Kroll Factual Data
Factual Data is a U.S. consumer reporting agency providing merged credit reports, identity, income, and property verification, and workflow automation to mortgage lenders through a proprietary Enterprise Platform and 250+ LOS/POS integrations.
- Company typePrivate
- Founded1948
- HeadquartersFort Collins, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kroll Factual Data does
Factual Data is a U.S. consumer credit reporting agency and verification services provider focused exclusively on the mortgage lending industry. The company was founded in 1948 as the Credit Bureau of Columbus, was acquired by CBCInnovis in 2015, and was unified under the Factual Data brand in July 2019. Factual Data sells merged (tri-merge, bi-merge, single-bureau) credit reports from TransUnion, Experian, and Equifax — plus Innovis data — alongside pre-qualification and pre-approval soft-pull reports. Its product portfolio spans the full mortgage lifecycle from pre-qualification through post-closing portfolio servicing, including Undisclosed Debt Monitoring, Workflow Solutions, Rescore, Loan Quality Cross Check, and Initial Assessment Workflow. The risk-mitigation and verification layer is delivered through the DataVerify DRIVE platform and its IDVerify (identity), AppVerify (income/employment/occupancy), and PropertyVerify (collateral) modules, plus flood zone determinations, AVMs, IRS 4506 transcripts, and SSA-89 verification.
The company operates a proprietary Enterprise Platform at creditbureaureports.com/iconnect that includes direct connections to Fannie Mae and Freddie Mac and customizable workflow automation, and is embedded via integration in more than 250 Loan Origination System and Point of Sale platforms (including Calyx, Finastra, MeridianLink, Blend, Roostify, SimpleNexus, MortgageHippo, and many others). Factual Data generates revenue primarily on a transaction-fee basis per credit report or verification ordered, with subscription/recurring components for Workflow Solutions and Undisclosed Debt Monitoring. Its customer base is B2B mortgage lenders — banks, mortgage companies, and credit unions — and distribution runs through enterprise field sales combined with deep technology-partner channels. The company maintains FCRA, Gramm-Leach-Bliley, and CCPA compliance programs and is privately held, majority-owned by CBCInnovis, with headquarters in Columbus, Ohio and additional offices in Fort Collins, Colorado and Pittsburgh, Pennsylvania.
Kroll Factual Data firmographics
Firmographics- Name
- Kroll Factual Data
- Legal name
- Factual Data
- Website
- https://factualdata.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Factual Data is a U.S. consumer reporting agency providing merged credit reports, identity, income, and property verification, and workflow automation to mortgage lenders through a proprietary Enterprise Platform and 250+ LOS/POS integrations.
- Ownership category
- akta.pro rank
Kroll Factual Data industry classification
Industry- Product category
- Mortgage Credit Reporting and Verification Services
- NAICS
- Credit Bureaus (561450), Credit Bureaus (56145), Activities Related to Credit Intermediation (5223), Other Activities Related to Credit Intermediation (522390)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)
- akta.pro secondary industries
- Income, Employment & Cash-Flow Verification (Consumer) (FSAKAKAE), Credit Score Monitoring & Credit Building (FSAGADAE), Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)
Keywords
Where Kroll Factual Data is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kroll Factual Data business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Credit Reports: Merged credit reports (tri-merge, bi-merge, single bureau) providing credit history data from TransUnion, Experian, and Equifax. Reports include FICO scores, debt summaries, late payment history, and fraud alerts. Revenue generated per report ordered through the Enterprise Platform or integrated LOS/POS systems.
- Verification Services: Identity verification (IDVerify), employment/income verification (AppVerify), property verification (PropertyVerify), tax return verification, and SSA-89 verification services. These are ordered as supplements or integrated into automated workflows.
- Undisclosed Debt Monitoring: Ongoing credit monitoring service alerting lenders to borrower credit changes during the loan process. Available as automated or manual ordering with customizable alert configurations.
- Credit Rescore Services: Expedited credit score update service allowing lenders to request bureau-performed revisions to applicant credit files. Rescores can be completed in 3-5 business days, with rush options available.
- Collateral and Property Services: Flood zone determinations, automated valuation models (AVMs), and property appraisals provided through affiliate DataVerify for property risk assessment and compliance.
- Workflow Automation: Customizable automated workflow solutions allowing lenders to implement business rules for credit data ordering, identity validation, and credit attribute targeting. Revenue generated through configuration and usage within the Enterprise Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Innovis Early View - $1.50 per file |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Kroll Factual Data product offering
Product offeringCore offering
Factual Data is a B2B provider of consumer credit reports and mortgage verification services sold to banks, mortgage lenders, credit unions, and other lending institutions. Its core offering is merged credit reports (tri-merge, bi-merge, single bureau) sourced from TransUnion, Experian, Equifax, and Innovis, delivered through the proprietary Enterprise Platform and the DataVerify DRIVE platform, and complemented by identity, application, property, flood, and income verification modules. The company also provides automated workflow solutions, undisclosed debt monitoring, rescoring, and loan quality initiatives tied to Fannie Mae and Freddie Mac GSE requirements.
Product overview
Factual Data is a B2B consumer credit and verification services provider for the mortgage lending industry. Its product portfolio centers on the proprietary Enterprise Platform — a web-based ordering system with direct connections to Fannie Mae and Freddie Mac and over 250 LOS/POS system integrations — combined with the DataVerify DRIVE platform (affiliate) for risk mitigation and verification services. The core offering is Tri-Merge Credit Reports from TransUnion, Experian, and Equifax, supplemented by Pre-Qualification and Pre-Approval soft inquiry reports. These are complemented by add-on modules including Undisclosed Debt Monitoring, Workflow Solutions (automated business rules), Rescore (expedited score updates), Loan Quality Initiative reports, and Initial Assessment Workflow for GSE programs. The DataVerify suite provides identity verification (IDVerify), application analysis (AppVerify), property evaluation (PropertyVerify), flood zone determinations, AVMs, IRS transcripts, and SSA verification. Products serve the entire mortgage lending lifecycle from pre-qualification through post-closing portfolio servicing.
Differentiator
Problem solved
Functional benefit
Brands
- DRIVE: Platform for mortgage data verification and workflow management
- DataVerify
- IDVerify
- AppVerify
- PropertyVerify
- Portfolio Servicing
- Account Retention
- LQCC
- LQI
- Initial Assessment Workflow
Products and services
- Tri-Merge Credit Reports (Merged Credit Reports) Merged credit reports providing real-time representation of borrower credit history from one, two, or all three major credit repositories (TransUnion, Experian, Equifax) with trended data, FICO scores, debt summaries, late payment history, and fraud alerts. Sold to mortgage lenders for residential loan origination decisions.
- Pre-Qualification Credit Reports
- Pre-Approval Credit Reports
- Undisclosed Debt Monitoring (UDM)
- Workflow Solutions (Automated Workflow Solutions Suite)
- Rescore
- Initial Assessment Workflow
- Loan Quality Initiative / Loan Quality Cross Check (LQCC)
- Innovis Early View
- Enterprise Platform
- DataVerify DRIVE Platform
Quantifiable outcome
- Rescore process typically completed in 3-5 business days, with rush orders available in as little as 3 days
- +3 more outcomes
Companies that use Kroll Factual Data
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Kroll Factual Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration61 records
AI capability8 records
Feature11 records
Kroll Factual Data partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and strategic.
- FinastracoreLenders using Finastra Originate Mortgagebot POS platform can access Innovis FailSafe Protected Prefill alongside existing credit integration. Protected Prefill uses Innovis consumer data to confirm applicant identity and auto-populate mortgage application fields.
- TRK ConnectioncoreIntegration with TRK Connection's Insight Risk & Defect Management platform enables mutual customers to order Factual Data Account Review product for post-close quality control evaluation within the audit platform.
- Blue Sage SolutionscoreEnhanced direct integration of Pre-Qualification product with Blue Sage Digital Lending Platform. Streamlines the credit ordering process with seamless and immediate flow of information, supporting role-based security.
- TavantcoreIntegration via Tavant's FinConnect platform makes Factual Data Pre-Qualification Credit Reports accessible within new loan origination systems not directly integrated with Factual Data.
- GatelesscoreIntegration with Gateless Smart Underwrite enables real-time automation of mortgage underwriting processes. Credit data ordered from lender platforms is seamlessly incorporated into Smart Underwrite via API for automated evaluation.
- AbrigocoreIntegration with Abrigo's lending software allows financial institutions to order credit reports and perform lending operations in a unified space. Lenders can access credit reports from multiple bureaus along with data on liens and judgments directly within the Abrigo platform.
- VestacoreIntegration with Vesta's modern mortgage loan origination system provides Factual Data credit reporting solutions via Vesta's platform with customizable workflows and open APIs.
- NewgencoreIntegration with Newgen's commercial loan origination system enables instantaneous access to credit reporting data from one, two, or all three bureaus along with liens and judgments from a single data source.
- National Association of Minority Mortgage Bankers of America (NAMMBA)strategicSponsorship of NAMMBA as part of nationwide initiative to affect positive change in addressing housing needs of underserved communities and developing diverse workforces within the mortgage industry. Factual Data sales team engages with NAMMBA chapters for business development.
- AltimetrikcoreCredit integration with Altimetrik's digital lending platform provides automated processes for commercial lending. The platform helps mid-tier and small banks embrace digitalization with engaging user experience and advanced automation.
- RoostifycoreRoostify engaged Factual Data to provide access to consumer credit in mobile or desktop environment, allowing loan officers to run borrower credit and view findings within the Roostify platform.
- Laser Credit AccesscoreIntegration with LASER Accuracy's Salesforce AppExchange app allows Factual Data customers to automatically access credit report data within their Salesforce environment, speeding up decision-making.
- TavantcoreIntegration with Tavant VELOX suite provides consumer credit history within AI-powered digital lending platform, routing information directly to loan officers.
- MortgageHippocoreIntegration provides consumer credit reports from Factual Data within MortgageHippo's digital mortgage platform, delivering complete borrower profiles to loan officers.
- SimpleNexuscoreIntegration with SimpleNexus white-labeled digital mortgage platform provides loan officers access to borrower credit from Factual Data even when away from the office.
- TransUnioncorePrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
- ExperiancorePrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
- EquifaxcorePrimary credit bureau data provider for merged credit reports, trended credit data, and undisclosed debt monitoring services.
- DataVerifycoreAffiliate company providing the DRIVE platform for risk mitigation, IDVerify, AppVerify, PropertyVerify, flood zone determinations, and undisclosed debt monitoring services. Core technology partner for verification and fraud prevention capabilities.
- Fannie MaecoreGovernment-sponsored enterprise with direct connection for credit report delivery and compliance with Fannie Mae underwriting requirements including Loan Quality Initiative.
- Freddie MaccoreGovernment-sponsored enterprise with direct connection for credit report delivery and compliance with Freddie Mac requirements.
- MISMOstrategicIndustry standards organization for mortgage data. Factual Data participates in MISMO Summits and adheres to MISMO standards for data interoperability.
- Calyx SoftwarecoreLOS integration allowing lenders to access Factual Data credit reports within the Calyx loan origination platform.
- MeridianLinkcoreLOS integration allowing lenders to access Factual Data credit reports within the MeridianLink platform.
- Ice Mortgage TechnologycoreLOS integration allowing lenders to access Factual Data credit reports within the ICE Mortgage Technology platform.
- BlendcorePOS integration allowing lenders to access Factual Data credit reports within the Blend digital lending platform.
- RoostifycorePOS integration allowing loan officers to run borrower credit and view findings within the Roostify platform, including mobile access.
- SimpleNexuscoreDigital mortgage platform integration allowing lenders to access Factual Data credit reports within the borrower profile and receive alerts from mobile devices.
- MortgageHippocorePOS integration with MortgageHippo's customizable digital lending solution providing credit data within borrower profiles generated from their mobile-ready online application.
- FIS GlobalcoreLOS integration allowing lenders to access Factual Data credit reports within the FIS Global platform.
- FiservcoreLOS integration allowing lenders to access Factual Data credit reports within the Fiserv platform.
- Innovis Data SolutionscoreAffiliate company providing credit data including Innovis Early View, Innovis credit reports with forbearance/deferment reporting, and FailSafe Protected Prefill for identity verification and prefill services.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Kroll Factual Data competitors and assessment
Company assessmentBroad incumbents
- Verisk: Diversified data analytics and risk services provider serving insurance, financial services, and mortgage markets; adjacent competitor in mortgage data, verification, and risk-based decisioning.
- ICE Mortgage Technology: Largest US mortgage technology platform (formerly Black Knight / Ellie Mae), bundling LOS technology with credit services and verifications; both competitor (in credit/verification services) and integration partner via the Encompass platform.
- LexisNexis Risk Solutions: Large-scale data, analytics, and identity verification provider for financial services; competes with Factual Data's IDVerify/AppVerify/PropertyVerify and fraud prevention capabilities while also providing bureau-like data aggregation services.
Direct peers
- Advantage Credit: Specialized credit reporting and verification reseller for mortgage lenders, offering similar tri-merge reports, verifications, and flood services; a direct head-to-head competitor in the same B2B credit reseller niche.
- MeridianLink: Provider of loan origination and consumer lending software with credit decisioning and data verification functionality; directly comparable as a LOS vendor that also competes in the credit data and verification layer for lenders.
- Credit Plus: Credit reporting reseller serving mortgage, consumer, and commercial lenders with bureau reports, verifications, and mortgage technology services; competes directly for lender wallet share across the same product categories.
- CoreLogic: Major provider of mortgage credit, property data, and analytics to US lenders; competes with Factual Data in tri-merge credit reporting, property verification, and AVMs through its collateral and underwriting solutions.
Others
- CBCInnovis: Parent/affiliate of Factual Data and historic mortgage credit and data validation provider; pre-2019 brand operated alongside Factual Data and remains part of the unified organization, providing credit and verification products comparable to Factual Data.
Emerging players
- Truework: Income and employment verification platform using payroll data integrations; emerging competitor to Factual Data's AppVerify and IRS 4506 services, increasingly embedded in mortgage LOS workflows.
- Plaid: Financial data aggregation network connecting consumer bank accounts to applications; serves as both an alternative data source and emerging income/asset verification provider that competes with parts of Factual Data's verification stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kroll Factual Data social profiles
Digital presenceKroll Factual Data compliance and trust
Trust signalCompliance4 records
Kroll Factual Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroll Factual Data leadership team
Management profileNumber of profiles
Profiles2 records
Kroll Factual Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroll Factual Data M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroll Factual Data
What does Kroll Factual Data do?
Factual Data is a B2B provider of consumer credit reports and mortgage verification services sold to banks, mortgage lenders, credit unions, and other lending institutions. Its core offering is merged credit reports (tri-merge, bi-merge, single bureau) sourced from TransUnion, Experian, Equifax, and Innovis, delivered through the proprietary Enterprise Platform and the DataVerify DRIVE platform, and complemented by identity, application, property, flood, and income verification modules. The company also provides automated workflow solutions, undisclosed debt monitoring, rescoring, and loan quality initiatives tied to Fannie Mae and Freddie Mac GSE requirements.
Is Kroll Factual Data a public or private company?
Kroll Factual Data is a private company. It is classified as corporate owned and is currently operating.
When was Kroll Factual Data founded?
Kroll Factual Data was founded in 1948. It employs 101 to 250 people.
Where is Kroll Factual Data based?
Kroll Factual Data is headquartered in Fort Collins, United States, in the North America region.
How does Kroll Factual Data make money?
Six revenue lines are on record. Consumer Credit Reports are the primary driver. The others are verification Services, undisclosed Debt Monitoring, credit Rescore Services, collateral and Property Services and workflow Automation.
Who are Kroll Factual Data's main competitors?
Broad incumbents on record are Verisk, ICE Mortgage Technology and LexisNexis Risk Solutions. Direct peers are Advantage Credit, MeridianLink, Credit Plus and CoreLogic. CBCInnovis is listed as an others. Emerging players are Truework and Plaid.
Does Kroll Factual Data have an API?
No public API is recorded for Kroll Factual Data.
What industry is Kroll Factual Data in?
Kroll Factual Data's product category is Mortgage Credit Reporting and Verification Services. Its primary akta.pro industry code is FSAKAKAA, Credit Bureaus & Consumer Credit Reporting Agencies, with a secondary code of FSAKAKAE, Income, Employment & Cash-Flow Verification (Consumer). Its NAICS code is 561450 and its SIC code is 7320.