized IV nutrient cocktails and IM shots. Patient-specific protocols drive repeat visits.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cohn Health Institute delivers fee-for-service multi-disciplinary holistic healthcare from a single clinic in Costa Mesa, CA, spanning Advanced Chiropractic Care (Applied Kinesiology, NET, QN, NAET, KST, TBM, CFR, ART), Family Wellness Care, Naturopathic Treatments (functional medicine, IV nutrition, ozone therapy, bio-identical hormones, specialty lab testing), Advanced Wellness Therapies (Theraphi, FSM, PEMF, BrainTap, AVACEN), Acupuncture, Massage Therapy, and a holistic Esthetics Department using Osmosis Beauty products. Care plans are customized per patient via muscle testing and conventional diagnostics, with protocols prescribed by duration and frequency. The clinic supplements service revenue with affiliate/referral commissions from a curated CHI Shop of third-party supplements and wellness devices.

Product overview

Cohn Health Institute (CHI) operates a single holistic health practice in Costa Mesa, California, organized as a unified clinic offering six core service departments — Advanced Chiropractic Care, Family Wellness Care, Naturopathic Treatments, Advanced Wellness Therapies, Acupuncture Department, Massage Therapy, and the Esthetics Department — supported by a Patient Portal for intake paperwork and muscle response demonstration videos. Layered on top of this core platform are add-on treatment modules and programs such as Theraphi Therapy (a plasma-light/infrasound modality introduced in April 2022) and the Fountain of Youth Program (an anti-aging/longevity protocol). The institute also runs a CHI Shop that curates affiliate links to third-party supplements (e.g., Fullscript, Standard Process, VerVita) and devices (e.g., Avacen, BrainTap, PEMF/Align mats, Therasage, Leela Quantum Tech), enabling patients to purchase recommended products outside of in-clinic visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Chiropractic Care Suite of advanced chiropractic techniques delivered by specialized doctors, including Applied Kinesiology (AK), Neuro Emotional Technique (NET), Quantum Neurology (QN), Nambudripad's Allergy Elimination Technique (NAET), Contact Reflex Analysis (CRA), Koren Specific Technique (KST), Total Body Modification (TBM), Lebowitz Technique, Cranial Facial Release (CFR), and Active Release Techniques (ART). For patients with chronic pain, neurological conditions, structural issues, sports injuries, allergies, and stress-related conditions.
• Family Wellness Care Holistic chiropractic care for the whole family led by Dr. Howard Cohn, including Perinatal Chiropractic for pregnancy and Pediatric Chiropractic Care (10–60 minute sessions) to support immune, digestive, sleep, behavior, allergy, sports injury, and stress/anxiety concerns in children. For parents, expectant mothers, and pediatric patients.
• Naturopathic Treatments

Quantifiable outcome

• Frequency Specific Microcurrent claimed to increase ATP (cellular energy) production by up to 500% per research studies cited by the practice.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

15 partnerships are on record, tiered strategic, core and minor.

• Dr. Mercola / Mercola.comstrategicGTM or Marketing PartnerDrs. Howard and Christine Cohn were featured on Dr. Mercola's website in August 2024 in connection with the documentary 'Stressed,' highlighting their work with Neuro Emotional Technique (NET). Mercola's site is a major alternative-health publisher, providing significant third-party media exposure for CHI's NET practice.
• Standard ProcesscoreChannel Partner/ Reseller/ DistributorFeatured in the CHI Shop as a recommended supplement partner with a dedicated ordering portal (cohnhealth.standardprocess.com). Standard Process is a long-standing whole-food supplement brand widely used in chiropractic and naturopathic practices; CHI acts as a recommending/referring channel for the brand's products.
• FullscriptcoreTechnology or IntegrationFullscript is an online supplement dispensary integrated via Dr. Howard Cohn's practitioner account (us.fullscript.com/welcome/hcohn). It enables CHI practitioners to dispense professional-grade supplements to patients electronically as part of their treatment plans.
• VerVitacoreChannel Partner/ Reseller/ DistributorFeatured in the CHI Shop with a dedicated referral link (vervitaproducts.com/?ref=CohnChiropractic). VerVita products including molecular hydrogen supplements are explicitly recommended in CHI's own blog posts for wildfire season biohacking and immunity.
• Accelerated Health ProductsminorChannel Partner/ Reseller/ DistributorListed in the CHI Shop with promo code 'COHNHEALTH' and a referral link, enabling CHI patients to order practitioner-recommended Accelerated Health supplements directly.
• Integrative PeptidesminorChannel Partner/ Reseller/ DistributorListed in the CHI Shop with a referral link (integrativepeptides.com/archives/affiliate/cohnhealth) for practitioner-grade peptide supplements.
• AvacencoreOEM/ Whitelabel/ Licensing PartnerAVACEN is FDA-cleared and is used in-clinic at CHI as a featured advanced wellness therapy. The CHI Shop also links to Avacen's consumer purchase portal with a referral code (shop.avacen.com). CHI serves as both a clinical deployment site and an affiliate channel for the device.
• BraintapcoreOEM/ Whitelabel/ Licensing PartnerBraintap is used in-clinic at CHI as a featured advanced wellness therapy for stress reduction, sleep, and energy. The CHI Shop also links to Braintap's store with an affiliate referral code (braintap.com).
• TherasageminorOEM/ Whitelabel/ Licensing PartnerListed in the CHI Shop with promo code 'CohnHealth20' linking to therasage.com; Therasage infrared sauna products complement CHI's in-clinic Ozone Sauna therapy.
• Leela Quantum TechminorOEM/ Whitelabel/ Licensing PartnerListed in the CHI Shop with promo code 'CohnHealth' linking to leelaq.com; quantum technology products aligned with CHI's energy medicine and frequency therapy portfolio.
• Osmosis BeautycoreStrategic or Co-development PartnerOsmosis Beauty is CHI's exclusive featured skincare line used in the Esthetics Department for facials, micro-channeling, and home-care regimens. Products are medically developed, clinically validated, patented, tested, and trusted; CHI also retail-recommends them for at-home use after in-office treatments.
• Dr. Adam Del Torto, DC (CFR originator)coreStrategic or Co-development PartnerDr. Adam Del Torto originated and teaches the Cranial Facial Release (CFR) technique used at CHI. CHI's Dr. Jon Gundlach is a practitioner of this method and explicitly offers CFR scheduling; the technique is described as being 'organized by Dr. Del Torto into a reproducible teachable format based on SOT protocols.'
• YelpminorGTM or Marketing PartnerCHI maintains a public Yelp business profile and links to it directly from the Reviews page, including 'Read Our Reviews on Yelp' and 'Leave Us a Review on Yelp' CTAs, leveraging Yelp as a discovery and social-proof channel.
• CohnNutritioncoreStrategic or Co-development PartnerCohnNutrition (cohnnutrition.com) is a brand sharing the Cohn Health Institute founder's name and is featured in the CHI Shop with promo code 'chi10,' suggesting a co-branded or founder-affiliated supplement line.
• AuroWellnessminorChannel Partner/ Reseller/ DistributorListed in the CHI Shop with a direct referral link to aurowellness.com/howardcohn; provides Dr. Howard Cohn-curated supplement products.

Scale indicators8 records

Recent moves4 records

Direct peers

• Modern Acupuncture: Multi-location acupuncture franchise offering affordable, walk-in needle and cupping services. Comparable to CHI's Acupuncture Department but operates at franchise scale with a single-modality focus.
• Bastyr Center for Natural Health: Teaching clinic of Bastyr University providing naturopathic medicine, acupuncture, and integrative care. Comparable to CHI's Naturopathic Treatments and Acupuncture departments in clinical modality mix, though affiliated with an academic institution rather than founder-led.
• Parsley Health: Functional-medicine practice combining naturopathic doctors, nutritionists, and health coaches under a membership-based model with both in-person and virtual care. Closest comparable to CHI's multi-disciplinary naturopathic + holistic model, with the addition of a digital-first delivery layer.
• Chiro One Wellness Centers: Multi-location chiropractic wellness chain providing family chiropractic, pediatric care, and wellness services. Comparable to CHI's chiropractic and family wellness offerings, but at greater geographic scale and with a more standardized operating model.
• The Joint Chiropractic: National chiropractic franchise with hundreds of locations offering standardized, walk-in chiropractic adjustments. Comparable to CHI's chiropractic core service line but operates a franchised, single-modality, low-touch model versus CHI's multi-disciplinary holistic practice.

Others

• Fullscript: Online practitioner-grade supplement dispensary integrated with Dr. Howard Cohn's CHI practitioner account for electronic patient dispense. Functions as a key technology partner enabling CHI's affiliate/dispensary revenue stream rather than a direct competitor.

Emerging players

• Next Health: Multi-location longevity and wellness clinic combining IV therapy, hormone optimization, cryotherapy, and aesthetic services. Comparable to CHI's combination of IV nutrition, hormone restoration, and esthetics services, with a more scalable membership and retail model.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV therapy, cryotherapy, infrared sauna, and related modalities. Comparable to CHI's Advanced Wellness Therapies department (IV therapy, ozone sauna, PEMF, infrared) at greater geographic scale and a tech-enabled retail-clinic format.

Broad incumbents

• Massage Envy: National membership-based massage and skincare chain with thousands of franchised locations. Comparable to CHI's Massage Therapy and Esthetics departments as a scaled incumbent offering adjacent wellness services at lower price points and lower practitioner credentialing.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine program within a major academic health system offering acupuncture, massage, chiropractic, and holistic therapies alongside conventional care. Comparable to CHI's multi-disciplinary holistic approach but operating as a department inside a broad incumbent.

Market position

Strengths1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cohnhealthinstitute
• Instagraminstagram.com/cohnhealthinstitute/?hl=en
• Xx.com/cohnhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohn Health Institute