Nature’s Best CBD
Nature's Best CBD is a Highlands Ranch, Colorado-based DTC manufacturer and retailer of THC-free, full-spectrum CBD oils, topical pain creams, skin lotions, and specialty wellness products, serving individual consumers and a recruited distributor network across 41 US states.
- Company typePrivate
- Founded2011
- HeadquartersHighlands Ranch, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nature’s Best CBD does
Nature's Best CBD (legal entity: Nature's Best Relief LTD) is a privately held manufacturer and direct-to-consumer retailer of full-spectrum CBD and hemp-based products, founded in 2011 and headquartered in Highlands Ranch, Colorado. The company sells THC-free CBD oils, topical pain creams, skin lotions, a specialty foot cream (Foot Curé), and ancillary items such as gift cards and pet products primarily through its own e-commerce storefront at naturesbestcbd.com, supplemented by a recruited distributor and master-distributor network that supplies retail partners and word-of-mouth style resellers. Customers are individual consumers seeking THC-free CBD for pain relief, skin care, and general wellness, along with retail partners reselling the products; the firm cannot ship to nine US states (Georgia, Idaho, Maryland, Massachusetts, Michigan, Mississippi, Montana, Nevada, Washington) due to varying state-level CBD regulations.
The core technology centers on CO2-based extraction from proprietary high-strain hemp cultivars grown in Colorado, yielding full-spectrum CBD formulations containing less than 0.3% THC. The company positions its topical products around a rapid-absorption formulation engineered to penetrate the epidermis, dermis, and hypodermis, and its ingestible oils are marketed as extra-virgin, organic, and processed without alcohol. Products carry lot numbers cross-referenced to individual batches, and the company references third-party laboratory testing and a 30-day money-back guarantee as quality signals.
Revenue is generated primarily through one-time direct e-commerce purchases at price points ranging from approximately $21.95 (travel-size topicals) to $89 (2oz CBD oil). Secondary revenue streams include wholesale sales to the distributor network and electronic gift cards sold in $50-$200 increments. The business is founder-led by CEO Rick Roos, with no disclosed institutional funding, acquisitions, or major partnerships in the source material.
Nature’s Best CBD firmographics
Firmographics- Name
- Nature’s Best CBD
- Legal name
- Nature's Best Relief LTD
- Website
- https://naturesbestcbd.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nature's Best CBD is a Highlands Ranch, Colorado-based DTC manufacturer and retailer of THC-free, full-spectrum CBD oils, topical pain creams, skin lotions, and specialty wellness products, serving individual consumers and a recruited distributor network across 41 US states.
- Ownership category
- akta.pro rank
Nature’s Best CBD industry classification
Industry- Product category
- CBD Consumer Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where Nature’s Best CBD is headquartered
LocationHeadquarters
- HQ city
- Highlands Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nature’s Best CBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct E-commerce Product Sales: The company manufactures and sells THC-free CBD products directly to consumers through their e-commerce website. Products include CBD oils/tinctures, pain creams, skin lotions, and specialty items. Revenue is generated through one-time purchase transactions on the website.
- Distributor/Reseller Network: Nature's Best CBD recruits distributors and master distributors to resell their products. Distributors can add CBD products to existing retail stores or operate word-of-mouth/social media style distributorships. Revenue flows through wholesale product sales to distributors.
- Gift Cards: Electronic gift cards available in increments of $50, $100, $150, and $200, redeemable only at naturesbestcbd.com online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Oil 1oz - $69.00 |
| Unit Pricing | Pay-as-you-go | CBD Oil 2oz - $89.00 |
| Unit Pricing | Pay-as-you-go | CBD Pain Cream 4oz - $79.00 |
| Unit Pricing | Pay-as-you-go | CBD Pain Cream Travel Size 1/2 oz - $21.95 |
| Unit Pricing | Pay-as-you-go | CBD Skin Lotion 4oz - $74.00 |
| Unit Pricing | Pay-as-you-go | CBD Skin Lotion Travel Size 1/2 oz - $21.95 |
| Unit Pricing | Pay-as-you-go | Foot Curé Foot Cream 4oz - $69.00 |
| Unit Pricing | Pay-as-you-go | E-Gift Cards - $50.00 to $200.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nature’s Best CBD product offering
Product offeringCore offering
Nature's Best CBD manufactures and directly retails full-spectrum, THC-free CBD products made from proprietary high-strain hemp grown in Colorado, USA and processed via an alcohol-free CO2 extraction method. Its catalog spans oral CBD oil tinctures (1oz and 2oz, multiple flavors), topical pain creams, skin lotions, a specialty foot cream, and electronic gift cards sold through its own e-commerce site and a distributor network. The company emphasizes batch-traceable lot numbers, third-party laboratory testing, and a 30-day money-back guarantee across the line.
Product overview
Nature's Best CBD is an e-commerce retailer offering a portfolio of CBD and Hemp products. The product lineup consists of two main categories: topical CBD products (Pain Creams, Skin Lotions, and Foot Cream) and oral CBD oil tinctures. The topical products include the Pain Cream (available in 4oz and 1/2oz travel sizes), Skin Lotion (4oz and 1/2oz travel sizes), and Foot Curé Foot Cream (4oz). The CBD oils are sold as Organic Extra Virgin CBD Oils in 1oz and 2oz sizes with four flavor variants each (Vanilla, Cinnamon, Peppermint, and Natural), making the oils the flagship product line. The company also offers E-Gift Cards as a separate product. All products are full-spectrum CBD, THC-free, and made from USA organically grown hemp.
Differentiator
Problem solved
Functional benefit
Products and services
- Nature's Best CBD Pain Cream A full-spectrum CBD topical cream (4oz size) infused with cannabidiol, camphor, and menthol; chemically engineered for rapid skin penetration across the epidermis, dermis, and hypodermis layers with an industry-leading absorption rate; rated 4.90/5 across 21 customer reviews.
- Nature's Best CBD Pain Cream Travel Size A 1/2 oz travel-sized version of the flagship CBD Pain Cream offering the same CBD benefits in a portable format; priced at $21.95 and rated 4.50/5 across customer reviews.
- Nature's Best CBD Skin Lotion A 4oz hand-crafted, high-concentration full-spectrum CBD skin lotion formulated without camphor or menthol for quick penetration, high absorption, and maximum topical effect; priced at $74.00.
- Nature's Best CBD Skin Lotion Travel Size A 1/2 oz travel-sized version of the CBD Skin Lotion delivering the same quick-penetrating formula in a portable size; priced at $21.95.
- Nature's Best CBD Foot Curé Foot Cream A 4oz rich, all-natural topical CBD foot cream with a penetrating formula that moisturizes dry skin, restores circulation, and is safe for use between toes; priced at $69.00 and rated 5.00/5 by customers.
- Nature's Best CBD Organic Extra Virgin CBD Oil (1oz) A 1oz (30ml) hand-crafted full-spectrum CBD oil tincture from ultra-high grade sativa hemp strains, available in Vanilla, Peppermint, Cinnamon, and Natural flavors at $69.00, with approximately 200 servings per container at 100mg per serving.
- Nature's Best CBD Organic Extra Virgin CBD Oil (2oz) A 2oz (60ml) hand-crafted full-spectrum CBD oil tincture from ultra-high grade sativa hemp strains, available in Vanilla, Peppermint, Cinnamon, and Natural flavors at $89.00, with approximately 400 servings per container.
- Nature's Best CBD E-Gift Card Electronic gift card redeemable only at naturesbestcbd.com, sold in fixed denominations of $50, $100, $150, and $200 with free U.S. shipping.
Quantifiable outcome
- Pain Cream rated 4.90/5 based on 21 verified customer reviews
- +4 more outcomes
Companies that use Nature’s Best CBD
Customer profileSegments3 records
Ideal customer profiles2 records
Nature’s Best CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nature’s Best CBD partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Nature’s Best CBD competitors and assessment
Company assessmentDirect peers
- Charlotte's Web: Charlotte's Web is a leading full-spectrum CBD brand offering tinctures, topicals, and capsules direct-to-consumer and through retail. Highly comparable in product mix, target consumer (wellness-oriented), and distribution model.
- CBDistillery: CBDistillery sells full-spectrum and isolate CBD tinctures, topicals, and capsules DTC online. Comparable as a vertically integrated CBD manufacturer-retailer targeting similar wellness and pain-relief use cases.
- Green Roads: Green Roads is a pharmacist-formulated CBD brand offering oils, topicals, gummies, and pet products DTC and through retail. Comparable in formulation-led differentiation, product breadth, and US-based manufacturing.
- cbdMD: cbdMD offers a broad CBD portfolio of tinctures, topicals, capsules, gummies, and pet products. Comparable in multi-category product breadth, DTC distribution, and premium pricing strategy.
- Medterra: Medterra offers CBD tinctures, topicals, capsules, and pet products direct-to-consumer. Comparable in product categories, premium positioning, and reliance on third-party testing.
- Joy Organics: Joy Organics sells premium CBD tinctures, topicals, and softgels DTC. Comparable as a family-founded premium CBD brand emphasizing organic, broad/full-spectrum formulations and third-party testing.
- Lord Jones: Lord Jones is a premium CBD brand known for topicals and tinctures positioned in luxury and beauty channels. Comparable in premium positioning, topical focus, and gift/curated-product merchandising.
- Lazarus Naturals: Lazarus Naturals is a vertically integrated CBD brand selling tinctures, topicals, and pet products DTC and wholesale. Comparable in vertical integration (in-house hemp), full-spectrum positioning, and value-tier pricing.
- Cornbread Hemp: Cornbread Hemp sells USDA-organic full-spectrum CBD oils, topicals, and pet products DTC from a Kentucky-based operation. Comparable as a vertically integrated, organic-focused, premium CBD brand with similar regional agricultural sourcing.
Broad incumbents
- Elixinol: Elixinol is a globally distributed CBD company selling tinctures, topicals, and capsules across multiple geographies. Comparable as a broader, more international incumbent with overlapping product lines.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature’s Best CBD social profiles
Digital presenceNature’s Best CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature’s Best CBD leadership team
Management profileNumber of profiles
Profiles1 record
Nature’s Best CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature’s Best CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature’s Best CBD
What does Nature’s Best CBD do?
Nature's Best CBD manufactures and directly retails full-spectrum, THC-free CBD products made from proprietary high-strain hemp grown in Colorado, USA and processed via an alcohol-free CO2 extraction method. Its catalog spans oral CBD oil tinctures (1oz and 2oz, multiple flavors), topical pain creams, skin lotions, a specialty foot cream, and electronic gift cards sold through its own e-commerce site and a distributor network. The company emphasizes batch-traceable lot numbers, third-party laboratory testing, and a 30-day money-back guarantee across the line.
Is Nature’s Best CBD a public or private company?
Nature’s Best CBD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature’s Best CBD founded?
Nature’s Best CBD was founded in 2011. It employs 11 to 50 people.
Where is Nature’s Best CBD based?
Nature’s Best CBD is headquartered in Highlands Ranch, United States, in the North America region.
How does Nature’s Best CBD make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are distributor/Reseller Network and gift Cards.
Who are Nature’s Best CBD's main competitors?
Direct peers on record are Charlotte's Web, CBDistillery, Green Roads, cbdMD, Medterra, Joy Organics, Lord Jones, Lazarus Naturals and Cornbread Hemp. Elixinol is listed as a broad incumbent.
Does Nature’s Best CBD have an API?
No public API is recorded for Nature’s Best CBD.
What industry is Nature’s Best CBD in?
Nature’s Best CBD's product category is CBD Consumer Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 456191 and its SIC code is 2833.