Slynk Digital

What Slynk Digital does

Slynk Digital (legal entity Sembisoft Limited) is a privately held, bootstrapped UK software firm founded in 2009 and headquartered in Solihull, West Midlands. The company builds a focused suite of POS integration and workflow automation products that sit on top of the Epos Now API. Its product portfolio consists of three self-serve App Store products — Flow (data and workflow automation with task-based billing), EposNow Order Templates (custom-branded document generation at £25/month entry tier and up), and EposNow + WooCommerce Integration (bi-directional sync of products, stock, orders, and customers) — plus a bespoke integration services line for clients requiring custom connectivity to systems such as Linnworks, Magento, CSY Vector, WordPress, Shopify, Amazon, eBay, OnBuy, StoreTech, SendGrid, LoyaltyLion, PrinterCo, and the MHRA EU-CEG regulatory portal.

The technology stack is an API-driven integration layer on Epos Now with native connectors to adjacent retail and e-commerce platforms, export destinations including Google Sheets and FTP/SFTP, and a no-code template designer that pushes branded documents into Epos Now till and back-office environments. All three core products are distributed and billed through the Epos Now App Store across multiple currencies (GBP, EUR, USD, AUD, CAD, NZD, MXN, NGN) on month-to-month subscriptions, with cancellation handled at the marketplace level. Bespoke integration work is sold directly to enterprise clients via the Slynk website and a SavvyCal booking flow.

Slynk targets retailers, hospitality operators, sports venues, pubs, vape/specialty retail and omnichannel commerce operators already running Epos Now at the till, with documented customers including Morgan Motor Company, AJ Bell, Crowne Plaza, Powerleague, Batchd, Dunfermline Athletic, Kitman UK, VPZ (100+ UK stores), EL Science, Spice Nights, Willis Enterprises, Somayas Kitchen, Party HQ, and Hawthorn Leisure. The firm operates with 1-10 employees, has no external funding, no listed management, and no public revenue disclosures.

Name

Slynk Digital

Legal name

Sembisoft Limited

Website

https://slynk.io

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Slynk Digital builds Epos Now-focused POS integration and workflow automation software (Flow, Order Templates, EposNow + WooCommerce sync), distributing through the Epos Now App Store to retailers, hospitality operators, and omnichannel commerce businesses in the UK and beyond.

Ownership category

akta.pro rank

Product category

POS Integration Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• POS integration software
• Workflow automation
• E-commerce sync
• Order management
• Custom integrations

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Order Templates: Monthly subscription priced per active template tier. Billing handled through Epos Now App Store supporting multiple currencies. Month-to-month commitment with no long-term contracts.
2. Subscription - Flow: Task-based billing model where customers purchase monthly task allowances. Usage resets on billing day. Unused tasks do not roll over. Billing through Epos Now App Store.
3. Bespoke Integrations: Custom integration development services for clients requiring bespoke solutions beyond standard product offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Slynk Digital designs, builds, and sells POS integration software and workflow automation tools that extend Epos Now POS functionality. Its product portfolio includes Flow (data and workflow automation), Epos Now + WooCommerce Integration (multi-channel inventory and order sync), and Epos Now Order Templates (custom branded document generation). The company also offers bespoke integration development services for clients needing custom connections to third-party systems beyond standard product offerings.

Product overview

Slynk Digital offers a suite of POS integrations and automations centered around Epos Now. The product portfolio consists of four main offerings: Flow (a data and workflow automation platform), EposNow + WooCommerce Integration (for syncing products, stock, orders, and customers between Epos Now and WooCommerce), EposNow Order Templates (for creating custom branded documents like invoices, receipts, and delivery notes), and Bespoke Integrations (custom development services for connecting Epos Now with specialized third-party systems). The products extend Epos Now POS functionality through automation, data synchronization, and template customization, primarily targeting UK retail and hospitality businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Flow Data and workflow automation platform for Epos Now that fetches data, applies smart filters for targeting, and transforms data for updates or exports. Uses task-based billing with base templates and pre-configured solutions for Epos Now POS users.
• EposNow + WooCommerce Integration Native integration that syncs products, stock, orders, and customers between Epos Now POS and WooCommerce e-commerce platform, keeping online and in-store data in sync for multi-channel retailers.
• EposNow Order Templates Document customization app for Epos Now that creates on-brand invoices, quotes, delivery notes, packing slips, food labels, receipts, and tickets. Templates are managed in the Slynk dashboard and work with Epos Now till and back office.
• Bespoke Integrations Custom integration development service for connecting Epos Now with third-party systems, e-commerce platforms, warehouse management, and analytics tools tailored to specific business requirements. Sold directly to enterprise clients.

Quantifiable outcome

• Hundreds of business owners actively using Slynk for EposNow workflow automation
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Epos NowcoreTechnology or IntegrationPrimary integration platform. All Slynk products (Flow, Order Templates, Epos Now + WooCommerce) are built on the Epos Now API. Products distributed through Epos Now App Store with billing handled by Epos Now. Epos Now is both the platform partner and primary distribution channel.
• WooCommercecoreTechnology or IntegrationIntegration partner for the Epos Now + WooCommerce product which synchronises products, stock, orders and customers between the two platforms.
• LinnworkscoreTechnology or IntegrationIntegration partner referenced in multiple case studies (VPZ, Willis Enterprises) for order and inventory management. Slynk builds integrations between Linnworks and Epos Now for omnichannel inventory and order sync.
• StoreTechsecondaryTechnology or IntegrationIntegration partner for VPZ case study. VPZ uses StoreTech for footfall analytics combined with Epos Now sales data to produce near real-time conversion rate reports.
• MagentosecondaryTechnology or IntegrationIntegration partner for Somayas Kitchen case study. Built bespoke Magento + CSY Vector integration for e-commerce and POS synchronization.
• CSY VectorsecondaryTechnology or IntegrationPOS system integration partner for Somayas Kitchen case study. Integration connects CSY Vector POS with Magento e-commerce platform.
• PrinterCosecondaryTechnology or IntegrationHardware partner for Spice Nights case study. Android thermal receipt printer used for WooCommerce order management with WiFi/SIM connectivity for order printing.
• Google SheetssecondaryTechnology or IntegrationEarly access integration for Flow product. CSV export delivery directly to Google Sheets for scheduled reporting and data workflows.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brightpearl: Brightpearl is a retail-first ERP/operations platform used by UK merchants. It overlaps with Slynk's broader retail workflow automation and order/inventory sync use cases, albeit as a much broader system of record.
• Epos Now: Epos Now is the cloud POS platform Slynk's products are built on and distributed through. Slynk extends Epos Now's functionality with automation, integrations, and templates; Epos Now itself is the incumbent whose partner ecosystem Slynk inhabits.
• Shopify POS: Shopify POS is the retail extension of Shopify's commerce platform with an app ecosystem similar in structure to Epos Now's. Comparable as both an alternative POS ecosystem and a potential expansion target for Slynk-style integrations.
• Make (formerly Integromat): Make is a visual automation and integration platform that competes for the workflow/data sync use cases Flow addresses. Comparable on data fetching, filtering, and transforming records across Epos Now-like endpoints.
• Zapier: Zapier is a general-purpose automation platform that competes with Slynk's Flow product for workflow automation use cases across Epos Now and other SaaS apps. Significantly broader scope, but addresses the same 'automate POS tasks without code' pain point.
• Lightspeed Retail: Lightspeed is a cloud POS platform serving retail and hospitality, with its own app ecosystem. Comparable as a broad incumbent in the same target market and as a potential expansion platform for Slynk-style ISVs.
• Cegid (Retail): Cegid offers retail and POS solutions (including the former Cegid Retail/Y2 and acquired RUNPOSH) targeting mid-market European merchants. Comparable as a broader incumbent offering POS plus adjacent workflow automation that competes for the same IT budget.

Direct peers

• ConnectPOS: ConnectPOS is a POS connector platform bridging physical POS systems with e-commerce platforms like WooCommerce and Magento. Directly comparable to Slynk's Epos Now + WooCommerce integration product.
• Linnworks: Linnworks is a multichannel inventory and order management platform that Slynk integrates with across multiple customer cases (VPZ, Willis Enterprises). Both target UK retailers seeking omnichannel POS-to-channel synchronization.
• Patchworks: Patchworks provides no-code integrations and data sync between e-commerce, ERP, and POS systems in the UK retail market. Highly comparable to Slynk's Epos Now + WooCommerce and Linnworks integration offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/slynkdigital
• YouTubeyoutube.com/channel/UCWiI98c55Bg3O5_eCzPXWQg
• Facebookfacebook.com/slynkdigital
• LinkedInlinkedin.com/company/slynk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slynk Digital