Name

ProPacific Fresh

Legal name

ProPacific Fresh

Website

https://ppf-foods.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

ProPacific Fresh is a regionally-focused food service distributor founded in 1983, supplying protein, produce, dairy, and eggs to restaurants and institutions across Central/Northern California, Southern Oregon, and Western Nevada through cold chain infrastructure and the EQUITY purchasing cooperative.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (424420), Refrigerated Warehousing and Storage (493120)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

akta.pro secondary industries

Chilled/Refrigerated Food Warehousing (0–5°C) (AFAOAFAD), Food & Beverage Frozen Storage (Meat, Seafood, Dairy, Produce, Bakery) (TLALACAA), Controlled Atmosphere (CA) Cold Storage for Produce (AFAOAFAI), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC)

Keywords

• Food service distribution
• Fresh produce supply
• Cold chain logistics
• Purchasing cooperative
• Third-party logistics

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Service Distribution: Core revenue stream from distributing fresh products including protein, produce, dairy, and eggs to food service operators and institutions. Revenue generated through product sales with delivery services included.
2. EQUITY Buying Group Program: No-fee purchasing cooperative that generates volume-based purchasing power. Revenue benefits from aggregated buying volume across 847,000 locations with $67 billion in collective purchasing power, enabling better pricing from vendors.
3. 3PL and Cold Storage Services: Third-party logistics, freight, and cold storage services offered to external businesses. Climate-controlled freight options and warehouse storage with multiple temperature zones available for partner businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ProPacific Fresh distributes fresh protein, produce, dairy, and eggs to food service operators across Central and Northern California, Southern Oregon, and Western Nevada from a 61,000 sq ft centralized cold storage facility in Durham, CA with regional depots. The company supplements core distribution with the EQUITY Buying Group purchasing cooperative, third-party logistics (3PL) and cold storage services, and an online ordering portal enabling next-day delivery.

Product overview

ProPacific Fresh is a local food service distribution company founded in 1983 (originally Chico Produce) that operates as a single unified distribution business with multiple service offerings. The core product is food service distribution of protein, produce, dairy, and eggs across Central & Northern California, Southern Oregon, and Western Nevada. Supporting services include the EQUITY Buying Group (a purchasing rewards program with Dinning Alliance and Unipro Foodservice partnerships offering nationally negotiated pricing, tiered discounts, and quarterly rebates), a 3PL division providing climate-controlled freight and multi-temperature cold storage, an Online Ordering System for customer self-service, and a California Seasonal Produce Guide. The company operates a 61,000 square foot cold storage facility in Durham, CA with strategically located depots.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Service Distribution Distribution of fresh protein, produce, dairy, and eggs to restaurants, cafes, and institutional food service operators across Central and Northern California, Southern Oregon, and Western Nevada, including next-day delivery via a centralized cold storage facility in Durham, CA.
• EQUITY Buying Group A no-fee purchasing rewards program that aggregates ProPacific Fresh's purchasing power with Dinning Alliance and Unipro Foodservice, providing food service operators with nationally negotiated pricing, off-invoice discounts based on drop size, and quarterly rebate checks across products and business services.
• 3PL, Freight & Cold Storage Services Third-party logistics services providing climate-controlled freight transportation and multi-temperature zone warehouse cold storage to external partner businesses from the company's Durham, CA facility and regional depots.
• Online Ordering System Web-based proprietary ordering portal (omsiorders.propacificfresh.com) enabling food service customers to place orders online for next-day delivery, with tutorial resources and video instructions available.

Quantifiable outcome

• $68 of every $100 spent at local businesses stays in the community (referenced from Mass.gov study)

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered flagship, core and minor.

• Dinning AllianceflagshipStrategic or Co-development PartnerThe nation's #1 purchasing group partner for the EQUITY Buying Group program, providing nationally negotiated pricing on products and services.
• Unipro FoodserviceflagshipStrategic or Co-development PartnerThe nation's largest buying cooperative partner, enabling aggregated purchasing power across 847,000 locations.
• Rumiano CheesecoreGTM or Marketing PartnerPreferred vendor partner in the EQUITY program, providing cheese products to members.
• Lipman Family FarmscoreGTM or Marketing PartnerPreferred vendor partner supplying produce to EQUITY program members.
• DarigoldcoreGTM or Marketing PartnerPreferred vendor partner supplying dairy products to EQUITY program members.
• Ratto BroscoreGTM or Marketing PartnerPreferred vendor partner, likely supplying produce or specialty items.
• Michael FoodscoreGTM or Marketing PartnerPreferred vendor partner in the EQUITY program.
• Smithfield CulinarycoreGTM or Marketing PartnerPreferred vendor partner supplying protein products.
• Taylor FarmscoreGTM or Marketing PartnerPreferred vendor partner supplying fresh produce.
• DriscollscoreGTM or Marketing PartnerPreferred vendor partner supplying berries.
• Tyson FoodservicecoreGTM or Marketing PartnerPreferred vendor partner supplying chicken and protein products.
• Green Gate FreshcoreGTM or Marketing PartnerPreferred vendor partner supplying fresh greens and produce.
• Richwood MeatcoreGTM or Marketing PartnerPreferred vendor partner supplying meat products.
• McCaincoreGTM or Marketing PartnerPreferred vendor partner supplying frozen foods.
• ButterballcoreGTM or Marketing PartnerPreferred vendor partner supplying turkey products.
• Kraft HeinzcoreGTM or Marketing PartnerPreferred vendor partner supplying condiments and food products.
• DolecoreGTM or Marketing PartnerPreferred vendor partner supplying fruits and produce.
• DoorDashminorGTM or Marketing PartnerContracted service partner in the EQUITY program for delivery services.
• Fatt MerchantminorGTM or Marketing PartnerContracted service partner for payment processing in the EQUITY program.
• AirgasminorGTM or Marketing PartnerContracted service partner for industrial gases in the EQUITY program.
• Chef WorksminorGTM or Marketing PartnerContracted service partner for chef apparel in the EQUITY program.
• Cozzini BrosminorGTM or Marketing PartnerContracted service partner for equipment sharpening services.
• Office DepotminorGTM or Marketing PartnerContracted service partner for office supplies in the EQUITY program.
• EcolabminorGTM or Marketing PartnerContracted service partner for cleaning and sanitation products.
• Sherwin-WilliamsminorGTM or Marketing PartnerContracted service partner for paints and coatings in the EQUITY program.
• Hobart ServiceminorGTM or Marketing PartnerContracted service partner for commercial kitchen equipment service.
• CintasminorGTM or Marketing PartnerContracted service partner for uniform and facility services.
• DirectTVminorGTM or Marketing PartnerContracted service partner for television services in the EQUITY program.
• Staples Business AdvantageminorGTM or Marketing PartnerContracted service partner for business supplies in the EQUITY program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sysco: Largest North American broadline food service distributor serving restaurants, healthcare, and education. Directly competes with PPF in California/Oregon/Nevada on protein, produce, and dairy, but at national scale with broader SKUs.
• US Foods: Second-largest US broadline food service distributor with overlapping fresh, frozen, and center-of-plate offerings. Competes with PPF for the same restaurant customers in California and Nevada but offers larger catalogs and private label.
• Gordon Food Service: Large family-operated broadline food service distributor with retail stores. Competes in fresh and frozen distribution and offers ENERGY Buying Group-style programs for operators.
• Performance Food Group: Major foodservice distributor with Vistar and Foodservice segments. Operates broadline distribution overlapping PPF's core business and provides a third large competitor in the western US.

Direct peers

• Shamrock Foods Company: Family-owned food service distributor and dairy producer based in Arizona with strong Western US footprint. Closest direct competitor in regional scale, locally-owned positioning, and broadline protein/produce/dairy offering.
• Cheney Brothers: Privately-held regional broadline food service distributor in the Southeastern US. Comparable in size, family-ownership, and broadline distribution model even though geographies do not overlap.
• Ben E. Keith Foods: Privately-held regional food service distributor serving Texas, Oklahoma, New Mexico, and the Southwest. Comparable in regional, family-owned positioning and broadline protein/produce offering.
• Nicholas & Company: Family-owned broadline food service distributor serving the Intermountain West. Comparable regional distributor competing for restaurant and institutional accounts in adjacent geographies.

Emerging players

• Restaurant Depot: Cash-and-carry foodservice wholesaler owned by Jetro Holdings. Targets the same SMB restaurant customer base as PPF, offering a different channel (self-service warehouse) but competing for the same food spend.
• FreshPoint: Specialty produce distributor subsidiary of Sysco focused exclusively on fresh fruits and vegetables. Directly overlaps PPF's produce distribution business and competes for the same restaurant and institutional buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ppffoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProPacific Fresh