infomax websolutions

What infomax websolutions does

infomax websolutions GmbH is a privately held German software and services firm founded in 1998 that builds digital platforms for the tourism and mobility sectors, primarily across the DACH region. Its flagship product is the imx.Platform, an established data management system that acts as a content repository for structured tourism data — master data, points of interest, offers, events, and tours — and distributes it in real time through a GraphQL Content Delivery API to downstream channels including destination websites, mobile apps, voice assistants, partner portals, and digital signage.

The platform is sold as a modular subscription product layered with bespoke professional services. Core modules include the Partnerclient (multi-tenant partner access), Whitelabel Widgets (embeddable content components), the Touren-Editor (tour authoring with GPX/KML import, route calculation, and elevation profiles), and KI-Services, which wraps OpenAI for text/SEO/alt-text generation and DeepL for AI-powered translation. Revenue is generated through recurring software subscriptions, custom implementation and UX/UI design projects, and SLA-backed maintenance and support contracts operated from data centers in Germany. The go-to-market combines enterprise field sales with community-led touchpoints — the Digital Tourism Lab, the gråd extra magazine and blog, the annual imx.Conference, quarterly imx.Platform Dialog sessions, and innovation workshops/sprints.

The company serves approximately 40 employees across two German offices (Grassau, Bavaria and Bremen) and a remote workforce, with a customer roster spanning regional DMOs (Chiemgau, Allgäu, Eifel, Nordsee, Tölzer Land), state and national tourism boards (BAYERN TOURISMUS, Hamburg Tourismus, Mecklenburg-Vorpommern, Niederösterreich, Tirol Werbung, Luxembourg for Tourism), the automotive/mobility club ADAC, and the long-tenured anchor client Stuttgart-Marketing GmbH. infomax is certified Great Place to Work (2024–2026) and GDPR-compliant, with operations and data hosting on German servers.

Name

infomax websolutions

Legal name

infomax websolutions GmbH

Website

https://infomax-online.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

infomax websolutions GmbH builds the imx.Platform, a DACH-region data management and content distribution system for tourism and mobility organizations, complemented by bespoke UX/design and software engineering services and AI-powered content tooling.

Ownership category

akta.pro rank

Product category

Tourism and mobility data management platform

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

akta.pro secondary industries

Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Tourism data management
• Destination marketing software
• Digital tourism platform
• Mobility data solutions
• Content management system

Headquarters

HQ city

Grassau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform (imx.Platform): SaaS-style data management platform with subscription-based access for tourism and mobility organizations. Provides content management, API access, and white-label capabilities as part of the platform offering.
2. Professional Services: Custom digital strategy consulting, UX/UI design, software engineering, and project management services for implementing digital tourism and mobility solutions. Projects include portal development, system integration, and mobile application development.
3. Maintenance and Support: Technical support and maintenance services for clients with maintenance contracts. Includes 24/7 monitoring, updates, patches, and SLA-guaranteed availability.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

infomax websolutions develops and sells the imx.Platform, a centralized data management system that consolidates tourism and mobility content (events, tours, routes, POIs) and distributes it in real time to websites, mobile apps and digital signage via a GraphQL API. The company also delivers adjacent professional services covering digital strategy consulting, UX/UI design, and custom software engineering, together with training, support, and SLA-backed 24/7 operation.

Product overview

infomax websolutions offers a modular platform architecture centered on the imx.Platform, an established data management system for tourism and mobility. The platform manages structured data including POIs, offers, events, tours, and base data, distributing content to multiple channels. Key modules include the Touren-Editor for tour data management, KI-Services for AI-powered translations and text generation, Partnerclient for partner-specific access, and Whitelabel Widgets for embeddable content. The Content Delivery API (GraphQL) enables integration with external systems. The company also provides professional services including digital strategy consulting, UX/UI design, and software engineering.

Differentiator

Problem solved

Functional benefit

Brands

• imx.Platform: Established data management system for tourism and mobility sectors
• gråd extra
• Digital Tourism Lab

Products and services

• imx.Platform Centralized data management system for tourism and mobility organizations that consolidates content such as events, tours, routes and POIs and distributes it in real time to websites, mobile apps and digital signage via a GraphQL Content Delivery API. Targets destination marketing organizations (DMOs), regional and state tourism boards, and mobility providers.
• Content Delivery API (GraphQL)

Quantifiable outcome

• 21 partner locations can share and access data through imx.Platform, saving time and ensuring data quality (Tölzer Land example)
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Funkwerk Systems GmbHcoreTechnology or IntegrationHardware and system integration partner for the digital pedestrian guidance system in Stuttgart. Funkwerk provides the physical digital steles with LED displays and the backend system that interfaces with imx.Platform API.
• TH Rosenheim (Prof. Ina Fuchshuber)minorStrategic or Co-development PartnerAcademic partnership for Tangible AI Lab workshop at imx.Conference 2026, exploring wearables and sensor data for tourism applications.
• Kulturhof StanggassminorGTM or Marketing PartnerVenue partner for imx.Conference 2026 in Berchtesgaden, providing conference facilities with accommodation options.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Simpleview: US-headquartered CRM, CMS, and data platform purpose-built for destination marketing organizations globally. Closely comparable to infomax in product positioning (DMO-focused platform with content + data + API layer), though operating at significantly larger scale and geographic reach.
• ADARA: Travel data and audience platform serving tourism boards, hotels, and travel brands with identity resolution and data activation. Comparable to infomax in serving the tourism-board segment with data infrastructure, though focused more on marketing activation than content management.
• Outdooractive: German-based platform for outdoor tourism content, tours, and route planning with APIs for distributing hiking, cycling, and ski content to portals. Comparable to infomax's Touren-Editor module and tourism content distribution approach, with stronger consumer brand presence.
• feratel media technologies: Austrian-based provider of tourism data platforms, webcams, and destination content infrastructure serving DMOs across the Alpine/DACH region. Directly comparable to infomax because both target tourism boards with similar data management, content distribution, and white-label portal capabilities.
• TrekkSoft (now part of Bokun/Expedia): Tour and activity booking platform serving tour operators and DMCs with white-label booking and distribution. Comparable DACH overlap to infomax's tours and activities use case, though focused on booking transactions rather than destination-level content data.

Broad incumbents

• Sojern: Travel-focused digital marketing platform providing data, programmatic, and audience solutions to tourism boards, hotels, and airlines. Comparable in serving DMO clients with data-driven solutions, but oriented toward paid marketing activation rather than content management.
• Yext: Publicly listed digital presence platform managing structured location and content data for multi-location enterprises. Comparable overlap with imx.Platform on structured data management, content delivery API, and multi-tenant architecture, but serves a much broader customer base beyond tourism.
• Tempest (formerly BarkleyREI): Marketing agency and platform provider for tourism boards, with proprietary data and technology offerings alongside creative services. Comparable in DMO customer base and digital transformation remit, but primarily a North American agency rather than technology vendor.

Emerging players

• Local Measure: Tourism data and customer engagement platform specializing in destination analytics and visitor insights for DMOs and tourism operators. Comparable in addressing tourism board data needs but more focused on analytics than content distribution.
• bookingkit: German-headquartered tours-and-activities booking and distribution platform targeting tour operators and activity providers. Partial overlap with infomax's mobility and tours use cases in the DACH market, but focused on booking rather than destination content management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infomax.websolutions
• LinkedInlinkedin.com/company/infomax-websolutions-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infomax websolutions