HPS Lab Designs
HPS Lab Designs, operating as Ajjas, is an India-based connected vehicle intelligence company that builds proprietary IP67 IoT hardware, firmware, and an AI-driven SaaS platform serving battery OEMs, fleet operators, rental businesses, cold chain operators, financiers, insurers, and individual riders.
- Company typePrivate
- Founded2016
- HeadquartersBelapur, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HPS Lab Designs does
HPS Lab Designs Private Limited, doing business as Ajjas, is an India-based connected vehicle intelligence company founded in 2016 and headquartered in Navi Mumbai (Belapur), Maharashtra. Ajjas operates a vertically integrated platform spanning IP67-rated IoT hardware, indigenous firmware, and an AI-driven analytics data layer. The platform is sold as four purpose-built B2B verticals — Battery OEMs, Fleet Intelligence, Vehicle Rental, and Cold Chain — alongside three direct-to-consumer GPS tracker SKUs (Ajjas Lite, Ajjas Lite 4G, and Ajjas Go), all sharing a common connected ecosystem.
Revenue is generated through two streams: (1) hardware device sales of the proprietary 4G/LTE GPS trackers sold via the company's B2C storefront (shop.ajjas.com) and embedded into B2B enterprise deployments, and (2) recurring SaaS subscription to the Ajjas connected vehicle intelligence platform, with enterprise pricing quoted on an annual, per-fleet, per-solution basis. GTM combines enterprise field sales — with dedicated SDRs targeting OEMs, fleet operators, rental businesses, cold chain operators, financiers, and insurers — and self-serve B2C e-commerce, supported by an open REST API and direct ERP/SAP/CRM integrations.
At scale the company reports 450K+ active devices, 100K+ fleet assets under management, 200M+ km of driving data, 99.99% API uptime, sub-100ms CAN bus decoding latency, and 120 lives saved through its patented accident detection algorithm. Ajjas holds ISO 27001 information security certification, employs 101–250 people, and serves customers including DRDO, Shadowfax, REVFIN, EMOTORAD, Bounce Infinity, EVIFY, Ekko, Power EV, Enigma, Highflow, Veelo Mobility, Boongg, and Rockwell. Operations are entirely domestic to India with no disclosed geographic expansion.
HPS Lab Designs firmographics
Firmographics- Name
- HPS Lab Designs
- Legal name
- HPS Lab Designs Private Limited
- Website
- https://hpslabdesigns.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HPS Lab Designs, operating as Ajjas, is an India-based connected vehicle intelligence company that builds proprietary IP67 IoT hardware, firmware, and an AI-driven SaaS platform serving battery OEMs, fleet operators, rental businesses, cold chain operators, financiers, insurers, and individual riders.
- Ownership category
- akta.pro rank
HPS Lab Designs industry classification
Industry- Product category
- Connected Vehicle Intelligence / IoT Telematics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)
Keywords
Where HPS Lab Designs is headquartered
LocationHeadquarters
- HQ city
- Belapur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
HPS Lab Designs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- IoT Hardware Device Sales: Sale of proprietary IP67-rated GPS tracking hardware devices (Ajjas Lite, Ajjas Lite 4G, Ajjas Go) to B2C consumers and B2B enterprise clients.
- SaaS Platform / Fleet Intelligence Subscription: Recurring subscription for access to connected vehicle intelligence platform — including real-time GPS, driver safety scoring, predictive maintenance, battery health scoring, geofencing, and cold chain monitoring. Four purpose-built platforms (Battery OEM, Fleet Intelligence, Vehicle Rental, Cold Chain) suggest tiered or per-solution pricing.
- B2C B2C Product Sales (E-commerce): Direct online sales of B2C GPS tracker products (Lite, Lite 4G, Go) via Ajjas online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B SaaS platform — custom pricing per fleet size and solution module |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
HPS Lab Designs product offering
Product offeringCore offering
HPS Lab Designs (operating as Ajjas) designs and manufactures proprietary IP67-rated IoT GPS hardware, writes indigenous firmware, and runs a vertically integrated connected vehicle intelligence platform. The platform combines real-time 4G/LTE telemetry with AI-driven analytics (predictive maintenance, battery health scoring, accident detection, thermal runaway prediction) and serves four purpose-built B2B solutions (Battery OEMs, Fleet Intelligence, Vehicle Rental, Cold Chain) plus three B2C GPS tracker products (Ajjas Lite, Ajjas Lite 4G, Ajjas Go).
Product overview
HPS Lab Designs operates Ajjas, a connected vehicle intelligence platform that combines patented IoT hardware, real-time analytics, and AI-driven insights. The platform comprises four purpose-built B2B intelligence solutions (Battery OEMs, Fleet Intelligence, Vehicle Rental, and Cold Chain) on one connected ecosystem, alongside three B2C GPS tracker products (Ajjas Lite, Ajjas Lite 4G, and Ajjas Go). The B2B platforms share the same core IoT hardware and data platform, while B2C products offer individual rider-focused GPS tracking with theft alerts and remote lock/unlock capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Ajjas Lite Wired GPS tracking device with GPS tracking and theft alert capabilities for everyday bike and car owners (B2C).
- Ajjas Lite 4G Wired GPS tracker with 4G LTE connectivity featuring remote lock/unlock capabilities, theft alerts, and enhanced tracking for individual riders.
- Ajjas Go Wireless plug-and-play GPS tracker with zero wiring installation, trackable for any vehicle type and fleet-ready.
- Battery OEMs Solution Purpose-built B2B intelligence platform for EV battery OEMs featuring immutable usage logs to reject fraudulent warranty claims, thermal runaway prediction with sub-10ms detection, and Battery Health Score scoring that unlocks +40% residual value.
- Fleet Intelligence Full visibility fleet management SaaS platform with live GPS at 10-second intervals (6-12x more frequent than competitors), driver safety scoring that cuts accident rates by 35%, automated geofence alerts with violation invoicing, and 12-15% average fuel savings for fleet operators.
- Vehicle Rental Solution Rental business management SaaS platform with branded booking site, GPS-backed automated billing, proof-of-use invoices for dispute resolution, and walk-in bookings in 30 seconds with OTP verification.
- Cold Chain Solution Temperature monitoring SaaS platform for cold chain and refrigerated logistics operations featuring real-time temperature breach alerts, non-working cooler detection without door sensors, and immutable logs for retailer dispute resolution.
Quantifiable outcome
- 200M+ km clocked across 450K+ active devices
- +6 more outcomes
Companies that use HPS Lab Designs
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
HPS Lab Designs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
HPS Lab Designs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SHADOWFAXcoreShadowfax is a major last-mile delivery and logistics company that appears as a key customer logo, using Ajjas Fleet Intelligence for live GPS tracking, driver safety scoring, and geofence monitoring across its delivery fleet.
- EMOTORADcoreEMOTORAD is an EV battery OEM using the Ajjas Battery OEM platform for warranty claim management and battery health monitoring. This is a core strategic partnership for the Battery OEM vertical.
- POWER EVcorePOWER EV is an EV battery OEM customer of the Ajjas Battery OEM solution, using Ajjas telemetry for warranty claim validation and battery health analytics.
- EKKOcoreEKKO is an EV rental business using Ajjas Vehicle Rental platform for branded booking, GPS-backed automated billing, and proof-of-use invoices to resolve disputes.
- EVIFYcoreEVIFY is an EV rental business customer using Ajjas Vehicle Rental platform for automated billing and usage tracking.
- BOUNCE INFINITYcoreBOUNCE INFINITY is an EV rental company using Ajjas Vehicle Rental platform for GPS-backed billing and dispute resolution.
- ENIGMAminorENIGMA is an EV manufacturer appearing as a customer logo, using Ajjas fleet/rental intelligence solutions.
- HIGHFLOWminorHIGHFLOW is an EV manufacturing company using Ajjas connected vehicle intelligence platform.
- VEELO MOBILITYminorVEELO MOBILITY is an electric mobility company using Ajjas fleet intelligence for EV fleet operations.
- BOONGGminorBOONGG is an EV retail partner using Ajjas vehicle intelligence solutions.
- ROCKWELLminorROCKWELL is an EV services company using Ajjas intelligence platform for connected vehicle solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
HPS Lab Designs competitors and assessment
Company assessmentBroad incumbents
- Samsara: US-listed IoT and fleet operations platform combining rugged hardware with cloud-based telematics, video-based safety, and asset tracking. Comparable to Ajjas because it sells a vertically integrated hardware-plus-software stack into enterprise fleets with overlapping use cases including GPS tracking, driver behaviour, and route/fuel analytics, though without Ajjas' India depth or EV-battery specialization.
- Trimble Transportation: Global telematics and fleet management solutions provider for commercial transportation, logistics, and construction fleets. Comparable to Ajjas because it provides GPS-based fleet visibility, asset tracking, and analytics to enterprise customers, though typically for larger and more mature vehicle fleets in Western markets.
- Geotab: Global leader in fleet telematics and connected vehicle data with a massive installed base across North America, Europe, and APAC. Comparable to Ajjas because it operates a vertically integrated GPS-based fleet analytics platform serving enterprise customers, positioning Ajjas as its Indian-build equivalent targeting similar outcomes (driver safety, fuel savings, fleet utilisation).
- Verizon Connect: Telematics and fleet management arm of Verizon serving enterprise and SMB fleets with GPS tracking, driver safety, and vehicle analytics. Comparable to Ajjas because it offers a subscription telematics product stack to similar B2B fleet customers; it represents the kind of well-capitalized global incumbent that could enter India.
- CalAmp (Spireon): Established telematics hardware and connectivity provider for vehicle and asset tracking across consumer and enterprise markets. Comparable to Ajjas on the IoT hardware and connected vehicle device layer, particularly relevant for B2C and small-fleet GPS - the same segment served by Ajjas Lite, Lite 4G, and Go devices.
Direct peers
- MapmyIndia (CE Info Systems): India's leading digital mapping, navigation, and IoT platform with automotive and enterprise telematics offerings. Comparable to Ajjas because it provides India-specific GPS navigation, vehicle tracking, and IoT solutions to similar enterprise customers - OEMs, logistics providers, and mobility players - though more weighted toward mapping than vertical B2B telematics SaaS.
- FleetX: Indian fleet management SaaS platform focused on logistics and commercial vehicle operators with GPS tracking, driver behaviour scoring, and analytics. Directly comparable to Ajjas because it targets the same Indian fleet operators with similar value propositions - real-time visibility, driver safety, and fuel/asset utilisation - and competes for the same enterprise accounts.
- iTriangle Infotech: Indian telematics hardware and GPS tracking solutions provider serving fleet operators, public transport, and logistics businesses. Comparable to Ajjas because both operate in India combining proprietary GPS hardware with fleet telematics SaaS, serving similar B2B customer segments.
- Intellicar: India-headquartered IoT and telematics platform offering connected vehicle solutions for fleet operators and OEMs. Directly comparable to Ajjas because both provide B2B telematics SaaS layered on proprietary hardware for the Indian commercial vehicle market, with overlapping verticals in fleet management and EV analytics.
Emerging players
- Netradyne: AI-powered video telematics and driver safety company with strong India roots and US presence, focused on commercial fleets. Comparable to Ajjas on the driver safety and accident detection layer, and increasingly on EV fleet analytics - offering overlapping capabilities around real-time driver behaviour scoring and fleet risk reduction for Indian enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HPS Lab Designs social profiles
Digital presenceHPS Lab Designs compliance and trust
Trust signalCompliance1 record
HPS Lab Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
HPS Lab Designs leadership team
Management profileNumber of profiles
HPS Lab Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HPS Lab Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HPS Lab Designs
What does HPS Lab Designs do?
HPS Lab Designs (operating as Ajjas) designs and manufactures proprietary IP67-rated IoT GPS hardware, writes indigenous firmware, and runs a vertically integrated connected vehicle intelligence platform. The platform combines real-time 4G/LTE telemetry with AI-driven analytics (predictive maintenance, battery health scoring, accident detection, thermal runaway prediction) and serves four purpose-built B2B solutions (Battery OEMs, Fleet Intelligence, Vehicle Rental, Cold Chain) plus three B2C GPS tracker products (Ajjas Lite, Ajjas Lite 4G, Ajjas Go).
Is HPS Lab Designs a public or private company?
HPS Lab Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HPS Lab Designs founded?
HPS Lab Designs was founded in 2016. It employs 101 to 250 people.
Where is HPS Lab Designs based?
HPS Lab Designs is headquartered in Belapur, India, in the Asia region.
How does HPS Lab Designs make money?
Three revenue lines are on record. IoT Hardware Device Sales are the primary driver. The others are saaS Platform / Fleet Intelligence Subscription and B2C B2C Product Sales (E-commerce).
Who are HPS Lab Designs's main competitors?
Broad incumbents on record are Samsara, Trimble Transportation, Geotab, Verizon Connect and CalAmp (Spireon). Direct peers are MapmyIndia (CE Info Systems), FleetX, iTriangle Infotech and Intellicar. Netradyne is listed as an emerging player.
Does HPS Lab Designs have an API?
Yes. REST API with webhooks and direct ERP/SAP/CRM pipeline integration. The platform offers open API access with 99.99% API uptime. No additional details on authentication, rate limits, versioning, or sandbox availability specified in the source.
What industry is HPS Lab Designs in?
HPS Lab Designs's product category is Connected Vehicle Intelligence / IoT Telematics. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAL, Telematics Hardware, Sensors & Installation Services. Its NAICS code is 33451 and its SIC code is 3823.