pickAtime

What pickAtime does

pickAtime is a privately-held, founder-owned SaaS company founded in 2000 and headquartered in Bellevue, Washington, that provides online appointment and event scheduling software to K-12 schools, health and wellness providers, and small-to-large businesses primarily across the United States and Canada. The platform has served more than 10,000 schools and businesses over an 18+ year operating history with a current team of 1-10 employees.

The product portfolio centers on a hosted, cloud-based scheduling platform deployed across three specialized modules: a Parent Teacher Appointment scheduler (PTA) for larger schools of roughly 20 or more teachers, where parents see only teachers relevant to their enrolled classes under a one-conference-per-teacher-per-student rule; a Simple PTA variant for schools of 20 or fewer teachers that lists all teachers; and an Event Scheduling module for one-time, multi-day events such as flu-shot clinics, biometric screenings, admission interviews, and workshops. The platform differentiates technically through deep integrations - single sign-on and roster data sync with Blackbaud, Finalsite, and Clever; payments via MySchoolBucks; two-way calendar sync with Google, Outlook, and iCal; and automatic Google Meet or Zoom session generation per appointment. It also exposes configurable multi-level administrative permissions, customizable email and SMS communications, reporting with scheduled delivery, and a HIPAA-aligned security posture covering 128-bit SSL in transit, AES-256 at rest, biometric server access, and timed auto-logouts.

The company monetizes through two published pricing tiers: a $0.30 per-booked-appointment transaction fee and a monthly subscription starting at $25 for ongoing scheduling. Distribution is a hybrid self-serve plus assisted-sales motion: schools, health providers, and businesses can self-sign-up at pickatime.com and receive a unique scheduler URL, while prospective larger accounts are routed to a support-staff demo. Customer concentration is broad with high-account-count, low-ACV unit economics, and named reference customers including Choate Rosemary Hall, Shore Country Day School, and a small-school principal testimonial. The firm has not raised external capital and remains founder-controlled with no disclosed M&A or exit activity.

Name

pickAtime

Legal name

PickAtime

Website

https://pickatime.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

pickAtime is a Bellevue, Washington-based SaaS appointment and event scheduling platform serving K-12 schools, health and wellness providers, and businesses across the United States and Canada, monetized through per-appointment transaction fees and low-cost monthly subscriptions with deep SIS, calendar, and video integrations.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Attendance, Scheduling, Timetabling & Calendar Management (EDAFAEAF)

akta.pro secondary industries

Student Enrollment, Admissions, Registration & Lottery Systems (EDAFAEAE), Referral Intake & Scheduling Coordination (HLACADAF)

Keywords

• Online appointment scheduling
• Event scheduling software
• Parent teacher conferences
• Health screening scheduling
• School scheduling platform

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Per-Appointment Transaction Fees: pickAtime charges 30 cents per appointment booked through the platform. This is the primary transaction-based revenue model where customers pay based on actual usage volume.
2. Monthly Subscription: For ongoing (month after month) appointment scheduling, pricing starts at $25 per month. This provides a predictable recurring revenue stream for continuous scheduling needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

pickAtime is a cloud-based SaaS scheduling platform that enables schools, health & wellness providers, and businesses to accept online appointments and event registrations. The platform offers specialized products including a Parent Teacher Appointment (PTA) scheduler for larger schools (20+ teachers), a Simple PTA scheduler for smaller schools, and an Event Scheduling system for one-time events such as flu shot clinics, health screenings, admissions interviews, and training sessions. The hosted platform requires no software installation and includes calendar syncing, automated email/SMS reminders, and integrations with school information systems, payment providers, and video conferencing tools.

Product overview

pickAtime is an award-winning SaaS scheduling platform providing online appointment and event scheduling services. The product portfolio consists of three main scheduling solutions: the full Parent Teacher Appointment (PTA) scheduler for larger schools (20+ teachers) where parents see only relevant teachers for their children; the Simple PTA scheduler for smaller schools where parents view all teachers; and the Event Scheduling system for one-time events like flu shots, health screenings, admissions, and business appointments. The platform is hosted (no software to install) and serves schools, health & wellness providers, and businesses across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• pickAtime Online Scheduling Platform A cloud-based SaaS scheduling platform that enables schools, health & wellness providers, and businesses to accept online appointments and event registrations. Hosted by pickAtime with no software installation required; accessible 24/7 on desktop, tablet, and mobile.
• Parent Teacher Appointment Scheduler (PTA) A scheduling product for larger schools (approximately 20+ teachers) where parents log in and view available appointments only for teachers their child has a class with. The system ensures one conference per teacher per student.
• Simple PTA Scheduler A simplified scheduling product designed for smaller schools with approximately 20 or fewer teachers. Unlike the full PTA product, parents view a list of ALL teachers at the school as teachers are not pre-determined by student enrollment.
• Event Scheduling System An event scheduling system for one-time events that can occur across multiple days or weeks. Used for flu shot sign-ups, health screenings, admission interviews, school tours, training events, and workshops.

Quantifiable outcome

• 85% of parent-teacher conference schedules completed in 10 minutes at Choate Rosemary Hall
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature15 records

Partnerships

Six partnerships are on record, tiered core.

• BlackbaudcoreTechnology or IntegrationpickAtime has a single-sign integration with Blackbaud allowing parents to login once to the school website and then access the pickAtime scheduler without needing to login again. PickAtime and Blackbaud also provide a direct data import from Blackbaud allowing schools to import parent, teacher, student, class and enrollment data to their pickAtime account.
• FinalsitecoreTechnology or IntegrationpickAtime and Finalsite have partnered to allow the single sign on capability for Finalsite parents to link directly to the pickAtime online scheduler.
• MySchoolBuckscoreTechnology or IntegrationMySchoolBucks provides school districts and parents a single place to organize all school-related fees and purchases. Schools can easily collect and manage payments, while parents have the convenience and flexibility to securely pay for all of their student fees with a credit/debit card. MySchoolBucks and PickAtime have teamed up to provide a seamless online registration experience for parents and staff. Parents register through PickAtime and pay with MySchoolBucks in one easy process.
• ClevercoreTechnology or IntegrationThe pickAtime Clever integration will allow you to import and sync your student, teacher, class and enrollment data directly from Clever to your pickAtime account. Data will be synced daily, so any changes to your data will automatically be brought into pickAtime.
• GooglecoreTechnology or IntegrationGoogle Two-Way Sync: When customers book appointments from your pickAtime online appointment scheduling page, your appointment calendar will be updated with appointment details and these appointments will be synced to your Google calendar. Any appointments you have in your Google calendar will be synced back to your pickAtime appointment calendar. Our two-way sync process ensures that you never get double booked, and that all your appointments are displayed within your Google calendar. Google Meet: pickAtime automates the creation of a Google Meet session whenever a customer makes an appointment. Each appointment is assigned its own unique Google Meet session.
• ZoomcoreTechnology or IntegrationThe pickAtime Zoom integration creates a unique Zoom meeting whenever a customer makes an appointment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Acuity Scheduling (Square): Acuity Scheduling, now part of Block/Square, is a well-known appointment scheduling SaaS serving small businesses, health & wellness providers, and educators. It overlaps with pickAtime's healthcare and general business scheduling use cases and offers a more modern, polished product experience.
• Calendly: Calendly is a leading scheduling SaaS widely used by businesses and individuals for appointment booking. It competes with pickAtime in the broader scheduling category, though Calendly is not specialized for K-12 PTA workflows and serves a much broader market.
• Bookings with Google: Google's free appointment scheduling within Google Calendar is a free, broadly available incumbent that competes on price and ecosystem integration. It puts price pressure on pickAtime's SMB/business tier, particularly for customers already in the Google ecosystem.

Direct peers

• ConferenceTracker: ConferenceTracker is a niche parent-teacher conference scheduling tool built specifically for schools, directly overlapping with pickAtime's PTA product. It is one of the closest direct competitors in pickAtime's flagship K-12 use case.
• YouCanBookMe: YouCanBookMe is a cloud-based appointment scheduling SaaS that competes with pickAtime across education and business use cases, offering similar calendar sync and self-serve booking functionality. It is comparable in size and target customer profile.
• ScheduleOnce (OnceHub): ScheduleOnce by OnceHub is an enterprise scheduling platform serving sales, customer success, and service organizations. It overlaps with pickAtime in the appointment booking category, particularly for businesses needing CRM-integrated booking workflows.
• Doodle: Doodle is a scheduling and meeting coordination platform serving businesses and individuals. While more focused on group/polling scheduling than appointment booking, it competes for the same scheduling SaaS budget as pickAtime among SMB and education buyers.
• SimplyBook.me: SimplyBook.me is an online booking system serving service businesses including health & wellness providers, a direct overlap with pickAtime's healthcare and business scheduling segments. It offers similar functionality including custom forms, payments, and reminders.
• SignUpGenius: SignUpGenius is a direct competitor in parent-teacher conference and school event scheduling, with strong penetration in K-12 schools for PTA sign-ups. It is highly comparable to pickAtime in target customer (schools) and core use case (PTA/parent sign-ups), making it one of the most relevant direct peers.

Others

• MySchoolBucks (Heartland Payment Systems): MySchoolBucks is both a pickAtime integration partner and an adjacent K-12 platform that handles school-related payments. It is comparable as an ecosystem participant in the K-12 vendor space, with potential to expand into scheduling itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pickAtime