What 4Data does

4Data is a Salesforce-native B2B data enrichment and monitoring module that enables sales and marketing teams to update, verify, and monitor business portfolios directly within the Salesforce CRM environment (Lightning and Classic). Operated by INTESCIA Group, a French commercial intelligence conglomerate headquartered in Issy-les-Moulineaux with 420 employees and approximately 28M€ in group revenue, 4Data draws on access to comprehensive French company registry data (SIREN/SIRET identifiers, NAF codes, legal representatives, capital, employee counts) and offers optional premium financial data (revenue, EBITDA, net income, working capital over 3 years, solvency scoring) and legal event history (collective proceedings, leadership changes, capital modifications, headquarters transfers).

The product is built as a native Salesforce application with field mapping capabilities between Salesforce custom fields and 4Data fields, supporting company search and creation, automatic duplicate detection across Accounts and Leads, account enrichment, historical legal event consultation, and daily SIREN-based portfolio surveillance with configurable auto or manual update logic. Underlying infrastructure is described as Big Data-based, with 25% of budget allocated to R&D, though no AI/ML components are disclosed. The product is offered through three subscription tiers (4Data Standard, 4Data+, 4Data Full) on annual billing, with quote-based pricing and a sales-led go-to-market featuring 20-minute web demos and direct phone/email engagement.

The business model is a subscription-based SaaS with horizontal segmentation targeting French Salesforce users in sales and marketing roles. Distribution is exclusively through Salesforce and direct sales, with operating geography limited to France. 4Data operates as one of four brands under INTESCIA Group (alongside Corporama, DoubleTrade, Edisys, and Scores & Decisions), and no separate funding history, acquisitions, or executive team details are disclosed for the 4Data entity. Historical client satisfaction metrics (95% satisfaction, 88% recommendation) date from an April 2018 survey.

Name

4Data

Legal name

4Data (edited by INTESCIA Group)

Website

https://4data.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

4Data is a Salesforce-native B2B data enrichment module operated by French conglomerate INTESCIA Group, enabling French sales and marketing teams to enrich, verify, and monitor company records (SIREN/SIRET, financial, legal) directly within Salesforce CRM via tiered subscriptions.

Ownership category

akta.pro rank

Product category

CRM Data Enrichment

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Quality, Lineage & Regulatory Data Management (FSAFAOAM)

Keywords

• CRM data enrichment
• Salesforce data integration
• Company data verification
• Business intelligence software
• Data monitoring services

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription-based SaaS (Tiers): 4Data offers three product tiers (4Data Standard, 4Data+, 4Data Full) with varying data access levels. Premium tiers include optional financial information (revenue, EBITDA, net income, working capital requirements) and legal information (collective proceedings, leadership changes, capital modifications). Pricing is quote-based and likely follows a subscription model with annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

4Data is a Salesforce-native company data hub that enriches, verifies, and monitors business portfolio data directly inside the Salesforce CRM environment. It enables sales and marketing teams to search and create company records, detect and prevent duplicates, update existing accounts, consult legal history, and place client/prospect portfolios under daily surveillance (SIREN monitoring). The platform is offered in three tiers (4Data Standard, 4Data+, 4Data Full) covering standard company registry data through premium financial and legal intelligence.

Product overview

4Data is a unified CRM data management solution designed specifically for Salesforce environments. The core 4Data platform integrates directly into Salesforce (supporting both Lightning and Classic interfaces) as a company data hub, providing a comprehensive suite of tools for maintaining company data quality. The portfolio consists of three pricing tiers: 4Data Standard (covering basic company registration data such as SIREN/SIRET, addresses, legal representatives, and NAF codes), 4Data+ (adding premium legal and financial intelligence including solvency scoring and 3-year financial history), and 4Data Full (unlocking custom data requests). All tiers share the same core capabilities: company search and creation, duplicate detection and prevention, account enrichment, historical legal event tracking, and automated daily account surveillance with configurable field mapping to Salesforce.

Differentiator

Problem solved

Functional benefit

Products and services

• 4Data

Quantifiable outcome

• 95% client satisfaction rate
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration4Data is a Salesforce-native application compatible with both Lightning and Classic versions. The solution integrates directly into the Salesforce CRM environment, allowing users to search, create, update, and monitor company data without leaving Salesforce. The product uses Salesforce field mapping capabilities and operates within the native Salesforce UI.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ZoomInfo: Large B2B intelligence platform offering company data, contact data, and intent signals with native Salesforce integration. Comparable as a CRM data enrichment incumbent, though ZoomInfo is significantly broader in scope and geographically wider than 4Data.
• InsideView (Demandbase): B2B data and account intelligence platform (formerly InsideView, now part of Demandbase) with deep Salesforce integration. Comparable to 4Data on CRM-native data enrichment, though operating globally and at significantly larger scale.

Direct peers

• Clearbit: Direct B2B company data enrichment provider with native integrations to Salesforce, HubSpot, and other CRMs. Comparable to 4Data in product category (real-time company data inside the CRM), though Clearbit operates globally rather than France-only.
• SocieteInfo: French B2B data provider offering company data, decision-maker contacts, and CRM integrations (Salesforce, HubSpot). Closely comparable to 4Data on French-market focus, company-data product, and CRM integration strategy.
• Corporama: A sister brand within INTESCIA Group (4Data's parent) offering commercial intelligence on French companies. Directly comparable as a French business-data product with overlapping data sources, though positioned as a standalone intelligence tool rather than a Salesforce-native enrichment app.
• Apollo.io: Sales intelligence and data enrichment platform with a native Salesforce integration and tiered subscription pricing. Directly comparable to 4Data on workflow (enrichment inside CRM), pricing structure, and target buyer (sales/rev-ops teams).
• Pappers: French company-information platform providing SIREN/SIRET-based business data, legal events, and financial information. Directly comparable to 4Data on the French registry-data layer, though primarily a data portal rather than a Salesforce-native app.

Emerging players

• Lusha: B2B contact and company data provider with a Salesforce CRM integration and tiered SaaS pricing. Comparable to 4Data on the CRM-enrichment motion and target buyer, though primarily focused on contact data rather than full company-registry enrichment.
• Datanyze (ZoomInfo): Originally a technographic and company-data enrichment tool with native CRM integrations, now part of ZoomInfo. Historically comparable to 4Data on the CRM-embedded enrichment workflow, though with a tech-profiling rather than registry-data orientation.
• LeadGenius: B2B prospecting data provider that combines human-verified contact data with automation and CRM integrations. Comparable to 4Data on the data-enrichment-for-sales motion, though with a focus on contact-level rather than account-level enrichment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Data