Instituto Brasileiro de Florestas

What Instituto Brasileiro de Florestas does

Instituto Brasileiro de Florestas (IBF) is a privately held Brazilian nonprofit organization founded in 2006 by the Aquino brothers and headquartered in Londrina, Paraná, with operational bases in Curitiba, Apucarana, and Pompeu (Minas Gerais). The organization specializes in native tree seedling production (RENASEM certified, 200+ species), reforestation program management, and commercial forestry, with a focus on African Mahogany (Mogno Africano / Khaya grandifoliola) participatory plantations covering over 8,000 hectares in Minas Gerais. Its core technology stack combines forestry science with the proprietary 'Ciclo da Floresta' carbon sequestration model calibrated against Embrapa, CEPEA, USP, and ONF Brasil data, a public Carbon Footprint Calculator, and a RENASEM-certified native seedling nursery; it operates with 51–100 employees and a 60+ partner ecosystem including Google, ALD Automotive, BTG Pactual TIG, Microsoft (indirectly), Schneider Electric, and Conservation International.

IBF runs four interlocking revenue streams: (1) corporate reforestation sponsorship through the Programa Plante Árvore and Programa Florestas Corporativas, where companies fund seedling donations to rural landowners in exchange for the Empresa Amiga da Floresta certificate, the Eu Colaboro seal (ISO 14020-conformant), and technical photo/GPS monitoring reports; (2) seedling e-commerce via the wholly-owned Click Mudas storefront, plus WhatsApp-driven direct sales for individual and SMB buyers; (3) managed participatory forestry services for African Mahogany investors in Minas Gerais, with revenue tied to ~17-year harvest cycles; and (4) professional services and training, including the annual Workshop Internacional do Mogno Africano. The organization is a UN Global Compact signatory since 2010 and a project partner in BTG Pactual TIG's US$1 billion Latin America reforestation strategy, which underpins the 8 million carbon removal credit arrangement with Microsoft through 2043.

The customer base spans corporate enterprise (ALD Automotive Brasil, Usina Caeté, Google, IHS Markit, Schneider Electric, BTG Pactual), rural landowners in Mata Atlântica and Cerrado biomes who receive donated seedlings, individual and SMB seedling buyers via Click Mudas, and African Mahogany investors in Minas Gerais. Distribution combines field sales for enterprise accounts, e-commerce for SMB/consumer, and the Workshop Mogno Africano as the principal investor-acquisition channel. Marketing is driven by an extensive content library (111+ articles, 71-page native species database), an interactive carbon footprint calculator, and partner co-marketing — Renata Brito serves as Executive Director, and the organization is family-controlled with no disclosed external investors or funding rounds.

Name

Instituto Brasileiro de Florestas

Legal name

Instituto Brasileiro de Florestas

Website

https://ibflorestas.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Instituto Brasileiro de Florestas (IBF) is a Brazilian nonprofit founded in 2006 that produces native tree seedlings, manages corporate reforestation sponsorships, and operates African Mahogany commercial plantations across 8,000+ hectares in Minas Gerais, serving enterprise sponsors, rural landowners, and timber investors.

Ownership category

akta.pro rank

Product category

Forestry and Reforestation Services

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210), Timber Tract Operations (11311), Support Activities for Forestry (11531)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

akta.pro secondary industries

Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Forestry & Reforestation (BPAGAGAD)

Keywords

• Native tree seedlings
• Reforestation services
• Forest management
• Carbon offset projects
• Mahogany cultivation

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Reforestation Sponsorship (Programa Plante Árvore): Companies sponsor the donation of native tree seedlings to rural landowners in exchange for 'Empresa Amiga da Floresta' certification, 'Eu Colaboro' seal, technical photo reports, and site visits. Minimum donation of 50 seedlings. The company does not publicly disclose pricing; quotes are provided upon request.
2. Seedling and Tree Product E-commerce (Click Mudas): Sale of native tree seedlings, African Mahogany seedlings, seeds, supplies, nursery materials, and ecological gifts via the Click Mudas online store. Over 200 species options. Seedlings are sold at subsidized prices; urgent-demand buyers pay above-subsidy rates. A planting manual is included with each purchase.
3. Mogno Africano (African Mahogany) Investment Facilitation: Managed participatory forestry enterprise for commercial-scale African Mahogany (Khaya grandifoliola) plantations in Minas Gerais. IBF coordinates land assessment, seedling supply, planting operations, and ongoing forest management for investor landowners. Revenue generated at timber harvest (approximately 17 years). Currently managing over 8,000 hectares for forest investors.
4. Professional Services and Technical Consulting: Technical field services for forest production including nursery setup, planting operations, and maintenance. Also includes workshops (Workshop Mogno Africano) and specialized training for the forestry sector.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Instituto Brasileiro de Florestas produces and sells certified native tree seedlings and African Mahogany (Mogno Africano) seedlings through its Click Mudas e-commerce store, while operating corporate reforestation sponsorship programs (Plante Árvore and Florestas Corporativas) that match corporate funders with rural landowners. It also delivers managed participatory forestry services for commercial African Mahogany plantations across 8,000+ hectares in Minas Gerais, providing land assessment, planting operations, technical monitoring, and long-term timber and carbon credit value capture.

Product overview

The Instituto Brasileiro de Florestas (IBF) operates as a comprehensive forest solutions organization offering both digital products and field services. Its primary digital offerings include Click Mudas (an e-commerce platform for native seedlings, seeds, and supplies) and a Carbon Footprint Calculator. IBF's service portfolio centers on reforestation programs including the Programa Plante Árvore (tree donation program linking corporate sponsors with rural landowners), Programa Florestas Corporativas (corporate forest sponsorship), and Programa Semear (resocialization through tree planting). The organization also conducts the Workshop Mogno Africano for training and operates native seedling nurseries. The offerings are interconnected: Click Mudas serves as the commercial channel for seedlings needed by IBF's planting programs, while the carbon calculator supports awareness and engagement for environmental compensation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Click Mudas: Online store specializing in native tree seedlings, seeds, supplies, nursery materials, ecological gifts, and field services for production of native forests and noble wood such as African Mahogany. Offers more than 200 species options.
• Programa Plante Árvore
• Programa Florestas Corporativas

Products and services

• Click Mudas E-commerce Platform Online store for direct purchase of native tree seedlings, African Mahogany seedlings, seeds, nursery supplies, and ecological gifts, with more than 200 species options and subsidized pricing for urgent demand. Targets individual buyers, small landowners, and reforestation projects across Brazil.
• Programa Plante Árvore Voluntary tree donation program connecting corporate sponsors (funding native seedling donations) with rural landowners (performing planting and maintenance). Sponsors receive the Selo Empresa Amiga da Floresta and Certificado Empresa Amiga da Floresta conforming to ISO 14020 environmental label standards. Minimum donation of 50 seedlings.
• Programa Florestas Corporativas Corporate forest sponsorship program enabling companies to fund native tree planting and receive environmental certification for sustainability communications. Targets enterprises seeking ESG-aligned environmental action and brand differentiation.
• Mogno Africano Managed Forestry Enterprise Managed participatory forestry service for commercial African Mahogany plantations in Minas Gerais, including land assessment, seedling supply, planting operations, and ongoing forest management. Revenue is generated at timber harvest (approximately 17 years) and through carbon credit value capture. Currently managing over 8,000 hectares for forest investors.
• Calculadora de Pegada de Carbono (Carbon Footprint Calculator) Online interactive tool that calculates individual or organizational carbon footprints across energy, gas, ground transport, air travel, and solid waste categories, and estimates the number of native trees needed for annual compensation. Drives awareness and demand for the reforestation programs.
• Workshop Internacional do Mogno Africano Annual international workshop focused on African Mahogany (Khaya grandifoliola) cultivation, management, market intelligence, business cases, and technical knowledge transfer for forestry investors and professionals. Includes technical lectures, business roundtables, and direct interaction with IBF technical staff.
• Viveiro de Mudas Nativas (Native Seedling Nursery) Native seedling nursery operation in Apucarana, Paraná, producing certified native seedlings in plastic tubes (tubetes) of various sizes under RENASEM (Registro Nacional de Mudas e Sementes) certification. Acts as production facility and fulfillment center for Click Mudas orders.
• Programa Semear Resocialization and tree planting program combining social reintegration of workers with environmental restoration through forest nursery construction and maintenance partnerships.

Quantifiable outcome

• ALD Automotive Brasil neutralized >30,000 tonnes of CO₂ in five years through ~300,000 native seedlings planted in Mata Atlântica
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

38 partnerships are on record, tiered core and minor.

• Conservation InternationalcoreStrategic or Co-development PartnerConservation International acts as impact advisor to BTG Pactual TIG's US$1 billion reforestation strategy in Latin America, helping to achieve positive environmental, climate, and social impacts. IBF participates as a project partner in this initiative.
• Google (Doodle 4 Google)coreGTM or Marketing PartnerGoogle partnered with IBF to plant a tree for each Doodle received, creating the 'Floresta Doodle' (Doodle Forest). The project had enormous national visibility, involving schools and students in a creative environmental initiative. IBF conducted the planting with native species.
• Site SustentávelminorGTM or Marketing PartnerSite Sustentável provides neutralization of GHG emissions from websites based on pageview counts, partnering with IBF for the carbon offset component through native tree planting.
• ProduquímicaminorGTM or Marketing PartnerProduquímica, a Brazilian chemical company, is a partner in the Florestas Corporativas (Corporate Forests) program, supporting IBF's reforestation initiatives with corporate sponsors.
• VLIminorStrategic or Co-development PartnerVLI, a logistics and multimodal transport company, partners with IBF focused on forest recomposition (recomposição florestal), contributing to environmental restoration along its logistics corridors.
• Pacto Global (UN Global Compact)coreStrategic or Co-development PartnerIBF has been a signatory to the UN Global Compact since July 20, 2010. The pact provides guidelines for sustainable growth and citizenship through 10 universal principles in Human Rights, Labor, Environment, and Anti-Corruption. IBF's commitments focus on environmental principles 7, 8, and 9.
• TigreminorGTM or Marketing PartnerTigre, a major Brazilian pipes and connections manufacturer (one of the 10 largest in Brazil), partners with IBF in supporting forest nurseries of native seedlings. Also provided irrigation tubes and connections for the Programa Semear nurseries.
• ALD Automotive Brasil (Grupo Société Générale)coreGTM or Marketing PartnerALD Automotive, a fleet management company (Société Générale group), partnered with IBF's Plante Árvore program for carbon offset planting of ~300,000 native seedlings in Mata Atlântica, neutralizing >30,000 tonnes CO₂ in five years. Received 'Empresa Amiga da Floresta' certification.
• Centro de Criogenia Brasil (CCB)minorGTM or Marketing PartnerCentro de Criogenia Brasil specializes in collecting, processing, freezing, and storing umbilical cord stem cells. Aligned with its philosophy, CCB promotes environmental compensation through IBF's Plante Árvore program, linking stem cell collection with native tree planting.
• Schneider ElectricminorGTM or Marketing PartnerSchneider Electric subsidizes materials for the construction of IBF's forest nurseries, supporting the infrastructure for native seedling production.
• Governo da AlemanhaminorGTM or Marketing PartnerThe German government donated 1,000 seedlings for IBF's Plante Árvore program, supporting native reforestation efforts in Brazil.
• Instituto Atsushi e Kimiko YoshiiminorGTM or Marketing PartnerThe Instituto Atsushi e Kimiko Yoshii compensates GHG emissions through IBF's Plante Árvore program.
• SicrediminorGTM or Marketing PartnerSicredi Racing team plants native trees for neutralization of GHG emissions from fleet vehicles in the Mercedes-Benz Grand Challenge races, through the Plante Árvore program.
• Bristol HotelminorGTM or Marketing PartnerBristol Hotel planted 4,130 native trees for GHG emission neutralization through IBF's program.
• Pacto da Mata AtlânticacoreStrategic or Co-development PartnerIBF is a member of the Atlantic Forest Pact (Pacto da Mata Atlântica), a coalition of organizations committed to the conservation and restoration of the Mata Atlântica biome in Brazil.
• ItaútecminorGTM or Marketing PartnerItaútec conducted socioenvironmental actions with the planting of 1,000 native trees through IBF's Plante Árvore program.
• Grupo MemorialminorGTM or Marketing PartnerGrupo Memorial implemented an ecological cremation project in partnership with IBF, combining funeral services with environmental compensation through native reforestation.
• Apex do BrasilminorGTM or Marketing PartnerApex do Brasil (Brazilian Trade and Investment Promotion Agency) planted 1,001 trees for environmental compensation through IBF.
• UnimedminorGTM or Marketing PartnerUnimed compensates GHG emissions through IBF's Plante Árvore program, aligning healthcare sustainability with environmental action.
• Tropical EstufasminorGTM or Marketing PartnerTropical Estufas sponsored a germination greenhouse for IBF, supporting the nursery infrastructure for native seedling production.
• Ministério Público do ParanáminorOthersThe Public Ministry of Paraná (MPPR) partners with IBF on environmental restoration initiatives, leveraging regulatory authority for reforestation projects.
• VisafertilminorOthersVisafertil supplies substrates for IBF's nursery operations, supporting seedling production quality.
• ISLA SementesminorStrategic or Co-development PartnerISLA Sementes partners with IBF, offering more than 30 seed species each with peculiar flavors, supporting biodiversity in restoration and agricultural projects.
• Plant for the Planet / The Billion Tree CampaigncoreStrategic or Co-development PartnerIBF is an integrator of The Billion Tree Campaign, part of the UN Environment Programme, contributing to global tree-planting goals.
• Usina Caeté S/AcoreGTM or Marketing PartnerUsina Caeté, a sugarcane mill, planted more than 300,000 native trees in partnership with IBF, integrating bio-inputs and agroforestry systems at scale. Recognized in the sugarcane sector for innovative sustainability solutions.
• Usina Santa IsabelminorGTM or Marketing PartnerUsina Santa Isabel holds the 'Empresa Amiga da Floresta' (Forest-Friendly Company) seal through its partnership with IBF's Plante Árvore program.
• Usina Dracena (Programa Semear)minorGTM or Marketing PartnerUsina Dracena participates in the Programa Semear of re-socialization and tree planting, combining social reintegration of workers with native reforestation through IBF.
• Usina Ipe (Programa Semear)minorGTM or Marketing PartnerUsina Ipe participates in the Programa Semear of re-socialization and tree planting, combining social reintegration of workers with native reforestation through IBF.
• Ec odriveminorGTM or Marketing PartnerEcodrive compensates GHG emissions from its vehicle fleet through IBF's Plante Árvore program.
• Rede Record / Instituto RessoarminorGTM or Marketing PartnerRede Record is a media partner of IBF. The Instituto Ressoar (Record) in partnership with Santos Environmental Secretariat planted IBF-donated seedlings for urban reforestation.
• SENAIminorStrategic or Co-development PartnerSENAI provides professional qualification for the industrial sector, partnering with IBF on workforce development for the forestry and reforestation sector.
• IHS MarkitcoreGTM or Marketing PartnerIHS Markit adopted forest in Presidente Prudente/SP through IBF's Plante Árvore program. Between 2012-2016, planted 3,445 trees covering 14,130 m², neutralizing 329.8 tonnes of GEE. Renewed partnership in 2016.
• Duke EnergyminorGTM or Marketing PartnerDuke Energy, a US energy company founded in 1904, partnered with IBF for reforestation and environmental compensation projects.
• AIESECminorGTM or Marketing PartnerAIESEC, a global network of young university students and recent graduates, partners with IBF for youth engagement in environmental sustainability projects.
• Panasonic (Eco Ideias Londrina)minorGTM or Marketing PartnerPanasonic partnered in the Eco Ideias Londrina initiative for the planting of 5,000 trees through IBF.
• VeoliaminorStrategic or Co-development PartnerVeolia offers sustainable solutions for water treatment, partnering with IBF on environmental projects combining water resource management and reforestation.
• PUCPR - Pontifícia Universidade Católica do ParanáminorStrategic or Co-development PartnerPUCPR is a partner in the 'Abrace esta Causa' (Embrace this Cause) project for the revitalization of the Rio Belém, in partnership with IBF.
• Carrér AgrícolaminorGTM or Marketing PartnerCarrér Agrícola supplied irrigation materials for the construction of forest nurseries in the Programa Semear.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WWF-Brasil: Brazilian arm of World Wildlife Fund, engaged in forest conservation, sustainable agriculture, and corporate partnerships across Brazilian biomes. Comparable in mission scope (forest protection, corporate ESG engagement) and Brazilian operating geography, but at much greater scale with global funding.
• Suzano: Brazilian eucalyptus pulp and paper leader and world's largest hardwood pulp producer, with expanding native biodiversity and carbon credit initiatives across its landholdings. Comparable in commercial forestry asset management at scale in Brazil, but vastly larger balance sheet and vertically-integrated operations.
• Klabin: Brazilian forestry and paper-pulp manufacturer that manages extensive pine and eucalyptus plantations and is developing native reforestation and carbon credit initiatives. Comparable in forestry operations at scale in Brazil, but as a publicly-listed industrial incumbent with vertically-integrated manufacturing rather than reforestation-as-service.
• The Nature Conservancy Brasil: Global conservation organization with significant Brazilian operations focused on forest conservation, restoration projects, and nature-based climate solutions. Comparable in mission and project types, but operates as a much larger, globally-funded NGO with broader geographic and programmatic scope.

Emerging players

• Pachama: Technology-driven carbon credit marketplace focused on nature-based reforestation projects with rigorous MRV (monitoring, reporting, verification). Comparable as a counterpart platform for sourcing high-integrity reforestation credits, though operating globally rather than concentrated in Brazil.
• Verde Floresta (Forest Solution programs): Brazilian reforestation and carbon credit project developer focused on Amazon and Cerrado biome restoration. Comparable in Brazil-dominant native reforestation project origination and carbon credit sales to corporate buyers, but smaller and more regionally focused.

Direct peers

• Carbonext: Brazilian carbon credit platform that connects companies with reforestation and conservation projects to offset emissions. Highly comparable in Brazilian carbon credit project origination, ESG-focused customer base, and reforestation-based credit issuance.
• SOS Mata Atlântica: Brazilian nonprofit foundation focused on conservation and restoration of the Mata Atlântica biome, operating reforestation programs with corporate sponsors and rural landowners. Directly comparable in mission (native forest restoration), Brazilian geography, and corporate-sponsorship-driven revenue model.

Others

• Plant for the Planet: Global youth-led tree planting initiative integrated with UNEP that coordinates reforestation projects and corporate partnerships worldwide. Comparable in driving tree-planting volume globally and corporate partnership structures, though operates as a global advocacy and coordination network rather than a commercial forestry operator.

Regional players

• BTG Pactual Timberland Investment Group: Brazilian timberland investment platform managing a US$1 billion Latin America reforestation strategy supplying carbon credits to Microsoft. Directly comparable as a regional Latin American commercial forestry and carbon credit operator, and identified as a partnership channel for IBF through its broader reforestation ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ibflorestas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Instituto Brasileiro de Florestas